Chapter 657 Build confidence in the people
Xu Hongtai returned to the country with joy.
In terms of personal matters, my daughter is now living a prosperous and happy life, living the life she wants to live, and the family has made up again, which is a very happy thing.
From a business perspective, his investment promotion task was completed very beautifully.
First of all, Siji Group will invest US$300 million to increase investment in "Siji Small Department Store", "Siji Textile Company", and "Pumpkin Vine Pharmaceutical Factory", to increase production and efficiency, and take root in Zhijiang.
The key is that Pfizer Pharmaceuticals is preparing to invest $500 million and will invest in building a factory in Zhijiang Province to establish the world's largest production base for diabetes drugs.
These two projects alone have attracted an investment intention of US$800 million, and two of the pharmaceutical companies are high-tech companies. This kind of political achievements instantly killed other provinces.
The peers are good at making a difference.
Of course, the actual investment intention of this 800 million US dollars is not certain. According to the unspoken rules, the intention investment is just a casual blow.
However, Xu Hongtai believed that his "prospective son-in-law" would not, and he did not dare to lie to him. First of all, the US$300 million of Siji Group could definitely be used to implement funds.
Secondly, because Pfizer Pharmaceutical has something to do, they will definitely settle down as long as they inspect and meet their conditions.
As for what conditions they meet, it is very simple. First, it is "two exemptions and three reductions", and secondly, it is to set up an economic development zone to set up a specific area, and the land is sold and half-given.
As long as someone comes to invest, the foreign exchange is real.
The second is to solve employment, increase taxes, and increase Zhijiang's popularity. It is also a good example and attract more pharmaceutical companies to invest.
Now the entire country's foreign exchange reserves are only 3 billion. Xu Hongtai alone has attracted 800 million US dollars of foreign capital. Is it considered a political achievement?
This doesn't count, what does it count?
Once his status is stable, he can gain more voice from the family. When one day conflicts break out, he can also protect his daughter and the "prospective son-in-law".
When Old Man Xu thought of this, he wanted to hum a small song.
Xu Hongtai returned to the country with the group, and Xu's mother decided to stay in the bad country to take care of her daughter. For families like theirs, getting a long sign is not a problem at all.
Chen Xia did not leave after returning to the Jade Farm, but instead walked in the forest with Xu Rui who was crazy.
Xu Rui and Xu Yuan are twins after all, and their personalities and hobbies are so similar. So Xu Rui also fell in love with the pastoral scenery of the farm.
The two siblings went to paint together and exchanged their experiences with each other, and there was a tendency to change to the "pastoral style".
What's more, Xu Yuan is a beautiful painter who is well-known in California. Once she becomes famous, every word she says is a true saying and can be famous for her.
When Xu's mother saw her children happy, she removed most of the grudges in her heart. To be honest, she didn't like Chen Xia before.
Which mother in the world will not get angry when she sees her daughter getting pregnant before marriage and getting fucked by someone?
At this time, Chen Xia and Xu Rui were riding horses and wandering around the farm.
"Hey, Xu Rui, are you still a teacher in the Academy of Fine Arts?"
"I have stopped working in the Academy of Fine Arts for a long time. I'm not going to work now. I've also set up an advertising design company and rely on my family to introduce some business. I'll just live without death."
Xu Rui is not an ambitious person. Even if he has ambition to play art, he will attack female students and female apprentices...
"Advertising company? Why didn't you mention it? When was it established?"
Xu Rui waved his hand: "I was forced by my wife, so I have no choice but to rely on my family to have a meal. What's there to show off?"
Chen Xia suddenly thought of something: "Are you familiar with the media? For example, Huaxia TV, XX newspaper, some magazines, etc."
"I'm familiar with it. How can I open an advertising company if I'm not familiar with it? My aunt is from Huaxiatai."
Look, this is the resource, he underestimated it, but Chen Xia understood that this aunt could not be just an ordinary employee.
Chen Xia decided to help this good friend and brother-in-law.
"A coincidence, since you know someone, our company just wants to advertise, so I'll leave this to you."
"Hey, who is with us? It's easy to say. How do you want to advertise on me? I will never make a penny of you."
Xu Rui patted his chest and agreed immediately. At this time, he still thought it was him who helped Chen Xia.
Chen Xia nodded: "Okay, I'll give you 10 million first and help me with a few product advertisements. That's it. Have you seen "Journey to the West"? It's the opening advertisement."
Xu Rui almost fell off his horse with a bucket, "10 million... million? Cough cough..."
The 10 million in 1987 is not a small number. "Journey to the West" can be filmed for more than ten episodes, and it can be completely put into advertisements, which can be overwhelming.
Chen Xia scratched his head: "Is 10 million not enough? I can add it."
Xu Rui suddenly gave a thumbs up: "You guys are so cool, I'll give you full marks for this wave of bragging."
Suddenly he felt that he was ambitious again. In the past, the company's business was found by his family, but this time he had made this big business himself, which made his self-confidence come back.
"Tell me, how do you want to advertise? I will definitely be satisfied with you."
"How do I know how to advertise? Of course you are a professional one and I have given it to you. My goal is to establish a belief for the people of the whole country, that is, the medicine produced by Pumpkin Vine must be a fine product."
xi: Be as early as possible, give people a good impression from the beginning, and it will be difficult to change in this life.
Just like household appliances, it must have been good at Japan at the beginning, but with the development of time, domestic home appliances are actually not bad at all, and even surpass Japan in many aspects, and the price is still cheap.
But the people have long had their first impressions, thinking that the imported ones are better than domestic ones and are deeply rooted.
Otherwise, why do Chinese people go to Japan to travel, so why are they competing to buy rice cookers and toilet lids? (It is entirely possible that China produces and exports to Japan)
In China in the 1980s, there were basically no advanced pharmaceutical companies, and Pumpkin Vine Pharmaceutical can definitely be said to be a leading enterprise, which is an advantage.
But it is not certain how long this advantage can last.
With the development of the domestic economy, the huge profit-making industry of medicine will soon bloom, and various pharmaceutical factories will emerge one after another.
But various quality issues can also mess up the entire pharmaceutical market.
This will also make domestic consumers lose confidence in domestic drugs.
What Chen Xia has to do is to set up a benchmark for domestic drugs before the chaos begins.
Anyway, you may not believe in other junk medicine factories, but you must believe in Pumpkin Vine Pharmaceutical’s medicine.
Chapter completed!