Shanghai Opera Performance Class.
Today, Ye Cheng didn’t come to class if he had something to do, and his classmates all blamed him for missing him.
Well, I miss him for treating him to dinner. When Ye Cheng was listening to the performance class, these guys really saved a lot of food expenses.
Cheng Yuanbo was playing with his cell phone boredly, greeting the two buddies next to him to prepare for dinner, and sighed: "Brother Ye has raised all my tastes, and now the food in the cafeteria is simply unavailable."
Li Jiawei smiled and said, "You Mr. Cheng, you don't know how to pay for the restaurant."
"It's the end of the month now, how can I have money to go to the restaurant? I've used up all living expenses." Cheng Yuanbo was walking while browsing Weibo, and suddenly saw Ye Cheng's new updates, with the title: I'm an endorsement for myself!
Before he walked out of the classroom, Cheng Yuanbo shouted: "Come on, the commercial we performed has been released!"
It was only a semester of my senior year, and the students in the performance class attached great importance to every film they participated in. After hearing Cheng Yuanbo's shouts, others came to watch.
The narrator of the commercial is all matched by Ye Cheng, and compared with professional voice actors, the effect is no less than that.
Qin Lu, dressed in beautiful clothes, walked up with documents, her body was bright and beautiful, and exuded a confident charm. Other colleagues were watching her. Everything became night, and Qin Lu was yawning under the dim light, working overtime.
Ye Cheng's narration rang: "You only smell my perfume, but you don't see my sweat."
Ye Jiamin, who was exposed to the groove, sat with the bald middle-aged man. While she was explaining her plan, the bald boss touched Ye Jiamin's little hand in a lewd manner. Ye Jiamin stood up and left in anger.
Next to Ye Cheng, another person came: "You have your rules, I have my choice."
Then Li Jiawei was painting at home, and his "father" pushed down the easel. The father and son quarreled fiercely. In the next scene, Li Jiawei got the admission letter from an art school, and his father could only shake his head and sigh.
Ye Cheng's narration is: "You deny my present, I decide my future."
The film continues to play, but the students in the performance class who watched it together no longer regard this as a simple commercial.
"You laugh at me for not being worthy of love, I pity you for always waiting."
"You can underestimate our youth. We prove that this is the era."
"Dreams are a journey that is destined to be lonely, and doubts and ridicule are indispensable on the road. But so what, even if you are covered in bruises, you must live beautifully."
"I am Ye Cheng, I am speaking for myself!"
Ye Jiamin opened her mouth wide and watched the complete film. She praised angrily: "This movie is so awesome, I'm so excited to watch it!"
Qin Lu also said: "Brother Ye Zi is so great. His creativity is amazing."
Cheng Yuanbo smiled and said, "No, such a good commercial, he has to invite another guest!"
Li Jiawei said: "I am completely convinced. It would be a waste for Brother Ye to not open an advertising company."
In just a few days, Ye Zi Guitar's advertisement became popular online. At first, it was the fans of the Shui Jun and Ye Cheng who were circulating, but later countless tap water emerged, rushing to forward the promotional video.
This movie is popular mainly because it can resonate with young people.
Today, the oldest generation born in the 1980s is only in their thirties, and the youngest one is only in their 14 or 15 years old. It is a large group that is controversial. They pursue fashion trends but are considered flashy; they pursue dreams but are questioned unrealistic; they pursue free personality but are regarded as unruly; their thoughts and values ​​are often incompatible with the traditional mainstream and become rebellious in the eyes of superiors and elders.
Are we really wrong?
Ye Cheng gave the answer in the film: Dreams are destined to be lonely travel. Questioning and ridicule are indispensable on the road. Try to prove yourself and pursue your dreams bravely. Even if you are covered in bruises, you must live a wonderful life.
This is the voice of the majority of people born in the 1980s and 1990s. What you call rebellion is our persistence. Ye Cheng does not endorse the product himself, but uses the collective personality of the 1980s and 1990s to endorse it. While showing the difficulties and setbacks of young people, he also declared their ideals and struggles. This short 1 minute and 30 seconds of advertisement immediately aroused the collective resonance of young people.
This advertisement was not posted on TV or on major websites. It relies on the viral spread of Weibo, WeChat, Tieba and forum, and has attracted millions of attention in a short period of time.
Netizens endorsed themselves, imitating and spoofing the advertisement, forming the so-called "Ye Chengti".
For example, Fatty version: You only see my weight, but not my efforts; you have your muscles, I have my belly; you mock me for not having thin legs, not having strong hands, and not worthy of eating and drinking, I pity you for lacking the fun of losing weight; you can underestimate our figure, and we will prove whose era this is? Weight loss is a journey that is destined to be painful, and the road is full of rebounds and body distortions, but what about that? Even if you faint from hunger, you must be dizzy and stylish. I am a fat man, and I am an endorsement for myself.
Because of this advertisement, Ye Cheng's Weibo fans suddenly soared to more than 6 million, and the Qiande Index of the word "Ye Cheng" soared from 12,000 to 45,000, and the number of visits to several online stores under his name also doubled.
Such a lively scene, even some online media have followed suit, and they have not charged Ye Cheng's advertising fees and helped promote them for free.
For example, Huaxin.com has the title of "Inspirational advertising Ye Chengti is sought after and reflects the dream complex of young people" and reports as follows:
"Recently, 'Ye Chengti', which originated from a certain brand of advertisement, became popular on the Internet and was widely paid attention to and imitated by netizens. The reason for its popularity is to reflect the "dream" complex of young people... This advertisement was starred by Ye Cheng himself, without a single product promotion, but more like a micro-film. Ye Cheng's monologue, accompanied by scenes such as examination admission, work frustration, love confession, and rejection of unspoken rules, tells the story of young people sticking to their ideals, constantly struggling, and finally getting rewards in doubt.
The reporter learned on major websites and posters that 'Ye Chengti' is widely sought after by young people. They all said that these words were in their hearts. 'Because we need to express ourselves, because we all need to realize our dreams, youth requires positive energy!' Netizen Happiness Heaven said, 'I just graduated from college and entered the workplace, and I have also suffered doubts and ridicule. This advertisement tells the struggle story in the name of a dream, which just reveals the difficulties we are facing now, and also gives us encouragement'..."
Young inspirational idols are public images that Ye Cheng has established for a long time. After the advertising video came out, he was even hailed by the media as a "Young inspirational leader".
Ke Liang was amused and laughed at the comments and reports on the Internet: "This kid can make waves even if he sells a guitar on his own brand. I really admire him!"
Yang Weishuo took out a cigarette and lit it, and said, "This is the first time I have encountered such a worry-free person as Ye Cheng as he has ever encountered him as worry-free as Ye Cheng. He doesn't have to spend time to hype him. He can do it himself, and it's all positive topics."
Of course, the company will certainly not miss this opportunity, and will take advantage of the situation to fuel the fire. It will soon make "Ye Chengti" go from the Internet to the reality. Ye Cheng's previous advertising endorsement fee was 3 million yuan/two years, but now it suddenly jumped to 4.5 million yuan/two years, and its value is close to that of first-tier stars.
Yang Weishuo said: "This month I have received endorsement invitations from 14 companies, and I have only pushed two of them, one is Prince's men's clothing and the other is Excellent mobile phone."
Prince Men's Clothing is the top five domestic men's clothing brands, while Zhuoyue Mobile is the second-selling domestic mobile phone last year.
Ke Liang nodded and said, "It should be like this. Ye Cheng is worth cultivating and cannot just make quick money."
Ye Cheng only guessed that this advertisement would become popular, but he never expected it to become so popular that it even prompted his advertising endorsement fee to soar by half.
Jiang Chen called and complained, "Yezi, our guitars have been sold out again. Ordinary guitars are okay, and they can be purchased directly from the manufacturer, but the 'blue and white porcelain' and 'Chasing Dreams and Child Heart' series can't keep up with the sales speed no matter how they are produced."
Ye Cheng could only reply: "I am only responsible for publicity, you can handle other things."
Jiang Chen is in a strange state now, struggling and wandering between pain and happiness all day long. His original plan was to work with Ye Cheng to build a brand and make a fortune with the reputation of his old classmates. However, he thought that Ye Cheng would actually make a big fuss.
In just one month, more than 18,000 Yezi guitars of various models (mainly cheap and low-end guitars), sales have reached 13 million, and net profit is close to 8 million. In addition to the income of other online stores under Ye Cheng's name, the net profit this month has exceeded 10 million.
Monthly income of tens of millions, and net profit, this is damn, this is damn...
Jiang Chen was completely confused, which was equivalent to the total of his struggles in the past few years!
However, guitars are not daily consumables, and sales will definitely drop sharply next month, but tens of thousands of them will definitely be sold every month. Now the popular online stores can reach sales of thousands.
What excited Jiang Chen the most was other online stores and all physical piano stores, and they were also looking for cooperation with him, hoping to sell Yezi guitar on behalf of others.
What made Jiang Chen speechless was that there were pirated products of Ye Zi Guitar. Those bastards saw that Ye Zi Guitar was selling well and it was easier to counterfeit, so they directly posted the brand and started selling it.
Jiang Chen's response was very direct. Anyway, Sun Jianmin, a lawyer, was here, so he directly asked Sun Jianmin to collect evidence and prepare to report it. He was selling pirated copies in physical stores and had no time to control it, but the one who sold pirated Yezi guitar online now reported that there was only one accurate genuine version, and there was no branch.
The popularity of several online stores under Ye Cheng's name was quickly revealed by netizens because the monthly sales were listed there and it was very easy to count. Then the media also reported that singers earned tens of millions of dollars in online stores.
The monthly income of tens of millions is what makes this term sound jealous.
Chapter completed!