Although the fake news about Ye Cheng and Gao Yuanyuan getting married was a spoof from fans, it did indeed bring attention to "Love Apartment".
Because too many people asked about the situation, Ye Cheng and Gao Yuanyuan posted on Weibo that night to clarify the facts, saying that they were just guest-starring couples in "Love Apartment", and also posted a photo of the crew as evidence.
The media that scored the best and reported fake news immediately had news materials, and the titles were changed one by one: Ye Cheng and Gao Yuanyuan's marriage were originally misinformed, and the wedding photos were stills of "Love Apartment".
OK, many netizens feel that they have been deceived, and some even scolded Ye Cheng for using any means to hype, but more people became interested in the TV series "Love Apartment".
Ye Cheng's live video was recorded by fans and posted on the video website, which attracted a lot of netizens to watch. Ye Cheng's studio was naturally not idle, and it did more meticulously. For example, the English version of "The Fairy" and other interesting jokes were intercepted separately, and they were also equipped with post-production sound effects, Guangbo Weibo and Moments.
Viral marketing, a promotional method that originated in Hollywood, is characterized by low cost, high efficiency and fast speed. Ye Cheng's previous "I endorse myself" was a perfect viral marketing case, and this time he also had a very successful game.
In the next month, as long as Ye Cheng was on the crew, he would do live broadcasts almost every day. Of course, his live broadcasts were selective, most of them filming staff and actors, and rarely involved plot content, so as not to leak too much to make the audience lose freshness.
Several protagonists were tortured by Ye Cheng. Not only did they have to film carefully, but they also had to accept Ye Cheng's live interviews during rest, and they did all kinds of funny words and deeds in front of the mobile phone camera.
In less than half a month, the seven male and female leading actors have been well known to Ye Cheng's fans. The number of followers on their respective Weibo posts is rising, which is considered to be familiar with netizens in advance.
In addition, Ye Cheng used songs to forcefully promote TV series, which was also quite effective. Since "Love All If You Die" became popular nationwide, every time the song ended, Ye Cheng would pay attention to "Love Apartment", which caused people who didn't go online to know that there was a TV series being filmed.
Of course, some people deliberately cut off the advertisements in the songs and created the so-called clean version of "Love when you die". KTV, radio, bars and other places cannot control it, but as long as you find a clean version of the regular online music platform, Ye Cheng's studio will remind the other party to delete the songs immediately. You have to cut off the advertisements, are you still a human being!
Songs, videos, live broadcasts on the Internet, wedding scandals... All kinds of factors make "Love Apartment" popular before it is broadcast. The topic is no less than that of dreams. Of course, the company's "Qingyu Case" was the company, and this situation naturally attracted the attention of major TV stations.
After learning that the premiere of "Love Apartment" has not been sold, more than a dozen TV channels have revealed their intention to buy movies one after another. Originally, Ye Cheng planned to ask Ke Liang to help with the distribution, but now it seems that there is no need to be so troublesome, and the TV station will come to him.
Of course, all this has to be done after "Love Apartment". The TV station will watch the film before confirming the purchase.
The video website is not so cautious. They have already started to act halfway through the TV series.
Ye Ping'an is the busiest person in the crew. Although his position is just a coordinator, he is engaged in production, coordination, external relations, finance and even the sponsorship of TV series.
That afternoon, Ye Ping'an was formulating a shooting plan for the next day. A middle-aged man in his 40s came to him and introduced himself: "Hello, Mr. Ye, Zhang Tao, I contacted him on the phone yesterday."
"Oh, hello, Manager Zhang!" Ye Ping'an quickly stood up and shook hands with him.
Zhang Tao exchanged a few greetings and went straight to the topic: "Mr. Ye, I'm here to watch the movie today. I wonder if you are ready?"
Ye Ping'an said: "Only the director's rough cut version, and there has been no post-production."
Zhang Tao smiled and said, "No problem, rough cut version is OK."
The so-called director's rough cut version is cut by Fang Zhuomin and Ye Cheng every day, which can make the post-cut editing easier. The rough cut version of the first episode of "Love Apartment" is more than 60 minutes long, much longer than the official version.
Zhang Tao sat in front of the computer, staring at the video without saying a word. He had already had an idea before he finished watching it. This youth comedy may not have a high rating on the TV station, but it is definitely suitable for online broadcasting.
After Zhang Tao finished watching the first episode, Ye Ping'an asked: "Manager Zhang, what do you think of this drama?"
"It's pretty good." Zhang Tao nodded and gave an ambiguous answer.
Ye Ping'an smiled and said something unintentionally: "This morning, people from Qiyi Video Network contacted me, and they may also watch the film in two days."
Kurui Video Network and Qiyi Video Network are both domestic video website giants. In recent years, the two have been competing for the exclusive online broadcast rights of TV series and variety shows, but they have been fighting for the brink of blood.
Ye Ping'an brought out Qiyi.com, so he naturally wanted to grasp the other party. Zhang Tao remained calm after hearing this, and asked in a calm tone: "Who is coming? Xiao Cui or Lao Ma? They and I are old friends."
Ye Ping'an sat on the chair and smiled slightly, saying, "The one who contacted me is Director Ma."
Zhang Tao finally got a little nervous. If it were Lao Ma, it seems that Qiyi.com attaches great importance to "Love Apartment". He did not show his thoughts, but asked with a smile: "Mr. Ye, can I go to the crew to see it?"
"Please." Ye Ping'an got up and turned off the computer.
Situation comedy should be the fastest-moving TV series category, and some fast gunner directors can even have an episode a day.
"Love Apartment" is not a purely sitcom, with several shooting locations, which undoubtedly slowed down the shooting progress. In addition, Fang Zhuomin and Ye Cheng both have high requirements, so on average, it takes two and a half days to shoot an episode of "Love Apartment".
When Ye Ping'an and Zhang Tao arrived at the filming scene, the crew had already filmed the eighth episode. Chen Meijia's magical gift to Guan Gu was hidden in Wanyu, but Lu Zhanbo was surprised.
But Zhang Tao was not here to see the filming content. He looked at the scene and said, "Mr. Ye, there are very few people in your crew."
Ye Ping'an said: "It's really not many."
Zhang Tao smiled and said, "The shooting cost should not be high. Is there a budget of 250,000 per episode?"
Ye Ping'an did not answer the specific amount, but said: "The funding is limited, so you can only save money."
Zhang Tao said: "Mr. Ye, let's go out to chat for a while?"
"Please." Ye Ping'an smiled, and the other party finally couldn't help but want to negotiate the price.
The two walked to a bench in the community and sat down. Zhang Tao said, "Mr. Ye, I have also watched the rough cut of "Love Apartment". Kurui.com intends to purchase the exclusive online broadcast rights of this drama."
Ye Ping'an leaned on the bench and looked at the scenery, and smiled and said, "I'm very happy to be able to cooperate with Kurui.com."
Zhang Tao asked: "How about you watch 200,000 yuan in a single episode?"
Ye Ping'an stood up and said, "Since Manager Zhang is not sincere, we don't need to talk."
Zhang Tao asked: "How much does Mr. Ye think are appropriate?"
Ye Ping'an naturally asked for a price: "One-price, one-shot one-shot one million."
Zhang Tao was so angry that he laughed: "Mr. Ye, you have to show sincerity. There are TV series with 1 million yuan per episode, but they are all big productions or big ips. What is the point with "Love Apartment"? It's good to sell 200,000 yuan in small productions."
If the Chinese music market has declined rapidly in the past 10 years, then the online drama market is expanding rapidly.
Ten years ago, the price of a popular online drama was only a poor single episode of 3,000 yuan; five years ago, the price of a single episode of an online exclusive drama rose to 10,000 yuan; three years ago, the price of a single episode of an online drama rose to 150,000 yuan; two years ago, the market for online dramas suddenly exploded, and the price of a single episode of a popular TV series generally soared to more than 600,000 yuan, and even a sky-high price of a single episode of 3 million yuan appeared.
Of course, the situation the previous year was quite special, and it was an irrational market trend. Just last year, major video websites became cautious, and the prices of online dramas generally dropped by about 20%.
But starting from the beginning of this year, the prices of online exclusive dramas have rebounded, and there are two movies with a single episode of over 1 million in the first half of the year.
This time, Zhang Tao came to buy the film. The reserve price given to him was 400,000 yuan per episode, but Ye Ping'an said nothing, and the two of them broke down after half an hour of talk.
When Zhang Tao said goodbye and left, Ye Ping'an asked him: "Manager Zhang, do you think "Love Apartment" is only worth 400,000?"
Zhang Tao replied helplessly: "I can't make the decision on this, so I have to go back and ask for instructions."
Chapter completed!