Shark Network Technology Co., Ltd., conference room.
Bai Ze glanced at the attendees and said, "Today's meeting, I want to discuss the transformation of Shark TV. The platform's market cultivation has been basically completed. Last week, we opened a direct purchase channel for fish balls, which was very well received by users. Next, should we launch paid props?"
Wang Mo, head of the marketing department, said: "I support this decision. It is difficult to achieve profitability on the platform by relying solely on cooperation with game providers. Paid props should be launched as soon as possible."
Zhang Jin, director of the content department, frowned and said: "I think blindly launching paid props is not conducive to the healthy development of Shark TV."
Bai Ze asked: "What do you think?"
Zhang Jin said: "I don't think we can't sell props directly, which will make both anchors and fans compare and will widen the distance between grassroots audiences and local rich audiences. We are different from other live broadcast platforms. Other platforms rely on those local rich people who are willing to spend money to make profits, but we are doing the overall audience traffic. Once paid props are launched, it will undoubtedly reduce the recognition of the grassroots audiences with the platform."
Bai Ze nodded and said affirmatively: "What you said makes sense."
Wang Mo said: "The launch of paid props does not mean to cater to the local tyrants and abandon grassroots audiences. We can think of a way to combine the two."
Zhang Jin suddenly had an inspiration in his mind: "In the past, I always heard viewers complaining that the anchors would miss the ticket and release pigeons. It would be better to use the paid props we launched. How about it for rewarding hard work?"
Bai Ze smiled and said, "Tell me, how to do it in detail."
Zhang Jin said: "We can divide paid props into several levels. After these props are given to the anchor, the anchor cannot get them immediately. He must complete the task of rewarding. For example, the audience gives the anchor a low-level prop, and the anchor must have a live broadcast time of 80 hours per month to get them. And if an intermediate prop is given, the anchor must have a live broadcast of 100 hours per month to get them, and so on."
Wang Mo said appreciatively: "This is a good idea. We can also create a host reward list and a fan gift list, which can arouse the enthusiasm of both the anchor and the audience. Moreover, those grassroots viewers will also have a good impression of the local tycoons who give reward gifts because of the increase in live broadcast time of the anchor."
After this idea is recognized, the specific operation can be discussed. Bai Ze, the host of the conference, immediately went to the next topic: "There is another thing to discuss today, that is, shareholders want to make Shark TV's platform wider. Not only should there be game anchors who can be outstanding, but they will also launch one or two well-known life entertainment anchors in the near future."
Zhang Jin and the Human Resources Department were both worried about Ye Cheng’s annual salary contract. After hearing this, he was delighted and turned on the tablet to hand it to Bai Ze: "Mr. Bai, this is a life anchor who has just become popular on our platform. He held a Valentine’s Day special session yesterday. During the last interaction session, the number of viewers reached 630,000."
Bai Ze took the tablet and watched it on the spot. After jumping and watching a few videos, he said, "It's interesting. This anchor can be praised. You can go on to discuss the specific operations. I'm talking about the operation of life entertainment live broadcasts. It's different from game live broadcasts..."
A meeting lasted for two hours. As soon as Zhang Jin returned to the content department, You Xiaoshuai rushed over and said, "Boss, Yi Ye Zhiqiu is popular online."
Zhang Jin said angrily: "Of course I know it's popular. Can 630,000 people watch the show not be popular?"
"I'm not talking about this," You Xiaoshuai took out his cell phone, "Boss, you see, Yi Ye Zhiqiu is popular in Weibo, WeChat circles and major forums."
"Really?" Zhang Jin snatched You Xiaoshuai's phone and found that there were people talking about Yiye Zhiqiu everywhere.
Something is wrong!
Zhang Jin's first reaction was that something was wrong. Logically speaking, no matter how popular the online anchor is, it is limited to a specific circle. Not to mention that it cannot spread into reality, even the Internet cannot cause too much storm.
After flipping through several pages in a row, Zhang Jin suddenly swears: "Cao, this big V named Tiezui Ye Wenze is a marketing account. I have dealt with him before."
"Marketing account?" You Xiaoshuai realized something was wrong.
Zhang Jin said: "Yiye Zhiqiu is spending money on promotion himself, and I don't know what he wants to do?"
You Xiaoshuai said: "No matter what he wants to do, he is the anchor of Shark TV anyway. The better the promotion, the more it can attract netizens to watch the show on our platform. This is a good thing!"
"Yes, this is a good thing." Zhang Jin nodded. He wanted to contact Ye Cheng himself.
...
...
"The First Experience of Love is so nice, forward one!"
"The music poet Yi Ye Zhiqiu performed "When You Are Old" with all his heart."
"Always "Can't Open the Word" let her know, 520 have you confessed to you?"
"A god-like online singer, his creative talent is amazing, everyone, come and see."
"Discover a touching song "When You Are Old", please help me forward it on your circle of friends, so don't let talented singers bury them in the vast sea of ​​people."
"Do you still have a crush on me and dare not confess your love? Send "Can't Open" to your sweetheart, and she will understand."
“…”
The 520 Valentine's Day special live broadcast ended successfully with the audience's enthusiasm.
After the entire live broadcast, Ye Chengguang fish balls collected more than 100 T, and he could make a net profit of RMB 120,000 after tax. Of course, this money will have to be obtained later. Shark TV's fish balls income will be redeemed once every three months.
In Ke Liang's plan, the Valentine's Day live broadcast is just the beginning.
Early the next morning, the navy troops hired by Ke Liang spent money to go out crazily and post everywhere to promote Ye Cheng's live video.
These videos have been carefully edited, each video has only one song. Especially the three songs "original" by Ye Cheng, due to the extremely high quality and no one has heard of them, many netizens automatically helped forward them after the promotion of the navy, and the promotion effect was unexpectedly good.
Ye Cheng was in Fengyun Music Studio at this time. He was flipping through Weibo and forum with his mobile phone, and couldn't help asking: "Brother Liang, this level of promotion costs a lot of money, right?"
Ke Liang smiled and said, "Not much, only 350,000."
"350,000! That's too much?" Ye Cheng stood up suddenly and looked at Ke Liang in surprise.
Ke Liang helped him with his coquettish glasses and said, "I have spent half my life savings in it. Don't let me down."
Ye Cheng thought that his fish ball income last night was more than 100,000 yuan, and it seemed that the promotion fee of more than 300,000 yuan was understandable. He sat back on the chair and asked, "Then what should we do next?"
"If you want to make your fame online, the opportunity will come naturally. What we need to do now is to let more people know your songs and know that there is a singer like you. Next, I will help you contact the TV station's third-rate programs and small performances to transform the fame online into the fame in reality." Ke Liang said mysteriously, "Don't worry, there will be a good opportunity soon. Then we will carry out the second wave of hype, and I will surely make you famous all over China overnight."
"What opportunity?" Ye Cheng asked curiously.
"The mountain man has his own tricks, and he will know it when the time comes." Ke Liang smiled pretentiously.
The more Ke Liang didn't say it, the more curious Ye Cheng became. He wanted to ask what happened. At this moment, his phone rang and he answered a conversation: "Hello... Yes, I'm Yi Ye Zhiqiu... an annual salary contract of 2 million yuan? Are there any requirements? You have to bind the activity... I'll think about it again. OK, I'll reply to you as soon as possible."
After hanging up the phone, Ye Cheng said to Ke Liang: "Shark TV wants to sign a long-term contract with me, with an annual salary of 2 million yuan."
Without asking about the specific contract content, Ke Liang replied in a daze: "Reject him, your world is vast and you shouldn't be trapped in a live broadcast platform." After pretending to be a thrust, Ke Liang added, "Okay, let me tell you, the queen Xing Lina is going to release a new single, it is your song "Crossing the Ocean to See You". "Two Cities" will be released in July and will be widely promoted in June. Your song, as the theme song of the movie, is one of the promotional points, and we can hype it up around this. If the popularity of the hype is enough, I am sure to convince the film company to take you to promote the movie."
Ye Cheng asked in disbelief: "How could they bring me with them to promote the movie?"
Ke Liang explained: "It is impossible for the queen Xing Lina to follow them to promote the whole country. As the original author of the song, if you have a large number of fans online, the film company will definitely pay attention to it, because your fans can be regarded as potential audiences of this movie. Not to mention anything else, you have a live broadcast program with more than 600,000 people there, and the film company doesn't care. I am hiring a water army to hype now, not only to enhance your fame, but also to increase your bargaining chips. The movie "Two Cities" will definitely become popular. If you follow the crew to promote it, your name will frequently appear in front of the public. With this style, many people will take the initiative to find you to cooperate."
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Some people say that Lao Wang is too watery. Well, these chapters are indeed watery, so I will pay attention to it in the future. I will add this chapter to apologize.
Chapter completed!