Chapter 1627: Plan in Hollywood

Lin Feng is here today to announce one thing - all movies released by "Second Entertainment" will be sold at a unified price of 20 yuan nationwide. Group purchases can also enjoy a 15% discount and members can enjoy a 30% discount. If the movie is adapted from a game, it will be 50% off.

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Why did Lin Feng do this? According to the current domestic movie ticket price, Lin Feng suffered a lot from doing this. Generally speaking, in first-tier cities such as Beijing and Shanghai, a movie ticket costs at least 50 yuan, while in second-tier cities,

Although it is slightly cheaper, it is still around 30-40 yuan. In third-tier cities and even rural cities, the price of a movie ticket is at least 20 yuan. Even the so-called half-price discount on Tuesday is for movies with a small audience.

Discounts, movies that are popular right now will never be discounted.

Therefore, by doing this, Lin Feng will undoubtedly significantly reduce the box office revenue of his movies. This is obviously a struggle with money, which is too irrational! But Lin Feng insists on this. Because during this period in the United States, Lin Feng fully felt

It is cheap for American people to watch a movie. In the United States, watching a movie only costs a few thousandths of their monthly salary, but in China it is equivalent to a few tenths. This gap is huge.

Therefore, Chinese people would rather choose to watch a home theater at home that has no effect at all than go to the cinema to enjoy a big-screen movie with outstanding audio-visual effects. This is not because Chinese audiences do not know how to appreciate it, but because they have no money. If

If you have money and a movie ticket only costs a few yuan, do you think anyone would choose to watch this frustrating pirated movie with a small screen at home? Obviously not!

Lin Feng wanted to give the Chinese audience such a benefit, so that they can go to the cinema to enjoy an audio-visual feast, and also seek benefits for those men and women in love. Of course, it is impossible for Lin Feng to release a movie with a price of around 5 yuan, which would not only

It is impossible to recover the cost of the movie, and I am afraid that even the cost of each movie screening will be difficult to guarantee. Therefore, the 20 yuan standard is a price set after analyzing the national price level. Although it is still relatively high compared to the expenditure of the American people to watch a movie.

It's a little high, but if you include the group purchase price and membership price, it's almost the same as the American people's consumption level for watching a movie.

As for what are the benefits of Lam Feng's doing this? In the short term, there is indeed no benefit at all. It can even be said that it will cause Lam Feng's financial crisis in a short period of time. If the price set by Lam Feng is followed, plus Lam Feng's investment in a mobile phone

With the huge investment in movies, it can be said that every movie Lin Feng shoots will probably lose money, and lose a lot of money, unless all of them can be as popular as "Legend of Sword and Fairy".

But obviously, this is absolutely impossible. Although Lin Feng has many blockbuster movies in his mind now, the number is limited after all. What will happen once these are finished? What will be done? Raise the price then? Given the nature of Chinese people,

Once you are used to enjoying low-priced movie tickets, it will be difficult to raise the price. This will trigger strong protests from the audience. I am afraid that in the end, the attendance rate will suffer an avalanche.

What should we do if this happens? - Shui Junyi looked at the energetic Lin Feng in front of him, full of questions.

"Mr. Shui, if you have any questions, please ask." Lin Feng glanced at Shui Junyi, who was full of questions to ask, and said with a smile. There are some things that you can't say by yourself, and you need someone to say it for you, so that the effect will be better.

Shui Junyi let out a long breath. He had held back a lot of words tonight, but he was worried that it would hit Lin Feng's pain point and cause unnecessary trouble, so he didn't say anything, and everything was rotten in his stomach. At this moment

, since Lin Feng asked him to speak, he was not polite.

"Mr. Lin, I occasionally go to the cinema to watch a movie. According to the current market price in Beijing, a movie ticket is 50 yuan, which is by no means cheap. And Mr. Lin promised that it will only cost 20 yuan, so this promise is

How many years? Five years, ten years or twenty years?" Shui Junyi said in one breath the question that 300 million boys and girls in front of the TV want to ask.

For these adolescent boys and girls, the cinema is a must-go place for dating. The dim lights, touching, tense, or heart-warming plots can make a pair of boys and girls have an amazing breakthrough in their relationship.

, is a place that men and women must go to when they are in love. However, for adolescent boys and girls, most of them don’t have much money, and some even use family money to fall in love. Many people feel cash-strapped when facing the cinema.

The feeling. But sometimes you have to look fat in front of the public and have to go.

But when I go there, I usually choose to watch a blockbuster, because after all, it has to be worthy of today's ticket price. But the ticket price of this blockbuster is often extremely expensive. For example, "Hero" in 2002 sold for 100 yuan in Beijing.

Sky-high prices. In 2004, to be honest, in Beijing, Shanghai and other places, the 50 yuan movie tickets were usually for movies that were not very popular. Real blockbusters, such as "Lord of the Rings", such as "Pirates of the Caribbean"

" still sells for 80 yuan, or 100 yuan a piece. For two people, it is 200 yuan. Taking into account food, drink, and transportation expenses, it is normal to spend 300 yuan to watch a movie.

And if a movie ticket only costs 20 yuan, it is quite cost-effective. If two people save a little, it will only cost 100 yuan. Compared with 300 yuan, this is a saving of two-thirds. That is, the original price

For the price of one movie, they can now watch three movies, which is three ambiguous and lingering nights.

But how long is Lin Feng’s promise? How long can he hold on to it?

"Haha, I just said that all movies released by my company will be sold at this price. I am not trying to make a lot of money by shooting a movie. My goal is to let all Chinese people enjoy it.

Watch movies and enjoy an audio-visual feast in the cinema." Lin Feng said with a smile.

"What Mr. Lin means, can I understand that as long as the 'Second Entertainment' still exists, this promise will always be valid!" Shui Junyi took a deep breath and asked.

Lin Feng is still young, only 24 years old this year. With Lin Feng's body and Lin Feng's financial resources, conservative estimates suggest that if nothing unexpected happens, it will not be a big problem to live to the age of 80. And with Lin Feng's magic and current momentum,

Shui Junyi has reason to believe that "Second Entertainment" will not collapse before Lin Feng's death, so Lin Feng's promise will be valid for at least 56 years.

In 1956, it can be said that most people watching today's "Focus Interview" program cannot wait for the day when Lin Feng's promise dissipates. In other words, Lin Feng's promise is forever.

Although the 56-year promise cannot really be regarded as forever, it is already very admirable. Can he do it? - Shui Junyi looked at the confident Lin Feng in front of him. It was obvious that Lin Feng was bound to make this promise.

Okay. But there is a prerequisite for fulfilling this promise.

"Mr. Lin, I am very happy that you are so generous and generous, but I would like to ask that the ticket price of this movie is often set by theaters in various places based on local conditions. And the situation I have investigated in theaters in various places, such as Beijing's

Century Cinema's annual turnover is 20 million US dollars, but its profit is only 5%. If the ticket price is reduced to 20 yuan, group purchases and memberships will be discounted. How can they maintain their profits? Will it cause Mr. Lin to end up with you?

Shouting the slogan of 20 yuan ticket price, but there is no implementation in the theater?" Shui Junyi asked a more pointed question.

After the brief exchange in the past few minutes, Shui Junyi discovered that Lin Feng was not as domineering as the legend said, nor was he as arrogant and arrogant as he had shown before. On the contrary, Lin Feng was relatively easy-going and easy-going.

.Therefore, Shui Junyi also restored his usual sharp remarks and keen insight, going straight to the core of the problem.

Lin Feng smiled.

"That's a good question!" Lin Feng laughed. This is what Lin Feng has been waiting for.

When Lin Feng decided to set the price of 20 yuan, he considered that many theaters across the country might not set ticket prices at such a low price. Although this time "Legend of Sword and Fairy", theaters across the country gave Lin Feng a lot of face (of course

, it was also Lin Feng who gave up a lot of profits), and the national unified ticket price is 10 yuan (half price for the movie adapted from the game), but in the long run, Lin Feng does not believe that these cinemas will continue to sell their face. Especially in the case of some blockbusters, these

The cinema will keep the price as low as 20 yuan and will not raise the price without authorization. After all, that is the best time to make money, and 20 yuan is too cheap.

Although Lin Feng believes that these bosses know that lower ticket prices can attract more people and will not fall into the vicious cycle of "the higher the ticket price, the fewer the audience, and the fewer the audience, the higher the ticket price" like now. But many theater owners

My mind seems to be stuck in the door. I would rather lose money on cheap prices and see empty cinemas than lower ticket prices.

Therefore, Lin Feng came here today just for these movie theater owners.

"Here, I would like to ask for a favor from theater owners across the country. I hope that everyone can take a longer-term view and lower the ticket prices to keep them low. After all, if the ticket price is more affordable, the audience will be more. I think

, no boss would want to see a crowded movie theater. Although the profit at one time is less, I believe that as long as the movie theater can be full every day, the movie theater can still make money. Therefore, on behalf of hundreds of millions of movie lovers, I would like to appeal to all bosses.

It's a personal relationship." Lin Feng said, clenching his fists.

For a moment, all the viewers in front of the TV were stunned. Lin Feng, the world's richest man, actually interceded for them, which is really touching. If the ticket price is really 20 yuan, and group purchases and members can enjoy discounts, then

I am afraid that all viewers across the country would like to thank Lin Feng.

But will these movie theater owners sell Lin Feng a favor?

Damn it! You are here making sarcastic remarks to gain fame and popularity, but you make us lose money. How can there be such a good thing in this world! - Many movie theater owners said disdainfully.

Originally, for the premiere of "Legend of Sword and Fairy", many bosses really wanted to save Lin Feng's face, so they agreed to a nationwide ticket price of 10 yuan. I thought that the movie adaptation of this game has never had a good reputation, and it is rarely a hit.

movie. Therefore, bosses from all over the country agreed to sell "Legend of Sword and Fairy" at a national uniform price of 10 yuan in order to save Lin Feng's face and make friends with the world's richest man. It can be said that a movie ticket sells for 10 yuan.

It really doesn’t make much money. Of course, it’s not that it doesn’t make money, it’s just that the profit is too thin.

The subsequent popularity of "Legend of Sword and Fairy" was beyond the expectations of all movie theater owners. They originally wanted to increase the price, but due to the contract signed with Lin Feng, they did not increase the price. But if you follow what Lin Feng said, every

Movies are priced like this, so what the heck are they doing? Especially, recently they have been preparing to introduce movies shot in the United States by Lin Feng's "Second Entertainment", such as "Saw" and "Too Bad".

Movies like these have achieved good box office revenue in the United States, but if they are imported, a ticket can only be sold for 20, and if there is a discount for group purchases, then what will they earn?

Therefore, most movie theater owners are quite disdainful of Lin Feng's request. Therefore, most movie theater owners are quite disdainful of Lin Feng's request.

Aren’t you just the richest man in the world? What’s so great? If I have a chance, I can also become the richest man in the world and be picked up and dropped off by 12 Hongqi cars! ——Some bosses are doing self-indulgence in the office. Of course, this kind of arrogance can only be done when there is no one around.

The office told the charming female secretary that if it was really outside, they would not dare to say anything.

Lin Feng naturally knew that these bosses would not sell his favor, but Lin Feng didn't care about it. Originally, Lin Feng had no intention of letting these people sell his face based on his own words, not to mention that Lin Feng didn't want them to sell his face at all.

All Lin Feng needs is an excuse. An excuse to make himself angry.

Is Lin Feng going crazy? Why is Lin Feng going to get angry?—Acquiring a movie theater.

In fact, in Lin Feng's view, China's film market is quite large, and it is definitely no less big than the film market in the United States. But currently, this market has not been developed well, and some movie theater owners who are eager for quick success have ruined this market.

, and it has not done a good job in introducing movies, especially many movies do not need to be translated into Mandarin. For some Hollywood commercial blockbusters, most of the audiences watching this blockbuster are young people. For them, they

On the contrary, it is easier to accept the original English dubbing rather than the awkward Mandarin dubbing. Sometimes, a poor dubbing will make the audience choose to watch the pirated English version at home instead of watching the genuine Mandarin version.

Therefore, Lin Feng believes that as long as it develops well, China's film market can definitely compete with the United States. Therefore, Lin Feng wants to acquire Chinese movie theaters just like he acquired more than half of the movie screens in the United States, and build a Chinese Hollywood that can compete with the United States.

American Hollywood competes with Chinese Hollywood. However, the price of acquisition now will be very high. So Lin Feng needs to use his tactics!
Chapter completed!