else

After hearing Liu Yingying's words, Lin Feng fell into deep thought.

Indeed, it was Lin Feng’s decision to keep “Dingdang.com” suppressed and not allow it to be listed. In Lin Feng’s view, “Dingdang.com” is far from being able to withstand the risks of going public and experiencing the storms in the financial market. At present,

, the main operating income of "Dingdang.com" is concentrated in three places: Dingdang Mall, where "Dingdang.com" signs sales contracts with major merchants and is responsible for nationwide direct sales on "Dingdang.com". This area can currently provide "Dingdang.com" with "

"Dingdang.com" brings about 200 million yuan in profits. However, since "Dingdang.com" has to contract its after-sales service, although it can ask the manufacturer to reimburse the related expenses for maintenance, the annual rent, water, electricity, labor expenses, etc. are about 50 million yuan.

.The profit is only 150 million.

The second part is the business of "Infinite Express". However, its current operation is barely able to maintain a balance of payments. Its main expenditure is on the national direct sales of "Dingdang.com", which accounts for half of the business volume of "Infinite Express".

And because we are helping ourselves to transport, we don’t have any income. But now we are facing global expansion, and we need a huge funding gap.

The third piece is advertising revenue. The huge advertising revenue brought by the strong popularity of "Dingdang.com" last year was 1 billion yuan.

This is the current main revenue of "Dingdang.com". After deducting related operating costs and excluding the massive funds required for the expansion of "Infinite Express", the net profit per year is about 700 million yuan. Of course, apart from these apparent incomes

In addition, "Dingdang.com" also has hidden income. That is the huge cash reserves brought by the huge "c2c" transactions. At present, the daily transaction volume of "Dingdang.com" has already exceeded 1 billion yuan, excluding the merchant delivery period of 3-

After 5 days of waiting for the buyer and 2-7 days of waiting for bank transfer, the "liquid reserve" of "Dingdang.com" reaches tens of billions of yuan.

Tens of billions of RMB in the cash account of "Dingdang.com" must be transferred to the seller's bank account within 10 days, but these 10 days are enough to do a lot of things with these tens of billions of RMB. Even if it is deposited in the bank to earn interest, these 10 days

The daily interest rate is incredible. What’s more, it can also be used for investment.

Therefore, employees who know a little bit about the situation of "Dingdang.com" all think that "Dingdang.com" should be listed. With such good performance, why is it not listed? Therefore, there is a lot of discussion inside "Dingdang.com" and various rumors.

Yes. And not only the employees were talking about it, but many managers were also talking about it. Even if Liu Yingying pressured her, it was useless. These people did not dare to say anything in front of Liu Yingying, but they said everything behind her back.

Due to the strange situation within the company, Liu Yingying knew that continued pressure was useless, so she had no choice but to propose to Lin Feng the idea of ​​listing the company. Once listed, the rumors among these people would be dispelled.

"Yingying, what do you think?" Lin Feng asked.

"For now, 'Dingdang.com' is not mature enough. Although it will get a lot of money by going public, it will also easily attract covetousness from the outside world. Moreover, when developing 'Unlimited Express', a slight mistake will affect the operation of the entire company.

, and after the listing, once problems arise, it will not be as easy to deal with as before it was launched." Liu Yingying analyzed.

Once listed, the company must account to all shareholders, and everything must be reported to the China Securities Regulatory Commission. Many things will be restricted, unlike now, where everything is decided by a few core leaders of the company, and there is no need to worry about anyone or anything.

thing.

Lin Feng nodded.

"In this way, you hold a meeting to announce it, and say that it will be listed on the market after the operation of 'Infinite Express' is normal. In that case, the stock price will be higher, and those employees who own shares will earn more." Lin Feng ordered.

Currently, Lin Feng owns 80% of the shares of "Dingdang.com", Liu Yingying holds 10%, and Wang Juntao holds 5%. The remaining 5% has been awarded to senior management of other companies over the years. And on the eve of the company's listing, it will definitely also

Allocate a certain amount of shares to its employees. Of course, this ratio will definitely not be a lot, but it will definitely allow all employees to have some exposure to the company's listing and make a small profit. This is usually a way for major companies to win over people when they go public.

"But 'Infinite Express' currently requires extremely huge funds. If you inject capital, I'm afraid there will be a lot of rumors." Liu Yingying said worriedly.

At present, the most important rumor about the company is that Lam Feng suppressed the company's listing because he wanted to restrain the company's financial difficulties and personally injected capital to acquire 20% of the shares scattered among the company's management. This rumor is currently the most ferocious and makes people panic.

.As for a company, if the management is panicked, it will be difficult for the company to survive. Fortunately, Liu Yingying is a senior management of the company and holds 10% of the shares to exert pressure, otherwise the company may have been in chaos long ago.

"Don't worry. I won't personally inject capital this time." Lin Feng also knows this taboo. As for the rumors circulating in the company, there must be some people who are stirring up the rumors, and the purpose is to force the company to go public. At this time, Lin Feng will explain, I'm afraid

The effect is not good. It is unrealistic to find the person who spreads the rumors. It is too difficult to find out who the source is. Even if he is found out, so what if he is fired? The rumors have been spread, and it may lead to collective resignations of the management.

.

"Dingdang.com" is currently the only one in China, but many companies are coveting it. If the management resigns collectively, many e-commerce companies will definitely apply for high-tech jobs, which will be a blow to "Dingdang.com". So, this

Must be handled with caution.

"Distribute capital-raising internal shares to all employees at 10 yuan per share, with a lower limit of 100 shares and an upper limit of 100,000 shares!" Lin Feng ordered.

Liu Yingying's eyes lit up. Distributing internal funds-raising shares is the best way to solve the current rumors and funding gaps within the company. Once the internal funds-raising shares are distributed, with the current scale of tens of thousands of employees of "Dingdang.com", the funds raised may immediately break through.

One billion yuan is enough to meet the short-term funding gap of "Infinite Express". And this also clearly tells everyone that the company is about to go public. It is enough to quell all rumors.

"This method is feasible. I will do it like this. Tsk, tsk, he is the richest man in the world. Any idea is enough to solve the company's difficulties." Liu Yingying started to joke after solving the major issue on her mind.

"Haha, look what you said, we were in the same situation and I have never forgotten this friendship. By the way, I have another suggestion regarding the development of 'Dingdang.com' - group buying." Lin Feng said.

Group buying?——Liu Yingying chewed a few times and realized many possible development prospects.

"Yes, group buying! Nowadays, when buying things, everyone still buys them in pieces, so the price is limited by the purchase volume and it is difficult to keep it down. If you buy in a group, you can reduce the price to the maximum extent, which is good for consumers and merchants.

It's a good thing. Therefore, you can set up a special group buying network, which will be under the banner of 'Dingdang.com'. It will be initiated by consumers and contacted by our company and merchants. Once the number of group buying reaches a certain share, group buying can be carried out at low prices.

.This is definitely an emerging promotion model to promote consumption." Lin Fengxiao said.

Liu Yingying nodded, her whole body excited by Lin Feng's sudden idea.

"In addition to this, I think we can group buy hotels, restaurants, and all other consumer goods. We can group buy anything that many people need in the world." Liu Yingying said excitedly.

"That's right. But if this is the case, management must keep up to avoid disputes between consumers and merchants. Any dispute of this kind will hurt people's popularity. As a middleman, our company is at the critical moment.

Attitude must also be handled well. You must remember that our basic necessities are not these merchants. Although they give us low prices to make money, they are not our basic necessities. Our basic necessities are these consumers. They spend money to buy us

Low-priced goods imported directly from manufacturers allow our company to make money. We must safeguard their rights and interests! Remember, competition is everywhere and we cannot relax," Lin Feng warned.

"I understand, Lin Feng, don't worry, I will pay attention to this aspect." Liu Yingying nodded, but did not pay too much attention to this. Although it is a buyer's market at present, due to the cheapness of online shopping, most consumers pay more attention to affordable products.

price, so it is the merchants who really have the initiative. And since "Dingdang.com" has expanded the e-commerce sector, many companies want to get a share of the pie. All things considered, the merchant's attitude is more important. Otherwise, if they sell at a low price

If it were given to other e-commerce platforms instead of "Dingdang.com", then the current advantages of "Dingdang.com" would be wiped out.

Consumers are a very fickle group. They will naturally look for whichever is cheaper.

Cheap is the last word! - Of course, Liu Yingying did not tell Lin Feng about this. After all, what Lin Feng said was not wrong, but for the time being, merchants are slightly more important. What's more, at present, consumers are still disadvantaged

Groups and merchants are strong groups. Dingdang.com is not afraid of safeguarding rights with one merchant on behalf of consumers, but it would be troublesome if it goes against hundreds or thousands of merchants. Many things are mysterious at home, not abroad. Of course, these words

Liu Yingying will not tell Lin Feng. Lin Feng is busy enough, and these are the responsibility of himself as the president, so there is no need to trouble Lin Feng.

Then the two chatted for a few words and then hung up the phone.

"Hey, Shuqi, how are you? How are your studies now?" Lin Feng asked with concern.

"Ah, Brother Xiaofeng, hehe, I haven't called me for a long time. I miss you so much. If I weren't afraid of affecting your work and wanted to give you a surprise, I would have called you long ago." Huang Shuqi was pleasantly surprised.

The voice came through the phone.

The girl next door who looked young and shy naturally appeared in Lin Feng's mind.

"By the way, Brother Xiaofeng, I will graduate in half a year. Hehe, you have to take me in then! Otherwise, I won't have a job and I will starve to death." Huang Shuqi said with a smile.

Lin Feng laughed. It would be strange if top students who graduated from Harvard could not find a job.

"Don't worry, I have prepared a position for you a long time ago. I'm just waiting for you to graduate! By the way, you should have figured out the logistics system of Wal-Mart. This is the key." Lin Fengxiao said. He gave
Chapter completed!