How much is a 5-second ad worth?

The most expensive advertisement per unit of time in the world is during the Super Bowl in the United States. The price of a 30-second advertisement is as high as 3.8 million U.S. dollars. If converted into 5 seconds, that is 633,000 U.S. dollars. Of course, this refers to

In the whole world, there is no super weird China.

When the time is announced at midnight during the Chinese Spring Festival Gala, the advertising cost per second is as high as 5 million yuan. According to the current U.S. dollar exchange rate, converted into U.S. dollars, that is probably exactly 633,000 U.S. dollars per second. In other words, in the United States, the advertising costs are as high as the sky.

The price of 5 seconds of Super Bowl commercial is equivalent to the price of 1 second of the Chinese Spring Festival Gala midnight chime. This is about 5:1.

Of course, if calculated based on the number of people, it is almost the same. The number of viewers of the Super Bowl is about 110 million, while the Spring Festival Gala has about 500 million people. This ratio of people is exactly 1:5. From this conversion point of view

Look, the price of 5 million yuan per second for the Spring Festival Gala's zero o'clock chime should not be expensive.

However, advertising in the Super Bowl basically has more advantages than disadvantages, and the rewards definitely outweigh the costs. As for the 5 million per second quote for the Spring Festival Gala, the final revenue ratio is a matter of opinion.

Of course, these are all digressions. What the outside world is very, very concerned about now is how much money can be sold for a five-second advertisement in the 'Second World'. How much can this be sold? Advertising manufacturers around the world are all

In consultation, Nokia, Coca-Cola, Mercedes-Benz, BMW, these companies are all asking, and they all want to know the price.

"Boss, how much does it cost? I think it can't be lower than the price of the Super Bowl!" "Second World" president Erika Kazama called Lin Feng to question.

"Haha. Hui Lisa, this is very simple. You don't have to ask me at all. The price is not decided by us, but by the market. We are not the Price Bureau, how can we set prices randomly? Let the market decide. That's it.

Let's hold an auction and let those advertisers who are interested in advertising come and bid. The one with the highest price will win!" Lin Feng smiled lightly.

"Boss, this is a good idea. But I think it's best for you to host the auction. With your popularity and aura, I believe it's enough to sell this 5-second advertisement for an astonishing price!" Kazama

Eliza suggested.

Me! Lin Feng pouted. Well, Lin Feng really wants to be a hands-off shopkeeper. He just plays around every year, then decides on the general direction, and occasionally goes to the company for meetings. In this way, life will be easier. Of course, Lin Feng

Feng thinks this way, mainly because he wants to take out all his energy and devote it to his own personal matters. In 2008, the Beijing Olympics, his wedding, the world financial crisis, dear, this is not a trivial matter. If all his energy is still on

Company, how will we overcome these difficulties then?

"Boss, you have to do it this time. After all, this is the first time. And this 5-second advertisement is not embedded in the game like "World War" and "Virtual Life". This one is embedded in the loading interface at the beginning of the game.

Among them, Schwarzenegger's advertisements are published. Fortunately, due to Schwarzenegger's popularity and constantly changing looks, players will not be too resistant. However, if advertisements are published, I am afraid of aesthetic fatigue. Therefore, I

I want you to host the auction. Not only will the price be higher, but also because of your popularity and status in the hearts of players, the game should not be subject to much resistance." Erika Kazama expressed her worries.

Advertising embedded in the game login interface may seem to have no impact on players, but if players get annoyed and protest against it, then there is no telling. And if players protest, not only will the advertising revenue be greatly reduced, but it will also affect the original operation of the game.

Good game revenue. This is not good. However, Lin Feng's popularity is unprecedented. Erika Kazama believes that with Lin Feng's image and popularity in the hearts of players, the product placement advertising will bring

Negative impacts are minimized.

"Well, then I will host the auction." Lin Feng thought for a while and agreed with Erika Kazama's suggestion, "Tell the major advertisers around the world that in three days, I will hold an auction in Los Angeles! The location is me.

The theater of the ‘Lam Fung Film Festival’.”

Erika Kazama immediately notified all advertisers of the news. She also posted the news on the official website and promoted that "Second World" will broadcast the auction live globally.

Yes, it is a global live broadcast. It is also the first time in the world that an auction is broadcast live. Of course, this live broadcast is free and no money will be charged. However, only members of the 'Second World' can watch it for free.

If you are not a 'Second World' member, I'm sorry, even if I pay you, I won't let you watch it. Unless you become a 'Second World' member.

The announcement of this news immediately attracted global attention. From the perspective of the financial community, this auction will determine whether the 'Second World' will have another means of making money, a way for the 'Second World' to once again make a fortune.

Money-making project. After all, the world's largest game company is now in the 'Second World', and no company can compete with it. In other words, basically no one can compete with Lin Feng in this field. And if, this advertising revenue

It’s impressive. In the foreseeable future, I don’t know how many advertisers will compete for this advertising price.

For politicians, if this auction is successful and advertisers' investment brings huge returns, it will also indicate that in the future, politicians from various countries will have an additional way to campaign through the Internet. In the future, the Internet may become a way for politicians to campaign.

Another battleground in the campaign.

As for those peers and game manufacturers, they are jealous to death. They do not have such large resources and not so many users, so naturally they cannot compete with Lin Feng. At the moment, they can only watch helplessly as Lin Feng auctions game advertisements.

Go away from envy, jealousy and hatred.

For Internet companies, especially 'Google', although it is different from the 'Second World' field, it is also an inspiration. It is an inspiration to increase advertising revenue. Perhaps this auction can make 'Google'

These companies find more ways to increase revenue.

Of course, in the end, for the audience, that is, players, it is really novel to embed advertisements in the game login interface. No one can say whether it is good or bad. After all, when you log in to the interface, the game screen turns into an advertising screen. This is really a matter of opinion.

It's a smart thing. You can say it's good or you can say it's bad. Therefore, they are quite complicated inside and don't know what to say. Of course, they can't say anything. After all, this is a matter for a 'second world' company.

Their opposition is actually very small. They can never stop playing!

It’s not impossible to stop playing, but what game should we play after we stop playing? This undoubtedly makes many people give up the idea of ​​stopping playing. Of course, while being entangled, there are also expectations and surprises.

Auction live broadcast! For most ordinary people, their impressions of auctions in this life come from TV. Most people only get a glimpse of some simple auction contents through TV series. What is the actual auction process?

, no one knows, because most people will never be able to attend an auction in their lifetime because they don’t have that much capital. But the live broadcast of this auction allows everyone to see the auction live through online video. This is undoubtedly,

It is an opportunity for them to broaden their horizons.

This point is still supported by most players. Especially the person who presides over the auction is Lin Feng. All players support and like Lin Feng, and are willing to see him appear in front of the camera. What's more, there are so many advertising companies

The giants are here. These giants are usually not able to be seen. We only hear their voices but never see them. Now we can meet them. Although it is only through online video, it is exciting.

Immediately, hundreds of millions of people downloaded the video plug-in and will directly watch the live video. However, the actions of these players have made many advertising giants dissatisfied. It is okay to participate in the auction, but it is uncomfortable to live broadcast. They

It’s not a monkey trick. It’s being watched by hundreds of millions of players. What the hell is this? This made them feel a bit downgraded and very unhappy. They all protested and asked Erika Kazama to cancel the live broadcast of the advertisement.

This naturally puts Erika Kazama in a dilemma. She negotiated with these advertisers, but the results were not ideal. These advertisers seemed to have united and issued a warning that if the live broadcast was not canceled, they would rather not participate in the auction. These 5

They don’t want seconds of live advertising.

"What should we do, boss, if we cancel the live broadcast now, I'm afraid the players won't agree, and we will suffer even greater losses. If these advertisers don't come, it will become a joke!" Kazama Erika had no choice but to say

Ask Lin Feng for advice.

Lin Feng shook his head. He was dismissive of the behavior of these advertisers. If you want to show off, damn! Don’t even think about showing off in front of me!

"Huilisha, tell them that if they don't come, it's their loss, not ours. You know, it's them begging to advertise, not me begging them to advertise." Lin Feng sneered, "

Also, you tell them that if they don’t come, my auction will still be held and it will be broadcast live around the world. If they don’t come, I will read their names and tell the players because these advertisers don’t want to appear in front of the video.

They didn’t want to be watched by players during the live broadcast. They thought it would be embarrassing, so they didn’t come. Then I’d like to see how these advertisers explain themselves to hundreds of millions of players around the world! These players are the main consumers!”

Erika Kazama's eyes lit up. This move is too high. With such an announcement, the popularity of those advertisers whose names have been read out will probably plummet. By then, they may even come to beg themselves. (To be completed.)
Chapter completed!