Chapter 348 Acquisition of 3do

What should Microsoft do now?

Although Microsoft has no big plans for the MP3 player market, now that Lin Feng has formed an alliance with Steve Jobs, how should Microsoft continue to promote its "wma audio format"?

Bill Gates must implement the WMA audio format. If something goes wrong in this matter, even if he and I have been friends for many years, we will still be merciless. - Steve Ballmer has a headache.

He rubbed his temples.

But for Microsoft to really invest huge sums of money to enter the Walkman market, Steve Ballmer feels that it is not worthwhile. Now, in addition to its inherent operating system and office software such as Office, Microsoft's most important strategic plan is the Xbox game console

, no matter how much money it loses, Microsoft will still let Xbox squeeze into the home game console market. Now Microsoft has no extra energy to get involved in this insignificant market.

Depressed, Steve Ballmer could only sigh secretly and ordered people to contact Lin Feng. Little did Steve Ballmer know that what he thought was an insignificant market would bring great success to Lin Feng and Jobs in the future.

What a huge profit.

Lin Feng ignored Microsoft's bow. From one moment to the next, now he has joined forces with "Apple" without interfering with each other. They each develop products in their respective fields. Although Microsoft's "wma audio format" is still important, it is

Not as critical as before.

Want to negotiate? OK, come to my company and we'll talk slowly.

Lin Feng left the matter entirely to Tan Zhi, and he began to contact Tripp Hawkins (the founder of Electronic Arts, the world's largest game software empire), to discuss the acquisition of one of its subsidiaries -

—3do, the 3do who developed the "Invincible Heroes" series.

When it comes to Tripp Hawkins, the first thing that comes to mind is ea, the largest giant in the computer game industry today, the founder of Electronic Arts. He personally built ea, the world's number one gaming empire. This is Tripp

.The most glorious period of Hawkins' life.

Another brilliance of Tripp Hawkins is 3do.

When it comes to 3do, most people's first impression is the "Heroes" and "Might and Magic" series. However, at first 3do was just a company that produced game hardware. Tripp Hawkins and Japan's Panasonic jointly developed the world's first

A 32-bit game console - 3do. Unfortunately, due to the lack of software support, high price and the impact of competitors Sega (Saturn SS) and Sony (PS), 3do soon ceased production and sold all its hardware departments.

Then Tripp Hawkins acquired nwww.piotian.comg), which developed the "Might and Magic" series, and in 1995 Chuangshi launched the "Heroes of Might and Magic" series that was loved by thousands of players.

company.

However, the good times did not last long. After acquiring NWC, 3do launched classics such as "Heroes of Might and Magic 3: The Restoration of Ethilia" and created countless brilliance, becoming the best game software company after EA. But

Now, due to the lack of follow-up product support, 3do's annual revenue last year was US$12.7 million, but its net loss was US$35.8 million. Although it has launched several games, the result is that the more games are sold, the more money it loses. Now 3do is in

Stark's stock price has fallen to $0.58.

A game company that once created miracles, now has a stock price of only US$0.58 and a market value of only US$5.2 million, which is really embarrassing. Originally, Lin Feng wanted to acquire 3do, but when he saw its debt of nearly US$200 million, Lin Feng decided to

gave up and instead sought to acquire its game copyrights.

When Lin Feng arrived at the 3do company headquarters, everything was in a state of depression. Compared with the Microsoft headquarters where he went a few days ago, it was a world of difference and the changes were so rapid that it was depressing.

Tripp Hawkins, a former giant, warmly received Lin Feng.

"Mr. Lin, speaking of which, you may not know that I used to be an employee of Apple." Tripp Hawkins poured Lin Feng a cup of coffee.

Lin Feng was slightly surprised.

"Haha, don't worry, that's just my first job after graduating from college. Now I have nothing to do with Apple, so don't be nervous." Tripp Hawkins said with a smile.

Lin Feng smiled. Even now, it doesn't matter. He has formed a strategic alliance with Apple, and Jobs has no interest in games.

"Mr. Lin, I already know your purpose. I founded 3do, but now I have to bear the pain of selling it, which is really heartbreaking. So I want to find the best buyer for 3do." Tripp.

Hawkins said sadly.

Lin Feng nodded and felt a bit sad. This is probably the greatest sorrow for all computer gamers. They created a brand with their own hands, but had to sell it in the end.

"Mr. Lin, let me tell you the truth. Now Ubisoft also hopes to buy the rights to 3do's "Heroes and Might and Magic" series for US$1.7 million, and Namco-hometek-inc hopes to buy it for US$1.5 million.

It bought "street-racing", which is in the development stage of 3do UK's eutechnyx studio, and Microsoft also hopes to buy "high-heat-baseball". "Army-man" was spotted by Cyle Company, which offered a price of US$750,000."

Tripp Hawkins said without hiding the truth.

Lin Feng's brows jumped slightly, and he was secretly surprised at how quickly various companies acted. Fortunately, he was not too slow, otherwise he would be an empty shell waiting for him. But he didn't know what Tripp Hawkins meant by this.

"Mr. Lin, to tell you the truth, I am ready to end 3do and file for bankruptcy with the court, so I will definitely sell these game copyrights. Therefore, if Mr. Lin is really interested, I hope you can buy them all and develop them well.

"Tripp Hawkins said sincerely.

Lin Feng frowned slightly. The maximum cost of buying them all is about 5 million US dollars. The "Second World" does not lack this kind of money, but the key point is whether these things are worth buying. If you have a lot of money, you can't spend it arbitrarily.

In Lin Feng's memory, it seems that 3do is most famous for the "Magic and Might" and "Invincible Heroes" series, and Lin Feng came here for the copyrights of these two series.

"Mr. Lin, please allow me to introduce these games to you and analyze them for you." Tripp Hawkins is also an old man in the world. One look at Lin Feng's face and he knew that Lin Feng didn't want to be taken advantage of. He smiled slightly and took out a game.

A set of relevant game brochures. He was confident to convince Lin Feng because these games were really great.

"Mr. Lin, I don't think I need to introduce the "Heroes" and "Might and Magic" series. Let me first introduce the "street-racing" that Namco is interested in and is currently in the development stage by the British eutechnyx studio.

Game. This is a street racing game. The engine it uses is a brand new racing engine independently developed by eutechnyx. It pursues gorgeous racing lights and racing effects. However, it has not yet been completed. If you continue to invest, it is a game you can look forward to." Terry

P. Hawkins explains.

Lin Feng frowned after hearing this. Nowadays, domestic online games are mainly focused on role-playing or turn-based online games. Apart from its own "Audition", the casual online games only have some small casual games from Tencent, and there are no other online games yet.

The racing game is indeed a supplement, but it is a stand-alone game and must be changed to an online game, just like the online game "Once Upon a Time" like "Car Racing".

""High-heat-baseball" is a baseball game developed by our company. It uses an original sports game engine and has unique effects on the movement and movement of game characters." Tripp Hawkins said.

Lin Feng's eyes lit up after hearing this. Now, the "Violence Football" developed by his company has been criticized by players because of the lack of an excellent game sports engine, resulting in insufficient smoothness of the game graphics. This is an excellent supplement.

"'Army-Man' is a relatively alternative strategic shooting game, with the main character controlling green toy soldiers. Players can play online through the local area network." Tripp Hawkins said sadly. This game

, 3do once had great hopes, but unfortunately the results were disappointing.

At first, Lin Feng didn't react. After receiving the promotional brochure handed over by Tripp Hawkins, he was stunned on the spot. Isn't this game the "Toy Soldier War" that he often played online with others "in the past".

"Toy Soldier War" is a strategy game with plastic toy soldiers as the protagonist. The player controls a varying number of plastic green toy soldiers to fight with the computer or the player. There are many types of weapons in the game, including rocket launchers, grenades, and flamethrowers.

Small cannons, mines, time bombs, and magnifying glasses can melt enemies.

The game scenes are also very interesting. They are played in everyone's home. Bathroom, kitchen, dining table, etc. You can also use various scene props to deal with enemies, such as microwave ovens, fans, etc. It is a casual and interesting strategy game.

The whole game is full of fun, and the battles are tense yet humorous. Watching the toy soldiers you often played with as a child engage in fierce battles with enemies under your control is really interesting.

Looking at the introduction, 3do has now launched the fifth generation of "World War". However, due to the rise of "Age of Empires" and "StarCraft", this type of strategy games have been hit, and it is understandable that sales are poor.

But for Lin Feng, it is very beneficial. He can change it to "Toy Soldiers Online" and change it into a relaxing and entertaining online game. Although role-playing online games are the mainstream among online games, the players'
Chapter completed!