Chapter 561 Depressed Ding Lei
The first round of the "Second World E-Sports Champions League" was undoubtedly exciting and well received. It was praised as the most outstanding "e-Sports League" at home and abroad. Lin Feng's completely commercialized operation made the "Second World E-Sports Champions League" The "E-Sports Champions League" attracts more viewers than any other current e-Sports event and makes all viewers crazy about it.
However, the game is exciting, but for all 18 clubs, balance of payments is the first priority. At present, the average annual investment of the 18 clubs is about 50 million yuan. If there is only investment and no output, no matter what Wahaha and other company bosses have such a close relationship with Lin Feng. This involves the life and death of the club's operation. No matter how close the relationship is, it is useless. After all, no one with more money is willing to spend tens of millions of yuan every year without seeing any gains.
Of course, there are exceptions for people like Suleiman Al-Fahim who came from the Middle East oil empire. Arabs have always been the ones who have too much money and nowhere to spend it.
Since this event was initiated by Lin Feng, and Zong Qinghou and others gave Lin Feng face and responded one after another, then Lin Feng had to find financial resources for it. The revenue from television broadcasts was a big one, but in the first year, in order to expand the e-sports championship league Due to his popularity, Lin Feng has already sold his broadcasting rights for free. As for which TV station he can sign with next year, it is still difficult to say how much profit he will make.
As for ticket revenue, the current seating capacity of the 18 clubs' competition venues is 3,500-4,000 people. Although the venues are almost full, each ticket only sells for 8-20 yuan, which is very cheap. Counting the teams of each club Sales of peripherals such as services only bring in less than 2 million yuan in revenue a year.
With an investment of 50 million and an output of 2 million, it was obviously beyond the means.
In order to expand his financial resources, Lin Feng opened an official magazine in the name of the E-Sports League - "E-Sports Life", which is sold before each round of competition. The content of the magazine analyzes the classic events of the previous round of the league, and provides insights into various topics discussed above. Star players will comment, and the player rankings and club rankings of each game will be published in the magazine. A popular player will be interviewed every week, and predictions will be made for the next round of the league.
The sales volume of this "E-Sports Life" is very good, with 1.2 million copies sold in the first issue, and each magazine sells for 10 yuan. Seeing this gratifying result, Lin Feng plans to sell it in Europe, South Korea, Taiwan, and North America. We will open magazine branches in other places and expand it into multi-language editions, striving to make it the most authoritative e-sports magazine in the world. Lin Feng believes that e-sports will definitely be a long-lasting industry. As long as the "second If the "World E-Sports Champions League" can always maintain the title of the best e-Sports league in the world and have the best professional players, the sales of this magazine can be guaranteed.
After all, when all professional players of the "Second World E-Sports Champions League" sign, each club owns their image rights. Without the consent of the club, the players are not allowed to be interviewed privately. This move was originally intended to crack down on other e-Sports leagues, but at this moment it is also This book "E-Sports Life" has just been released.
The future game industry will be divided into three major parts, stand-alone games, online online games, and e-sports games. Among them, stand-alone games will probably be swallowed up by online online games sooner or later, while e-sports games will continue to shine with their glory and online games. Games compete with each other.
"Boss, Mr. Ding Lei, the president of NetEase, is here." Just when Lin Feng was conceiving the bright future of the E-Sports Champions League, Ding Lei came to ask for a meeting.
Lin Feng's eyebrows twitched slightly, and a cheerful smile suddenly appeared on his lips.
"Mr. Ding, it's an honor for you to come here." Lin Feng enthusiastically went to greet Ding Lei in person.
"Director Lin, you are still so exaggerated." Ding Lei smiled lightly, but his brows were knitted together, obviously he had something on his mind.
Lin Feng smiled faintly, knowing clearly what Ding Lei was here for at this moment. NetEase is in a bad situation right now. Since it has no profitable projects, it has been suspended from the Nasdaq in the United States. This time it invested its remaining funds in e-sports.
In the Champions League, NetEase is now almost unable to uncover the pot.
"Mr. Ding, I don't know what you want from me, but it doesn't hurt to say it." Lin Feng said with a smile.
Looking at Lin Feng with a springy face in front of him, Ding Lei sighed.
Once upon a time, he was so high-spirited and led the country in the domestic IT industry. However, the burst of the Internet bubble plunged NetEase into a financial crisis and became the first domestic IT listed company to be suspended by the United States. The three major domestic portals were once prosperous.
The website is now in miserable condition. New Wolf was swallowed up by Lin Feng. Sohu is now relying on the "Apple Pie" to open up the campus market and is barely able to support itself. As for its own NetEase, it is even more miserable and almost declared bankrupt.
Nowadays, the four major domestic portals have been re-evaluated by the industry - Tencent, Baidu, Sohu, and NetEase. The status of the four major portals can be seen in their ranking. Among them, Tencent and Baidu are the most popular, and Tencent relies on QQ.
Instant messaging tools occupy an absolute share of customer resources. Baidu relies on the Baidu search engine and the financial resources of Lin Feng behind it, and Tencent each occupies a piece of the sky. Only Sohu and NetEase are almost forgotten by everyone.
As for this time, why did NetEase use up all its financial resources to invest in the e-sports championship organized by Lin Feng when it was financially tight? This is why Ding Lei is optimistic about the future of e-sports. If he does not come in now, Ding Lei will definitely regret it in the future. Anyway, this is more than a thousand
Ten thousand yuan (of the 18 e-sports clubs, NetEase invested the least and Wahaha invested the most) cannot save NetEase's fate. It is better to invest it in an emerging industry with very promising market prospects.
After all, this e-sports championship was initiated by Lin Feng. With Lin Feng's current financial resources, Ding Lei absolutely believes that Lin Feng can make this "Second World E-sports Champions League" the most successful e-sports league in the world, and even the most profitable.
eSports league.
Facts have also proved that Ding Lei's judgment is extremely wise. Now that three rounds have passed, the scene is getting more and more popular. 4,000 seats are simply not enough. Most of them can only watch the live broadcast at home or in Internet cafes. Many e-sports players even hope that the e-sports league can
The desire to expand the competition venue.
In addition, the sales of the official magazine "E-Sports Life" have also been rising, especially after the English, Korean and Spanish versions were launched. Its sales reached an astonishing 4 million copies per issue, and this figure
It is still rising. Experts predict that it will not be difficult for "E-Sports Life" to exceed 10 million sales.
After all, under the temptation of the high salary of the "Second World E-sports Champions League", more and more players are investing in the e-sports market, hoping to become e-sports players. Even if you cannot become an e-sports player, buy this magazine to enjoy the games of these players.
, it’s also good to look at the rankings.
Therefore, Ding Lei has no regrets at all about investing all the remaining liquidity of NetEase into the "NetEase E-Sports Club". However, all the money has been invested, but when it will start to make profits is not something that can be done in the short term. Now
Ding Lei came to Lin Feng, hoping that Lin Feng could help him solve NetEase's current difficulties. After all, when the "New Era" alliance still existed before, Lin Feng invited him, but he came a long time late.
"Director Lin, everyone knows about my situation at NetEase, and I won't say any polite words. I came here today to ask for help from Director Lin. I wonder if Director Lin can save the current NetEase." Ding Lei said sincerely.
Lin Feng smiled.
"Mr. Ding, NetEase's portal website may not be able to maintain normal operation by relying on advertising revenue alone. After all, all online games in China are now habitually logged in to Tencent or Baidu. NetEase and Sohu have been gradually forgotten by everyone," Lin Feng said.
Ding Lei sighed after hearing this. This is ironic, but it is true. Relying on QQ's absolute market share, when netizens check current affairs news, they first choose to open Tencent, and to search for information, they use Baidu, NetEase and Sohu.
The location is really awkward.
"So NetEase must develop new industries. The game industry is very popular now. I heard that NetEase is developing an online game called "Fantasy Westward Journey", right?" Lin Feng said.
Ding Lei nodded. This online game is also important to Ding Lei, but the process is not very smooth. Several members of the development team have been hesitant when faced with poaching from other game companies. After all, NetEase's current situation is too miserable, but Ding Lei
Unable to give any information, the "Second World" is the dominant player in the astronomy game industry, but Lin Feng has said that he will not be involved in the 2D turn-based online game market. This has led to other game companies that are unable to compete with the "Second World" to set their sights on 2D turn-based online games.
The online game market has become too competitive, and Ding Lei is not confident that "Fantasy Westward Journey" will be able to make money when it is developed.
Hesitation, hesitation, it was in this hesitation that Ding Lei came to Lin Feng.
"Director Lin, I also want to speak out. I want you to invest in NetEase and "Fantasy Westward Journey"." Ding Lei said sincerely after thinking for a long time.
Lin Feng felt happy after hearing this. He had been waiting for Ding Lei's words. Yes, the current domestic 2D turn-based online game market is indeed unprecedentedly fierce because he released "Second World" and did not enter the 2D turn-based online game market. However,
Lin Feng knows the prospects of "Fantasy Westward Journey" better than anyone. At that time, "Fantasy Westward Journey" broke the record of 2.56 million simultaneous online users. Of course, it is the same as the current highest online record set by "Second World" (501
Thousands of people) cannot be compared, but there is no doubt that "Fantasy Westward Journey" is the king of the 2D turn-based online game market.
Especially thinking of Chen Xiaowei from "The Ninth City", Lin Feng even smiled coldly. It's time for this woman who has been causing trouble for him to give her a complete blow.
Chapter completed!