Chapter 588 There are no losers

Epic's "Unreal Tournament 2" and "Second World's" "Half-Life 2" were launched at the same time and sold globally at the same time. This is really rare in the computer game industry.

Both games are first-person shooters. The difference is that "Unreal Tournament 2" focuses on the display of game graphics. Its game scenes are rendered under the powerful "Unreal Engine 2". All scenes, characters, and various

The photoelectric particle effects are so lifelike that it makes people feel like they are in the game.

"Half-Life 2" uses the "havok engine" independently developed by "valve". Although the picture performance is not as good as "Unreal Tournament 2", it is slightly better in terms of refreshing feeling, and the "Half-Life 2"

The plot has always been praised by game players.

The match between these two games really excited gamers and game magazines around the world. This is not only the advantages and disadvantages of the two games, but also involves the development direction of the game engine. In today's situation where players have limited computer capabilities,

Is it a battle that focuses on the picture or the feeling of pleasure?

At present, it seems that "Unreal Tournament 2" has a slight advantage in global sales (mainly in Europe and the United States). One week later, at the same price of US$20, "Unreal Tournament 2" sold 380,000 copies, ranking first on the computer this week.

The game sales champion, "Half-Life 2" ranked second with 348,000 copies.

"Our 'Unreal Engine 2' is the best 3D engine in the industry. It is not something that can be surpassed by plagiarizing other engines and making slight rough improvements." Epic President Mark told reporters after "Unreal Tournament 2" topped the list.

What was said during the interview.

Obviously, who is Mark's words aimed at? After the "valve" working group purchased the right to use the 3D engine of "Quake", after careful research, it developed a smoother "havok engine" based on it.

"On this basis, we have the current popularity of "Half-Life" and "Counter-Strike".

After hearing these words, Gable, as the former president of "valve", naturally felt uncomfortable, especially being so humiliated by his old rival. Naturally, he wanted to make a comeback and overwhelm his opponent in terms of sales. But he had no good plan, so he finally had to

Ask Lin Feng for help.

After Lin Feng thought for a moment, he paid attention.

"Gable, when you promote the game again, hire two CS players, 'spawn' and 'sunman' from our 'Second World E-Sports Club', as spokespersons," Lin Fengxiao said.

Gable was a little confused at first, but after thinking about it carefully, he suddenly understood. "Half-Life 2" is a first-person shooting game, and more than 90% of players who play first-person shooting games have played it.

"Counter-Strike" is also an e-sports enthusiast. Now the launch of the "Second World E-sports Champions League" has formed a craze around the world. It is the league that global e-sports fans pay most attention to. The ratings of each round of the e-sports league

It has reached new heights repeatedly and has gradually become a must-watch program for all e-sports players every day. They pay attention to the results of various clubs every day, as well as the results and rankings of its various e-sports professional players.

Among them, "spawn" and "sunman" have gradually become known and loved by all e-sports players due to their accurate marksmanship, impactful rush tactics, and flamboyant personalities. Although their results are due to their overly passionate play,

As a result, the results are slightly unstable, but they have become the most popular players in the "Second World E-Sports Champions League" CS competition. Hiring them as spokespersons will undoubtedly be a very good business operation.

For Lin Feng, he can also take the opportunity to improve the social status of professional e-sports players. Tell everyone who still has doubts about the e-sports career that professional e-sports players can not only earn a salary through games, but also become stars.

After following Lin Feng's suggestion, the game marketing planning department in charge of Gable (who also serves as the vice president of the "Second World" game operations department) signed an endorsement contract with "spawn" and "sunman", and "spawn" and "sunman" officially became

The official spokesperson of "Half-Life 2" under "Second World", the endorsement fee is also unprecedentedly generous, with each person receiving an endorsement fee of US$100,000 per year.

This news came out and shocked everyone. The signing of "spawn" and "sunman" to become game spokespersons is a milestone for the entire e-sports world. Although e-sports leagues have been in full swing in South Korea, Europe and the United States.

, but generally speaking, the social status of professional e-sports players is still extremely low. For the outside world, including many professional e-sports players, they think that the e-sports career is just a short-term phenomenon, just a casual job, and belongs to the youth. After a few years,

Sooner or later, they had to change careers. But "spawn" and "sunman" became the official spokespersons of "Half-Life 2". Not only did they get enviable high endorsement fees, but they also became stars. Like those singers and movie stars,

Celebrities who can endorse advertisements.

This significance is extremely important and extremely enviable.

"Pacific Computer Network", owned by Lin Feng's company "Phantom Technology", spoke highly of it - "spawn" and "sunman" signed "Half-Life 2" as its spokesperson, which means that professional e-sports players have begun to truly be recognized by the world.

Acceptance also represents the improvement of the social status of professional e-sports players. In the past, singers and movie stars were low-class, but now they have become the objects of society. Are professional e-sports players the movie stars of "yesterday"?

In response to the signing of "Spawn" and "Sunman" for "Half-Life 2", Epic CEO Mark initially ridiculed it, thinking that it was a waste of money and wanted to change "Unreal Tournament 2" with just two professional e-sports players.

"The gap between" and "Half-Life 2" is simply a fantasy.

But the computer game sales list for the next week left Mark dumbfounded. After signing "spawn" and "sunman", relying on their huge appeal in the first-person shooting game category, especially Gable claimed that the top 100 people completed the game the fastest.

Players of "Half-Life 2" will have the opportunity to compete with two people online in "Counter-Strike", which directly promotes the sales of "Half-Life 2".

In the second week, "Unreal Tournament 2" still had good sales performance, selling 450,000 copies, but "Half-Life 2" sold a full 740,000 copies, exceeding "Unreal Tournament 2" by a full 290,000 copies.

, in terms of total sales, "Half-Life 2" has also led "Unreal Tournament 2" with 1.088 million copies and 830,000 copies, and this gap continues to widen.

"Damn, how could this happen? I will never allow this to happen." Mark walked around the office irritably. He would never allow the sales of "Unreal Tournament 2" to lose to "Half-Life 2", otherwise

He could imagine Gable's proud face at the "Game Forum Summit" held in the United States at the end of the year.

"President, why don't we also hire professional CS players to help out?" an assistant suggested.

Mark was stunned. This idea seemed good, but asking professional CS players to help out would mean bowing to Gable later. CS was designed by Gable's "valve" working group.

"President, no matter who designs the CS, as long as the final sales volume of "Unreal Tournament 2" exceeds that of "Half-Life 2", it will be our victory," the assistant said.

Mark thought about it carefully and suddenly felt happy. If professional CS players were used to promote "Unreal Tournament 2" and finally beat "Half-Life 2", it would undoubtedly be a very refreshing thing.

Subsequently, Mark immediately sent someone to contact the "Wahaha E-Sports Club" and directly signed a contract with the "SK Team" of the "Wahaha E-Sports Club" at a price of US$100,000 per person.

If the signing of "Spawn" and "Sunman" by "Half-Life 2" is just surprising, the signing of "SK Team" by Epic completely shocked everyone. This means that professional e-sports players have truly begun to make a name for the world.

accept.

In order to increase the final sales of the game, the two companies also spared no effort in advertising, which directly made "sk team", "spawn", "sunman" and others more popular day by day. In a short time, they became the hearts of first-person shooter game players around the world.

The most admired object, and with reports from newspapers and magazines such as "USA Today" on e-sports players becoming game spokespersons, many players who do not usually play e-sports games have also begun to pay attention to e-sports games.

Affected by this good news, the sales of "Unreal Tournament 2" and "Half-Life 2" have also been rising. After one month, the total sales of "Unreal Tournament 2" reached an astonishing 3.54 million copies.

2" was slightly less, but it still reached 3.47 million copies. And the craze it brought has still not subsided, and it has directly once again driven the global enthusiasm for e-sports, especially the attention to professional e-sports players.

"Boss, sales are still a little low now," Gable said distressedly.

"Haha, Gable, you have to believe in the strength of your game." Lin Feng said easily. The plot and game pleasure of "Half-Life 2" are unmatched by other current first-person shooter games, and its low configuration requirements are more

It is incomparable to "Unreal Tournament 2", and it will be a matter of time before its sales exceed that of "Unreal Tournament 2".

For Lin Feng, there is no loser at all this time. Through this advertising competition, although both parties invested a lot of advertising fees, sales have increased significantly, and in order to compete with Gable's e-sports star advertising strategy, Epic

, and also signed a contract with "SK Team", which is equivalent to indirectly helping Lin Feng and helping him promote the "Second World E-Sports Champions League".

Professional e-sports players can endorse advertisements and receive huge advertising fees, which is extremely attractive to all players who aspire to become e-sports players.

There is no loser in this advertising competition. Of course, the most proud one is undoubtedly Lin Feng.
Chapter completed!