Chapter 593: Prepare for a rainy day

Ma Huateng is now considered one of the few young talents in China. He was born in 1971 and is just 31 years old this year. He single-handedly founded Tencent QQ, which has hundreds of millions of registered users. It occupies nearly 98% of the instant messaging market in mainland China. He is a leader in the domestic IT industry.

A bright star. Now Tencent's stock price is rising steadily, reaching 47.5 Hong Kong dollars, and his personal assets have climbed to 8.7 billion Hong Kong dollars, making him the mainland's super-rich man after Lin Feng.

Of course, although Ma Huateng has unlimited fame, compared with the tired-looking Lin Feng in front of him, he can only be regarded as a flying firefly competing with the bright moon. Ma Huateng sighed for a while. Today's domestic IT giants are nothing like this young man in front of him.

Compared with men, they are undoubtedly much inferior. No, perhaps the world's business elites feel inferior compared to Lin Feng.

While Ma Huateng was sighing, Lin Feng woke up and asked, "Dr. Ma, what's going on today? Your Majesty is here?"

After hearing this, Ma Huateng smiled slightly and took out a report from his briefcase.

"Director Lin, this is Tencent's financial statement for the first half of the year. Take a look at it. What do you think?" Ma Huateng asked calmly. Lin Feng owns 10% of Tencent's shares. He is Tencent's second largest individual shareholder and is qualified to review financial statements.

Lin Feng took it and took a look, feeling a little cold in his heart. Tencent's gross profit in the first half of the year was 870 million yuan. The profit during the period increased by 82.3% over the same period last year, reaching 370 million yuan. It is considered a relatively profitable company among domestic IT companies.

.

"Director Lin, this is the financial report for the third quarter." Ma Huateng handed Lin Feng another data report.

Lin Feng took a look and found that the situation was good. The profit rate in the first half of the year was basically maintained. However, Lin Feng still found that although he was still making money, the profit growth rate had slowed down. Although the profit growth rate had slowed down in this network,

It is a normal phenomenon after the stock bubble bursts, but Tencent is different. As QQ users continue to grow, the number of people online continues to rise, but profits have slowed down. This is by no means a normal phenomenon.

"Director Lin, I believe you have also seen the problem. In addition to advertising, Tencent's main profit point now is the QQ show and a series of platform games we have launched, especially "QQ Farm". "QQ Farm" was originally proposed by Director Lin

It has indeed brought huge popularity and profits to the entire Tencent." Ma Huateng lamented.

When the contract was signed with Lin Feng, Lin Feng's idea was exchanged for 5% of Tencent's shares, which were unable to make ends meet at the time. Initially, many people within Tencent opposed it. Now it seems that a "QQ Show" and a "QQ Farm" have taken over

Tencent accounts for 85% of its revenue. It was indeed profitable for Tencent to exchange 5% of its shares for "ideas". But now there are also problems. The once popular "qq show" has gradually "gone cold" as users have purchased more items.

"After that, although there are new users added and new "QQ shows" are constantly launched, there will always be a day when it is saturated.

Of course, what really worries Ma Huateng is that after more than a year of operation of "QQ Farm", most users have become a little tired of playing it. Although "QQ Ranch" and "QQ Fishing Farm" were subsequently launched, these games are inherently

It's simple, it's fun to try something new and "steal food". After playing for a long time, everyone's interest is not that high. Naturally, fewer and fewer people are willing to become VIP users and pay for it, although it will not happen in a short period of time.

What impact will it have, but in the long run, Tencent must find new profit growth points and take precautions to survive in this fiercely competitive globalized information age.

However, Ma Huateng didn't think of any good ideas for a while. At present, in addition to advertising revenue, most of the main profit points in the domestic IT industry are developing into the game industry. After all, the successful precedent of the "Second World" is here, which makes all IT

The company is jealous. Although the competition in this game market is more fierce, even if the game does not make money, it can bring more advertising revenue if it attracts more popularity.

But when it comes to games, Ma Huateng really doesn’t have much idea. When he was depressed, the "Legend of Sword and Fairy Collectible Edition" launched by "Daewoo Information", a subsidiary of "Second World", sold an astonishing 6.7 million units, breaking the

The sales record of domestic stand-alone games shocked the global game industry. Thinking of Lin Feng who created this miracle, Ma Huateng had an idea in his mind.

Since I can't think of it, I might as well ask Lin Feng to see if there is any way. After all, Lin Feng also owns 10% of Tencent's shares, and this time to promote the "Legend of Sword and Fairy" game and movie, Tencent also spared no effort to reciprocate the favor. Ma Huateng believes in Lin Feng.

Feng will definitely give himself a satisfactory answer.

After hearing Ma Huateng's problem, Lin Feng frowned. It is natural for Tencent to diversify its development, but now the "second world" game industry is dominated by one company, which basically occupies the absolute dominance of the domestic game industry.

Tencent wants to develop the game industry, which is certainly possible, but Lin Feng still has a few game ideas in his mind, and "Second World" cannot be developed at the moment.

But he cannot attack his own company just to help Tencent. After all, he owns 35% of the shares of "Second World" and only 10% of the shares of "Tencent Holdings". Compared with the two, Lin Feng naturally

Mainly the "Second World".

However, Tencent's advantages are also extremely obvious. It controls the "absolute resource" of "qq", and its market prospects are also extremely objective. It is no exaggeration to say that as long as there are Chinese people, Tencent will continue to exist. And its presence among Chinese citizens

The status in the heart is improving year by year. With the development of global network, in the future, perhaps all Chinese people will have a QQ account per capita.

With the influence of "Tencent", Lin Feng will naturally not give it up, but it cannot affect the development of the "second world". The future of "Tencent" will naturally develop towards online games, and it does not want to affect the "second world".

The only way to make profits is to make this market bigger. As long as the market is big and there are more people sharing the "cake", it doesn't matter.

After two years of exploring the "Second World", the current number of domestic online game players is about 30 million. Compared with China's population ratio and compared with Western developed countries, it is still quite low. Since Ma Huateng is looking for himself this time,

Why not use this opportunity to expand the cake market?

The users of "Second World" are mainly college students, blue-collar workers and ordinary white-collar workers. However, the users of "Tencent" are spread across various industries, including many high-income earners. These people are potential game users, and they can spend a lot of money.

Game users. Attracting them will be extremely beneficial to the entire game industry chain.

Let high-income people spend more money to enjoy the pleasure of games, let ordinary users spend more money to enjoy the fun of games, and let low-income people make a living through games. This is the game industry blueprint in Lin Feng's mind. However, this blueprint is still sketched and

Under construction slowly.

However, Lin Feng didn't have any good ideas at the moment. Some of the game ideas in his mind were good, but some were not suitable for Tencent's development, and some would have an impact on the status of the "second world". "Tencent" must become that

A company that develops markets rather than seizes them, so the games it develops must be suitable for the development of "Tencent" and will not have a major impact on the "second world".

Of course, there is another point that gives Lin Feng a headache. The current largest shareholder of "Tencent Holdings" is the South African media giant MIH Group, with a holding of 35.24%, making it the largest shareholder in terms of capital. This also makes Lin Feng very unhappy.

Most of Tencent's annual profits of more than one billion are ultimately distributed to South African consortiums, which is really unpleasant.

After thinking for a long time, Lin Feng touched his belly and said, "Mr. Ma, I see you came here overnight. Come on, come and have breakfast with me!"

Ma Huateng touched his stomach and realized that he was a little hungry. He put his briefcase on Lin Feng's table and went happily.

Lin Feng was not very familiar with the morning tea shops nearby, so he randomly picked a morning tea shop that looked more elegant and ordered some porridge and breakfast.

While casually chatting with Ma Huateng about the recent domestic and international IT situation, Lin Feng accidentally discovered that a child of about ten years old at the table next door was playing "Plants vs. Zombies" on his father's laptop. Seeing this game, Lin Feng smiled lightly.

.This game has now declined. After all, after a period of crazy nationwide "Plants vs. Zombies" craze, due to the game itself's excavability and low playability, only the last infinite challenge mode stimulates players. Over time, players will naturally gradually

Lost interest in this game.

The same is true for today's "QQ Farm". As the craze of players passes, sooner or later players will gradually give up. Looking at such a large profit point, profits are gradually declining, and Ma Huateng should be worried.

Lin Feng shook his head with a smile and sipped the preserved egg and lean meat porridge carefully. Suddenly, an idea flashed in Lin Feng's mind. After thinking about it carefully, he felt more and more feasible. At that moment, he finished the porridge in a few mouthfuls and left Ma Hua excitedly.

Just run away.

"Director Lin!" Ma Huateng was shocked, wondering what happened to Lin Feng.

"Director Ma, I have a good game idea. I'll go back and use the computer to sort it out first." Lin Feng didn't look back, shouted excitedly, turned around and ran away.

Ma Huateng's eyes lit up after hearing this. Lin Feng said that he had a good game idea, so it must be a good game idea. Thinking about Lin Feng's previous miracle of domestic stand-alone game sales of 6.7 million units in one month, Ma Huateng believed that Lin Feng now

Such an excited expression is definitely not simple. Thinking of this, Ma Huateng also looked excited. He drank the porridge in one gulp, grabbed a quick cookie and ran out with Lin Feng.

"Sir, you haven't paid the bill yet?" Unexpectedly, when Ma Huateng was about to leave, he was stopped by someone.

Ma Huateng looked at the frowning and somewhat sullen cashier with an embarrassed look on his face. In his excitement, Lin Feng forgot to pay, and so did he. But just when Ma Huateng was about to check out, he was stunned. It was still relatively sunny now.

It was hot and he wore few clothes. His wallet was in his briefcase, but the briefcase was left in Lin Feng's office when he went out just now.

"This..." Ma Huateng felt embarrassed.

When the waiter at the cashier saw Ma Huateng's embarrassed expression, his face suddenly darkened, as if he had seen a scoundrel who only ate Bawang meals. However, seeing that Ma Huateng was well-dressed, he did not call the security guard. He just stretched out his hand and asked Ma Huateng to pay the bill.

"Uh..." Ma Huateng was really anxious. Even when he was the poorest in the past, he never had to eat the King's meal. Now that he has become the chairman of a listed company, he actually has no money to pay the bill.

"Uh, don't you recognize that person just now?" Ma Huateng pointed at Lin Feng's back in the distance and asked. This place is so close to the "Second World", and with Lin Feng's reputation, all the restaurant clerks nearby should know Lin Feng.

Unexpectedly, the clerk shook his head. Although this place is not far from the "Second World", Lin Feng eats Li Zhiyou's breakfast at home every day, so it is naturally impossible for him to come to eat. It is normal for these waiters not to know Lin Feng. Of course, even if he has met Lin Feng and

Ma Huateng’s photo, but you are the chairman of a listed company. You can’t pay for a breakfast worth a hundred yuan. Who would believe you if you say you are the chairman of a listed company?

At the critical moment, Abby Cohen, the general counsel of Lin Feng's personal consulting team, walked in. He was slightly startled when he saw Ma Huateng, and then walked over.

"Hi, are you Chairman Ma of Tencent?" Abby has never met Ma Huateng in person, but as the former chief financier of Goldman Sachs, Goldman Sachs also bought a lot of "Tencent Holdings" in the early days of its listing.

Abby Cohen naturally pays attention to the stocks of "Tencent Holdings" listed in Hong Kong, China. What's more, as Lin Feng's chief advisor, she naturally pays more attention to Lin Feng, his partners and the company stocks he owns.

It can be said that Ma Huateng knows it well. And Abby has several suggestions for Tencent. She believes that Lin Fengfanquan can make good use of "Tencent".

"Hello, I am, who are you?" Ma Huateng felt that the Western woman in front of him looked familiar, but he couldn't remember it for a moment.

"Haha, Chairman Ma, I am Mr. Lin's personal consultant, Abby Cohen." Abby Cohen introduced herself with a smile.

Ma Huateng suddenly realized. He remembered who the woman in front of him was. She was the former chief financial analyst of Goldman Sachs, a top international investment company, and was known as the "Wall Street myth." Abby Cohen resigned from Goldman Sachs and became Lin Feng's personal consultant.

, caused quite a stir in the industry. I didn’t expect to meet her unexpectedly here today.

"You two, can you please pay the bill first?" The waiter listened to Abby Cohen and Ma Huateng talking in English, and became irritated and couldn't help but interrupt them.

Ma Huateng was embarrassed for a while.

"Can you help me pay the bill? My wallet was left in Director Lin's office." Ma Huateng said helplessly.

Abby Cohen smiled and helped Ma Huateng pay the bill, and then the two of them talked all the way to Lin Feng's office. When they walked to Lin Feng's office, Abby left with a smile, but along the way, Abby Cohen had already obtained a lot of information.

.After all, for a legendary figure who saved himself from embarrassment and was rumored to be "miraculous", and a mature woman who is quite charming, Ma Huateng unknowingly revealed some clues. And these clues are very important to the former Wall Street chief.

For financial analysts, that's enough.

Ma Huateng knocked on the door and came in.

"Hi, Director Ma, you're here. Just in time, my new idea has come up." Lin Feng turned the display screen.

Ma Huateng took a closer look - "QQ Farm" + "Plants vs. Zombies"!
Chapter completed!