Chapter six hundred and sixty seventh cusp
Chapter 667: On the cusp of the storm
After the trial operation experience at the opening of the "Legendary Theme Park", reporters invited from across the country expressed their appreciation after experiencing the immersive scene layout and unique game modes of the "Legendary Theme Park". Although it is not as good as that of Disneyland
There are so many high-tech entertainment facilities and various magical effects, but everyone still has a lot of fun in the "Legendary Theme Park".
The next day, major newspapers and magazines across the country reported on the news about the "Legendary Theme Park". However, the reports became a bit tense because Shanghai was also planning to build a Disneyland.
Shanghai is preparing to invest 24 billion yuan to build "Disneyland", which has been controversial since the beginning of the planning. There are many supporters and opponents. The official completion of the "Legendary Theme Park" coincides with the signing of a contract between Shanghai and Disney.
There is indeed a bit of a "conflict" between the two.
Although China has built many theme parks before, a highly anticipated, novel and unique "theme park" like "Legendary Theme Park" is the first one, and it was invested and built by a local Chinese company, with an investment of only a total of
500 million yuan. At this time, it was reported that Shanghai spent 24 billion yuan to build Disneyland, which undoubtedly made people feel a bit extravagant and wasteful.
In particular, various newspapers now unanimously speak highly of the "Legendary Theme Park", while doubly criticizing the Shanghai Disney project.
"Youth Daily" - "Legendary Theme Park" is a brand-new game method that allows players to no longer simply enjoy the instant pleasure brought by high-tech entertainment facilities, but allows players to feel as if they are in a real game world.
In this "real game world", players use their own wisdom and efforts to solve puzzles, complete tasks, and enjoy the thrill of success. This is far more enjoyable than spending hundreds of dollars on a trip to Disney. In "Legend"
"Theme Park", you are a participant, but in Disneyland, you are just a high-tech consumer. The two are not the same.
The last sentence of "Youth Daily" made netizens who were full of expectations for "Disneyland" unhappy. But what made netizens full of expectations for "Disneyland" even more unhappy was the remarks of "Shanghai Business Daily".
"Shanghai Business Daily" made a high-profile evaluation - "Legend Theme Park", a theme park that restores the real scenes of the "Legend" game. When it was first built, although it was highly anticipated by "Legend" players, in the eyes of domestic and foreign experts, it was
An extremely failed theme park. It is believed that its content is empty, lacks relevant culture, and the investment is too small to build a dream park. However, "Second World" uses simulated scenes to restore and novel game methods to tell all those who worship foreign things.
With domestic experts who are fawning over foreigners and foreign experts who are very self-reliant, the Chinese can also have their own theme park.
Now Shanghai is also preparing to build a Disneyland. This is a matter for the government. We will not comment on its starting point and purpose. But we believe that only national ones are what the whole people and the world expect. Only national cultural industries can focus on the expectations of tourists at home and abroad.
, can truly add value to China! Only by using huge state-owned funds to build an independent cultural aircraft carrier can we win the enthusiasm of the people for Shanghai and the respect of the world for China!
China is still a developing country and is not wealthy. 24 billion yuan can build 80,000 Hope Primary Schools. Isn’t this better than “Disneyland” to enhance Chinese culture and strength?
By the way, the annual income of Disney’s “Cultural Aircraft Carrier” in the United States can build 10 nuclear-powered aircraft carriers! China does not yet have an aircraft carrier of its own.
The comments in "Shanghai Business Daily" instantly aroused heated discussions among the majority of netizens. Shanghai originally announced that it would build a Disney park, which initially received support from many netizens. After all, whether it is from American Hollywood blockbusters or movies from Hong Kong, Taiwan and other regions
On the Internet, everyone is declaring their yearning for "Disney", which also makes domestic netizens full of yearning for "Disney Park" since childhood.
There is no doubt that Shanghai is very supportive of the construction of Disneyland. After all, most domestic netizens can go to the Hong Kong SAR to visit Hong Kong Disneyland without having to apply for all kinds of troublesome passports. But at this moment, the remarks of the "Shanghai Business Daily" are like those of netizens across the country.
In the ardent anticipation of "Disney Park", a bucket of ice water was poured on it, giving all netizens a chill.
For a while, netizens started a heated discussion about whether Shanghai should build a Disney park. The "Legendary Theme Park" just built in "Second World" has undoubtedly become a hot spot for comparison.
At this time, a special "Theme Park" report by Hong Kong's "Phoenix Satellite TV" pushed the "Legendary Theme Park" to the forefront.
Hong Kong's "Phoenix TV" - "Legendary Theme Park" is a theme park independently developed and designed by "Second World" that is full of game culture and characteristics. The novel game mode and its facility construction are undoubtedly
Allowing all tourists to experience the thrill of "real games" immersively.
At the same time, it also forces us to reconsider whether it is necessary to build Disneyland. Do we need to curry favor with this typical American culture? Especially when building Disneyland, Hong Kong Disneyland invested 29 billion Hong Kong dollars, but among them
In the equity structure of Disneyland, Hong Kong accounts for 57% and the United States accounts for 43%. This is an extremely unequal treaty. With such a large scale of investment, the American Disney Company only provides reuse of cultural brands.
Intangible values such as design, equipment manufacturing and procurement, business budgets and advertising in spin-off industries, and management resources, this agreement is simply suspected of "losing power and humiliating the country."
The construction of Hong Kong Disneyland has also damaged the environment. For example, the endangered Chinese white dolphin has been forced into a "desperate" situation by "Hong Kong Disneyland". Moreover, Hong Kong Disneyland uses a large number of fireworks shows before closing every day.
Fireworks are not environmentally friendly. When they are set off, the concentration of suspended particles in the air reaches as high as 517.3 micrograms per cubic meter. The accumulation of large amounts of fireworks over time is one of the main culprits of polluting urban air!
But what makes us feel incredible is that the agreement signed by Hong Kong Disneyland, which was similar to the "territory cession compensation", has already given American Disney a huge advantage. This time, according to internal information, the agreement signed by Shanghai Disneyland is worse than the Hong Kong agreement.
No less. Moreover, not only is the 43% equity of Disney in the United States not commensurate with the scale of investment, but it also charges a brand fee of 7%; there are also management fees, high-quality profits, etc. "Mickey Mouse" actually receives more than half of Shanghai Disney's
Profit! This is incredible.
Therefore, we would like to ask, is it really necessary to build Disneyland in Shanghai? Especially now, the animation and entertainment industry is a sunrise industry, with an annual output value of about 500 billion US dollars in the world. China is an emerging animation and entertainment industry market, with annual sales in the next few years.
The output value of Dongman Entertainment Industry will be around US$50 billion. What is the reason for handing over this market in China to foreigners?
Moreover, Hong Kong Disneyland has invested huge amounts of money, but has been losing money every year, but the Disney Company shamelessly blames it on the fact that Hong Kong Disneyland is too small and invests too little. But look at Hong Kong's local park "Ocean Park", its scale (10% smaller than Disneyland)
hectares) and investment (only 1/6 of Hong Kong Disney) are far lower than Hong Kong Disney, but the number of tourists received in the past year was a full 700,000 more than Hong Kong Disney.
Therefore, there is no need to build Shanghai Disneyland at all. Moreover, no country has ever built two Disney parks repeatedly. In the end, the American Disney Company will only make money, not the Shanghai Disneyland investors.
The statement of "Phoenix TV" completely intensified the conflict, and domestic and foreign media, as well as netizens and experts, became quarrelsome.
"Liberation Daily" claimed that there are no toys that are always popular in the world (including Mickey Mouse), and liking the new and hating the old is the iron law of entertainment projects! There is really no need for Shanghai to spend 24 billion yuan to build Disneyland. Especially in a place like Shanghai where land is at a premium
A large amount of land was spent to build "Disneyland". At present, Disneyland outside the United States, whether it is Paris Disneyland or Hong Kong Disneyland, is in an absolute state of loss, especially Paris Disneyland, which has spent 44 billion U.S. dollars. So far,
, its profitability is still far away. Only Tokyo Disney makes money, but its tourist numbers show a downward trend every year. It is completely unnecessary for Shanghai to spend huge sums of money to build "Disneyland".
The words of "Liberation Daily" are supported by many netizens, especially "Legend" players, who are absolutely supportive. In "Disneyland", all kinds of fun amusement facilities almost always have long queues, and they only operate for 10 hours a day.
, in which queuing time takes up most of the time, and the ticket revenue is very expensive, so it is not fun at all. On the contrary, in "Legendary Theme Park", all players start the game from the moment they enter the park, and they are completely free in the middle, and they can go wherever they want.
You can complete any task anywhere, and in the end you can exchange the "gold coins" won in the "game" for various prizes. This is far more exciting and fun than "Disneyland".
Of course, when the Chinese media questioned the rationality of Shanghai's construction of "Disneyland", Paris, France, the largest and most expensive builder of "Disneyland" overseas, also jumped out.
Since the construction of "Disneyland" in Paris at a cost of US$44 billion, the French media has been complaining. This hugely expensive "Disneyland" not only occupies a large amount of land, but also suffers losses every year. The profit is far away, which has made the French media continue to complain.
The French media, which had been resenting it for ten years (in 1992, when Disneyland Paris started operating), finally had a chance to vent their resentment. This time, Shanghai was also going to spend huge sums of money to build a "Disneyland".
What's more, when it comes to the recent question of whether to attack Iraq, France is absolutely opposed to the hegemonism and barbaric behavior of the United States. Of course, this opposition is definitely "powerless". The United States must insist on its own way, and Iraq must fight
Chapter completed!