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Chapter 808 The real mystery(2/2)

Previously, winning a "dining coupon" was dispensable for many players. Some of them didn't like the food, so they could directly exchange it for cash or game currency, but now it can be directly exchanged for a mobile phone, but a mobile phone. Now

Although mobile phones have become popular, they are still relatively expensive. Especially for many players in China, mobile phones are still a relatively luxury item.

Nowadays, playing online games is not only free, but you can also win "dining coupons" and mobile phones, which is really exciting for players. While promoting "Virtual Life" to continue to refresh the online record of large-scale online role-playing games, "Phantom Technology"

"The mobile phone brand is slowly taking root in the minds of players.

And this is what Tang Jun wants. Spend money to buy the market! Nowadays, there are many manufacturers in the global mobile phone market. At this time, if "Phantom Technology" wants to squeeze in, the cost is not small. But fortunately, Lin Feng has a "second world", and

"Second World" just launched "Virtual Life", and "Virtual Life" is an online game that is absolutely different from previous online games. Due to various coincidences, Tang Jun was able to squeeze it into mobile phones at a price of 100 million yuan.

The market is really very gratifying.

"Boss, we have redeemed a total of 3,250 mobile phones, 1,852 of which were returned with rebate cash (50%), and 4,142 with rebate game currency (80% discount). However, with the popularity of "Virtual Life", our 'Phantom Phone'

'Currently, 180,000 units have been sold in just one week (including physical stores and online stores), making it the well-deserved mobile phone sales champion last week." Tang Jun called and said congratulations.

Lin Feng nodded and couldn't help but cheered. This is what Lin Feng and Tang Jun want. Use the popularity of "Virtual Life" to forcefully enter the mobile phone market. Now it seems that the strategy is very successful. After all, players are accustomed to using it in the game.

"Phantom Phone", in daily life, people can't help but want to use "Phantom Phone". What's more, through the use of players in the game, "Phantom Technology" can discover the shortcomings of the mobile phone in actual use, and players

It can also provide feedback to the company as soon as possible. In this way, the company can also make corrections as soon as possible. This efficiency is far greater than other world mobile phone brands, such as Nokia, etc.

After all, it takes at least a month for brands such as Nokia to collect feedback from players and then adopt it. With "Virtual Life", "Phantom Technology" can be obtained almost as soon as players put forward their opinions. After all, players are using

If you feel uncomfortable with something, you will naturally bring it up. Once the company corrects it, they will be able to use it more happily.

Of course, what Lin Feng is really happy about is not only the sales of "Phantom Phone" exceeding 180,000 units in a week, but also another real surprise. In fact, the outside world, both the media and players, are paying attention to "Qidian Fast Food Restaurant" and "Phantom Technology"

Redeem prizes on mobile phones, ignoring the real hidden point - after receiving the prize, players can choose to give back the prize instead of giving it back, with cash back at 50% of the price or game currency at 80% of the price.

This is the real mystery. Lin Feng said that "Virtual Life" is permanently free and will not sell any props to all players. It will be absolutely free. But in fact, "Virtual Life" is an extremely in-demand game.

A currency game. In the game, all actions of the player require game currency. For some players who have money but do not have a lot of time, purchasing gold coins appropriately becomes the only option.

However, players cannot buy gold coins directly from the system, and can only buy them through other players. However, the gold coin production system of the entire game is extremely strictly controlled, and players need gold coins to survive every day they survive in the game, so those who are temporarily called

The gold coins that players who are "RMB warriors" can purchase are really limited. In this case, RMB players will naturally complain.

In order to meet the needs of these people, Lin Feng deliberately launched a "prize rebate" system. Players can exchange prizes for cash or game currency. In this case, RMB players can redeem game currency by purchasing "prizes". Otherwise

, according to the current output, it will undoubtedly become difficult to acquire game currency. Of course, Lin Feng’s purpose is definitely not just this. Lin Feng’s purpose is to use this to control the redemption rate of products that enter “Virtual Life”.

If player demand is great, Lin Feng can completely increase the winning rate of a certain manufacturer's products to allow players to win as many prizes as possible, and then RMB players can buy them and exchange them for gold coins. In this way, Lin Feng can invisibly

, control the market.

Think about it, as "Virtual Life" continues to be popular, if one day all netizens around the world enter this game, the easiest way for a certain brand of the same type to gain popularity is to increase the winning rate.

In this way, in order to make money (whether it is cash or game currency), players will flock to this brand in a short period of time to redeem prizes crazily.

At that time, the brand will also be well-known to players in a very short period of time. The brand can easily gain the popularity it wants. And the company that controls the winning rate is the "Second World", which is Lin Feng. In this case

, Lin Feng undoubtedly has control over the consumer market. At that time, Lin Feng’s voice will be unimaginable now.

Of course, all this is still relatively far away. At least first of all, "Virtual Life" must have a large enough player user base, and secondly, for major global companies to enter "Virtual Life", these are still relatively far away. Now, "Virtual Life" has just

It has just started. But Lin Feng believes that one day it will happen.

As for now, although the sales of "Phantom Technology" are booming and the popularity of "Virtual Life" continues to be hot, the outside world is still not optimistic about it. It is believed that Lin Feng's plan to sell virtual land is impossible to realize, and only Lin Feng himself

Companies will invest money in it, and other companies will never buy such a ridiculous thing. No company will pay for Lin Feng’s decision-making mistakes!

However, amidst the cynicism of the outside media, unexpectedly, "Second World" received a call from McDonald's and KFC to discuss the two fast food companies entering "Virtual Life".

"Boss, boss, there is really a company willing to come and negotiate to purchase the virtual land of "Virtual Life"!" Wu Zhaopu looked excited when he received the call.

Although Wu Zhaopu heard about Lin Feng's advertising and marketing strategy plan and implemented it extremely well. "Qidian Fast Food Restaurant" and "Phantom Technology" both achieved great success through "Virtual Life", but except for Lin Feng's two companies, outsiders

Other manufacturers have yet to make any move. This makes Wu Zhaopu and others very anxious, fearing that Lin Feng's extremely trendy and avant-garde plan will not be implemented.

With a worried heart, Wu Zhaopu has been unable to think about tea or food these days. He is no longer in the mood to pick up girls after get off work every day. He has been worried all day long that the advertising sales strategy of "Virtual Life" cannot be implemented. "Secondly "The World" cannot offset operational investment and make money through advertising revenue. Now that he finally received calls from two Fortune 500 companies, how could he not be excited?

Lin Feng looked at the names "McDonald's" and "KFC" written on the negotiation invitation letter, and Lin Feng nodded. According to Lin Feng's speculation, the first company that came to negotiate to buy the land for "Virtual Life" was either McDonald's or KFC.

After all, only these two companies feel the pain.

Now that their own "Qidian Fast Food Restaurant" is expanding so rapidly, how could they not be worried and vigilant? With two companies able to develop a fast food business into a Fortune 500 company, it is natural that they do not need to be too acumen in the industry.

Yan. At this time, they should have realized the prospects of "Virtual Life". It is currently approaching the 23 million online number mark, and the global players have exceeded 100 million, and the number is still increasing.

"Qidian Fast Food Restaurant" has relied on this to become a large multinational fast food chain with more than 5,000 branches. Can McDonald's and KFC let go of this market? Even if they have no room for further development, they must at least maintain their current market share.

, we cannot let other fast food restaurants cannibalize them. Lin Feng’s “Starting Point Fast Food Restaurant” is a “pursuer” that forces them to enter “Virtual Life”. And McDonald’s and KFC will also become the trigger for major companies in the world to enter “Virtual Life”

》The vanguard of.

This is the butterfly effect, a butterfly effect that major companies are not immune to.

Two days later, the presidents of McDonald's and KFC went to Shanghai. Originally, for this business negotiation in "Virtual Life", McDonald's and KFC just sent a regional president. After all, the "Second World" is in China, so they sent the China president.

It is enough to do the job. After all, how much advertising resources can be invested this time, based on the advertising investment of "Phantom Technology", it is only 100 million yuan in three years. Compared with the annual advertising investment of McDonald's and KFC, this is really a small sum.

.For such a small amount of money, a regional president will always be competent.

But there is only one reason for the global presidents of the two companies to fly to Shanghai in person - Lin Feng. This time "Virtual Life" is a "second world" game, and the "second world" belongs to Lin Feng, "Qidian Fast Food Restaurant"

It also belongs to Lin Feng. In this case, they must come in person and interview Lin Feng in person to ensure that McDonald's and KFC will not be secretly plotted by Lin Feng after purchasing virtual land and launching virtual fast food in the game.

Otherwise, they would send a regional president, and Lin Feng would just send a vice president and send him away. If they were fooled, they would be in trouble. Therefore, they had to come and talk to Lin Feng in person.

"Mr. Lin, you are very clear about our purpose. We won't say much. With reference to the price of Phantom Technology, we will purchase one piece of land in each city around the world of "Virtual Life" at a price of 100 million yuan in three years and sell it to us.

Their respective virtual fast food, and also provide online fast food ordering business." Mike Roberts, McDonald's global president, said straight to the point.

Wu Zhaopu on the side heard this and secretly exclaimed. He didn't expect McDonald's to be so generous and not bargain at all. But this is very good, very good!

"We at KFC are also willing to pay 100 million yuan to purchase its virtual land for three years. However, we must get a few guarantees." David Novak, global president of KFC, said calmly.

Lin Feng smiled and made a gesture of listening.

"First, we demand fair treatment. Your company cannot be partial in virtual fast food sales, and players must have the absolute right to choose. Second, we demand the freedom to choose the location of the virtual land we purchased. Third, I hope Lin

If Mr. Wang can avoid suspicion, it is best to leave the advertising sales rights of "Virtual Life" to others and not interfere. I believe that this is what all companies that want to enter "Virtual Life" and buy virtual land would like to see." Mike

-Roberts spoke up.

David Novak nodded on the side.

When Lin Feng heard this, he knew that the two companies were joining forces this time. But it was no wonder that the two companies were joining forces this time. After all, the person they were facing this time was the "Second World" and it was Lin Feng. Now they wanted to

Entering "Virtual Life", and Lin Feng has the final say in the game rules of "Virtual Life", they have to unite to fight against Lin Feng. Otherwise, if they break in like this, they will not be played to death by Lin Feng. Then they will lose money.

, it’s a big shame. They definitely can’t afford to lose face like this.

The two largest fast food chains in the world joined forces, and their momentum was completely different. Naturally, they put forward many incredible conditions, and finally asked Lin Feng to avoid suspicion and not interfere with the advertising and sales plan of "Virtual Life". For the two companies

With such a self-righteous attitude, Lin Feng snorted coldly.
Chapter completed!
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