Chapter 34 The expansion of the starting point

Amidst the noisy and noisy protests, China ushered in its 51st National Day.

Lam Fung’s earnings for September were also released at this time.

Chufeng Internet City was affected by the suspension of operations for half a month, and its net profit was only 120,000 yuan. However, Lin Feng took advantage of this period to quarrel with McDonald's and KFC, and used the method of annexing Liu Yishan and others' Internet cafes to once again annex the surrounding areas.

The newly opened Internet cafe was annexed. Now Chufeng Internet City has a total number of 380 computers.

Due to the launch and rapid popularity of "Counter-Strike", the prices of Internet cafes in Chu City unexpectedly stabilized. The price in the most competitive area in the city center is 2 yuan per hour, and in the suburbs is 2.5 yuan per hour. Chufeng Internet City still has

It is still 3 yuan per hour, but now most of them are members and enjoy a 20% discount. Of course, the vast majority of customers in Chufeng Online City are members, which is also related to the fact that Chufeng Online City provides members with free access to the "killing game"

.

The net profit of the scented tea processing factory reached a record of 210,000 yuan. This was partly due to the growth of Dingdang.com. More and more people went to Dingdang.com to enjoy shopping, so the sales of scented tea gradually opened up the national individual household market. Although in September, Chu City

sales account for the vast majority, but Lin Feng believes that the sales volume in the national individual household market will definitely far exceed that in Chu City.

The barbecue restaurant only has a net profit of 20,000 yuan. Although it is not much, it has greatly improved the popularity of Chufeng Online City. Most of the players who come to the game enjoy the exciting CS battle and a few friends

Sit down to a barbecue restaurant, have some barbecue, have a dozen beers, and sit down together to chat about your game experiences.

Life seems so beautiful and comfortable at this moment!

The sales volume of "Counter-Strike" (Counter-Strike), except for the 200,000 copies sold in the early stage, has now been greatly reduced. On the one hand, it is affected by piracy, and on the other hand, players who have purchased the CD copy each other.

During this period, only 12,000 copies were sold, bringing Lin Feng a net profit of 115,200 yuan. However, what makes Lin Feng dumbfounded is that the CD-key authorized to be sold by the father of CS has not completed a single order in China. With Teng

With the online gaming platform provided by x.net, no player would even think of purchasing an expensive CD-key to enjoy international servers.

The only thing that embarrasses Lin Feng is the Qidian fast food chain chain - the most popular enterprise in China recently. In the past 10 days, each branch has only made more than 20,000 yuan in profit, and more than 60% of this revenue is from the first three days of opening. Since Lin Feng

After Lam Feng reformed and changed the frying oil to every six hours, profits plummeted. Although the business became increasingly popular, it was estimated that the profit of each branch was only more than 10,000 yuan per month. This was because Lam Feng did not charge advertising fees.

Brand usage fees, etc.

If Lin Feng extracts 7% of the operating income in accordance with the contract, the monthly net profit of each branch will be around 3,000 yuan, which is absolutely unacceptable to two relatives who jointly operate a Qidian fast food restaurant branch.

Again, investment is not directly proportional to income.

In desperation, after careful consideration, Lin Feng had to take a symbolic 1% of the operating income. Fortunately, Lin Feng is now increasingly popular in Dingdang.com. Although there are not many transactions for the time being, as long as the third-party payment platform is launched and the country passes the Internet Banking Act

, Lin Feng believes that Dingdang.com will become a cornucopia. The income from Qidian fast food restaurants is insignificant compared to the huge profits in the Internet industry.

However, Lin Feng is really unsure about the franchise application letters that are pouring in like snowflakes from all over the country. Now is the best time for Qidian fast food restaurant to expand rapidly. If you miss this opportunity, future expansion will not have the same effect. After all, this world

It is diversified. Today, with the explosion of all kinds of information, people will easily forget one thing. Qidian fast food restaurant will soon become a thing of yesterday.

The reason why Qidian Fast Food Restaurant is so popular now is entirely due to Lin Feng's six-hour change of frying oil and the reason why all food ingredients are sufficient. But this is also the reason why Qidian Fast Food Restaurant's business is so booming, but its profits are far less than the recent controversy.

The reason why McDonald’s and KFC have branches in Chu City.

If a franchise store abandons the fast food restaurant principles formulated by Lin Feng in order to pursue profits one-sidedly, the brand may collapse at any time.

One moment he is a hero, the next moment he is a sinner. This is the power of public opinion.

But if the franchise store fully implements the principles set by Lin Feng, including Lin Feng's commission, the profit will be extremely meager. This is also something that franchise merchants who want to make a fortune are unwilling to do. But if Lin Feng does not take the commission, this will

There is absolutely no benefit to the development of Qidian Fast Food Restaurant. Without continuous advertising investment to build its popularity, Qidian Fast Food Restaurant will soon become a lonely boat in the vast business sea and be forgotten by people.

The question returns to its original point - morality or interests.

After some careful consideration, Lin Feng chose morality again. There are other ways to earn money, but a person's conscience cannot be swallowed up. Without conscience, it also means that a person has lost his qualifications as a human being. Especially himself.

Fast food restaurants mainly target Chinese people. Although the carcinogens in fried oil cannot be compared with opium and drugs, long-term consumption will definitely have long-term and fatal effects on the human body. Maybe this generation will be fine, but the next generation may be.

What diseases can be inherited?

Lin Zexu banned smoking in Humen back then, how heroic he was! Now, Lin Feng cannot be unconscionable and provide the Chinese people with food containing carcinogens.

In the end, Lin Feng signed contracts with many merchants, and the franchise fee was 30,000 yuan each. Lin Feng took 3% of the operating income every month as advertising investment for the Qidian fast food restaurant brand. - With this money, he wanted to advertise.

It's definitely not enough. McDonald's and KFC's commissions are 17-23% of operating income, and most of them are used in advertising investment and brand promotion.

However, Lin Feng has also considered that there are two ways to advertise, with and without spending money. Lin Feng naturally has a way to make the advertising as famous as McDonald's and KFC advertising on the basis of spending less money. - This is

This is the advantage after rebirth.

In the early stage, Lin Feng temporarily signed 50 franchise stores, all of which are in prefecture-level cities, big cities and developed coastal cities. This means that fast food restaurants starting from prefecture-level cities face much less competitive pressure, and Lin Feng can start

Observe the actual sales performance of each store. After all, the sales performance in Chu City cannot completely represent the sales performance in other places. If the sales performance is good and the profit of each store is sufficient, Lin Feng will add 100 more franchise stores.

It took McDonald's three years to open up the Chinese market, and it took Lin Feng one year to spread Qidian fast-food restaurants across the country, with more than 300 branches.

Secondly, Lam Feng is also following Chairman Mao’s strategy of surrounding the cities with the countryside. Lam Feng’s starting point is a fast food restaurant, which takes the affordable route. The market is wider than McDonald’s and KFC, and it is not just big cities and prefecture-level cities.

A store can only be opened in a prime road section. Qidian fast food restaurants can open stores as long as there are crowds and a certain amount of spending power. After all, Lam Feng is different from those vampires like McDonald's and KFC. The commissions and franchise fees drawn are far from those of these two global top five companies.

Compared with the top 100 companies, the initial cost of each franchise store is naturally much lower.

After seven days of intense negotiations during the National Day, the owners of the fifty early franchise stores left Chu City with satisfaction and returned to their hometowns to intensify their efforts in decorating their stores so that they could open as soon as possible and make money.

In order to prevent these franchise store owners from privately modifying the Qidian fast food restaurant franchise principles in the contract in pursuit of profits, Lin Feng also decided to hire "mystery shoppers" at each franchise store. Their duty is to try Qidian fast food restaurant food to see how it tastes.

Whether it is delicious and whether the ingredients are sufficient. We have also hired several monitors whose duty is to randomly pick up the frying oil in Qidian fast food franchise stores across the country to check whether it is replaced every six hours.

After all this work, according to Zhang's accounting statistics, Lin Feng's account had more than 2.8 million yuan in liquidity. After paying back the balance owed by Chu Zhixuan for the 1.5 million yuan acquisition of Chufeng Internet City, Lin Feng still had 1.3 million yuan in liquidity on hand.

When Lin Feng paid back the money to Chu Zhixuan, Lin Feng could clearly see the look of regret and annoyance on Chu Zhixuan's face. It was obvious that he had regretted his original choice, but it was already too late, and he would make more mistakes in the future.

regret.

Believe in him, and you will become a billionaire; don’t believe in him, and you will regret it for the rest of your life. This is what Chu Zhixuan often muttered with regret in his later life.

When Lam Fung was making a lot of money, Liu Yingying, who owned 10% of the shares of Lam Fung Company, also became a wealthy woman with a net worth of hundreds of thousands. This made Liu Yingying smile with her beautiful eyes. Among her classmates, many people also

She has gone to many well-known companies, and her salary is much higher than hers. But in terms of status and future, no one can match her. This makes Liu Yingying feel full of pride when she occasionally contacts these classmates.
Chapter completed!