Chapter 817 Who is the inner ghost?

Own your own satellite! This is Lin Feng's future plan. His current plan is to respond to Sony and EA's care for him. The two companies are too "polite" to him. It would be rude if he did not respond.

Festival.

Don't the two companies hope to destroy their own advertising to replace the traditional online game charging model and drive their own "Virtual Life" out of the online game market? Now Lin Feng asked the two companies to see how they can replace the traditional online game charging model with advertising in one week.

Within, how much profit is there.

Subsequently, Lin Feng ordered Chen Xiaowei to announce the profits within seven days after launching the advertising and marketing strategy.

"Everyone, we are holding this press conference today to tell you that after "Virtual Life" launched a new advertisement to replace the traditional online game charging model, all advertisements have generated a total of 31 billion effective clicks..." Chen Xiaowei's words have just been released

, and was interrupted by many reporters.

Before Chen Xiaowei could finish speaking, there was a buzz in the audience. 31 billion effective clicks were generated in 7 days, which is really terrifying. But if you think about it carefully, it is not impossible. Think about the number of people online in "Virtual Life" now

The number of people exceeded 30 million, and registered players worldwide exceeded 300 million. According to registered players logging in once a day and clicking only 10 ads each time, there would be 3 billion clicks in one day and 21 billion in 7 days. This is the most conservative estimate.

In fact, it is far more than this number. In "Virtual Life", players often answer dozens or even hundreds of advertisements in a day in order to obtain enough game currency to purchase various goods. Therefore, "Second World"

The announced 31 billion clicks in seven days is absolutely normal.

31 billion clicks in 7 days, how much profit will it bring to the "Second World"? - All reporters looked at Chen Xiaowei nervously, waiting for the final profit to be revealed from her mouth.

"In seven days, all ads generated a total of 31 billion clicks, generating a total profit of 23 million US dollars." Chen Xiaowei was extremely confident and revealed this number in a very flamboyant manner.

Shocked! The reporters in the audience were horrified. In 7 days, a profit of 23 million US dollars was generated, which is really amazing. In this way, 52 weeks a year, it is 1.2 billion US dollars, deducting about 200 million US dollars in operating expenses, only

One "Virtual Life" is enough to bring a net profit of 1 billion US dollars to the "Second World" every year. This is amazing and incredible. "Virtual Life" is also so profitable, it is simply a money grab!

Looking at the many horrified and speechless reporters in the audience, Chen Xiaowei looked proud. Previously, the outside world looked down upon the advertising of "Virtual Life" as a replacement for the traditional charging model of online games. Now they know that "Virtual Life" is extremely profitable.

Let’s do it! 23 million US dollars were collected in 7 days. What game is more profitable than this!

Impossible! - Sony President Howard Stringer, who was paying attention to this press conference, slammed the table. He couldn't believe that "Virtual Life" could make so much money. But the facts were placed in front of him, and he had to believe it.

.

31 billion clicks in 7 days, earning 23 million U.S. dollars, with an average profit of 0.00075 U.S. dollars per click for "Second World". The profit distributed by this click is not high, and is even far less than that generated by linked advertisements on some search engines.

profit sharing, but it can bring such huge profits to the "Second World", it can only be said that there are too many players of "Virtual Life".

Can those manufacturers afford such high advertising investment? - Howard Stringer was a little unbelievable.

23 million U.S. dollars in 7 days, 238 manufacturers, average advertising costs of 96,600 U.S. dollars each, which is an advertising investment of 5.02 million U.S. dollars a year. This is by no means a small number, but these manufacturers can really afford such high costs

Do you invest in advertising?

If the CEOs of Nokia, Lenovo and other companies were in front of Howard Stringer, they would immediately tell him that this advertising investment is very worthwhile. Because this advertising investment is not like traditional media advertising, which uses fatigue visual bombardment on TV to make TV viewers

It is deeply remembered under the influence of subtle influences and unbearable disturbance. On the contrary, in "Virtual Life", players actively click on advertisements and actively ask to click on advertisements in order to obtain game coins rewarded by advertisements. This effect is similar to the advertising effectiveness of traditional media.

It's incomparable.

In particular, many of these advertising rewards are related to the history and culture of some related brands of major manufacturers. After these seven days of contact, many players have become very familiar with the history and culture of many manufacturers. They can almost spit out many manufacturers.

history and culture. In this case, how can major manufacturers be unhappy? In this case, manufacturers would rather pay more. After all, this cultivates a loyal customer base, which will become potential loyal customers of major manufacturers in the future.

consumer.

Moreover, we are all facing young people this time. Although many people do not have much spending power or even have jobs, it does not mean that these people will not have jobs in the future and will still have such low wages in the future. These people represent the future, a bright future.

. Therefore, an annual advertising investment of US$5.02 million is absolutely cost-effective.

The president of "ea" and the president of Sony looked at Chen Xiaowei who was beaming at the press conference, and they were short of breath. They spent so much effort, but in the end they failed, and they watched "Virtual Life" disappear.

If you get on the right track, you will make billions of dollars every year. This is really irritating.

Of course, this was not the only thing that made Sony and EA even more irritated. Subsequently, Lin Feng also released a series of news, announcing new "Virtual Life" new content, many of which were "The Sims Online"

》The content that is ready to be released surprised EA after seeing it.

If it was just to surprise "ea", then it wouldn't be Lin Feng. They were deliberately trying to bring down "Virtual Life" this time. If Lin Feng didn't respond to them properly, he would be too easy to get along with. Later, Lin Feng

The person sent an anonymous email to a member of the "ea" game development department to express his gratitude.

With the help of Kevin Mitnick, this email was "accidentally" intercepted by the senior management of "ea". Upon closer inspection, the president of "ea" was extremely shocked and extremely angry. In his opinion, it was no wonder that "Virtual

Some of the latest new game activities launched by "Life" are very similar to "The Sims Online" currently being developed by EA. It turns out that the company has an "inner" and sells them to the "Second World" at a high price.

At that moment, "ea" launched a campaign to eliminate the "mole". However, the email was extremely vague, and many of the contents seemed to be missing words and sentences. In particular, there was no signature and no one knew who it was sent to. This email

, caused "ea" to panic, but it couldn't find out who the "ghost" was. Instead, it made the entire company panicked. Finally, in anger, the "ea" board of directors immediately announced the suspension of "The Sims Online"

development, and then continue development after the "inner" is found.

Otherwise, if they develop it here and Lin Feng's "inner ghost" sells it all to Lin Feng, then in the end all the planning of "ea" will become Lin Feng's. Lin Feng only spends a little money,

You can get a lot of original ideas from the most "ea", which is simply pie in the sky. "ea" will never allow this to happen, never allow it. "ea" will never be taken advantage of,

Absolutely not!

"ea"'s reaction was also expected by Lin Feng. This was because Lin Feng deliberately asked people to forge such a specious thank you email and asked Kevin Mitnick to send it to the president of "ea" by mistake. Originally, Lin Feng

What Feng wants is to use this email to make "ea" internally feel that there is an insider, which will trigger internal strife in "ea". Finally, Lin Feng takes the opportunity to poach "ea". Unexpectedly, in order not to affect the company's internal operations, "ea"

In the end, the investigation of the "conspirator" will be put aside for the time being, and we plan to slowly investigate it in the future.

Although this result makes Lin Feng quite regretful, it is really good news that "EA" has terminated the development of "The Sims Online" because of this. In this way, "The Virtual Life" will dominate this game for a long time.

market. When "ea" wants to enter again in the future, it will be too late, and the cost of entry will be greatly increased.

"Boss, this is a wonderful move you made. With one email from an insider, 'ea' was able to terminate the development of "The Sims Online", which reduced our company's strongest opponent. It's wonderful!"

Wu Zhaopu and others admired Lin Feng's plan.

Originally, everyone was indignant that "EA" and Sony were plotting against their company behind the scenes. But if they really wanted to take revenge, they couldn't think of any way to do so. These two companies are big businesses, whether it's money or money.

Their connections and technical content are better than those of the "Second World". When the two companies join forces to calculate the "Second World", they are sure that the "Second World" will not be able to retaliate. If the "Second World" accidentally investigates

The man behind this incident was dissatisfied and if he wanted to take revenge, he could only use the gaming industry to take revenge. But "ea" and "Sony" were not afraid of such revenge at all.

In terms of background, the "Second World" is too young to fight against them. Sony and "ea" are still eager for Lin Feng to provoke a war, so that the two companies can use the power of the industry to brutally suppress them. Unfortunately, who

Unexpectedly, Lin Feng actually used this method to fight back. One "inside ghost" email almost caused "ea" to be in chaos!

Of course, although "ea" has been punished, there is no good way to deal with Sony Lin Feng. However, isn't Sony currently developing PS3? Its "second game" is the home console market, so we'll see!
Chapter completed!