Chapter 104 False propaganda
Director Liu smiled with relief, very happy that his proposal could be recognized by professionals. He put forward another suggestion: "Such a good program should be re-spread. I think the schedule at noon should be changed, and leave it for the program to re-spread, and the eight o'clock time is the premiere, so that it can attract more listeners."
Li Haixia thought that this proposal was reliable, but according to her intentions, the more sturdy approach was that the original broadcast plan remained unchanged, and the resumption of the broadcast was added at 8 o'clock in the evening, but the leader said everything, so he had to give face. Do this first. If it was not suitable and then adjust it, it would probably not have a big impact.
After seeing off Director Liu, Li Haixia called the column team over for a small meeting, mainly to inform them of their listening rate on Saturdays and Sundays.
The Legend of the Condor Heroes listened to 3.5 on Saturday and 3.4 on Sunday. Starting from the premiere of 4.1, the next two episodes experienced a decline of varying degrees. Of course, it was related to the rest day, but Li Haixia believes that this novel may not be able to achieve a sensational effect like "Bad Kids", but as long as it is maintained above 3, it will be considered successful.
Since Director Liu has given instructions, the eight o'clock time will be arranged immediately. Li Haixia immediately decided to adjust the evening bookstore, take down the "Biography of Yue Fei", which has been broadcast 800 times, adjust the time for other columns, and leave the eight o'clock time for the novel to be broadcast continuously.
Another important thing about Li Haixia is the new column jointly organized by the police. The host has decided on it and now other staff members need to cooperate.
She first solicited the opinions of Li Xuwen and others, and they all expressed their willingness to join the new column. Through this period of running-in, they found that there was no pressure to work with Zhang Hehuan, and Zhang Hehuan was a lucky general. As long as it was his program, there should be no need to worry about listening rates.
For them, the listening rate is linked to advertising. The more advertising sponsorship, the higher their bonuses, and the higher their bonuses, the more motivation they are.
Recently, many advertising sponsors have come to you with their literary and artistic frequency, and Li Haixia has become very cautious about choosing sponsors.
Several people discussed it and decided that the name of the column was "First Scene". After confirming the name and the column team, Li Haixia went back to prepare for the application and handed it over to Director Liu for approval this week. Of course, before the final approval, it would definitely be held at the meeting and took it out for the person in charge of each frequency to discuss.
Li Haixia is still a little stressed. After all, they are equivalent to the cake of news frequency, and the other party will definitely react.
That night, Pengcheng TV premiered the martial arts drama "Swordsman". The TV station had high hopes for this martial arts drama. This martial arts drama is also a big production and the starring star is still a popular star. The prediction made by the TV station's technical department. This TV series should have a premiere viewership rate of 1 or 2, and it is also possible to break 2. In short, it is very optimistic.
Before the broadcast of "Swordsman", the TV station also conducted preheating and publicity on local forums for half a month in advance, mainly in the film and television music section of Pengcheng Community, where many film and television enthusiasts are pouring water on it.
The moderators of the section cooperated very well, and put in several promotional posts for "Swordsman" in advance, and put all the theme song highlights on it.
However, the attention is never enough, because the most comments in the section are not the list of titles, but a promotional song "Iron Blood and Danxin".
The moderator specifically counted that the on-demand volume of "Iron Blood and Danxin" has exceeded the total clicks of "Swordsman" trailer, theme song, behind-the-spots, and all posts.
Recently, there was also a very popular post. A netizen used the trailer of "Swordsman" with the music of "Iron Blood and Danxin" to cut a MV of "The Legend of the Condor Heroes".
The post has been published and has set off a craze in the film and television sections. There are a lot of reposts and reposts immediately, and various sections have been selected. At the same time, it is reminded that the premiere of "The Legend of the Condor Heroes" will be adjusted to 8 o'clock in the evening.
Apart from real fans, few people will pay attention to such schedule changes.
But the staff of the TV broadcasting department noticed the film "The Legend of the Condor Heroes" and pieced together to cut out the music video of "The Legend of the Condor Heroes". This video exceeded all the videos on demand within less than an hour of its launch, which made them even more depressed that the videos were all "The Legend of the Condor Heroes" and had nothing to do with the Swordsman.
The TV broadcasting department contacted Pengcheng Community and asked them to delete the video, which involved in infringement.
It is understandable to delete it, but no one expected that deleting this video led to a rebound among netizens. They believed that the community maliciously suppressed their posts. Today's era is an era where entertainment is paramount, so why should they limit their freedom?
Starting at 5 pm, an organized version slaughtering operation was launched in Pengcheng Community. All sections all showed promotional posts for "The Legend of the Condor Heroes". The MV of "The Legend of the Condor Heroes" produced by netizens appeared in major forums in Pengcheng. There were pioneers, and there were imitators. More netizens looked for materials online to piece together to make the Guo Jinghua Zheng in his heart.
At the beginning of the prime time at 8 o'clock that night, many viewers were stunned when they saw "Swordsman". They thought that the TV station was selling dog meat with the title of sheep. Isn't "The Legend of the Condor Heroes" broadcast tonight?
This is the effect of online brainwashing.
Many viewers went to the forum to ask questions, and even some viewers called to complain to the TV station.
Why did you have been promoting "The Legend of the Condor Heroes" for so many days broadcast "Swordsman"?
Have you ever respected the audience if you change the show without prior notice?
Why is the trailer I saw different from the Swordsman? You are deceiving! Suspected of false propaganda!
We want to watch "The Legend of the Condor Heroes" we don't watch "Swordsman".
The TV station can only explain patiently that it has never introduced the drama "The Legend of the Condor Heroes" and has always been "Swordsman".
Liar, you obviously released the trailer online.
That one looks good, I want to see that one!
Even advertisers are confused. Was we sponsored "The Legend of the Condor Heroes" or "Swordsman"? Or did a drama have two names?
The forum is even more lively.
"The Legend of the Condor Heroes" will be broadcast on time at 8 o'clock in the evening.
No, which channel?
Pengcheng Literature and Art Channel.
I don't have this channel on my TV! Did I buy a fake TV? Did my CCTV be locked?
Stupid! Radio, on the radio.
Radio? Can radio watch TV?
Can listen!
Is there a picture?
Have a sense of picture!
Oh! I have to buy a radio.
I have a radio, so I have to buy a battery first.
Just a mobile phone, you can listen to it with your mobile phone. Install an Internet radio and search for literary and artistic frequency.
Chapter completed!