Chapter 486 Advertisement Implantation
Wang Zhonglei said: "This is the second thing I want to say. The advertising implantation has reached 80 million. It can be said that "Private Customization" has set a record of domestic movie advertising implantation. I don't know what you feel. Anyway, I was very disgusted several times during the movie watching just now."
Wang Zhongjun didn't know what happened to his younger brother today? He didn't give Feng Gang face in front of so many people. In fact, it was his idea to use a large number of advertisements to implant in the movie. Although he also knew that if the advertisements were not implanted well, it might cause disgust from the audience, but in order to recover the cost as soon as possible, he had to do so.
Wang Zhongjun said: "Zhonglei's opinion is very pertinent, but when we first consider making movies, we still have to make money. Director Feng doesn't want to insert advertisements. This is my idea."
Feng Gang said: "I don't feel any incongruity. I can say responsibly that I do the best in advertising in domestic movies."
Wang Zhongjun said: "Director Feng is confident of winning this year's New Year championship?"
Feng Gang said: "This year's New Year holiday is more intense than last year. Now we already know about it include "Old Cannon", Brother Long's "Police Story", and "Magic Storm", "Macau Storm" and "X-Men". These are all very competitive films. However, we still have the biggest win in the box office championship. My estimate for the box office is 800 million."
Everyone was satisfied with this box office figure. Before it was released, the cost was recovered by advertising. The total investment of this movie was 100 million yuan, and 800 million yuan was used as a conservative estimate. Only when it was released could it be expected to make up for the losses caused by Feng Gang's previous work "1942".
Wang Zhonglei said: "I heard that Xinxingyuan is likely to have a small-budget movie "The Phone"..."
Feng Gang was a little annoyed when he heard about Xinxingyuan. For some reason, many news has been tied up with him and Zhang Hehuan recently. When Feng Gang remembered the last meeting he was unhappy in Shanghai, he was unhappy from the bottom of his heart.
Feng Gang never regarded Zhang Hehuan as an opponent of a series, and could not even be called an opponent at all. Comparing himself with a young man was simply an insult to him.
After the news that "Old Cannon" started filming, Feng Gang was indeed a little nervous, but later he heard that it was directed by Zhang Yimou and starring Jiang, and his mentality was flattered. After all, this movie could not represent Zhang Hehuan or the new star field.
However, the movie "Telephone" is a low-cost production. When Feng Gang heard the name of the movie, he thought it was a provocation, so he specially reminded Huayi's legal department.
Wang Zhonglei mentioned "The Phone" at this time, which also ignited Feng Gang's anger. Feng Gang said: "I have also heard of this movie. Many news link us together. This is clearly a striking battle. The company should pursue their behavior to the end."
Wang Zhonglei said: "Director Feng, it's not that serious. Even if they are hitting the car, if we pursue the matter and go to court with them, there will be no benefits in the end. At worst, they will apologize and pay compensation. However, because this lawsuit will achieve the purpose of publicity, the hit will be really successful. That's why I asked the legal department to revoke the lawyer's letter."
Wang Zhongjun agreed with his younger brother's approach. With Feng Gang's rank, there should be no need to be angry with Zhang Hehuan. He raised his wrist and looked at the time and said, "I'll end this movie today. I personally like this movie very much. I hope Director Feng's next version will be more exciting."
After the meeting, Wang Zhongjun called his younger brother to the office: "Zhonglei, what's wrong with you today? He said this in front of so many people, so Director Feng would not come to Taiwan."
Wang Zhonglei smiled and said, "He asked me to give me some advice, why? I can't say it yet?"
Wang Zhongjun said: "It is mainly my idea to implant advertisements. You can't blame him for this. Why? Are you not optimistic about this movie?"
Wang Zhonglei shook his head and said, "I don't think I'm not optimistic about this movie, I'm sure I can make money."
"That's that you are unhappy with Feng Gang?" As the eldest brother Wang Zhongjun still knows his brothers.
Wang Zhonglei said: "Brother, don't you think he has performed a bit too high-profile in the past two years?"
Wang Zhongjun smiled and said nothing. Huayi and Feng Gang were deeply bound. Feng Gang has indeed made great contributions to Huayi over the years, but the two brothers are not bad for Feng Gang. Feng Gang filmed "1942" for the so-called feelings. Wang Zhongjun opposed it at that time, but Feng Gang used his influence to act alone, and finally passed by the board of directors.
Faced with a box office defeat, Feng Gang did not show much apology, and cursed the trash audience in public, which had a negative impact on Huayi's reputation and stock price. When Wang Zhongjun advised him to be cautious in his words and actions, Feng Gang didn't care, and said that he could not lose his dignity in order to please the audience. This movie would be a big loss, so the next part would help Huayi earn the money back.
Wang Zhonglei said: "I hope he can get 800 million box office."
Wang Zhongjun said: "This type of movie should have no problem with the box office. By the way, what did you just say "The Phone"?"
Wang Zhonglei told him about attending the Xinxingyuan Film Promotion Conference. Only then did Wang Zhongjun understand why Feng Gang couldn't hold on to the fire at the venue.
Wang Zhongjun said: "I heard that Zhang Hehuan and Feng Gang had a conflict?"
Wang Zhonglei said: "It's not a head-on conflict. I've figured it out. It was when Brother Long of Shanghai formed a drink party. Feng Gang belittled his other people's movies in front of Zhang Hehuan. In fact, he didn't know that Zhang Hehuan was present at that time. Zhang Hehuan was young and energetic. He proposed to make a new film to compete with Feng Gang for the new year, which is "Old Cannon".
Wang Zhongjun laughed: "Why are Feng Gang's mouth so open, why are you provoking a junior?"
Gu Lu/span> "That's right, what is his position in the industry? If he wins, he won't win. If he loses, where will he put his face? I guess he wants to slap himself."
Wang Zhongjun said: "But "Lao Cannon" is Lao Touzi's work?"
Wang Zhonglei said: "Brother, you don't know much about the situation. Zhang Hehuan is a producer and screenwriter. He played a cameo role in the movie."
Wang Zhongjun said: "It turns out that I am very competitive. In order to win, even Lao Touzi and Jiang have invited people. It's okay. Even if Lao Cannon wins, it's not embarrassing to lose to Lao Touzi."
Wang Zhonglei said: "I'm a little worried about something now."
Wang Zhongjun said: "What's the matter?"
"Zhang Hehuan is not concerned about the movie "Old Cannon". "The Wheel of Taiping" will not be launched until next year. I feel that the press conference that day was a bit like using two blockbusters to escort that small-budget movie."
""Telephone"?"
Wang Zhongjun had no impression of this movie. He immediately turned on the computer and searched for information about "Phone". There was very little information about this movie. Director Rao Xiaozhi, who had never heard of it, starring An Ran and Yong Shi, are actresses who are on the road to popularity. Producer Zhang Hehuan and screenwriter Zhang Hehuan.
Wang Zhongjun couldn't help but sigh: "This Zhang Hehuan is really talented. Any movie he participated in is basically his screenwriter."
Wang Zhonglei said: "This person cannot be despised. The popular "You from the Star" is also written and starring him. South Korea recently held a screen couple voting event, and they both ranked first. You should know that Koreans have always been xenophobic and it is not easy to be able to accept foreign stars."
Wang Zhongjun said: "In this way, "Taiping Wheel" really has the possibility of resurrection."
Wang Zhonglei said: "You have never seen him. Although Zhang Hehuan is young, he has a pattern and vision. Our legal department sent a lawyer's letter to Xinxingyuan before. I asked the legal department to withdraw the lawyer's letter. It's just a movie name. There is no need to exaggerate it. Feng Gang is sometimes too radical in his work. What are the benefits of us when he quarrels with others in court?"
Wang Zhongjun had not paid attention to such small things before. He smiled and said, "I just heard about this. You are right. If you really go to court, they will be able to successfully hit the battlefield."
Wang Zhonglei said: "I recently got to know Zhang Hehuan and found that this is not the first time he has done this kind of marketing. This year's popular variety show "Good Songs in China" did not do much promotion. It was not until it was broadcast that a lot of news related to the second season of "Good Voice in China" appeared. This is a typical marketing campaign. Although he is also the chief designer of "Good Songs in China", this marketing method of riding on popularity is definitely premeditated and planned."
Wang Zhongjun said: "Why is a young man so well-behaved?"
Wang Zhonglei said: "His background is not simple either. You should know Zhang Fuxin, the founder of Hong Kong Fuxin Group?"
"Of course I know, the top Asian rich man."
"He is Zhang Hehuan's grandfather."
Wang Zhongjun nodded: "No wonder, I just said that most people don't have the confidence to take on the "Taiping Wheel" project."
Wang Zhonglei said: "He split the Xinxingyuan Film Company from the headquarters and the film industry headquarters is located in Beijing. I guess it is likely to be preparing for the listing."
Wang Zhongjun said: "Young people are so scary. If you have the opportunity to have a meal together and ease the relationship."
Wang Zhonglei said: "What do you mean is to help Director Feng relax?"
Wang Zhongjun smiled and said, "Enemy should be resolved rather than to get married. If they have knots and Feng Gang has a bad temper, maybe he will say something offends that day. It doesn't matter if he offends people, it will be bad for him to affect the movies and the company."
Facts prove that Wang Zhongjun’s concerns were not redundant. Before Wang Zhonglei had time to arrange this game, Feng Gang was talking nonsense again.
The cause was a press conference for Feng Gang's "Private Customization" and "Private Customization" was officially scheduled for December 20 this year, which is the same day as "Old Cannon".
Chapter completed!