Chapter 507 Director's Cut
Mu Xichun sighed: "Mr. Zhang, Mr. Zhang, you have done a very good job of keeping confidentiality this time. We don't know that the real purpose of filming "The Phone" is to launch a script."
Zhang Hehuan said: "I didn't plan to make this project so big, but since the theaters jointly boycott our movies, we can only change the gameplay routine."
Guo Kaixuan was still a little skeptical: "A hundred franchise quotas are full?"
Li Shanshan said: "It's full, and today's meeting is waiting for Mr. Zhang's next instructions." There are five relatives and friends who signed up. As one of the two persons in charge of the script killing project, Li Shanshan keenly realized that this was a business opportunity, so she also took care of her own people. Of course, Zhang Hehuan had acquiesced and said in advance that if relatives and friends want to join, they can give priority to taking care of them.
Zhang Hehuan said: "Then let's open another 100 franchise quotas, but the franchise fee will increase this time."
Everyone looked at Zhang Hehuan, and now the price started to rise?
"This time, one hundred franchisees are added, and the franchise fee is 500,000 yuan per person."
As soon as Zhang Hehuan finished speaking, Qin Hong mustered up the courage to say, "Mr. Zhang, is there any care within our company, such as my friends or relatives..." She realized this later. Li Shanshan took the lead. Qin Hong thought of her brother, if 300,000 yuan was helping him open a script-killing shop in Pengcheng, she should make sure to make a profit without losing money.
Zhang Hehuan said: "Of course there is care. Each middle and senior management of the company has one quota, and the franchise fee remains unchanged by 300,000 yuan. Others are treated equally."
Mu Xichun secretly sighed, "It's fine, this is much faster than selling tickets online. If these 100 franchise places are sold out, they will be recorded by 80 million in just a script, not to mention the income from subsequent selling of scripts. Zhang Hehuan's ability to make money is comparable to that of the money printing machine."
This time, Xu Mingfeng, CEO of Youku Video, has a very keen sense of smell. Not only did he join forces with the other two platforms to launch the movie "Telephone", but he was also the first person to express his desire to cooperate with script killing. He proposed to cooperate with the offline script killing physical store of Xinxingyuan, and to win 20 franchise places, and also give all customers of Xinxingyuan script killing franchise stores a year of VIP membership for free. In fact, he wanted to win more, but Zhang Hehuan only agreed to give him twenty.
Aurora Video CEO Chen Haixing also came over and proposed to send members and get twenty franchise stores by the way.
After hearing about this, Guo Kaixuan quickly told his brother. Guo Kaige asked him to help Qiyi Video immediately to win at least twenty franchise places, and also give him one year of VIP membership for free.
The 100 second batch of franchise quotas launched by Xinxingyuan were snatched away in less than a day, mainly because everyone was worried that this thing would increase its price.
As expected, although the third batch of franchise fees are still 500,000, there is a new requirement, that is, the decoration props must be purchased as designated brands of Xinxingyuan.
Franchisees who have obtained the franchise quota will immediately start decoration in full swing. Xinxingyuan has special decoration models, decoration styles, and character styles, all of which are detailed and detailed. They provide free guidance to franchisees. Moreover, these things are basically finished products, similar to overall home decoration, customized here, and manufacturers produce, debug and install them.
After hearing about this, decoration manufacturers contacted Xinxingyuan and would rather spend some money than get a designated brand.
The online broadcast data of "Telephone" began to decline three days later. After half a month of release, the total on-demand movie of this movie officially exceeded 5 million and the total box office was 30 million. It is already quite considerable for a small-finished online movie, but it is still far from the 100 million.
The reversal occurred in mid-November. The New Star Domain has opened five franchise quotas, and the franchise fee alone has earned 230 million yuan. Compared with the franchise fee, the box office of more than 10 million yuan of movies is simply insignificant.
About 200 franchise script killing stores that join Xinxingyuan will open within one week, and all 500 franchise stores will open in the next week.
Several major satellite TV economic channels have reported this incident in a concentrated manner. Some reporters went to experience and investigate. The script killing stores that join the Xinxing Domain basically have a daily turnover of more than 30,000, and some can even reach an astonishing 100,000. Taking 30,000 as an example, there is no problem with the annual net income exceeding one million.
Everyone can calculate the economic account. The franchise fee of Xinxingyuan is only 500,000 yuan. In other words, as long as you join Xinxingyuan's script killing physical stores, you can recover the cost in half a year. Such a business can be regarded as a huge profit.
After the New Star Domain started five rounds of franchise, it stopped opening up franchise quotas, and countless calls came every day. Zhang Hehuan made it clear that it would not open up franchise in the short term.
Seeing that there were long queues in the franchise stores of Xinxingyuan every day, many people were red-eyed. Although they could not join Xinxingyuan, no one stipulated that they could not do script-killing business.
So script killing stores appeared like mushrooms after a rain. According to incomplete statistics, in November alone, there were 5,000 new script killing stores in China.
Valley mash
But the most popular script now is "The Soul Chasing Call", which is the real-life script adapted from the movie "Telephone" produced by Xinxingyuan.
In the eyes of many people, everything can be pirated. Some people take risks to make huge profits, but the store was closed as soon as it opened and faced heavy fines. Xinxingyuan was mentally prepared for this and hired inspection supervisors in various cities to protect their authentic rights.
Shortly after this incident broke out, Xinxingyuan launched an official script. The genuine "Soul Chasing Call" script was priced at 50,000, which was a sky-high price. However, considering that the 50,000 included the original authorization of Xinxingyuan, seeing that the franchise stores were booming, many people decided to pay.
"The Soul-Chasing Call" even played the limited edition of the script, with only 500 copies, and it was sold out within three days. Xinxingyuan sold 25 million in just selling scripts.
The popularity of offline script killing was unexpected by everyone. Those players who have played script killing "Soul Chasing Call" went back to watch the movie on demand. Many viewers who have watched the movie on demand online went offline to experience the script killing version of "Phone". Customers who couldn't queue outside and couldn't experience script killing can go online to watch the movies to see how awesome the script is.
Back and forth, mutual promotion. Half a month after the movie was launched, the on-demand volume actually rebounded like never before. On November 18th, the on-demand volume hit a new high, exceeding three million, which means a single-day box office of 18 million.
From this day on, the box office of "Phone" embarked on a counterattack.
On November 20, the entire online broadcast of "Telephone" officially exceeded 17 million, and the online box office exceeded 100 million. Coupled with the revenue from script killing franchise stores and script authorization, the total revenue of this movie has exceeded 400 million.
It turns out that the movie can be played like this!
After a long talk with his younger brother, Wang Zhongjun couldn't help but sigh. He had been making movies for so many years and thought he had already figured out various routines and had a good idea of playing them. But now when he saw Zhang Hehuan's move, he realized what a real master is.
Wang Zhonglei said: "Three million investment has won 400 million in revenue, which has led to a brand new market. Judging from the current popularity, the revenue of "Telephone" is much more than these 400 million."
Wang Zhongjun said: "What does this kid's brain do? Are they aliens?"
Wang Zhonglei said: "I thought he was just going to play online. Who would have thought that he had started an offline entity with a fake shot. He only opened 500 franchise stores. If he let him go, I guess 2,000 can be sold. The franchise fee is 500,000, and the 2,000 places are 1 billion. Oh my God, this money is faster than a money printing machine."
Wang Zhongjun said: "We have been playing movies for so many years, why hasn't anyone thought of maximizing the value of movies? We can even kill the script."
Wang Zhonglei said: "This is the mind, so I advised you not to take the lead in any joint ban. The large-scale preview of "Old Cannon" has nothing to do with the new star field. It was Chang Zhao's trick, and Zhang Hehuan opposed it."
Wang Zhongjun said: "The New Star Domain is the producer of "Lao Cannon". If I don't resist, people will think that our Huayi is easy to bully."
Wang Zhonglei said: "It's Christmas now. Do you want to continue boycotting "Old Cannon"?"
Wang Zhongjun said: "It's not that I boycott it. The current rules of the film market cannot allow such disruptors. I'm not aiming at the new star field, nor is it aiming at Zhang Hehuan."
Wang Zhonglei said: "Chang Zhao is also an old man in the circle. This time he did this a bit harmful to others and not self-interest. I suspect he is cheating Huanshi. Zhang Hehuan will not cooperate with Huanshi anymore. I think there is no need for us to continue boycotting the movies in the New Star Domain, right?"
Wang Zhongjun nodded and said, "This matter is indeed a bit unfair to him, but his counterattack also made our boycott very embarrassed." After boycotting for a while, although "Phone" was withdrawn from theaters, they made a lot of money.
Wang Zhonglei said: "He comes to Beijing next week, why don't he sit together?"
Wang Zhongjun said: "I'll make arrangements, you're responsible for hiring someone." He also wanted to meet this boy who turned into a magical one.
Rao Xiaozhi received a notice from Zhang Hehuan and asked him to re-edit a version of the movie. The so-called director's editing version turned out that the movie was 90 minutes, and the original version of Rao Xiaozhi was 120 minutes. The reason why he edited so much was to take care of the filming schedule.
Rao Xiaozhi initially thought that Zhang Hehuan wanted to prepare for the release of Blu-ray, but Zhang Hehuan also arranged for Xu Ke Studio to cooperate with him in the 3D conversion of the movie. Rao Xiaozhi began to realize that this matter was a bit strange. Does this movie still have hope of release?
Chapter completed!