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2206-2207 fall from value(1/2)

What a waste, what a waste of natural resources! After Luo Taizhong drove away from Luo Zi for a long time, he couldn't help but sigh in his heart.

Since the beginning of the establishment of the Gale Electric Vehicle factory, he has given up on related matters. Last year, he transferred the entire science and technology committee to Xu Chunliang. But this does not mean that he does not know what kind of problems there are in the sales umbrella of Gale Motors.

The fact that Gale Moped has been able to open up the market and gain a firm foothold in a short period of time is inseparable from the support of the leaders, but more importantly, the factory is willing to invest in advertising, and this is only possible after indiscriminate bombing.

The results are all bad. This is an era when the wine is fragrant but the alley is dark.

The support of this leader is not an ordinary cliché. From Duan Weihua, Zhang Yaodong to Gao Shengli, even Xu Shaohui has said hello to the provincial station he was once in charge of. Without the strong support of the top leaders of the Fenghuang City Party and Government, the Transportation Department and the police system have banned motorcycles.

, it is impossible for the blast car to grow explosively at the current rate.

Not to mention advertising, with two tall and long-legged foreign beauty models, high production costs, plus CTV and some satellite TV, the effect is huge, and the cost... is also huge.

Today's Hayate Motorcycle has no worries about sales, and dealers still pay first before delivery, which is rare in the moped industry. It shows that it really has the momentum of a famous brand - more than ten or eight dealers complained.

However, what other conditions are offered by other companies, your Phoenix conditions are really a bit harsh.

Of course, these are all negotiation methods. The more people complain, the more they want to operate the blast electric vehicle. Who can afford to complain for those who have no interest in operating this thing?

Therefore, in the short term, with the support of preferential policies in Tiannan Province and the support of a large number of advertisements outside the province, Windrush will not worry about sales, but the worry is that production capacity cannot keep up with demand - this is everyone's consensus.

However, it must be emphasized here that the level determines the level of information. Chen Taizhong knew clearly that the speed of the blast car was already a little weak. The sales department of the factory also gave an early warning. Recently, it has approached merchants who want to be agents.

It is decreasing at an unnoticeable rate...

What is a sense of crisis? Here goes! The demand for mopeds has skyrocketed in the past two years, and the supply of manufacturers across the country has increased even more sharply than the demand. There are many manufacturers that are expanding and reproducing.

Therefore, at the recent regular meeting of the Phoenix Science and Technology Commission, Li Jian proposed that automakers should pay attention to cultivating salespeople, improve the sales mechanism, and formulate a reasonable and fair reward and punishment system.

People who are not in the system really cannot imagine the forward-looking and comprehensive thinking of problems in the system. There is a wonderful word, or it can be a moderate expression of this phenomenon, although most of the time, this word is used in a narrow sense.

To describe the national system of a certain sport!

In an official-based society and a system formed with the efforts of the whole country, how can there be any problems that may not have been thought of? Any crisis or opportunity will be noticed by someone, but after noticing, the decision made will involve too much

Other factors that fly

Yes, there are great talents among the people. However, if Zhuge Liang represents the great talents - one Zhuge Liang may be worth three cobblers, but he cannot be worth three thousand or thirty thousand cobblers.

It would be unfair to describe the elites within the system as cobblers, especially since these cobblers have broader and more authoritative information channels.

Ahem, there are too many private goods mixed in. In a word, the exhibition of Gale Motorcycle Co., Ltd. will be challenged. This crisis has been noticed by the leadership of Phoenix Science and Technology Commission, but the specific time cannot be determined.

The weakness of the Gale Bicycle Factory is in sales. The slanted policies and large amounts of advertising have brought too many orders to everyone, so the subjective initiative is a little less. Moreover, the previous Phoenix Bicycle Factory has not stepped out at all.

Guo Tiannan relies on policy sales, so naturally he has not accumulated any sales talents.

It must be emphasized that the Phoenix Science and Technology Commission now has a very good leadership team, a united and progressive leadership team, so this hidden danger received great attention at the first opportunity.

Although there are one deputy director and eight deputy directors, it seems a bit unreasonable to care about the treatment of a deputy director in a subordinate factory... It's okay if you don't do your job properly. In fact, among the eight deputy directors, one is paid by the director.

Continuing to talk about the regular meeting, the nine division-level cadres unanimously believed that the principle of payment first and delivery later at Windrush Automobile Factory cannot be changed. Sun Xiaojin, the disciplinary inspection secretary, once wavered briefly. However, it was obviously regrettable that his

The scope of functions does not include this area. He is in charge of organizational discipline but not management.

This means that he does not have enough experience and authority to speak on this point. After realizing this, Secretary Sun made it clear that he just wanted to try a reverse way of thinking in order to bring people from another direction.

More inspiration everyone.

The principle of paying first and then delivering goods remains unchanged, so what needs to change is the working method of waiting for the artificial door. That’s right, Gale’s advertisements are everywhere, and there is no worry about sales at the moment, but everyone should be prepared for danger in times of peace, and go to the door to contact those who

Agents include those who have become agents and those who may become agents.

There is no doubt that this is a weakness of the Galactic Motorcycle Co., Ltd. In the past, the strength of the Science and Technology Commission covered up this weakness, but now, we have to be prepared for danger in times of peace. Anyway, this is a long-term process, and it is not too late to make up for it now.

.

Director Xu even gave important instructions for this purpose: "Terminal winning channels are king." Director Chen doubted whether this sentence was Chunliang's original creation, but there is no doubt that sales channels are the lifeline of a modern manufacturing company.

Without a relatively smooth sales channel, no matter how cost-effective your product is, no matter how high-quality and low-price it is, it has no meaning - if you can't sell it, isn't it in vain? And all your sales expectations are pinned on advertising or tilted policies.

, that is reckless and irresponsible.

Luoning Bicycle Factory has a considerable number of skilled sales staff. They are engaged in this industry for more than a day or two. They have extensive contacts, which is a valuable asset.

However, Luo Ziren did not realize the preciousness of these people. This is Chen Taizhong's biggest emotion. What is the most precious thing in the 21st century? Talent!

Seeing this, some people are going to ask, isn't this Luo Zi already dead? Is that guy who is suspected of bragging just a retired sales department "former" clerk? Based on the market situation, I estimate Luo Zi is five,

It wasn’t possible six years ago, right?

People who make such guesses are really smart. In fact, when Luo started to decline, it can be pushed back to seven or eight years ago. Then the next question comes - the customers contacted by these sales staff should

Things have changed and people have changed. Do they still need to pay attention to the connections and relationships they have?

This was something Chen Taizhong also considered, so he asked him directly on the grounds that he suspected that the other party was bragging. However, the original salesperson's answer once again taught the young man a lesson and told him what "Jiang Zheng" meant.

It’s old and spicy”.

The salesperson may not have very sophisticated knowledge of officialdom, which is not difficult to realize from his gossip-loving personality, but the vision and experience of the old people are enough to give them enough say in a certain field.

"That's right, we used to be in charge of light work, including those in the material, supply and marketing, and mechanical and electrical industries. Now the functions of these departments have been squeezed out by the market economy and are untenable." These were the salesman's original words. He admitted these

changes over the years.

However, what he wants to emphasize is another point: "But you have not seen that the people who are doing well in these fields now are still the same people. They just left the system and developed by themselves, or let their family members develop, because they

Being too familiar with this set of things and knowing how to make money without fully understanding it and rashly entering other fields is what only gamblers do.

This sentence ends with a very meaningful meaning.

"That is, when you enter a field and want to understand it thoroughly and be sure to make money, why does it take three to five years?" Chen Taizhong felt the same when he heard it. He even thought of Zhang Mei, a female police officer at the Vehicle Management Office, "The foreign trade system is not working.

But private companies that engage in foreign trade are all employees who used to be foreign trade workers.

"Yes, you are absolutely right." The old salesman was already drunk, so he reached out to pat him on the shoulder. "The threshold for selling bicycles is lower than that for foreign trade, but you have to say that this is only five or six years old."

It was all done by outsiders in 2010, and that was nonsense... So, I can sell two thousand mopeds - as long as their quality can go up!"

This explanation convinced Chen Taizhong. What if the so-called brand effect is not just about the product itself? For Luo Zi, the Tianma brand is no longer good, but these old salesmen are also the wealth created by the brand effect.

.

Unfortunately, the Luozi people did not realize this clearly, or their current production is not enough to support the real capabilities of this group of people. This is a waste of resources - especially those with relatively scarce resources.

Gale Power Automobile Factory can feel the preciousness of this resource the most.

Of course, this is not the only resource wasted by state-owned enterprises. It is also possible that some people have realized that it is really a pity that similar resources are idle. However, the problem is that good mopeds cannot be produced - one by one, I want to change

In this current situation, there are too many elbow links.

Chen Taizhong had so many feelings today, so after returning to the hotel, he called Xu Chunliang and talked about what he had learned today. Finally, he concluded, "...Chunliang, I think, this is only for those experienced people."

We can also consider being more flexible in our sales staff and acquisition policies.”

"Salesperson?" Director Xu pondered. As the boss of the Phoenix Science and Technology Commission, he was very aware of the difficulties that Gale was about to face. Although these difficulties may not occur during his term, he was willing to be a qualified and competent person.

Forward-looking leadership.

But after thinking about it, he felt that it was not worth it to influence the decision-making for the sake of a few salespeople, so he thought of a change: "Since you value their connections, wouldn't it be enough to recruit a few powerful ones? Market

It can still become bigger.”

"Tsk, why are you so ignorant?" Chen Taizhong was really on the verge of tears, so he unceremoniously lectured the head of the Science and Technology Committee, "Brand effect is stagnant, let's not worry about these people being reluctant to part with it."

If you abandon your wife and children and go to the Phoenix Exhibition, you only say that they originally represented Luozi, but now they represent Fengzi, how can you win people's trust?"

"Those old customers will only think that these people may not be trustworthy if they change jobs casually. The so-called brand emphasizes loyalty. As a salesperson, you cannot be loyal to your own company. So, will it give others a sense of security?"

self value

Chen Taizhong's words were also spoken by the old salesman. Salesmen who are arrogant and arrogant may achieve higher performance in the short term, but if they have no sense of belonging to the company they work for, they will only make customers feel distrustful.

"What you say makes sense, but nowadays, isn't it popular to change jobs to realize self-worth?" Xu Chunliang is actually not a stupid person, but he got too many things from books, and his understanding of grassroots work is really

It's not particularly profound, so I have this question: "If we give them high salaries and benefits, the effect will be similar, right?"

"The problem is, I want to build Blast into a century-old brand, a century-old brand." Chen Taizhong never felt that the gap between himself and Xu Chunliang was so far away. "Electric mopeds are the beginning, can we still produce electric cars?"

Unfortunately, he is a former immortal, and having an endless lifespan is not a dream, but Director Xu is just a common man. No matter how innocent he is, he can't help but say in his heart, I will be ashes in a hundred years, and I am not allowed to live in Babao Mountain.

The kind that is mounted on the wall, so you don’t even have to think about making it into a specimen.

So he felt that he was too loyal and too ambitious. This is just a small inn on the official road. I want to do so many things. At least, if the successor is not you, others may not accept my favor.

But, but, but... he can't ignore brotherhood. Since Taizhong has this intention, then I can only support it. At worst, spend more money, what's the big deal?" Then I will report to Zhang Yaodong,

Just say hello, right?"

"Hey, there's no need to be so anxious. I haven't come into contact with Luo Zi's people yet." Chen Taizhong could understand Xu Chunliang's thoughts. Strictly speaking, the success of the Gale Depot is inseparable from Zhang Yaodong's strong support.

of.

Generally speaking, Mr. Chen believed that if the leader did not add additional details, that would be support. What's more, the drawings of the windmill also came from the bicycle factory. This was the string of the city, and he had to appreciate it.

But he didn't tell everything about the matter. He didn't want to let it out just like that, lest he get ridiculed by others for not being harmonious. Chen himself despised those who were pretentious, and he was used to doing it before talking about it - even though he was also very pretentious.

Wait for the inspiration.

However, Xu Chunliang was also very opinionated and would not listen to him at all. "You must tell Zhang Yaodong about this kind of thing. After all, we are acquiring a factory... Okay, I won't tell you anymore, that's it." You're like this

That guy is too..." Chen Taizhong was about to stop him, but he didn't expect that the phone had already been pressed. After two beeps, the phone turned silent. He threw the phone on the bed angrily, "Just do what Zhang Yaodong does.

Just a follower."
To be continued...
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