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Chapter 37

"Can you please tell Mr. Wang again? The signal was bad just now and I didn't hear it clearly."

Wang Dao said it again on the phone.

Chen Fei's brain turned rapidly for a few times, and finally understood.

But he never understood that new movies were being staged, especially small investment movies with little investment but no well-known actors and directors. They all looked for relationships and asked their playback platform to give more promotion and traffic.

This is the first time he has heard such an inverse request.

If he hadn't asked the other party to say it twice, he would have thought he had heard it wrong.

After a few seconds, after completely digesting the other party's information, Chen Fei's question rose again, "Mr. Wang, can I ask why?"

Wang Dao exhaled a circle of smoke from the phone, "Didn't I tell you before that you have confidence in your movies? I want to see how many achievements you can achieve without any promotion. After all, this is the first movie since the establishment of our company. I feel the stones and cross the river. I want to get first-hand market feedback, which is very important for our company's future development."

"Please let Manager Chen."

Chen Fei's eyes rolled and he agreed immediately.

Anyway, I asked the Technical Department to withdraw Wang Dao’s movie from the promotion position yesterday, which is not a scam.

"Okay, since Mr. Wang is confident, I can do this little request, so I will let my colleagues in the technical department handle it."

The two of them exchanged greetings and hung up the phone.

"Xiao Zhao, take the data of the new movie "None of the Ones Around Me" and I'll see."

Chen Fei was completely curious about Wang Dao's call.

He wanted to see where the other party's confidence came.

A newcomer like this who has just entered the industry always has an inexplicable sense of confidence and will not grow without being beaten by reality. Chen Fei is the witness of the other party's beating.

After a while, Xiao Zhao from the big office outside entered Chen Fei's office with a list.

"Manager Chen, this is the data of "None of the Ones Around Me", it's a bit strange!"

Xiao Zhao handed the order to Chen Fei.

The latter took it and frowned.

Yesterday, I clearly gave up the internal promotion of this movie, so why did the number of views increased instead of decreasing in one night, and soar to more than 1 million times?

Moreover, the retention rate is terrifyingly high, at 65%.

When the number of views was 20,000 times before, the retention rate was 80%, and now it still has 65%.

As we all know, the higher the playback volume, the lower the retention rate and the lower the score.

Although the retention rate of this movie is decreasing, the amplitude is too small. The rating of this movie has not decreased but increased, becoming 85 points.

This is a bit incredible.

"Let the people from the technical department check and see where the playback volume was popped up, and it only took one night."

Chen Fei also wanted to figure out what was wrong.

In this regard, they have removed the other party’s only promotion position. In theory, the number of views should continue to decline.

Xiao Zhao replied from the side: "Manager Chen, I have asked my colleagues from the technical department to help check it out. They said that these traffic was pouring in from outside."

"Also, I have also checked it. Through the extra comments below the video, it should be the traffic coming from the short video platform."

"Short video platform? Could it be that the other party spent money to find channels to advertise?"

Chen Fei thought about it slightly, but he was a little confused.

Didn’t the other party say that there is no need for any promotion? I just want to see the reputation of this movie and accumulate experience to understand the market direction?

Considering that the other party's company has just been registered and has a registered capital of only 500,000, it is obviously a new company with a small fortune and weak fortune, so it should not spend money to buy traffic.

So the question is, where did the traffic suddenly come from this short video?

Although I know I came from a short video platform, there must be a reason, right?

Is it really the tap water that is brought about by word of mouth?

Chen Fei was the first one to disbelieve it.

In one night, even tap water cannot suddenly increase from 20,000 views to 1 million.

Unless this micro-film is particularly outstanding in some aspects, it just touches the audience's G-spot and triggers focus discussions in the market.

The self-media short video platform has only been released for a few years, and I have seen this situation several times.

An old song before, the kind that was very popular more than ten years ago, has lost traffic this morning, and the singers have become outdated stars. As a result, they became popular after being treated as background music by the short video UP owner, and became popular abroad.

Learn about "One Chip of Cold Plum".

This is not impossible.

"It's a short video platform called Kuaishou. I just went up to watch this video. The manager, should I react to the other party?"

Xiao Zhao quickly solved Chen Fei's question.

The latter tapped the table with his fingers while pondering about the current situation.

From this point of view, this new movie may be a little popular.

What benefits can you get from this micro-film?

What he wants is definitely not just the 20% operating costs and service fees stipulated in the previous contract.

"Xiao Zhao, you asked the people from the technical department to attract internal traffic to this movie, and also, see how many recommended positions it can be used, and those who can apply can be used to help it apply."

It was Xiao Zhao's turn to be confused, "Manager, as far as I know, they didn't spend money to buy advertisements for us, right?"

Chen Fei tapped the table again, aggravating his tone, "Xiao Zhao, as a person, the pattern should be bigger. If this micro-film becomes popular, we can also buy horse bones for a wealth of money and use it as a signboard for external publicity."

"At present, Tencent Video seems to be focusing on promoting micro-films, so they can't overtake them."

Xiao Zhao nodded immediately and then left the office.

The resources used this time have far exceeded Chen Fei's personal authority, and they must apply to the leader of the unit.

But he believes the leader will agree.

First of all, the higher the number of views of this movie, the greater the benefits they will have as a playback platform, and there is no need to question this.

Secondly, if this micro-film becomes popular on their platform, wouldn’t it become the best signboard? It can automatically attract those micro-film producers to choose to cooperate with their platform.

Another point is that he can get a favor from the other party for free.

Although Wang asked him to remove the advertising space for the new film express on the phone many years ago, who would be unable to get along with the money?

After the movie became popular, he would tell his private decision, and the other party would definitely be grateful?

Although Wang Dao’s side is just a small company, and it is a small film and television company that has no money or capital, the first movie can be made into a micro-film with a score of 8.5 points like "None of the Ones Around Me" and has great potential.

If you have to grasp such high-quality resources, you can't go to Tencent Video.
Chapter completed!
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