Chapter 128 Discount Chain Store
After contacting Ryan, Lin Johnson met with investors or managers of several discount chain stores, American TJMA chain stores, Mar chain stores, Prtlets chain stores, and Ross chain stores.
These discount chain stores operate various famous brands, and also sell a large number of brands from individual designers or independent design studios. Most of them are seasonal goods, accounting for 60 to 80% of the goods; a small number of them are out-of-season goods, and such goods are discounted lower, so you can often see such discount stores having big discounts, and products with a cost price of one to 20% higher than 10% of the goods are being sold.
Lin Johnson and Ryan analyzed that the Xpress brand was launched in the first year and quickly entered the market in the form of discount stores and then became popularized in the form of brand franchise stores.
TJ and Mar have hundreds of chain stores across the United States; Po is distributed on the east coast of the United States; Ross chain stores are mainly distributed in the southern, western and mid-Atlantic regions, and also have hundreds of giant discount chain stores.
Of course, if you want your brand to enter these chain stores to sell, it is extremely important to ensure the quality of the goods and you also have to have money.
With Ryan's help and Lin Johnson as a rich man, these people invisibly increased their credibility into the Xpress brand.
Lin Johnson is now meeting a director of Ross, Micao Schubert. Although this director does not participate in the company's operations, he also has a certain say in Ross.
The ross chain store is highly valued by Lin Johnson. Most of the stores owned by this company are distributed in the southern and western United States.
In another half a month or a month, a large number of tourists will flood into Miami with subtropical climates. Women naked on the beach and young girls in swimsuits are excited to think about it. The sales season for miniskirts is coming soon!
But if you want to enter the ross chain, you not only have to pay a $150,000 entry fee, but also a deposit of tens of thousands of dollars!
This is the loss fee that chain stores first ask the brand provider for the purpose of preventing the brand from encountering Waterloo. Once the brand sales are not good, they will immediately re-establish a price strategy. If it is not good, they will immediately take it off the shelves.
"Mr. Schubert, I think I can guarantee me a profit of at least 50 points. In this way, the cooperation between our two parties is considered successful! I hope you can see the long-term value of our brand. There is no such bold miniskirt design on the market at present, and our brand prospects are very impressive. The cooperation between Ross and Xpress will continue for a long time!" Lin Johnson said to Schubert, who was sitting in the large chair.
In addition to clothing production costs, transportation costs, store entry fees, deposits, ross also stipulates that the price of goods must be 65% of department stores and brand stores.
Lin Johnson originally wanted to position the miniskirt at a retail price of $15 to $18, and the 65% discount rule lowered the price of goods at discount stores to $9.75 to $11.7.
Micao Schubert was even more ruthless, and he cut another knife at this price. Ross pushed the price discount to 40%, and took out the profits left by Ross. Then Johnson Lin could only earn 1 to 2 US dollars per miniskirt, which was really too ruthless!
Mikao Schubert frowned and said very bluntly: "Lin, I accept your cooperation entirely for your billionaire. I believe you have the ability to compensate Ross for the losses caused by the listing of your products. Is this kind of thing really a market? To be honest, I really can't see it!" After saying that, he glanced at the sample on the desk and curled the corner of his mouth. Obviously, he disagreed with the miniskirt brought by Johnson Lin.
Lin Qiangsheng was indifferent for a while, and finally nodded and said, "Okay! Each item has a minimum discount price of 40%. I agree! Let's sign the contract!"
Micao Schubert smiled and said, "Young man! If I were you, I wouldn't be struggling with the question of how much you make! The summer in Miami is not waiting for anyone! You should hurry up and do brand promotion, otherwise who will know your xpress?!"
After thinking about it, Lin Johnson thought about it, he didn't believe that his miniskirt would fail. If it really didn't work, he could afford it. After a while, Lin Johnson smiled and said, "You're right!"
Mikao Schubert took a sip of the cigar and smiled, "Then let's discuss how to divide the profits?"
Lin Qiangsheng cursed inwardly. Compared with these guys, he is too young! But thinking about it, it is because his brand was just founded. If the xpress miniskirt is sold wildly after it is launched, he will immediately tear up the old contract and they will have to beg themselves to continue signing a new contract!
"Oh, God! Mikao. You are such a devil! You account for 60% of it. At least, I have to keep half of the profit so that I can't lose money!" After another struggle, Lin Johnson barely retained 45% of the profit. This way, it would be good to earn 1 US dollar for each miniskirt.
However, after all, these discount stores are easy to deal with. If you really want to go to those shopping malls and supermarkets, their entry fee will be even more harsh, and the brand style is not right.
Contney lawyer from New Jersey was also invited by Johnson Lin. Since Xpress was registered in Newark, New Jersey, Johnson Lin hired him.
The old man happily accepted Lin Johnson's invitation. Business is business, and no matter how arrogant he is, he has no hatred for money.
Contney and Ross' lawyers jointly drafted the contract, Lin Johnson signed the name, and then notarized the contract, it would be officially effective.
Xpress miniskirts will be available to the ross discount chain in mid-May.
Walking out of the building located in the Manhattan Business Center, Contney suddenly said to Lin Johnson: "China Lin, you'd better make your company more formal! Rent a serious office, hire an operator, and then an accountant, otherwise it would be too dissatisfaction!"
Lin Johnson frowned and said, "Don't say my name is China Lin. This name is so ugly! If you can't pronounce it, just call me Jonson or something, just don't call it China Lin!"
"Oh, let it go!" Contney shrugged indifferently.
When he sat in the old Ford Falcon driven by Contney, Lin Johnson thought: Maybe this casual attitude is really not possible, and he should have an office space. He can't keep the phone at any time!"
Thinking of this, he asked Contney: "Kang, do you think it's better for me to put my company in New York or Newark?"
Contney shouted: "Hey! You can't call me Kang either! Otherwise, I'll call you Chinese Lin!"
Lin Johnson laughed and said, "Okay, I won't call you anymore. Contney. Which side do you think is good?"
Contney snorted and said, "Of course it's good for Newark! At least the rent is much cheaper. If it's smooth, it's only 30 minutes to drive!"
In fact, many people who work in Manhattan have their homes in Newark. It is a veritable satellite city in New York, with a good living environment, although its industrial categories are very complete.
"Oh! Your company's registered place is in New Jersey, so of course you chose to be there. This way there are discounts in terms of taxation. You have created jobs locally!"
Lin Johnson nodded and said, "Not bad!" He immediately decided to rent an office in Newark now.
Newark is the largest port city in New Jersey. It is very close to New York and is across from Manhattan. It is actually a very modern city. Its main industries include electronic equipment, textiles, leather, food, etc., and the transportation industry is also an important industry. Therefore, it is very suitable to put a clothing company here to settle down.
Contney was surprised that Johnson Lin did what he said, and the old man reluctantly pulled him to find an office in Newark. Before noon, Johnson Lin rented a small office room with more than 100 square meters on the third floor of an old-fashioned office building.
Lin Qiang Johnson was very satisfied with this office. There were several partitions here, and the rest were open. There were desks, chairs and filing cabinets, etc., which were left by the previous company. Lin Qiang Johnson asked the property to clean it and settle in. The rent for this office location was very cheap, with a year of 90,000 US dollars.
After signing the contract with the property, Contney put away a copy of the company and suggested to Johnson Lin: "Boss, it's lunch time!"
Lin Qiangsheng was stunned and said, "Okay! What do you want to eat? Is the hamburger OK?"
Contney shrugged his shoulders and said with a smile: "Yes, boss!"
There is nothing to eat in the United States, and some Chinese restaurants are not authentic. In order to cater to the taste of Americans, they have changed the taste, and are not as delicious as hamburgers and cola. The most important thing is to save time.
Contney kept looking at Lin Johnson biting the burger with a big mouthful, and said strangely: "Do you know? Lin! You make me feel very strange. You are like you have lived in American society for many years! You can accept even some things I don't think are good!"
Lin Johnson looked up and asked Contney: "What, for example?"
Contney tilted his head, shrugged his shoulders and said, "Just like this action! I don't think a Chinese person can use it very often! And your habits! Your clothes and words are not like the Chinese people I have known about! It's really strange!"
Lin Johnson was shocked and slowly recalled his words and deeds after coming to the United States. He found that it was really as Contney said. He felt restrained in China, but when he arrived in the United States, he was the same as in later generations, and he unconsciously showed some flaws!
Thinking of this, Lin Johnson nodded and smiled, "Maybe it was because I came to the free world by chance, which made me too adapt at once!"
Contney nodded and said seriously: "This is possible! But how do you explain Miss Ryan's affairs? Are you serious with her? I think Ryan is a good girl, she is very serious with you! You shouldn't play with her feelings!"
When I was in New York, Contney inevitably had contact with Ryan several times and had a good impression of her.
Lin Qiangsheng uh, then nodded and said, "Yes, you are right! I will think about it carefully, and I don't want to hurt her!"
Contney, an Irish Catholic, is a very conservative person. After hearing Lin Johnson's words, he smiled and said, "Actually, it's nothing. As long as you take her seriously! I don't mean anything else."
Lin Johnson was a little silent. It was a very difficult experience to lock a soul in the body of a teenager! And the body under 17 years old is in the most physiological adolescence in life, and when he comes abroad unconsciously, he can't control himself.
I don’t know if it was because of rebirth. Lin Johnson did not feel this way in his previous life, but now after he was reborn, he clearly realized that his body was different from his previous life! When he met the beauty he looked at, there was an unstoppable impulse in his body!
Besides strengthening exercise and relieving the anger in his heart, Lin Johnson has no other good way.
Do you have to check your body by checking your doctor? Otherwise, why would you be so impulsive? It seems a bit abnormal! (To be continued...)
Chapter 128 Discount chain store:
Chapter completed!