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154 New Business on Rotten Tomatoes

When Bai Quinn is online, he always feels familiar with some websites, such as GeoCities. When Bai Quinn first saw this website that provides free "personal web pages" services to users, he felt a strong sense of familiarity.

So he quickly arranged for Lina to create a personal homepage called "QB's Big Family" for herself. Part of Lina's job is to maintain the homepage and update Bai Quinn's latest trends on it. Occasionally, in the name of Bai Quinn, interact with fans who leave messages on the webpage.

In the same situation, Bai Quinn was using shopping website eBay, search website Lyos, chat software ICQ, and even the failed online concert held by David Bowie, which gave Bai Quinn a great sense of familiarity.

This means that these Internet products will be widely used in the future. Bai Quinn believes that they must be something that is often used to give him a sense of familiarity.

Of course, it is still the predecessor of "Batman and Robin". Even eBay, Lyos, GeoCities, and ICQ all bring him a sense of familiarity, and I can't be sure that they will be the ones who laugh to the end.

In addition to being familiar with some websites, Bai Quinn will occasionally appear some "ideas" when surfing the Internet, such as adding a drop-down menu somewhere, moving the ad box to the corner, streamlining the search homepage, adding dialogue saving function, etc.

Investing in Flash is also because its products are similar to future video players in memory fragments, but Flash is made into software products, not websites. Those "familiar feelings" and ideas that appear accidentally when surfing the Internet are not suitable for use on Flash.

When he took control of the "rotten tomatoes", there was finally a place where he could "show his strengths".

During the preparation stage of "Rotten Tomatoes", Bai Quinn, who was filming in the UK, made suggestions on the website structure and interactive functions through email "Remote Micro-operation".

In addition to unrealistic creating a "personal rotten tomato page" for each user, most of them were adopted by Tang Sen and others.

Bai Quinn's suggestions, such as "ordinary users" can like or oppose each review of "professional users of film critics", users can add friends to each other and follow "film critics users", which have received consistent praise from the trio. In fact, it is also the main reason why users like "rotten tomatoes".

However, some opinions made the Tang Sen trio exhausted. The establishment of the already released movies and foreign film databases consumed a lot of resources, and it has not been completed all of them so far.

After establishing this database, Bai Quinn also wanted to allow ordinary users to score "old movies" and write film reviews.

Isn't this what IMDB is doing?

Why compete with others for jobs?

This should be a major reason why the trio is dissatisfied with Bai Quinn.

Another reason is that Bai Quinn repeatedly interferes in the scoring of Rotten Tomatoes. As long as it is a movie produced by Wademark image, it must maintain high freshness during the release period.

"The Mind Catcher" and "The American Mental Patient" are fine, but their reputation is good. Just adjust a few bad reviews to maintain a freshness of more than 80%.

The hardship is in "I Know What You Do Last Summer". Although this movie has a good box office, it is a suspense film of youth idol type, and its reputation is easily polarized. Most critics sneer at this type of popcorn movie, not to mention that there are several obvious flaws in it.

In order to make this high praise rate of "Last Summer", the trio thought of many ways, but it became a lot of infamous.

If the "rotten tomatoes" are caught, which is not fair and neutral enough, it will shake its foundation.

This is also one of the reasons why the trio has a bad attitude towards Bai Quinn.

But the real core problem lies in the future development direction of "rotten tomatoes". Bai Quinn took advantage of Said, who often visited Rotten tomatoes, to make a suggestion to the trio.

But obviously, Bai Quinn's suggestion was unrealistic for the trio. Because it was the reaction of the three strongly refused, Bai Quinn had to "brainwash" himself.

"QB, what are you drinking? West Lake Longjing? Biluochun? Or Xinyang Maojian?"

There is a complete set of kung fu tea sets in Tang Sen's office. Tang Sen, who was born in Vietnam and grew up in Hong Kong, still has some research on drinking tea.

Peric Li said: "If you don't let QB try your new Yunnan Pu'er, you must have never drunk that kind of tea."

"Oh? Raw or cooked pus?" Bai Quinn asked casually.

"This... let me see..." Tang Sen opened the cabinet, took out the tea cake, looked at the red inscription for a long time, but he had never seen any name.

"Let me see..." Bai Quinn took the tea cake and opened it. "It's cooked tea, forget it, let's still be Longjing."

"QB, how did you see it? You are very familiar with tea!" Peric Lee exclaimed.

Bai Quinn said modestly: "I'm not very familiar with it, I just know a little by chance..."

"It's not like a little..." Tang Senyi pointed out.

"It's really a little bit. I'm just a little bit aware of everything, but I don't have your expertise." Bai Quinn took the opportunity to talk about the topic.

"I think it's better to be more focused."

"But it's easier to make money by just a little bit."

The other two had long heard what Bai Quinn and Tang Sen were arguing, but they were not easy to interrupt.

Bai Quinn simply spread the problem and said: "Just relying on the marketing costs of the distribution company, how much money can we make? Even if every movie is promoting Rotten Tomatoes throughout the year, how much can it be added together?"

Tang Sen immediately said: "255 movies, this is the data for this year. As of December 5, movies that have been widely released on the screen above 300 screens, those that have been broadcasted by TV stations directly, videotapes are directly released, and those that have not been released have been combined with at least one thousand movies.

We do not require all Rotten Tomatoes to promote. As long as there are 200 movies that use Rotten Tomatoes as a promotion channel, our annual income should be between 10 million and 20 million.

If we control our operating costs, our annual profit will reach millions.”

Tang Sen spoke extremely fluently about this pile of data, and Bai Quinn thought he had been preparing for this moment for a long time.

"Are you satisfied with the income of several million?" Bai Quinn picked up the teacup, took a sip, and saw that the three of them didn't answer, so he had to continue saying: "At least I'm not satisfied. Moreover, the Internet is developing so fast, I don't know how many years your ideal income can last. You have also seen Yahoo, its development speed. If one day Yahoo also does our business..."

Tang Sen retorted: "It can be done, but it cannot replace us. Rotten Tomatoes have accumulated a large number of users, established a good reputation, and formed a certain user habit. If it wants to surpass Rotten Tomatoes, the investment will be huge. The market is so big, it will not be worth the loss. Moreover, the movie publisher can also choose to promote it on both sides, and we will not be squeezed to death by the giants."

Stephen Wang echoed: "Yes, just like so many newspapers can coexist, advertisers will divide their advertising budgets to newspapers instead of taking all of them.

One more Yahoo movie review is the film distributor who pays for promotion, and we should get a lot of money."

Bai Quinn felt that their views were wrong. He vaguely felt that coexistence on the Internet in the future was a minority, and most of the business were winners, but he could not find a suitable example to convince the three of them.

Tang Sen continued: "QB, we also think the new business you proposed is very good. Maybe it will be feasible in the future, but it really can't be done now, and the operating cost is too high!"

"DVD is indeed easier to transport than videotapes. If you can choose movies online and wait for DVDs to be delivered to your home, I am too lazy to go to Blockbuster. It is best to choose the movies you want to watch for a week at a time, so that I can watch them directly when I get home every day." Stephen Wang said, "But how many DVDs we need to store. I know you will say that you should prepare more movies with high freshness, and less stock if they are low freshness, but that is still a huge quantity. And if it is damaged during the express delivery, who is it? If the customer scratches the DVD, we also need customer service to communicate with him to deduct the deposit. The workload is too large."

Bai Quinn’s idea was that she hoped that “Rotten Tomatoes” would add a function, which would directly place an order to rent DVD discs on the movie introduction page, and send and reclaim DVD discs through express delivery.

The DVD discs that just became popular this year have made huge upgrades compared to VCDs. They not only have larger capacity, but also can achieve a certain degree of anti-pirated version. They have now become the next-generation video media recognized by media giants. It is a matter of time before and after replacing video tapes.

In addition, DVDs are lightweight and are not easy to be damaged during transportation. They can completely rely on express delivery and leasing.

Combined with his work experience at Blockbuster, Bai Quinn and Said believed that as long as the scale is large enough, it is feasible to place orders on the web and deliver DVDs by express delivery.

In particular, the two of them are also controlling "Rotten Tomatoes", a website that has gathered nearly ten million fans, which even saves the cost of early promotion.

But the last time Said talked about this with the trio, he was strongly opposed by the three. Now Bai Quinn comes in person, and it is still the case.

Tang Sen continued: "The operating costs are too high, labor costs, website loads, inventory costs, losses, all of which must be included. If our rental prices are more expensive than Blockbuster, why do people have to place orders and rent discs online? You should be able to find an audio rental store in just ten minutes when you go out and drive."

"We have to fill in the promotion fee that we earn, which is not enough!" Stephen Wang played the perfect supporting role.

Bai Quinn put down the already cold tea cup and said, "In the early stage of investment, Said and I can pay."

"It's not a matter of money..." Tang Sen slowly added tea.

"It's not a matter of money? Didn't you just say that the cost is too high?"

"It's a problem that you can't make money!" Stephen Wang finally explained the reason.

At this point, Bai Quinn finally understood what the three of them were thinking.

Although they don’t hold much shares, the three are still small shareholders of “Rotten Tomatoes”. Rotten Tomatoes expand their business. The two major shareholders Bai Quinn and Sayed have money and can easily take out millions and tens of millions of dollars. However, the three Berkeley graduates from ordinary Chinese families do not have the following.

That means further dilution of equity.

Moreover, the prospect of making money by Bai Quinn's online DVD rental business is slim. With giants like Blockbuster, the profit ceiling can be predicted. If this business is really carried out, it means that "rotten tomatoes" will not be able to retain much profit for a long time.

The three of them had little ambitions and wanted to pay attention to the promotion fees given by the distribution company, so they were always resistant to Bai Quinn's business expansion.

Adding old film library allows ordinary users to comment and score old films, adding more than a dozen employees to this end. It can be said that it is increasing user stickiness, which is not a waste.

However, doing DVD online rental is really a deviation!

Seeing that the three of them were determined, Bai Quinn did not suppress them, so he proposed to go back and discuss again.

Seeing that Bai Quinn gave in, Tang Sen happily promised that "The Walker of the Stop" would give the strongest promotion and would find ways to keep its freshness above 80%.

White Quinn's Rotten Tomatoes are not a success.
Chapter completed!
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