Schopenhauer believes:

“Every creature is dominated by the will to survive.

Human desires are like tides, and the satisfaction of life desires and will will always be limited by various conditions.

Therefore, life itself is accompanied by pain, and every life history is a painful history.”

Roberto Benini agrees with this view.

However, due to the influence of the Catholic education he received since childhood, he believed that the so-called "will" was the influence of God, and it was impossible for people to resist God, so he came to a completely different conclusion from Schopenhauer.

Schopenhauer: "Only by breaking the control of human behavior itself can people have the possibility of happiness."

Roberto Bernini: "Let's take it flat and take it, and find happiness from pain."

If Schopenhauer knew that his pessimism had been used as ultimate optimism by Roberto, he might not be able to cover the coffin board.

Of course, Schopenhauer has a "consciousness" balance between him and his God, which is actually the same as Roberto's path, so I will not go into details here.

However, Roberto's point of view runs through the entire life of "Beautiful Life", which can be regarded as a "private product" brought by Roberto, who was written, directed and acted by himself.

Roberto, a guy with a lot of thoughts, is the norm when he encounters problems, especially Vittorio Cecchi Gauri's sudden "reversal" made him difficult to understand.

Originally, he thought that if Vittorio insisted that the price would win, he would accept it according to the situation. He felt that he had obtained enough, so it would be better to lie flat and let you decide.

But Vittorio's sudden change made him smell the scent of conspiracy. The profit-oriented Vittorio would suddenly run away and say: For the sake of Oscar, he thought it would be more reliable to sell "Beautiful Life" to Harvey.

Harvey does have many successful precedents. He ran the British film "British Patient" for the Oscar for Best Picture, and also won the French actress Juliet Binoche's Best Supporting Actress. A little earlier, Miramax successfully led to the agency release of "Paradise Cinema" and "Kolja" (Give Me a Dad) for Best Foreign Language Film.

However, whether "Beautiful Life" won the award actually has little to do with Vittorio. He can only share the benefits from the $7.5 million, and he doesn't even have the qualification to come to the stage to receive the award.

What is hidden behind it?

The reason why Robert didn't sign it rashly was because he couldn't figure it out and couldn't understand it.

Next, Roberto waited for an unexpected visitor.

In the suite of the Majestic Barrier Hotel, Roberto and his wife welcomed tall visitors together.

"Welcome, Mr. Bai, I thought it would be Mr. Moriarty who would come."

"Just call me QB, Chris is my cousin, of course, I can also represent the attitude of Wademark's image."

"I watched your "The Walker of the Skies" and "The Legend of the Wicked" yesterday. It's really hard to imagine that you are so young..."

"I also watched your "Beautiful Life". I think it was a story about lies, but it was the most beautiful lie I have ever seen."

The two of them blew each other for several rounds, but they didn't decide the winner. In the end, Roberto's wife brought the conversation to the point.

Nicoleta Brasky said: "Sorry, QB, you said just now, "Beautiful Life" needs to be known by more people, and Rob and I think so too. Therefore, competing and winning the Oscar is more important for us. Some money is not the goal we pursue..."

Bai Quinn smiled and said, "I know that I took the liberty to visit today for this purpose. In your impression, Harvey is a 'prize-winning master'. As long as he takes action, the Oscar nomination will be sure to win, and the award is just around the corner. Am I right?"

The Roberto and his wife smiled but did not answer. The education they received made them not as straightforward as ordinary Americans, but their eyes and expressions showed a look of agreement.

Bai Quinn opened her briefcase, took out a piece of paper from it, and handed it to the two of them.

"This is what I got through some special channels. It was the promotional work made by Miramax in various media during the selection of the Palme d'Organ Awards.

You can find the corresponding newspaper, magazine and TV programs for each item, not many, there are twelve items in total, and my assistant only took 2 hours to confirm them. It is mainly concentrated in the media in southern France, with the widest coverage of only the articles of the Paris Daily on May 12.

I believe that after you see this list, you will have the same idea as me. This kind of publicity is just to increase the exposure of "Beautiful Life" in the Cannes area. The actual hedging awards are not helpful. Cannes is not a spectator or a box office. It is more about the jury members' impression of the film.

However, this kind of publicity can indeed create a feeling that "Beautiful Life" has attracted much attention for filmmakers and ordinary audiences who arrived in Cannes. This is Harvey's winning strategy.

Is it effective? It does work.

But how much actual effect is there? It is minimal.

This is just a psychological tactic, and the actual effect is better than calling Martin Scorsese.

I played, and within half an hour after I finished watching "Beautiful Life".

And I'm sure that Harvey has not made any contact with Martin Scorsese so far, because Harvey's unauthorized editing made him unpopular in the director's group, De Palma, Martin... They actually don't like him, let alone he bought the media to discredit the grudge of "Casino Storm" in the box office for "Non-Strong Aphrodisiac".

While talking, Bai Quinn took out his cell phone and put it on the table, saying, "You can call Martin now and ask Harvey if he has lobbyed him."

Roberto was half-believing and half-doubted about what Bai Quinn said. As soon as he reached out, he took it back.

What if you call Martin Scorsese?

This kind of thing is difficult to prove, and in the sensitive period when the award is about to be awarded, even if you use Bai Quinn's phone to contact the chairman of the jury, it is a handle. If someone knows it, it can't be explained clearly.

Bai Quinn had long expected Roberto's reaction, saying that these were just to open a gap in doubt, and the next step was the focus.

Then Bai Quinn took out a stack of documents, in Italian, pushed them to Roberto and his wife, and said, "Actually, it is difficult to count how much Miramax has put in for the Palme d'Or. It is better to look forward to the future.

I believe Harvey should have told you about what work he will do to help "Beautiful Life" hit the Oscars.

If I guess correctly, he must have said that he would first mobilize the media to praise it, and then hold several events to invite some Hollywood celebrities to attend dinners, dances, etc., and start a member voting. Finally, the media will bombard the nomination after the announcement, resulting in the desired effect...

He always says it very general, never saying that those are media he has public relations, and those who spontaneously stand up for the film.

I have worked with him many times and are very familiar with his style. He will show how deep he has in politics. The commander is also his good friend. He has many friends in the media industry and how many film critics he only follow. However, he will never mention it when it comes to individuals and incidents. In his opinion, what he does must be mysterious, so that he can take some credit that does not belong to him into his arms.

Therefore, he will never be able to produce the operation plan like me. If you hand over "Beautiful Life" to us in the future, we can verify it one by one according to the above agreement...

"Chicago Tribune", "New Yorker", "Entertainment Weekly", "New York Times", "Variety Show"...

We can handle these media, and we will spread them layer by layer according to the time nodes. You see, I divided the entire issuance and award-winning cycle into three major periods, and each cycle has corresponding goals and task nodes.

In addition to newspapers, magazines, and television, we also have a promotional platform that Miramax has not yet established: the Internet!

From portal websites to movie categories, we have a large number of personnel in each company responsible for guiding public opinion and promoting works. This can be seen from the box office of "The Walker of the Insular" that we resisted the impact of the big ship and received a box office of more than 100 million US dollars. Among them, 30% of the audience learned through the Internet that "The Walker of the Insular" finally decided to watch it.

You may want to say that the box office has nothing to do with you.

No, some.

In addition to assisting you in winning the Oscar for Best Actor and competing for the best foreign language film in the film, I plan to give you the corresponding share based on the North American box office. Of course, this proportion will not be very high. For example, the North American box office reaches 100 million US dollars, and the share you give is about three million US dollars, which will increase upwards..."

Bai Quinn said a lot. In the eyes of Roberto and his wife, Bai Quinn's plan seemed to be more pragmatic than Harvey, at least accurate to the number of exposures and time points of each medium. It is easier to monitor the implementation and get feedback than Harvey's words. There is also the Internet. Although Roberto has only a little understanding of it, he also knows that many people use the Internet.

But what is more important is Bai Quinn's layered reward system, which has more benefits than buyouts.

Bai Quinn felt that the time was ripe and was ready to use his last move!

To get the distribution rights of "Beautiful Life" is not just about stealing a movie from Harvey, but also Bai Quinn has to steal half of the foreign language film from Mile Max. Although foreign language films have a small share of the box office in the United States, they can provide Wademark Image with the reputation and international influence in the industry, which can be transformed into "Hollywood power" in other fields.

The most important thing is that the release of foreign language films and Oscars can be linked to form a mechanism for mutual achievement.

By grabbing "Beautiful Life", you can implement Bai Quinn's vision, bite a piece of meat from Miramax, and set a successful example for future partners.

One is rising and the other is falling. A movie that is expected to win the Oscar for the best foreign language film can really determine who can become a winner in the foreign language film market across the United States.

After a week of mutual offense and defense, Harvey did gain a temporary lead by relying on his first-mover advantage, but Harvey's personality flaw is also obvious. He is too easily angered. In an angry state, he always makes some irrational decisions and exposes his weaknesses.

If Harvey hadn't taken the initiative to reveal his flaws, Bai Quinn's lobbying would have ended here. Showing the box office ladder to divide the results would be the last blow, but it was Harvey who handed the last knife to Bai Quinn himself.

Bai Quinn finally took out a piece of paper and placed it gently on the table.
Chapter completed!