Chapter 99 Advertisement
Yin Xiu had no objection to Ji Xueqing's pricing of scab relief liquid and beauty pills respectively.
However, at the price of 998 per bottle of beauty pills, the profit is indeed high enough. You should know that the raw materials for producing a bottle of seven beauty pills are actually less than ten yuan.
Even if the cost of labor, factory rent, electricity consumption, etc. is just over ten yuan. The profit margin is nearly a hundred times!
It can be said to be a huge profit among huge profits!
Of course, the premise is that it can be sold.
However, once the market is truly opened, the amount of a bottle of beauty pills is only taken for seven days, the sales of beauty pills will be an astonishing number, and the profits and wealth it brings will be even more scary.
If one day the sales of Yangyan pills require the pharmaceutical furnace in the factory to operate the refining medicine at full capacity, the profit in a year will reach a terrifying level of tens of billions of dollars.
But it is obviously not easy to develop to this level. However, it is not without hope.
"Yin Xiu, do you have any suggestions on marketing?" Ji Xueqing suddenly asked. Now Yin Xiu is the company's major shareholder. Ji Xueqing thinks it is better to hear if Yin Xiu has any ideas about these things.
Yin Xiu obviously had limited understanding of this and could not come up with any very constructive ideas. So he pursed his lips and spread his hands and said, "I really don't understand this, just make an idea."
However, Jiang Shanshan gave some comments on the side and said, "Xueqing, I think since you are planning to develop the Yinhai market first and have no idea to enter other markets in the country yet. I think the investment in marketing advertising is still mainly based on Yinhai's local audience."
"A brand new brand must be advertised enough, especially the price of your products is not low. If you do not have strong enough publicity, it will easily give people a feeling of not being trusted. Your target market is only Yinhai for the time being, and you can concentrate limited funds and resources in the Yinhai area for large-scale publicity."
"For example, the huge screen publicity posters of bustling streets in the city, as well as buses, subways, Yinhai TV, as well as local newspapers and some online forums in the Yinhai area. The publicity is mainly concentrated in the Yinhai area, and the investment will not be too large..."
Yin Xiu nodded slightly and said, "Shanshan is right. Since our current energy can only take into account the Yinhai market first, we can ignore other markets for the time being, open up the Yinhai market, and then consider entering the national market after we stand firm."
"In addition, our company's original sales channels can also be used. At worst, it's just to give those beauty and cosmetics stores a few more commissions to increase their recommendations for our products."
Ji Xueqing said: "Well, I have thought about this. We don't have many products, there are only two types. As long as some consumers are willing to try it at the beginning, with the strength of our products, we will soon attract many repeat customers and friends of these repeat customers to buy it."
"I will ask someone to be responsible for the negotiations in terms of the original sales channels. As for the promotional advertising, advertising is one thing, but a good advertising idea is very important. We have to think about what kind of creative advertising and advertising slogan we want to make."
Indeed, a good creative advertisement or a good advertising slogan can double the effect of the advertisement. Even when talking about a certain advertising slogan, people will naturally think of related products.
Such examples are not uncommon.
Yin Xiu had never thought about the advertising slogans. At this moment, he couldn't help but frown and ponder when he heard Ji Xueqing mention it.
"This slogan cannot be casual, it must be in line with the product's own style and positioning. Many times, an advertisement or an advertising slogan will make people have an inherent impression of a certain product subjectively. Whether this impression is good or bad, it must be determined by the advertisement or the slogan itself..."
Jiang Shanshan said.
After a while, Ji Xueqing said: "I think this is better if I ask other people in the company tomorrow. Everyone should brainstorm and try to determine a suitable advertising slogan as soon as possible."
"Well. This advertising slogan is indeed not something that can be found in a short while. If it really doesn't work, I'll hand it over to a professional advertising company at that time." Yin Xiudao.
"Yes." Ji Xueqing nodded, "No rush for the time being. I will not think of a suitable advertising slogan in a few days. Then we will find a professional advertising company to take care of this."
After chatting in Ji Xueqing's house until around nine o'clock in the evening, Yin Xiu got up and left and returned to his house.
Yin Xiu is very busy with the company's affairs, and Ji Xueqing is basically responsible. Although Ji Xueqing often asks for his opinions, Yin Xiu obviously does not want to spend too much energy on the company's management.
For him, who has almost no pursuit in the secular world, a leisurely and ordinary life is the rhythm that Yin Xiu likes.
Of course, leisure and simplicity does not mean doing nothing all day long.
Yin Xiu still hopes to do something every day, just don’t let him feel busy. The pace of life during the period when he was an assistant to Ji Xueqing in the company was quite good.
I don’t have much work when I go to work. I get off work on time when I get up, occasionally go out for a walk, or go for a walk in Yinhai University. The leisurely slow-paced life is good.
The Pixiu in the Tianlian Furnace is still slowly nurturing, and I don’t know how long it will take to be born.
Yin Xiu, who has nothing to do these days, has not only thought about what advertising slogans to make, but also took Xiaoman to Yinhai University for a walk from time to time in his spare time.
But Yin Xiu would often wander inadvertently to the fir tree...
Yinhai University had already had summer vacation a few days ago, probably the last time I met Yin Zhaowu and Gu Shuyao in the restaurant.
Therefore, there are few students in Yinhai University, and the entire campus seems quite quiet and peaceful, especially in the early morning.
However, in the evening, there were still many teachers and students walking on campus or running on the playground.
Sometimes Yin Xiu felt that what suited him most now seemed to be this comfortable university campus life. Thinking about the university life situation he learned was not suitable for his "no pursuit" mentality, just wanting to relax leisurely.
Unfortunately, Yin Xiu obviously couldn't experience this college life. If he didn't do anything, he wouldn't spend all day wandering around Yinhai University.
Think about it, you still have to find something for yourself.
So Yin Xiu accidentally thought of the Hollywood special effects blockbuster that Ji Xueqing and Jiang Shanshan went to watch a few days ago, and thought of what he said to Jiang Shanshan like a joke that day.
Although the company's products have not yet been launched, it seems that you can try to make a script while you are free now. If it is appropriate, it is not impossible to invest in shooting a large special effects production in the future.
So when Yin Xiu took Xiaoman to Yinhai University for a walk, he usually brought the laptop he bought that day. Then he found a tree in Yinhai University and sat on the ground, holding the computer and trying to write the script...
The script that Yin Xiu wanted to write was actually written based on his own experience as a "template", but Yin Xiu made many changes to ignore those things that were not suitable for outsiders to know.
Some of the things he has experienced in the world of cultivation are interesting, or some adaptations are made into the things that can motivate people's emotions.
Yin Xiu had never written a script, and he was not sure how to write the script.
However, after reading a few examples of scripts, Yin Xiu thought about it and felt that he was more accustomed to writing novels on the Internet.
Of course, what he wrote naturally cannot be as long as an online novel, with 30 to 5 million words.
Yin Xiu's writings are relatively scattered, not as detailed as online novels, and are somewhat fragmented in terms of coherence. This may be closer to the script.
The left and right were just trying to write and play, and Yin Xiu didn't care much about it.
He felt that if he really planned to make the things he wrote into a movie in the future, he would invite several professional screenwriters to make some adaptations.
I don’t plan to publish like a novel, so it doesn’t matter whether it is so coherent.
Chapter completed!