[National Reading] is a national activity that China in this world is promoting.

The event lasts for three years and is jointly promoted by a number of official organizations.

There have been many so-called "National Reading Promotion Ambassadors" on earth, but their nature is obviously different from the title Luo Mo received.

For example, some reading platforms will also organize such activities and select a promotion ambassador.

Maybe the media will also organize a national reading campaign and select an ambassador.

It depends on what is standing behind the activity.

It also depends on the level of official attention behind the event.

Just like the Best Male Singer at the Golden Voice Awards and the Best Male Singer at the Pheasant Awards, do you think they are the same concept?

And sometimes, there will be not only one promotion ambassador, but four, five or even ten people.

But Luo Mo is different. Only one person is selected at a time for one year.

Another person will be re-elected next year, but he can also be re-elected.

It mainly depends on the effect and influence brought by the promotion ambassador.

For this kind of nationwide event, posters, slogans, and promotional articles can be seen everywhere.

This activity is not just as simple as walking into campus, it encourages not only students

In this case, the name Luo Mo will appear frequently on various occasions, and his promotional pictures will frequently create a sense of presence!

This is not just as simple as glory, it can also help his nationality to a certain extent.

It is worth mentioning that when the time comes to take promotional photos, you have to take them well.

After all, there are some personal pictures that are easily spoiled by netizens after they appear frequently.

Brother Wu Jing is the most typical example.

Whether it's the picture of him wearing a suit with one hand extended, or the picture of him wearing sportswear with the word "Chinese" written on it, they all bring endless fun to everyone's lives.

After all, who can resist the joy of playing wolf?

Wolf Warrior, are you right?

……….

……….

Luo Mo is a top figure in the industry. Although he has been busy with work recently and his exposure to the public is not as high as when he participated in variety shows before, anything he does can be trending.

As for [Mo Shengren], they were originally waiting for Luo Mo to post on Weibo tonight to promote "China in Classics".

At the same time, I am also waiting for the official WeChat account of "China in Classics" to post a few more posters of Luo Mo's "Scholar".

They waited and waited, and waited, and finally a bomb came that detonated the entire network!

"Luo Mo? National Reading Promotion Ambassador!?"

"What kind of god am I obsessed with?"

"Oh, I don't have any skills. I just keep promoting traditional culture. With my own traffic, more people pay attention to opera, calligraphy, suona, etc., and then I created a music genre called Chinese style and produced two hits.

I don’t know how many billion in patriotic cartoons I have, I wrote a few lines of poetry that no one else could write, and I have a propaganda variety show to be aired.”

"Luo Mo: Go read a book!

Me: Okay, okay!”

"I can't look at him directly anymore. I just looked at his picture and I felt my mouth was moving. He told me to go read a book."

"Hahaha, I'm so scared. I'm so scared that I'll dream about him at night. In the indescribable dream, he exposed his eight-pack abs, pushed me against the wall, and then said to me in my ear.

:Huh? Why don’t you go read a book?”

[Mosheng people] have started making fun of things on the Internet again.

Not to mention, as they turned on sand sculpture mode, the direction of this incident suddenly took a turn.

Everyone’s fun of making memes and making jokes was aroused, causing the event’s popularity to skyrocket!

On Weibo, the original "topic" "National Reading" only had more than 20 million views because the event had not yet begun large-scale promotion and publicity.

As a result, in just two hours, [topic] had more than 100 million views.

On the hot search list, the symbol at the back of the note also changed from [boiling] to [exploding]!

As for the traffic niches in the circle, they were all dumbfounded.

It is common for them to be on trending searches.

But sometimes, it’s because the negative news is trending, and then I write an apology letter or record an apology video, and it’s trending again.

They can't even learn Luo Mo's fancy search method.

"Speechless, I've been practicing traditional musical instruments very hard recently, and I want to learn from him. I'm very fond of him."

"It's terrible, you can get the status of [National Reading Promotion Ambassador]? How do you do it?"

"His level of talent is too high!"

"I just wonder why I get scolded by netizens every day. The company finally managed to get me some endorsements or titles, but I still get scolded as unworthy."

After the news was announced, not to mention these traffic niches, even Xu Chujing was extremely shocked and couldn't figure out how Luo Mo did it.

In fact, Luo Mo... himself didn't know very well.

But he could vaguely guess some.

Perhaps for many people, receiving such an honor may make them jump three feet high with joy, grinning from ear to ear.

But Luo Mo felt the pressure.

"If you want to wear a crown, you must bear its weight." This is a very simple truth.

This is an honor, but also a responsibility.

"What can I do in this process?" He began to think.

……….

……….

Compared to the shock and heated discussions in the entertainment circle, the cultural circle is a different story.

In this entertainment industry where academic qualifications are generally low, and anyone who can solve a quadratic equation can be called a top student, everyone will only be envious.

But the cultural circle is different and they will hate it!

[National Reading] This matter is taken very seriously by the cultural circle.

Especially those who write books.

Putting honor aside for now, let’s talk about money first.

Everyone writes books. If someone takes the status of [National Reading Promotion Ambassador], how about the self-published books that are still selling like crazy!?

Being on the rich list of writers is not a dream at all.

So secretly, many people are competing with each other.

Some people do it for fame, and some do it for profit.

But this group of people never thought that someone outside the cultural circle would receive this honor.

I never thought that this person was Luo Mo again!

"Luo Mo! Luo Mo! Why is it him again?"

Literati look down upon each other, and this has been the case since ancient times.

Wen Wu is the first, Wu Wu is the second, this is not a joke.

Your works sell better than mine, so I can say that you don’t have the same connotation as me.

The connotation of your works is higher than mine. I can say that the things you write are incomprehensible to everyone and the masses don’t like them. So what’s the use?

The poems you wrote are easy to understand, but I said you don't know how to write poems at all.

The poems you wrote are obscure and difficult to understand, and I can say that you don't know what it means to be vulgar or elegant, and to be high-minded and ignorant.

There are many so-called fanatics in this circle.

The literary circle loves to quarrel, no less than the entertainment circle.

Just like on Earth, many years ago, wars often broke out.

It's just that in recent years, people in this circle have not received much attention, and their exposure is not as big as that in the entertainment industry.

And the chain of contempt within the cultural circle is very strong.

Of course, there must be many people with high moral standards and good moral skills.

But those who are more active are definitely those who dance more.

Just like on the high-speed train, you can't hear the gentle and elegant people communicating with each other. Only the ones who cry, make noises, and talk loudly on the phone can attract your attention.
To be continued...