Chapter 10 Goal - Out of the Circle!
Not long after that.
Chen Hao introduced the studio's organizational structure to Li Bin.
In addition to several departments such as personnel and finance, Tang Mi Studio is divided into several main departments—
The planning department mainly focuses on film and television project planning, variety show project planning, etc. Simply put, it is a department that finds suitable scripts, variety shows and other resources for Tang Mi to screen.
The Propaganda Department uses three major items of publicity copywriting and business - business to attract sponsorship, and publicity is to make video pictures, copywriting and slogans.
The artist brokerage department is to coordinate the comprehensive development route of artists, character design, etc. Simply put, the scripts, variety shows, advertisements and other resources found by the planning department will be summarized into the artist brokerage department, which is Shen Hao's side.
Chen Hao will meet with managers from several important departments and finally decide whether to accept these projects, what impact will be caused after taking them, and so on for a comprehensive assessment and consideration.
In addition, there is the most important public relations department.
The public relations department is relatively simple, it is to monitor online public opinion at all times. If anyone attacks Tang Mi online or spreads black materials randomly, it will report it immediately.
Of course, the Public Relations Department also has many marketing account resources, which will cooperate with the Propaganda Department to "promote and promote". To be nice, it is called posting soft articles, and to be bad, it is called setting the pace.
Several departments are parallel, and the above is Chen Hao, and the boss is Tang Mi.
As for Li Bin?
His title is "Chief Music Consultant", which belongs directly to Tang Mi and Shen Hao. It is considered a newly added position, but at least nominally it is on par with several department managers.
In short, this is a company with Tang Mi as its absolute core.
...
After introducing the company structure.
Chen Hao and Tang Mi took him with him and met the managers of several departments.
but.
Unfortunately, the public relations manager "Lin Cheng" who Li Bin has always wanted to meet has not been in the company at this time - Li Bin asked Chen before, and the hot searches two days ago were created by "Lin Cheng".
Therefore, Li Bin is quite curious about this person!
It is said that this person was a lecturer in the university teaching "mass communication". Later, because his wife was sick, she had no choice but to go into the business. For the past three years, she has been in the entertainment industry and has strong public relations skills.
He was not in the company at this time because he was busy with the "marketing "Love You 105 Degrees". According to Chen Hao, the other party was in the Magic City and contacted some people to prepare for the next marketing plan.
...
"Okay, let's be here today."
In the general manager's office.
Chen Hao looked at the time. Seeing that it was already ten or fifty, he looked up at Li Bin and said, "Xiaobin, I won't welcome you at noon. Now the whole company is busy with "Love You at 105 degrees", so the welcome thing must be left behind."
"I'll leave Xiaodou for you, you'll go for lunch."
"I'm going to record a song with Tangtang!"
Chen Hao looked at Tang Mi, who was suddenly bitter and said, "Why are you frowning? Today, tomorrow, this song must be recorded!"
"If Xiaobin hadn't arranged the music long ago, you would have been delayed for a long time."
"Okay." Tang Mi smiled bitterly, but she also knew that this was the case. Now is the time to race against time. She must complete the best song recording in the shortest time and cannot be willful.
"Sister Chen, Sister Tangtang, it's okay, don't worry about me. Work is the most important thing, I still understand this!" Li Bin said hurriedly.
——When I just met the managers of several departments.
Li Bin already knows it.
Now, the whole company is busy with the "marketing "Love 105 Degrees You" - the code-named "Love 105".
Um.
That's right.
The whole company is busy. In fact, the main leaders in the studio were working overtime on Saturdays and Sundays. However, Li Bin didn't know and thought he was working on the weekdays.
As for - why do you need to use such a big battle to post a song?
If you want to post a song, it is actually very simple. Just find relationships and attract resources, then go to QQ music, and carry out comprehensive publicity.
But Tang Mi or her deep ambitions do not stop there.
What they want is to make this song famous!
Let Tang Mi become a top star with a truly representative work!
In fact, the so-called traffic-based songs are mostly released on electronic albums, and then a song is an electronic album, with a price of 2-5 yuan. After it is released, fans will purchase it.
But because the quality of these songs can be said to be very poor, even though some traffic shows that the sales of electronic albums exceed 10 million, 100 million in one hour, etc., it looks awesome, but in fact it is the fan circle itself that is having fun.
No matter how awesome your grades are.
It's just limited to this small circle of traffic.
It belongs to the "cloud of the land!" in a small circle of idol circles!
No matter how awesome your grades are, they are just in that circle!
"Going out of the circle" means breaking the barriers and allowing a certain song not only to be circulated among fans, but to spread more widely, so that people across the country can understand and know it; allowing a certain work to be truly "familiar".
——Or it can be explained in this way, "out of the circle" to evolve a little more, which is what we often call "phenomenon".
Even if you don’t know what the song or the content of the work is, you must have read it online and heard people around you talk about the name and content of the work!
Don't you know? People around you will discuss it and let you know!
...
certainly.
It is difficult to become popular in the industry. It requires top works, the right time, place, people, and a series of marketing conditions.
Now, Chen Hao and others’ goal is to make the song “Love You 105 Degrees” a song that is out of the circle or even a phenomenal one!
——The hot search of the previous fight with Qin Qin is the prelude to this song!
...
soon.
Chen Hao hurriedly left the studio with Tang Mi and went to the 17th floor of the building - it was a recording studio of colorful culture. Although Tang Mi had a bad relationship with her parent company, she still had the face to use the recording studio.
And Li Bin.
He was taken by Xiaodou to an office.
This is an ensuite, an office for three people.
The innermost is a more than 30-square-meter office with a separate bathroom and bed. Usually, Chen Hao and Tang Mi work there. Outside, there are two small offices separated by the aisle.
The one with glass door on the left is Li Bin's office, while the one with no doors and windows on the right and the one with much smaller space is Xiaodou's seat.
"Brother Abin, your seat is here. If you need anything, call me and I'll be there."
Xiaodou pointed to her seat.
"Okay, thank you Xiaodou," Li Bin said with a smile.
"You are welcome."
...
Then Xiaodou sat in his seat, but Li Bin did not sit in his office, but went opposite Xiaodou.
Seeing that Xiaodou blushed a little, she couldn't help but talk about work, which helped her relieve her stress, and then the atmosphere suddenly became relaxed.
After a while, under Li Bin's control, the two became familiar with each other. At this time, Li Bin returned to his office.
...
"Brother Abin, thank you for Qin Qin. If it weren't for you, I wouldn't know how long it would have been annoying!"
"After finishing this period of time, I'll invite you to dinner!"
"Ah, by the way, with a new song, I must show it to me first!"
"I'm seen by Sister Chen again, I'm going to record a song~"
Just sat down.
Li Bin discovered that on WeChat, the message sent by Tang Mi was sent with a playful expression at the end of the conversation.
Li Bin replied with a good word.
Seeing that the other party hadn't replied for a long time, Li Bin sat in his seat and began to fiddle with computers, some things that he had joined, email, network, internal communication software, etc.
also.
He was also pulled into two WeChat groups by Xiaodou.
One is a large company group, and the other is a core group with only a few senior executives.
Li Bin felt very happy in his heart as he felt the warm and enterprising atmosphere inside the company!
Even watching everyone in the group discussing warm-up and discussing work, I felt a sense of enthusiasm. He liked this atmosphere very much!
This made him feel that he was one step closer to becoming a big star!
——As long as the song becomes popular!
He, the songwriter of "Love You 105 Degrees", will also become popular in the industry!
Lay a solid foundation for your own entertainment industry journey!
"Come on! Tang Mi!"
Li Bin said in his heart that at present, Tang Mi's personal image, moral qualities, and behavior are no different from the situation he investigated at the beginning, and they are all pretty good.
Next he will observe again. If there is no accident, he will make her famous with his works!
Then find the right time - he will change jobs again!
Step by step, become a big star!
Chapter completed!