"What preparation does the company have for this problem?" Song Yuanchao asked directly.

Ruth had already thought about it before she came, and immediately said: "I think that let the sales company make a geographical classification for the current flavor products, and then adjust the output and product sales of each branch based on this classification, so that it can be better

Well adapted to market needs.”

"But boss, I think we should continue to maintain the current product sales for a period of time. After all, the production of our branches and full market sales have just begun. The current data cannot be used as support for final sales adjustments, so in terms of data collection we

We must be cautious. Once the taste of the product is determined, we must make comprehensive adjustments to subsequent production and sales, and the scope of this adjustment is not small."

Once Ruth entered work, she was completely different from her usual self. She looked shrewd and capable. She suggested to Song Yuanchao very seriously: "From this situation, we can also see the shortcomings of the company's department division. As the general manager, I suggest that as soon as possible in the company

Establish a marketing department. The main responsibilities of the marketing department include establishing a complete collection, processing, analysis, and communication of marketing information, assisting the sales company in formulating sales plans, formulating product launch plans, and being responsible for negotiations between media and advertisers..."

Ruth was worried that Song Yuanchao did not understand the importance of the marketing department, so she talked a lot about the responsibilities of the marketing department. Song Yuanchao listened carefully and nodded slightly at the same time.

At present, domestic enterprises do not have the term "marketing department". Song Yuanchao split the supply and marketing department into two during the original branch of the factory, and at the same time separated the supply and marketing functions and directly established a sales company. This was already a reform of the original supply and marketing system.

But this reform is not thorough. In fact, in addition to the sales work, the sales company also assumes considerable functions of the marketing department.

Sales and marketing are two departments that work closely together. In the eyes of outsiders, the functions of the sales department and the marketing department overlap in many aspects. Some companies in later generations even did not distinguish between sales and marketing, and most of the work responsibilities were unclear. In fact, this is completely wrong.

of.

The sales department does actual work, while the marketing department formulates macro plans based on the company's strategic direction, assists the company's decision-makers in judging the direction of the company's operations, and provides data support and other services to the sales department.

A good marketing department can play a very important role in a company. Song Yuanchao knows this very well, but the problem is that Song Yuanchao did not know the role of the marketing department before but did not set up this department within the company. Really

The reason is that there are currently no suitable candidates for this position in China.

Nowadays, there is an urgent shortage of talents in all walks of life in the country, especially college students, as senior intellectuals, who are the hot spots that all units compete for.

Not to mention college students, even technical secondary school and high school graduates, many units also offer generous conditions.

People's ideas have begun to change, from the view that reading is useless to that everything is inferior but reading is good. Coupled with the temptation of the system and the iron rice bowl, joint ventures like Situ Corporation cannot have any advantage in this regard.

Song Yuanchao told Ruth that he agreed with the establishment of the marketing department, but what about the candidates for the marketing department? Especially who was in charge of the marketing department?

As the head of the marketing department, it is not something that ordinary supply and sales personnel can do. Even if Sun Yaoliang is the general manager of the sales company, he is not qualified for this position in Song Yuanchao's eyes.

It's not that Song Yuanchao thinks that Sun Yaoliang's abilities are not good, but that people have strengths and weaknesses. Sun Yaoliang is a good hand in supply and marketing, but after all, his past work experience and the job position he has been in destined Sun Yaoliang to be more suitable for actual work rather than doing business.

These.

Song Yuanchao has an extreme shortage of talents. Although Site Company has cooperated with local education departments in various places and started to train its own talents in technical schools, these people will be used as ordinary employees even after graduation, not as management

to use.

Of course, it is not absolute. Maybe in the future, some of these people will stand out, step by step into leadership positions, and become the backbone of the company. Just like Song Yuanchao did in the past, he started as a temporary worker and relied on his own experience.

Are you trying to eventually become a manager?

Regarding this problem, Ruth gave a suggestion, which is to hire professional talents from abroad to take charge of the marketing department.

Song Yuanchao began to think deeply. He lit a cigarette and thought quietly. For a moment, he didn't know whether to agree or deny.

Compared with China, developed countries are much better at business. This has to be admitted. Moreover, the talent pool in developed countries is much stronger than that in China. China still has a long way to go before it can reach the level of talent pool in developed countries.

.

Before 2000, college students were still the most favored students. It was not until after 2000, or more precisely when the university expansion began in 1999, that the value of college students dropped significantly.

In the past, thousands of troops had to cross the single-plank bridge, but later they could go to college casually, and the number of college graduates every year began to increase.

The number of college graduates who enrolled before the expansion of enrollment reached 1.45 million in 2002 throughout the 1980s and 1990s. In 2003, when the first batch of college students graduated from the expanded enrollment, this number suddenly increased from 1.45 million to 1.45 million.

2.12 million people.

It was 2.8 million in 2004 and 3.38 million in 2005. The changes in these numbers are enough to show that the number of college graduates has increased significantly.

By 2021, the number of college graduates has reached a huge 9.038 million, a number that is simply unimaginable at present.

Song Yuanchao is a 79-level college student in this class, and the total number of graduates nationwide is only 335,000.

Thinking of this, Song Yuanchao sighed in his heart. He missed that crazy era when college students were worse than dogs, when masters were everywhere, and even cleaners needed a doctorate.

Foreign monks like to chant sutras, and Song Yuanchao knew this. After all, from the current point of view, such professionals have more choices overseas.

However, there are also disadvantages to this choice. It is an important problem that people who come here are not accustomed to the local environment. Since the reform and opening up has not been long since the start of reform and opening up, the domestic business atmosphere has not really formed yet, and all development is still based on the "barbaric development" model to a large extent.

No matter how professional the other party is, can its capabilities adapt to the domestic market? This is a question that worries Song Yuanchao.

But in the end, Song Yuanchao agreed to Ruth's suggestion, hired professionals from overseas to come to Site Company, and at the same time established an internal marketing department to be fully responsible for the company's market work.

However, Song Yuanchao also kept an eye on it. He did not give the right to decide the candidate to Ruth. Although Ruth was Ying Anni's friend and Song Yuanchao's recognized general manager, friendship is friendship and work is work. As the major shareholder, Song Yuanchao

I will not give up the choice of such an important position.

Ruth can recommend candidates she thinks are suitable, but the final choice is still in Song Yuanchao's hands, and this cannot be changed.

Ruth was not surprised by Song Yuanchao's attitude. She shrugged and said there was no problem.

Next, she also mentioned a question, which was about product technology and quality control assurance. As factories in various places were put into production, production technology and quality control issues also emerged due to various reasons in actual production.

Site Company established a preliminary quality control system as early as Song Yuanchao's first branch. Today, the quality control manager of the headquarters is Tao Tao, who also serves as the laboratory director.

At the Jinling main factory, the quality control is still satisfactory, but at the three branch factories in Yanjing, Shanghai and Shancheng, the quality control issues are somewhat unsatisfactory.

This is not a problem with Tao Tao's working ability. In fact, judging from the current situation, the quality control department is not bad at it, and is much better than many ordinary domestic food companies at present.

But in Ruth's view, such quality control still did not meet her requirements, especially in the food and beverage industry, where slight differences in technology and production will lead to different tastes. Ruth has worked in an American multinational company, and she is very satisfied

It is clear that if a company like Stern wants to grow, enterprise standardization is necessary. If the level of standardization cannot be achieved, this will have a very large restriction and impact on the enterprise, and it will also limit future development.

"Boss, Coca-Cola and Pepsi-Cola have rich experience in this area. I suggest that we can learn from their methods in this area and fundamentally solve product quality control problems."

"Your idea is to turn each branch factory into a filling factory, with the main raw materials provided by the main factory?" Song Yuanchao asked rhetorically.

Ruth smiled and nodded: "Boss, you are right, that's what I think. What do you think?"

Although industrial standardization has many disadvantages, its benefits are also obvious, especially the accurate grasp of quality control.

The two major cola companies have countless factories around the world. In terms of quality control management, they set up canning plants and supply raw syrup from the headquarters.

This approach avoids production process differences caused by management to the greatest extent, and also has the advantage of ensuring that the product formula is not leaked.

Products are the foundation of an enterprise. Although Sita Corporation is far from being comparable to giants like the two Coca-Cola Groups, they are similar in many aspects of corporate management.

At present, the production of branch factories in various places still continues the way of the original branch factory, which means that the production process and product formula are the responsibility of the branch factory itself, and then the branch factory director executes the production tasks according to the company's internal plan.

Once this model is changed, quality control can be guaranteed, and it will be very beneficial for the company headquarters to control the resources and supply and sales of branch factories.

But there is another problem. If such a change is made, there will also be disadvantages. This disadvantage is the increase in product costs.

If this problem did not exist in later generations, because the business atmosphere in the mainland had already taken shape at that time, the market had also transformed from the original seller's market to a buyer's market. A single large-volume purchase could not only minimize costs, but the logistics industry was also very developed.

Product transportation is extremely convenient and fast, which does not exist now.

Not to mention other things, it is not so easy to just transport the semi-finished raw materials (raw pulp) from Jinling General Factory to Yanjing, Shanghai and Shancheng. It is not so easy to ensure the necessary daily supply while ensuring timeliness.

Even if it can be done, the cost paid in this regard is not small. Compared with the current method, the product cost will probably increase by several points.

Don't underestimate these points. The current sales of Sita Company are constantly rising, and the future market will be huge. If you calculate this number, it is really not small.

After weighing the pros and cons, Song Yuanchao finally felt that Ruth's idea was correct. When running a business, you should not only look at immediate interests, but should take a long-term view. He immediately decided to finalize the matter and asked Ruth to come up with a plan as soon as possible.
Chapter completed!