Song Yuanchao has not known the situation of the health care product market recently. He has been busy with the matter of Site Company and Shenghua Electronics, so how can he pay attention to this?

After hearing Lin Yuhang mentioned this, Song Yuanchao asked him to talk about the specific situation of the current health care product market so that he could understand it first.

Lin Yuhang immediately told Song Yuanchao about the current health care product market.

Since the merger of Factory 8 and Factory 3 and the establishment of a new company, the company has developed very rapidly, especially the sales of ginseng royal jelly products have brought huge benefits to the new company.

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In addition, the successful development of throat lozenges has also formed a new product market. It can be said that the new company managed by Lin Yuhang became a star enterprise across the country and achieved great success.

At the beginning of this year, everything went smoothly, but as time went by, the similar products on the market gradually began to increase. Among them, five or six ginseng royal jelly products appeared, including those produced by Liaodong Pharmaceutical Factory and those produced by Southwest Pharmaceutical Factory.

, and there are even products from enterprises in the Central Plains and Jiangnan.

Ginseng royal jelly is not a product with too much technical content. The main raw materials are ginseng and royal jelly. It is not difficult for ordinary Chinese patent medicine manufacturers to prepare formulas based on this.

Formula is not a problem, it is just a production equipment, and it is not a big problem in this regard.

Local enterprises can raise some money, borrow some money, and then build an assembly line to start construction. Lin Yuhang and others can do it, so other factories can do it.

Even if it is not easy for some manufacturers in the southern region to obtain raw materials, or if the cost of ginseng as the main ingredient is too high, it is not difficult for them to find them.

Some manufacturers simply do not use ginseng, but directly use Polygonum multiflorum to replace it, and create Polygonum multiflorum royal jelly products. Although the price is slightly lower than that of ginseng royal jelly, the profit is not at all, and it is sold very well.

Hangzhou Second Pharmaceutical Factory directly launched a new health product. It is publicized to adopt the Ming Dynasty palace formula, using various precious medicinal materials such as ginseng, Rehmannia, and Asparagus to extract it. It can strengthen the brain and calm the mind, eliminate fatigue, and enhance thinking.

Miraculous effects such as resistance to diseases.

This new health product is called "Youth Bao Anti-aging Film". It has attracted widespread attention as soon as it was launched. The advertisements on TV these days have also been very powerful, and it is coming in full force. It seems that Lin Yuhang and his products are suddenly covered by Lin Yuhang and his team.

The posture.

"Youth treasure?"

Hearing this familiar name, this product flashed through Song Yuanchao's mind. If there are those health products that make Song Yuanchao's memory particularly profound, in addition to a certain platinum, it is probably the famous Sanzhu Oral Liquid and Youth Treasure.

It's right.

Of course, the Chinese turtle spirit is also one of them, but its rise and fall speed is too fast, just like a meteor, it comes and goes quickly.

In terms of fame, Youth Treasure may not be the most resounding one, nor are it the one that will be the most glorious in the health care product market in the next 40 years. But in terms of vitality, it is the strongest among all health care products.

.

This product actually had the formula in the late 1970s, but it has not been formed. Song Yuanchao has not paid attention to the specific time of the product being launched. However, Lin Yuhang said that it was launched on the market in a small scale last year, and it only started to grow bigger this year

Mass listing to compete.

This product has a strong vitality, especially since the factory later established the Chiang Kai-shek Youth Bao Group after a joint venture with Chiang Kai-shek. Several of its products have always had a place in the health care product market.

Later generations, after Song Yuanchao retired from Telecom, his old subordinate came to visit the nutritional products he brought with him still had two boxes of Youth Treasure products.

"Now similar products have had a certain impact on our company's products in the market, and some places have local protection policies for the market, such as in Liaodong, since the ginseng royal jelly products of Liaodong Pharmaceutical Factory were launched, we

It is difficult to sell locally. It is not that our products are not good, but that department stores and stores do not enter our products at all. Even if you enter, you will not place them in a conspicuous position on the counter. How can you sell them in this way

The customer is in his hands?" Lin Yuhang vomited bitterness to Song Yuanchao, and he encountered various problems. Song Yuanchao listened quietly and did not interrupt his story, and analyzed it in his heart while listening.

It was not until Lin Yuhang finished all the things he wanted to say for more than half an hour that Song Yuanchao spoke.

“How much impact will it have on your company now?”

"It's not very big yet, but if this situation continues, I'm worried that it will get bigger and bigger in the future." Lin Yuhang said very worriedly.

Lin Yuhang's idea made Song Yuanchao agree. As a manager of an enterprise, you can't wait until the trouble reaches a certain level before considering solving the problem.

The health care product market is an emerging market in China, and Lin Yuhang is also the first to try it out. As more and more people eat it, the competition in the market has gradually become more intense.

"What did you think? What are your plans to deal with it?"

Lin Yuhang said: "I have thought of three solutions at present. The first method is to deepen the promotion of products in various places and further establish the brand reputation of our products. The second method is to increase investment in advertising and other products in this regard.

Competition. As for the third method, it is to use sales methods and use some necessary promotions or packaging to attract consumers..."

Before he could hear Lin Yuhang's thoughts, Song Yuanchao denied all Lin Yuhang's methods in his heart.

It’s not that the methods Lin Yuhang said are useless. To be honest, these methods still seem to be possible and will be effective when implemented. But the problem is that these methods are all methods that treat symptoms but not root causes and are of no use.

First of all, the so-called promotion of products in various places and establishing brand reputation is not necessary. Lin Yuhang and their ginseng royal jelly products are the first mature health product. It has been around for a long time since they were launched and are famous all over the country.

Not small, when most people mention ginseng royal jelly, they will think of their products.

Therefore, the so-called brand reputation has long been established, and it is not small. The promotion to various places is nothing more than the local protectionism issue that Lin Yuhang mentioned just now, but this problem cannot be solved simply.

Song Yuanchao did not underestimate Lin Yuhang. Not to mention Lin Yuhang himself, even Song Yuanchao may not be able to solve this problem, because this is not a simple business problem, but also involves local tendencies, and it is difficult to solve all kinds of difficulties.

As for the second one, increase advertising investment.

Health products were originally big advertising players. Judging from Song Yuanchao’s current advertising investment in Lin Yuhang and others, they have not made a lot of advertising now, and even if the additional advertising is added, the results obtained by continuing to increase investment may be limited.

What is the third promotion method? This can certainly attract some consumers, but there is a key issue. Health products have always been only bought with expensive things and not the right ones. If the market is "reckless promotion" leads to the market's "

The value of gold depreciates itself, which makes consumers feel that they have suffered losses in the purchase of products, and thus creates distrust, which will make the gains more than they deserve.

Seeing Song Yuanchao shook his head slightly, Lin Yuhang couldn't help asking: "What? Is there a problem with what I just said?"

"It's not a problem, it's just..." Song Yuanchao thought about it, but didn't say it. He lit a cigarette and smoked, organized the language before saying: "You can try the plan you just said, but

I think there are two key aspects.”

"Those two aspects?" Lin Yuhang asked hurriedly.

Song Yuanchao glanced at him and said, "I said something, maybe you will feel uncomfortable if you hear it, so..."

"It's okay, one is one, two is two, aid Korea. You know I'm a soldier, so you can say whatever you have. Besides, you are not an outsider. Today I want you to ask for advice. I still understand the truth about the bitter medicine. What are you doing?

You just say it.”

"Okay, since that's the case, I'll talk about it." Song Yuanchao nodded: "You have been making health care products for the past few years. You should understand that this kind of product is actually nothing from the perspective of the product itself. It's not like buying a product.

If you don’t sell a concept like this, it’s 'health'!”

Lin Yuhang nodded in agreement. Health products are indeed sold as concepts, and this concept is indeed health, otherwise such products would not be called "health products".

No one in this world is afraid of death, even the bravest warrior is the same. Lin Yuhang himself is a combat hero, a person who has experienced the life and death of war. He can be fearless of death on the battlefield, but after the smoke of gunpowder fades,

A yearning for the beautiful life is still human nature.

If someone says he is not afraid of death at all, then this person is either a liar or a fool, and his mouth is full of lies. How can a person not be afraid of death? He can be calm in the face of death or accept it bravely, but the great horror between life and death belongs to humans.

Instinct, instinct cannot be changed by any means.

Therefore, the same is true for the pursuit of life, which means that there are so many kings in history who pursue immortality, the most famous of which is Qin Shihuang.

This is true for emperors, nobles and nobles, and so is ordinary people.

Traditional Chinese medicine tradition has the saying of "health preservation". Taoism, Buddhism and even folk also have the same concept. When solving food and clothing, you will inevitably expect to be healthy and live longer.

In addition, China has the custom of hope that children will become successful, so it is particularly important to educate their children. With the promotion of health care products and the so-called improvement of memory and physical fitness, it is natural to pursue these effects and purchase products.

Song Yuanchao told Lin Yuhang that the key to health care products is not the product itself, but the concept of the product. This is a question of the cart before the cart. Health care products are different from the beverages and instant noodles of Shite Company. The latter sells products, while the former sells concepts.

This is the fundamental difference between the two.
Chapter completed!