Song Yuanchao only stayed in Gusu for two days. After the donation ceremony the next day, he took the train back to Jinling from Gusu.

Li Daqi stayed for the time being, and the following specific work will be handled by the personnel stationed by Shenghua Telecom. Li Daqi, as the general manager of Shenghua Telecom, naturally had to stay for a few more days.

Song Yuanchao was not worried about the work of Shenghua Telecom. In addition to the product itself, this project focused more on channels and relationships.

The latter has been opened now, and although the product itself is not as advanced as the 10,000-munication program-controlled switch imported from abroad, small program-controlled switches also have the convenience of small use and price advantages. Moreover, Shenghua Telecom has made good progress in the subsequent enhanced products in Pengcheng. When the new products are launched next year and next, they will be able to get closer to other international products.

As the National Day ends, the most popular season of the year in the beverage market has also begun to come to an end.

After National Day, Site Company conducted statistics on the current beverage sales, and its results were very gratifying, not only surpassing the original expectations, but also reaching a new height.

In addition to beverage sales, the other one is the sales of instant noodles.

Compared with beverage sales, the benefits of instant noodles are not satisfactory since they are on the market for a short time and the market is mainly developed and cultivated in the past few months.

But Song Yuanchao did not agree with this. No one in this era knows better than Song Yuanchao's market for instant noodles.

Moreover, the current market development and cultivation of instant noodles is very good, especially in the promotion of the railway network, which has greatly increased the reputation of Site's God-Cook instant noodles in a very short period of time. In addition, the overwhelming TV and radio advertisements, the first thing that ordinary people think of when they mention instant noodles is the products of Site, which is enough.

In the chairman's office, Song Yuanchao was reading a plan. Sitting in front of him was a man in his forties, Vincent Liu, who was the marketing director who had just been appointed by St. Company.

Vincent Liu is the candidate for marketing department recommended by Ruth to the company. He is a second-generation Chinese immigrant. He was born and raised in the United States since childhood. Compared with Anne, Vincent was more affected by the West. Even Chinese was not spoken well, but English was his native language.

To describe it in a sentence from later generations, Vincent is the kind of "banana man", with a yellow skin and white heart. With an oriental appearance, he is actually no different from a Westerner.

When Ruth recommended Vincent to Song Yuanchao, Song Yuanchao was a little resistant. Can a Chinese who even said his mother tongue was not good at doing this job? Especially in a joint venture like St., which mainly focuses on the domestic market?

The decision on the candidate for the marketing department head has always been in the hands of Song Yuanchao. Ruth only has the right to recommend it, but as the chairman, Song Yuanchao is not an act of impulse. After listening carefully to Ruth's reasons for recommending Vincent and carefully analyzing Vincent's work experience, he found that from the other party's resume, Vincent was indeed a suitable candidate.

Although Vincent is not old, he has rich experience in food (beverage) companies and also graduated from Ivy League University in the United States.

Previously, he worked in three multinational companies, all of which were market-related positions. Although his position was not very high, his achievements were outstanding.

After formal interview with Vincent, Song Yuanchao agreed to Ruth's suggestion, and Vincent served as the marketing director of the St. Company. Half a month ago, after the company completed the resignation procedures, Vincent finished his job from the position of the former Asia Pacific marketing manager, and thus came to Jinling to take up his current position.

Vincent was busy after taking office. Instead of sitting in his office to check out the data, he took the initiative to go to the sales company to survey the data.

Market sales are inseparable. As a professional, Vincent is very clear about this. Moreover, the domestic market and overseas market are many different, and many aspects are quite different from his previous understanding. For this reason, Vincent's main purpose after taking office was not to make any market plans, but to understand the actual situation, and then make judgments based on the actual situation and the development plan of the St. Company, and then make plans.

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From this point of view, what Vincent did was very appropriate. Although he was not good at Chinese and even had some difficulty communicating with other colleagues, he used practical actions to make up for his shortcomings, allowing Song Yuanchao to see his efforts.

Of course, as the boss Song Yuanchao wants the result, not the process. The marketing department supervisor is a very important position. If Vincent cannot reflect his value as soon as possible, he will not be competent for this position.

Today, Vincent officially came to Song Yuanchao's office to discuss work for the first time, and brought a detailed plan.

Song Yuanchao listened carefully to Vincent's explanation and carefully looked at the plan he handed over, and his expression gradually became solemn from the beginning.

It has to be admitted that after a period of investigation, Vincent accurately found the main problems currently in St. Company, including St. Company’s core problems in the two major products of beverages and instant noodles, namely the differences in regions and habits (tastes), and market and sales fluctuations.

Regarding this issue, Song Yuanchao had discussed with Ruth before. Ruth also proposed industrialization and standardization suggestions for beverages, which is to learn from the model of Coca-Cola and PepsiCo, using the Jinling General Factory as the raw pulp production plant and all other branches as the production methods of filling plants to ensure quality control, and at the same time, this method is used to adjust the differences in different regions of the market.

Vincent also saw this issue and put forward similar proposals, but in terms of specific implementation, Vincent did not take a one-size-fits-all approach to the current poor logistics situation in China, but proposed a three-year plan based on the current production and market status.

In this plan, Vincent uses the current cooperation between the company and the railway department to first solve part of the transportation capacity for raw pulp distribution, and at the same time, the Shit Company's own transportation company will also bear part of the transportation capacity.

In addition, Vincent suggested that raw pulp should not be the only production factory provided by Jinling General Factory, but should consider product demand factors and raw material supply factors. Under the combination of several aspects, at least three raw pulp factories should be established in China according to different markets and the characteristics of supply and marketing.

China has a vast territory, and the customs and habits in the north and south are also different. In addition, the origin of raw materials is also different. With the sales of Site's products in the national market, a general factory in Jinling alone cannot satisfy the entire market.

Moreover, the current logistics is not satisfactory. If production is fully concentrated in Jinling, it will certainly have the benefits of quality control, but it will also lead to great waste in production costs and transportation capacity.

For example, now, taking lychee soda as an example, take lychee soda as an example.

Lychee soda is a beverage that Siter Company is now selling well, but its raw materials are mainly lychee syrup. The lychee is produced in Lingnan. Now, the raw materials for lychee soda production in branches in various places are basically purchased and transported from Lingnan.

In this way, due to the long journey, not only will the increase in capacity costs, but also the timeliness is also difficult to grasp in quality control.

Vincent conducted field inspections in various branches, headquarters sales companies and procurement departments in various aspects and found that this problem is not only a product, but also similar situations in other products.

Because of this, Vincent proposed to change the current procurement and production model from the source according to the source of raw materials, and then combine the needs of product industrialization and standardization to readjust the operations of branches in various places, thereby gradually changing this situation.

In addition, the same is true for market promotion.

Vincent praised the current promotion of instant noodles products through the railway network. He told Song Yuanchao that this marketing method was a genius idea and it had achieved very good results in reality.

Since the promotion of the railway network and the current proposal of Song Yuanchao to give products to some front-line units have achieved remarkable results, why not go further?

In response to this issue, Vincent suggested that while increasing such cooperation, we can appropriately cooperate in depth with these partners, such as becoming our own terminal in these channels, so as to actually control product sales.

This suggestion made Song Yuanchao very interested. I have to say that this idea makes some sense, but it also has practical conflicts. In response, Song Yuanchao asked Vincent if he carried out such a self-owned terminal coverage, would it lead to an increase in company costs and manpower, which would not be worth the loss?

Vincent told Song Yuanchao confidently that such a situation was possible, but from a market perspective, it was worth it.

As a fast-moving consumer goods, the market is the fundamental factor. If you occupy a dominant position in the market, you can win market competition.

Moreover, for the sales company of Site, it is a bit too narrow to sell just as its own products. It can completely expand the scope of the sales company as soon as possible through current favorable conditions, and switch from simple product sales to coverage sales and operations, or business activities in the tertiary industry.

In fact, this model has been around for a long time, such as the fast food business.

McDonald's, KFC, and Pizza Hut. This time, the fast food company that ordinary children know about later generations is actually the real major shareholder of the fast food industry itself. For example, the latter two belong to Pepsi Group, and the core of Pepsi Group is Pepsi Coke.

It is a very common practice internationally to promote core products through affiliated companies and at the same time strengthen and develop other industries to achieve win-win results.

Vincent thinks that such an operation has not been done in China, but you can try it. If it can be done well, it will be a very good growth point.
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