Today, Song Yuanchao proposed to launch a pure water project, which surprised Ying Annie and Ruth.

But if you think about it carefully, this project is actually good. Apart from the Laoshan mineral water brand, the current water drinks in the domestic market are basically blank. How big is the water drink market in developed Western countries? Ying Annie and Ruth both came to the mainland from abroad, and they are far more clear than ordinary people.

At present, Site's beverage industry has entered a stage of takeoff, and its product reputation and market share are increasing steadily. Taking this opportunity to launch the pure water product as soon as possible is indeed a good direction.

But they were also hesitating because the funds consumed in launching the project were very huge. Although St.'s financial situation was good, there were many places to spend money in the past two years. Often, the money they had just earned with their left hand was spent on their right hand, and even borrowed a lot of money from the bank.

The gap in the pure water market also indicates the limitations of this market.

People’s concepts today are not like those ten or twenty years later. We have just solved the problem of food and clothing, and are even in the process of solving the problem of food and clothing. Spending money similar to beverages to buy a bottle of pure water to drink? This is simply a waste of money in the eyes of many people.

It’s okay to forget about drinks, after all, the drinks are full of energy and taste. Adults and children love to drink them, so it’s normal to spend money to buy a bottle to taste them.

But what is pure water? In the eyes of ordinary people, isn’t it just boiled water? How much does it cost to boil a pot of water at home? How much does it cost to drink when it cools down? Even if you go out and take a pot of water and fill it with a pot of water, you actually spend money to buy water? What is it if you are not brain-related?

The habit of drinking water and beverages is almost gone in the minds of Chinese people now. In addition, the tradition of hard work and simplicity is deeply rooted, which naturally creates a market gap and a much narrower market.

Once Site spends a lot of money to introduce a complete set of pure water equipment and launches this project, what should we do if the products produced cannot be sold? This is also their concern.

In this regard, Song Yuanchao told them not to think too much about this, and he also cited a commercial story to describe it.

The story is that two shoemaking companies each sent a salesperson to a backward island country to explore new markets. One of the salesmen came over and saw that no one in this place had the habit of wearing shoes, and everyone was barefoot for generations.

After walking around, the salesperson returned home in a disheartened manner and reported to the company that there was no market for shoes here, because everyone did not wear shoes, who could their shoes be sold to?

But another salesperson was different. When he saw this scene, he was so excited that he hurriedly sent a telegram to the company that this was a very broad market, and no one was wearing shoes here. If these people were asked to wear shoes from their company, what a huge benefit it would bring to the company.

The source of this story is "Reader". Oh, the current "Reader" is still called "Reader's Digest", but it will be changed in a few years, because the original name is exactly the same as a famous American magazine. Because the United States expressed dissatisfaction with the collision of the two magazines and raised objections, the seventh issue of 1993 was officially renamed "Reader's Digest".

Readers are the ancestral base camp for domestic spiritual chicken soup sales. There are stories of chicken soup of various kinds and that appear in each issue, and it is very popular.

Song Yuanchao often read this magazine in his previous life. When he was young, he thought many articles were very reasonable, but as he grew older and accumulated social experience, Song Yuanchao gradually lost interest in this magazine. After he was thirty-five, he rarely read this kind of thing again.

But even so, there are some short stories in the magazine that Song Yuanchao still remembers them vividly until now, and this is the short story he just told.

He used this method to tell Ying Annie and Ruth that the water beverage market is not simply judged from the existing market. In most countries around the world, water beverages are a category that accounts for a large proportion of beverage products. China is a country with a large population and must be a beverage country. With the continuous development of the country and the changes in people's lives, the original market structure and people's habits will also change. Referring to Western countries, the market for water beverages will be very large in the future.

Song Yuanchao was sure of this because he knew that the future richest man in China was not Lao Ma or Xiao Ma, but the boss who sold water.

I became the richest man by selling water. Can't this prove the potential of this market?

Besides, Song Yuanchao had already had his own plan to launch the project. Now, due to changes in the beverage market, Site's main opponent in beverages is Jianlibao. He also borrowed Song Yuanchao's previous layout and means to reverse the unfavorable situation. Later, he came from above to compete with Jianlibao.

In addition to the southern market, Jianlibao has the advantage and steadily suppressed the Site, but in other places, the Site has surpassed Jianlibao and come from behind.

But such a competition is a competition in the carbonated beverage market. Ster cannot place all hopes on carbonated beverages. It must establish a more active beverage brand as soon as possible.

In this way, the water drink project was built in Song Yuanchao's mind. He knew very well that the focus of the beverage business department in the future might be greater than that of carbonated beverages.

In addition, Song Yuanchao has received news that a company in Xiangjiang has started to build a factory in Pengcheng. This beverage company called China Dragon will produce water beverages in the future. Many people know its product brand in the future, which is Yibao.

In the mid-to-late 1980s to the 1990s, this brand of water drinks was very famous and was also the first choice for many people to buy.

As for later, the other two brands came from behind and captured most of the market. The boss of one of the brands was the richest man who became the one who sold water later.

It is already a step too late for Site to launch this project, but from the company's strength, the channels, coverage and influence of the beverage market, Site still has great advantages.

This is also the reason why Song Yuanchao decided to launch this project as soon as possible. If you need to do it early, don’t be late. If you start production one day earlier, you can occupy the market one day earlier.

With the insistence of Song Yuan Dynasty, this water and beverage project was approved. Next, the Song Yuan Dynasty convened a company executive meeting to determine and implement it.

However, when this project was completed, Song Yuanchao did not intend to continue to be placed in Jinling, but in Gusu.

Gusu has a better geographical location than Jinling and is close to Shanghai. In addition, Lin Daoyuan's secretary Xiao Shao is working there, and Song Yuanchao's old friend Zhang Weidong is also there.

By the way, when it comes to them, we have to mention Shenghua Telecom, because Shenghua Telecom and Gusu started to cooperate initially, and the cooperation between the local governments has made great progress. At the beginning of this year, Shenghua Telecom formulated a new cooperation method, and Gusu was also the first batch.

With the deployment of Shenghua Telecom's channels in the mainland market, its business volume has also begun to grow significantly, which has brought certain benefits to the local government and is also one of the political achievements of Xiao Shao and Zhang Weidong.

But this political achievement can only allow Xiao Shao to gain a foothold in Gusu. After all, the cooperation in telecommunications has only benefited from a small part, and the impact is not much compared to the overall economic improvement of Gusu.

Song Yuanchao had long promised Xiao Shao to give him a big project if he had the opportunity, and now the water and beverage factory project is the best big project.

The factory is set up in the area near Shanghai, Gusu. It has a convenient geographical location and complete infrastructure. With the care of Xiao Shao and Zhang Weidong, there is no problem with the establishment of the factory.

Moreover, once this factory is established and put into production, the benefits it brings to the local area will be huge, which is obvious.

When the executives of the Site Company passed the project, Song Yuanchao immediately called Xiao Shao. After learning the news, Xiao Shao was very excited on the phone and almost booked a train ticket immediately to Jinling to meet Song Yuanchao in person to talk about the implementation of the project.

Song Yuanchao told him not to worry, he could definitely guarantee the implementation of the project, but the Site side was not without conditions. This project was not small. If it weren't for his relationship with Xiao Shao, it would be impossible to put the project in Gusu.

Xiao Shao has been a leader and secretary for so many years, and he is naturally a smart person. He understood what Song Yuanchao said. He immediately told him on the phone that everything is fine as long as the project is implemented, and he can cooperate and say it directly. Everyone is not an outsider. Thanks to Song Yuanchao's idea of ​​this project.

Song Yuanchao told him on the phone to prepare first and give the leaders above him a wind. He will go to Gusu with the company's people on the spot in the near future and will discuss it in detail at that time.

Xiao Shao was excited and couldn't sit still. He stood up and walked around the office several times, lit a cigarette and sucked hard, calmed down his excitement, and then thought about it, he picked up the phone and called Zhang Weidong.

Qin Zhengguo just came back a few days ago. This time he went to the United States and stayed there for nearly two months.

The establishment of a company in the United States took a lot of time and energy, and he also had to discuss some cooperation with Ying Anlun and then examine the market there in depth. He was very busy these days.

Finally everything came to an end. There was no big deal in the company at present. The next specific work will be handled by the professional managers and George below, so he doesn't need to continue staring there.

When Qin Zhengguo returned to Xiangjiang, he learned about Shenghua and Liu. After listening to Xu Hui's report, Qin Zhengguo was first stunned, and then laughed in silence.

He didn't expect that such a big thing happened to Xiangjiang after he had just left for about two months. Song Yuanchao considered that the matter was over, and it took a short time from making up his mind to implementing it. Pengcheng and the United States had a time difference, and communication was not convenient now, so Song Yuanchao did not discuss it carefully with Qin Zhengguo and made a decision directly.

Qin Zhengguo did not mean to blame Song Yuanchao. They were not only buddies, but also educated youth comrades who had experienced life and death. In addition, Song Yuanchao was Shenghua's real boss, so it was Song Yuanchao's right to make such a decision.

What's more, Shenghua gained a lot of benefits in this incident, and also taught Liu a lesson, making Liu owe them a favor.

However, Qin Zhengguo felt a little regretful. He was not present in such an interesting thing.
Chapter completed!