Seven hundred and twentieth chapters call
Qin Zhengguo guessed right. The reason why Sun Sixi insisted on coming to Fengtian to pick him up was indeed to take this opportunity to talk to him about something.
After three rounds of drinking, Sun Sixi finally talked about the main business.
Now their factory has undergone product restructuring, and the former Radio Factory 7 will be listed for the company soon. All new product assembly lines are in place, and the next step is to officially start production.
The refrigerator production line was a good product that many factories were looking forward to in the 1980s, and the same was true for the market. Currently, there are very few refrigerators in China, most of which are imported refrigerators.
The most famous domestic refrigerator brand is the Snowflake brand. This brand has existed in the 1960s and has always been the leader in domestic refrigerator production.
In 1983, Snowflake Refrigerator introduced Philips' production line, thus completing the upgrade. Compared with imported refrigerators that are expensive and require foreign exchange coupons to purchase, domestic Snowflake Refrigerator can be said to be the first choice for many buyers.
Moreover, even domestic refrigerators are not cheap. Even if foreign exchange coupons are not needed, industrial coupons are needed. Of course, some are bargaining refrigerators, so industrial coupons are not used, but this price is even more expensive.
The restructuring of the 7th Radio Factory and the conversion of the refrigerator to produce was a very bold initiative. The factory leaders made great decisions to make this decision. You should know that an import assembly line is expensive. Even if Qin Zhengguo helped before, it took a lot of foreign exchange to introduce it.
Now the factory is about to officially start production, and the next step is to sell the produced products.
But the leaders in the factory do not have much confidence in the next sales. After all, although their Radio Factory 7 is famous in Anton, no one in the country knows it. And let alone compared with imported refrigerators, just one snowflake brand refrigerator accounts for the majority of the domestic refrigerator market. What should I do if the refrigerator is produced and sold unsatisfactorily?
"Probably not. I have read your assembly line information. The products are much more advanced than the current snowflakes. I remember that most of the snowflakes are single-door, and your assembly line produces double-door refrigerators. There is no reason why they cannot be sold well." Qin Zhengguo put a piece of blood sausage and chewed it, saying while chewing.
"What if?" Sun Sixi said worriedly: "You also know that our factory has spent a lot of money to introduce this assembly line. If the refrigerator produced in the market does not recognize it and is sold well, it will be over!"
"To be honest, this time our factory is burning its way. There is only one road in Huashan, and it will succeed no matter what. If it fails, there will be no chance to start over, and the superiors will not be able to allocate funds to our factory."
Sun Sixi said with a sad look: "Although the factory has discussed it privately and thinks that the refrigerator product is promising, the risk this time is really not small, and it will be a disaster if it can't be sold. Brother, I told you today that this matter is meaningless, just want you to come up with ideas. If you can help our factory solve the sales problem, it would be better..."
"You mean to take insurance with me?" Qin Zhengguo asked back.
Sun Sixi was stunned. There is no such thing as an insurance company in the mainland now. When he heard about insurance, he immediately remembered the fuses used on electrical appliances.
But let alone, Qin Zhengguo's description is quite appropriate. Sun Sixi nodded immediately and said, "That's right, that's it. You have to be prepared for both things, right? To be honest, the factory leader asked me to invite you to the ceremony this time, just for this plan. As for me, brother, how about helping us with our friendship?"
As he said that, Sun Sixi took the bottle next to him and poured a full glass of wine for himself. Without saying a word, he raised his glass and drank it. Because he drank too quickly, he almost choked and his face turned red.
Qin Zhengguo quickly asked him to eat food, but he had been a child since he was a child, which made him feel a little embarrassed when he saw him so much.
Moreover, Qin Zhengguo could also guess that this task was very important to Sun Sixi. After all, Sun Sixi had just been promoted to deputy factory director, and he was in a critical moment to achieve results. If this matter was done well, his position as deputy factory director would be completely stable. If it was not done well, it would be hard to say.
It can be promoted or suppressed. Moreover, once the factory's products fail, even the factory's survival will have problems. So what's the use of Sun Sixi even if he continues to stay in the position of deputy factory director?
"Tell me first, what are you planning for the subsequent sales?" Qin Zhengguo thought for a while and asked.
Sun Sixi immediately told Qin Zhengguo about their factory plans. After listening to his story, Qin Zhengguo frowned and couldn't help but shake his head.
Judging from what Sun Sixi said, the so-called plan of their factory is still the original one, which means that the factory is responsible for production, and after production, the products are brought to the market through the original channels.
The so-called channels are nothing more than department stores, supply and marketing cooperatives, etc., as well as unified sales from local commercial bureaus.
This set seems to be fine, but in Qin Zhengguo's eyes, it's the same. This sales model is too backward and he is not optimistic at all.
"What? Is there a problem?" Sun Sixi couldn't help asking when he saw that Qin Zhengguo's expression was a little wrong.
"What other plans do your factory's supply and marketing department have?"
"This is the plan proposed by the Supply and Marketing Department!" Sun Sixi replied in confusion.
"Is this the plan that your supply and marketing department came up with?" Qin Zhengguo asked in surprise and looked at the other party.
"Is there anything wrong? I don't think there is any problem." Sun Sixi twisted uncomfortable under Qin Zhengguo's gaze. He recalled the content of his plan when he attended the factory meeting, but after half of the recollection, he still confirmed that what he said just now was missing.
"Haha, if you, the supply and marketing department, from the section chief to the people below, you will get out of here if you are in our company!" Qin Zhengguo couldn't help but sneer when he saw him like this, but he felt it was a bit inappropriate as soon as he said that. After all, Sun Sixi is not an outsider, but his childhood friend and good friend, so this was a bit of a slap in the face.
After lit a cigarette, Qin Zhengguo shook his head and said, "But then again, no wonder they are them, and no wonder you factory leaders. After all, the products produced by your factory seven were different from those targeted by ordinary companies. You used to be a semi-military electronics factory, and your main products were for the military industry. The focus of your daily work is only on production, and you know some things about supply and marketing at most, in purchasing."
Speaking of this, Qin Zhengguo knocked the cigarette aside and continued: "If the company remains unchanged and still maintains the same as before, there is no problem with your supply and marketing department's plan. But now you have never thought that the factory is different from before."
"Originally, the products you produced were radar and measuring instruments, which were directly supplied to professional units, but what do you produce now? It is a refrigerator! Who are you selling this thing to?"
"I understand what you mean. Are you saying that the sales targets are different? I can't use the old trick before?" Sun Sixi asked thoughtfully.
"You guy is still smart!" Qin Zhengguo nodded: "Isn't this obvious? The previous products were not good, they were all purchased and sold in a unified manner, but now? It is a market economy, facing the entire market. Your vision cannot be limited to the past. You should look at the entire big market. This whole big market is not only the Andong region, but also the entire Liaodong, and even the whole country!"
"This huge market can be achieved by you and local department stores, supply and marketing and business bureau cooperation? And you also know the consumption level of Anton. Compared with cities like Yanjing and Shanghai, how much can Anton's ordinary workers earn? Not to mention that compared with developed regions in the south."
"How much does a refrigerator cost now? How much does an ordinary worker earn a monthly salary? Can Anton be affordable? You have been wrong from the beginning. Refrigerators can only be affordable in big cities, such as Yanjing, Shanghai, Tianjin, Yangcheng, etc., at least there must be provincial capital cities like Fengtian, right?"
"According to your current sales plan, I can conclude that the sales of the product is definitely not good. It is not that it cannot be sold, but that the quantity sold is far less than expected. If this continues, let alone making money, it is difficult to make money!"
"This...what should I do this? Old Qin! You can't stand by death and refuse to save me!" Sun Sixi's head suddenly became big. He was a smart person and of course he could understand what Qin Zhengguo explained to him. Although Sun Sixi had never done supply and marketing, he was the director of the factory office and still understood the basic dialectics.
"You guys, you dare to do it without understanding anything. I have to say that I admire your courage!"
"There's no way. You don't know the situation in our factory before. If you don't change it, you'll die. The factory has finally made this decision after many discussions. Lao Qin, don't talk sarcastically and talk about serious things. How can you do this?"
Qin Zhengguo extinguished the cigarette butts he had finished smoking in his hand, sighed and shook his head. In Sun Sixi's expectant eyes, he thought for a while and said, "I'll tell you a story first..."
When Sun Sixi heard Qin Zhengguo suddenly wanted to tell a story to him, he wondered, what kind of story was he telling? He was anxious to wait for him to give him an idea.
However, Sun Sixi still resisted not interrupting Qin Zhengguo and listened patiently to him and told the story.
The story Qin Zhengguo told is about Lin Jianhang, which is the story of Lin Jianhang and his previous unit.
At the beginning, Sun Sixi just listened casually, but when Qin Zhengguo's story was told, Sun Sixi gradually became energetic, especially when Qin Zhengguo heard about how Lin Jianhang led a small Chinese patent medicine manufacturer to change from the initial packaging design, and how he later moved from the production of Chinese patent medicine to the production of health products, opening up the market and gradually expanding, Sun Sixi became more focused.
This story lasted for more than half an hour. After Qin Zhengguo came to an end, Sun Sixi asked anxiously whether the story was true or not? Why did it sound like a fantasy?
Chapter completed!