Among the bidding sequences of dozens of companies, Cui Ning's company first talked about the plan. This was personally appointed by Yu Jinlong.

For bidding, if only three or two companies participate, it doesn’t matter which one they rank. If you complete the entire proposal project within one day, everyone’s opportunities will be equal, the energy and attention of the company are basically similar, and the memory of the plan is basically the same.

However, once more than five or six service companies participate in the bidding, for example, dozens of companies participate in a project this time are extremely rare in China, so it is of unique significance to rank in the number one.

Putting aside strategic capabilities and proposal levels, the first two companies will definitely have a great advantage. Hailan has actively prepared a large-scale proposal bidding event for several months. The company attaches great importance to it from top to bottom, and is full of fighting spirit and energy to communicate and communicate with the service company.

Especially with Chairman Yu Jinlong's personal participation, the company's performance and performance must be in the best state, and there will never be any suspicion of completing the task.

However, no matter how good the state, fighting spirit and expectations, including Chairman Yu himself, after listening to proposals from several or even dozens of companies, especially once the level of some proposals is not satisfactory, which is completely different from the company's ideas. It will be a torture to continue listening. Therefore, some service companies in the middle of the day actually suffered unfair treatment arrangements from the beginning, and even cannon fodder bidders.

But this is the fate of every company. Almost every large proposal has a supporting role, or even a waste of time. This is the fate of brand, consulting, and planning companies, so each company must accept its own fate.

Chairman Yu personally appointed Cui Ning's first proposal, naturally he had his idea, which was to give executives a deafening voice from the beginning, so that all executives could see the shortcomings of their work and face every proposal and strategy seriously.

Whether it is Cui Ning himself or Yu Jinlong, they all know that Cui Ning is definitely not a brick thrower, but a jade thrower. Its height and professionalism will almost lay the highest level of this proposal, and then have unique advantages and hopes for a final deal.

As for choosing dozens of service companies to come, Yu Jinlong naturally has some ideas. Even if many companies cannot get a lot of money, as long as they have a deep understanding of the brand and have strong overall strength, they will get some small projects and will not pay in vain.

When Cui Ning brought his core creative executive team into the familiar conference room, dozens of people sitting in the conference room of Chairman Yu Jinlong took the lead in applause. However, Cui Ning glanced slightly and did not see Zhang Yang and several elderly people who had no longer made progress, with some young and fighting faces.

Of course, one day during the entire proposal process, Chairman Yu was late to participate in government activities. In addition to the company's decision to delay the proposal for two hours, Chairman Yu also fulfilled his promise and spent a week personally participating in the entire process of the proposal.

So after the proposal was completed, the senior executives of Hailan present also concluded that this was one of the few applauses by Chairman Yu and the only welcome applause. No matter how many relationships and abilities the companies involved had, everyone in Hailan present knew about Chairman Yu’s tendencies and expectations.

As Cui Ning, who has a deep affection for Hailan, with his understanding of Hailan and his wisdom, naturally did not disappoint the chairman's trust and expectations.

"Dear Chairman Yu, all Hailan's leaders and colleagues, as well as my former colleagues, good morning everyone." With the applause of Chairman Yu, Cui Ning personally gave a speech and began an in-depth analysis of Hailan's brand and future positioning:

"Everyone here is a loyal supporter and lover of the Hailan brand. There is no doubt that everyone has the obligation to maintain the reputation of our Hailan brand at all times. Hailan is like a hero and our belief. So in the new competitive environment, in the premise of deciding to enter the global market, how should we face competition, and show the new charm of the new century with a new image?"

"Before the problem analysis, I want everyone to see a few pictures. These are some of my treasures over the years, or some materials that have never been published. After reading them, I believe everyone has their own feelings."

In the high-definition projector, Cui Ning showed the first picture.

The first picture was taken very clearly. At the door of a warehouse, an employee wearing a sea blue work suit sat on the box of the sea blue air conditioner with his back to the camera.

"This is a photo I took in the headquarters warehouse two years ago. The reason I used this photo as the opening of today is not to discuss who the employee is. At that time, I also stepped forward and told him not to wear work clothes and sit directly on the brand box. He smiled and said that the warehouse manager was not here. I had been busy for a long time and had a little tired rest."

Cui Ning gave a slight salute:

"I didn't say much at that time. After all, sitting around can't break the air conditioner, and it doesn't mean that the employee doesn't love the brand. Maybe he is really tired, and the air conditioner box can be just as a stool. This is a very tiny thing.

But this matter has always been in my heart, that is, every one of our employees really understands, how should they love and respect our products and brands? We have always said that we should learn management from Dongyang Country. Have we really learned it?

If a different scenario, back to the 1980s, a family just bought a four-star refrigerator or brand new color TV, would he be willing to sit under his butt, or would he treat the new members of the family indifferently?

If a person bought a Buddha statue, would he treat this Buddha statue like this?

"Yes, this is no longer the 1980s. Refrigerators, color TVs and air conditioners are no longer high-end furniture, nor are Buddha statues with faith nature. They have become home appliances or tools. We no longer cherish them like cherishing our first love, no longer love them like loving life, and do not respect them like faith, because they are just a product."

"This is my first picture and the first question. Is the brand for others to show, is it a marketing statement, or is it a true belief of each of us?"

"If it is more extreme, do our business management have many loopholes and blind spots? What are the managers here who have not seen and realized it?"

"Continue, let's look at the second picture" clear slide picture, two glasses of water and a box of cigarettes, placed on the coffee table.

"Hailan's service has always been the best in the country. The best reason is not because there are many advertisements, or the quality of each of our employees must be higher than that of competing manufacturers. Instead, we have perfect and scientific service standards, our daily activities are over, our daily clearance is higher, our daily progress is a little bit, and our OEC management system."

Our OEC management is not a cold academic theorist school. It is vividly presented in every small detail of our Aquarium position, condensed into a habit, a persistence, and a state as natural as breathing.

"For example, our **, workwear, work brand, shoe cover, floor mat, tool set, five-star service... These are all our firsts, and each service staff has received strict corporate training. The important part of the training is to not drink a glass of water, smoke a cigarette, or eat a meal of a customer. And this photo was taken by my service staff when he left the customer's house when he was a customer."

"At that time, I was in the Lingnan Province service branch business. I visited every city in Lingnan, visited hundreds of terminal customers, and almost all large stores, and learned about the market culture of cities different from those in the north. Many of the experiences in the southern market have been summarized by me so far, including the advertising in Lingnan language that I also produced and broadcasted."

Cui Ning smiled, "But what I want to say today is that insurance companies, health service companies, direct sales companies, their service level and service concepts are actually no worse than us. The services we are proud of are no longer *. After all, Chairman Yu dared to be the first in the world, introduced German equipment and learned about the management of the Dongyang Kingdom, and was at the forefront of Longguo enterprises and led an era.

But today, we stand at a certain level and look at corporate services and customer communication. Many industries have mastered all our essence, and many innovations are difficult for home appliance companies to achieve. They not only become customers, but also friends. Their employees make dumplings with customers, make mooncakes together, have dinner together, and have party together. Many elderly people even take the initiative to become communicators and beneficiaries of the above-mentioned company brands, because in Longguo, love is the best link and bridge, and emotional marketing is one of the powerful tools of marketing in the new century. So my second question is whether the customer is God or a friend? Is the service an expert image or a combination of friendship and love?"

The answers will be explained and analyzed one by one in the subsequent plan, but here I will first briefly express my personal point of view, that is, whether Hailan wants to be closer to customers or farther away, do we reflect professionalism or take into account our feelings?

I admit that there is no best service in this world, only the most appropriate service, and services are related to the industry and corporate culture. Hailan has always insisted on "sincerity". Does sincerity for users also take into account the customer's feelings and changes in the overall environment?

If you ignore the overall environment and the progress of your peers, it is a backwardness and a loss of oneself for Hailan!

"Then, let's continue to look at the third picture." Cui Ning continued to talk, while Yu Jinlong took the lead in constantly recording some key points.

The third picture is a cartoon image of Hailan Brothers. This is an image that Hailan has been famous all over the world since its establishment, representing, cooperation and friendship.
Chapter completed!