Chapter 0140 Returning to Lingzhou City again, I met He Boquan for the first time
Although Cui Ning has only been here for a few months, it is also full of memories.
Apart from work and professionalism, Cui Ning has never been a talkative person in life, but looking at the scenery outside the window, he still couldn't help but say something to Wan Xinglong:
“I made a lot of billboards with sea blue.”
"Cui Ning, in fact, you are not a person who is good at expressing feelings," said Wan Xinglong. "But I can see that your feelings for Hailan and your love for the industry are the kind of true love that comes from the bones."
Cui Ning nodded, "Maybe because he has no other hobbies, he regards brand, marketing and corporate management as hobbies. However, in this era, it is destined to be an era of business and wealth heroes. Modern people have more understanding and admiration for senior Li Ka-shing and Bill Gates than Zhang Fei and Guan Yu."
Wanxinglong looked at the tall skyscraper with the Lepepsi brand logo hanging on it and said, "The times create heroes, and it is the same forever. If the heroes of each era are the energy given by heaven and earth, in ancient times they were emperors, generals and celebrities, and now they must be business tycoons and celebrities. Energy determines the aura and influence, this is the truth."
"This is a fixed number, and there are variables," Cui Ning said. "After meeting Mr. He, I mean, we can invest, no matter it is hundreds of millions or tens of billions. Mr. Jiang means that there is no problem. Try not to let Lepeps become another Tianfu Coke."
Wan Xinglong nodded and the two walked into the building.
Lingzhou International Trade Center, this is the highest-end office building in Lingzhou City. The newly settled in Lepepsi occupies several floors, but the overall office and entrepreneurial partner is still in Zhongshan, the city where he started a business, and Mr. He has just arrived in Lingzhou.
To relocate the management center to Lingzhou as a whole, I also listened to the opinions of the International Consulting McKennin Company. However, this is a long and procrastinating task, because it involves the high-level management, even the family members, and children's schooling, etc., everything is carried out step by step.
Mr. He’s office is on the 17th floor. Many bosses in the south like the number “seven” and think “seven up and eight down”. Seven represents good luck and high above.
Many bosses in the north like "eight" and believe that it means "making money".
Some bosses also like "Nine" because they are influenced by the traditional culture "Nine Five Supreme".
Cui Ning and Wan Xinglong were arranged in a guest room by Mr. He's secretary and waited for twenty minutes.
"It seems that Mr. He is not enthusiastic," Wan Xinglong whispered, "This is not like the Southern boss's hospitality method."
"Maybe it's really busy. Since you come, you'll be at peace." Cui Ning remembered the fact that he had just arrived in Lingzhou and went to Chen's company for Hailan agent. He waited for most of the morning. It seemed that he was in the south and had the fate of waiting for his boss.
Twenty minutes later, the handsome front desk secretary brought the two to Mr. He's office. There was also a "very star" European and American man in his office, about thirties, but it was difficult to judge the age of Europeans and Americans from their appearance, Wan Xinglong thought of it.
He Boquan's voice was loud and he laughed when he saw the two. "Sorry, there was a cross-border conference call just now, which made you wait for a long time. Let me introduce it. These are Mr. Paul, a senior consulting partner at McKenkin International Consulting Company. These two are young talents from the Dragon Kingdom."
"Wan Xinglong, investment company manager" Wan Xinglong took the initiative to shake hands with Mr. He and Paul.
Cui Ning also shook hands forward and used the frequency regulation function by the way, thinking about understanding and having a pleasant exchange. "Cui Ning, brand consulting industry"
Mr. He signaled the two to sit down, and Paul frowned for half a second, and then nodded to show his friendship.
"Wan Xinglong, Cui Ning, are two little brothers." Mr. He smiled cheerfully. "I was in 1960. I am almost forty years old. I have never read many books. I have worked as a shoemaker, bought groceries, and went to the countryside. I started from scratch."
"Mr. He is humble. You are now the number one brand in the country, especially the nuclear weapons of life. Whether it is winning formula rights or auction distribution rights, they are all classic cases." Wan Xinglong also made commercial politeness.
"Where are luck, and to be honest, I'm even a layman in many marketing terms now, I'm considered a rash person, and relying on a momentum," Mr. He touched his chin and continued:
"But now that the company is getting bigger, it must be formal and knows how to fight professionally. So this year we will cooperate with international consulting companies to become world-class companies and brands, and we can no longer use the previous methods."
"It must be professional, there is no doubt." Cui Ning took over the words. "We have been to several once glorious companies these days, Panda, Vitality 28, Tianfu Coke, etc. Mr. He must be familiar with these names."
Mr. He nodded, "All of them were heroes. It is because they are not professional enough that they have basically withdrawn from the market now. We, Lepepsi, cannot follow their footsteps."
Wan Xinglong and Cui Ning looked at each other, and Wan Xinglong continued:
"In addition to visiting us, we also heard that Mr. He is also interested in finding capital and cooperating with foreign brands.
Although our company is not well-known, we still have some capital. If Mr. He needs capital injection, we can see if there is any cooperation opportunity.”
Before Mr. He could speak, Paul, who was beside him, spoke:
"no, no, no!!! Two, the problem with Lepepsi is that it lacks standardized management and world-class management experience, so companies do not need domestic capital and cooperation at present, but international capital and cooperation."
Mr. He also nodded:
"We have signed a strategic cooperation agreement with McKenin for five years. Although the company is already the first in China, it must go international and become a global leading brand. Our goal is to be a Coke Coke and Coke, rather than a second-rate brand in China. Therefore, many cooperation must move closer to the international market."
"Mr. He should also be very clear about the signing of the previous car of Coke that day." Wan Xinglong was also merciless.
"Two, Tianfu Coke, that's different. It's just a small brand. Cooperating with Wanshi Coke is a top-notch. Even if you don't cooperate with Wanshi Coke, you have no chance of winning in the competition. The ending is the same." Paul was very disdainful.
Cui Ning let out a long sigh, strengthened his frequency regulation to Mr. He, and said very seriously:
"Mr. Paul, I believe you must be very professional. McKenkin is also a very professional company, but please respect the facts. According to today's magnitude and standards, Tianfu Cola is a small enterprise, but at that time, its market share in the Coke industry was also the highest in the country. It was just that Wanshi Cola deliberately put the debts of the company after the joint venture, which led to the disadvantage of the company's operations. It can be said that it was the deliberate behavior of the joint venture party.
In addition, not all the world's management and marketing experience must be suitable for Longguo. I have worked in Hailan Group for many years. In the home appliance industry, in fact, the top companies in the world, such as Whirlpool, LG, Philips, etc., are not good at complimenting in China, but it does not mean that their management level is not good, but they have not yet understood Longguo and our Longguo culture. This is our opportunity."
Paul's face changed a little, but the reason for his skin tone was not very obvious. He shrugged his shoulders gently:
"Two, the market is always changing, and the fast-moving consumer goods industry and the home appliance industry are still different. In the fast-moving consumer goods industry, All-in-one Coke, Coco, and even fast food chains with Coke brand Kendji, McDonald, and international companies are invincible in Longguo Capital. This proves that it is not that we do not understand Longguo, but that Longguo enterprises must learn from international brands and must respect successful people."
"Successful people are of course worthy of respect." Wan Xinglong smiled. "We also respect Mr. He's success. It is precisely because international brands do a good job in our country. This is first of all, because of the demographic dividend and the consumption power of Longguo's country are increasing year by year. This is the basis and one of the reasons why international brands enter Longguo at all costs.
As for management experience and talent training, there is no evidence that it must be better localization or internationalization.
The most typical example is the so-called management experience of Meizhou in Europe. When they arrived in the Eastern Kingdoms, they were not adapted to the local conditions and were beaten to the East and were powerless to fight back by the Eastern Kingdoms brands.”
"Oh God, the Eastern Kingdom, such a small country is not our market focus at all." Paul pretended to be surprised. "The Dragon Kingdom is our strategic location for the future, so we are very optimistic about Lepepsi. We have recommended several important partners to Mr. He, and everyone is very confident in future cooperation."
Cui Ning nodded slightly and said, "We also respect Mr. He's decision, but I hope Mr. He has time to go to the factory in Tianfu Coke, and the feeling will be deeper."
Mr. He also looked at Cui Ning seriously and smiled, "I will listen to Mr. Cui's suggestion. If I have time these days, I will definitely go and see it. It is also considered that before the cooperation, I will have more experience and calm thinking."
"I also hope Mr. He will visit Longdu and visit our company." Wan Xinglong also nodded. "If you want to cooperate with domestic capital, our capital should be sufficient. Please don't worry about this."
After leaving the Guomao Building, Wan Xinglong sighed softly:
"It seems that Mr. He is determined to be international, global, and to be a world-class enterprise. But I really don't know if it will be another Tianfu Coke?"
Cui Ning pondered for a long time, but in fact he was secretly talking to Xiaolong, talking about "energy and frequency regulation", and then suddenly changed the topic:
"Xinglong, do you remember what Mr. Zhuge and Mr. Jiang said about Kangxi and Nan Huairen before we came out?"
Wan Xinglong was stunned, "Why did you suddenly think of this topic? Isn't Nan Huairen a tool of the Roscheld family? Including the Titanic is also a conspiracy of them. What does it have to do with Lepepsi?"
"I want to say that Kangxi, the rich man on the Titanic, and Mr. He are not simple characters, but the reason why they are moved by some people is that there is a strange power behind it," Cui Ning said.
"What power? Superpower? Or some shameful means?" Wan Xinglong asked.
"You can't be completely sure it's malicious, but it's like radio waves that can resonate with other people's thinking, and even change other people's decisions without realizing it. You can understand this meaning," Cui Ning said.
"It's almost a strong magnetic field," said Wan Xinglong. "You mean Mr. He is influenced by some energy, not just professional judgment."
Cui Ning nodded, "It's almost done, I can feel that the person named Paul has a unique energy. I fought back a little bit, and I guess he won't feel comfortable either, because he actually interfered with and influenced me and you. I'm just like someone else's way and control him.
However, Mr. He is not simple. His energy is also super strong. Maybe he has some deeper ideas, so there is no need for us to be too sensitive and pessimistic."
Chapter completed!