Chapter 0144 Brand Revenge The egg laid by the phoenix
After hearing Cui Ning's words, Li Beiwei and Wan Xinglong were both stunned and could not speak for a long time.
"I really doubt how your brain is growing," Wan Xinglong said.
Cui Ning said: "This is not an innovation, it's just to help Tianfu Coke and several other people who lost their jobs after being acquired. There are many employees in need. Then, by the way, attack Coke Coke and All-Shi Coke."
"But doing this is destined to be a short-lived brand, and it is difficult to guarantee that it can go far." After all, Li Beiwei is a businessman and has a clear understanding of the operation of the company.
"I don't care how long this brand will last, but in the short term, it will definitely generate huge sales, and it will also pose a certain threat to Coco and Viagra. In fact, it is also a kind of protection for domestic brands, non-policy and non-positive protection," Cui Ning replied.
Li Beiwei knocked on the table and said, "Then I have to think about it. It is not a way of thinking to do capital and business. It seems that knowing experts is really helpful for running a business."
Wan Xinglong also said, "Standing in the mountains and watching the scenery is definitely different from standing in the sky, each with its own fun."
After leaving Jianli Beiwei's office, Wan Xinglong couldn't help but be curious:
"How did you think of this way? Do you think there is a high possibility of success?"
"What is success? Competition is often a unique way. A strategy that everyone thinks of is not considered clever," Cui Ning replied:
"When I was at Coke in Tianfu, I thought about helping them do something, and then I kept thinking about it along the way.
Seeing everyone's expectations for the future beverage market, my strategy has been formed, not the best strategy, but in the short term, it will definitely produce excellent results, and at least ensure the lives of thousands of employees. This is a kind of success.”
"Products, national confidence, advertising, superstars, plus the statement of domestic Coke, there should be a chance. Let's find a way to do the funds together." Wan Xinglong also has confidence. "The key is to find a factory, or shell, and there cannot be a shadow of Tianfu Coke."
Cui Ning nodded, "This is not a problem. Go back to Longdu and report to Mr. Jiang and Mr. Zhuge. They have good intentions in this industry."
"It is also a support for your entrepreneurship. Speaking of which, Mr. Jiang is really very good to you," said Wan Xinglong.
"You are all good to me. I had no friends when I was a child. Now I have a few good friends, which is also fate." Cui Ning thought about it. "But there is something bad about it, I should tell you."
"What news? Say it"
Cui Ning said: "Li Beiwei, Mr. Li, the magnetic field of the body is very messy and there are signs of serious illness. You'd better tell him not to be overjoyed or angry, otherwise it will cause endless harm."
"I try my best to tell you, but I don't know if he is willing to participate in our Phoenix Nirvana Plan. After all, this is equivalent to his own son," said Wan Xinglong.
"It's all fate, it's hard to force it. Compared to doing a good job in the business, he should be more at ease now," Cui Ning said, "The rest are all things outside the body."
When you return to Longdu, the first thing you do is to report to your predecessors.
Mr. Jiang, Mr. Zhuge, Mr. Ji and other seniors were also quite emotional after listening to the reports of Cui Ning and Wan Xinglong.
"I always cross the river by feeling the stones, and I have to pay tuition fees," said Mr. Jiang. "In fact, Panda's joint venture and Vitality 28's joint venture have also consulted me. The major policies and directions at that time agreed with the joint venture, and I also wanted to let our company go further. Now more than ten years have passed, and it is proved that many things still depend on ourselves."
"There was a saying at that time that capitalism was the only way to destroy my heart. Everyone felt that the era was over, but they didn't expect it to be more obvious in the shopping mall." Old man Ji Tianze also said, "Tiyu has been busy with family business recently.
Recently, I have set a rule for my family, that is, not to cooperate with international capital, and must protect national brands and national assets, otherwise a mistake will be a deep abyss.”
"To establish our own financial institutions, banks should focus on stability, private financial capital companies, and investment behaviors, and be prepared to fight international capital." Mr. Zhuge said, "This year's real estate market should be liberalized. This is what the No. 2 leader recently communicated with me in private.
Then the purpose of the country advancing and retreating is to accumulate funds and national strength. There must be no problems at the national capital level.
Although many companies do not necessarily understand it, from the perspective of the country, this is what we must do and the foundation of the country.”
Cui Ning nodded, "I can understand, this is right. The national team and the market team must have far-sighted ideas. However, this time, an important problem was discovered.
In the office of Mr. He, Lepepsi, I met a man named Paul, who is the world's most well-known consulting company and a senior consultant at McKenn.
If I feel that it’s not just a consultant, they also have a special ability, which is to use aura and magnetic field to influence others, such as influence entrepreneurs’ decisions.”
Several old men looked at each other, and Mr. Jiang said, "He is a clear mind? Or is it any other function?"
Cui Ning shook his head, "It should not be possible to reach the state where you can perceive the psychology of others, but I am particularly sensitive to energy. I can feel the energy in Paul. I have been launching towards Mr. He, which is more like a privately set up high-frequency platform. Through this kind of emission, it will affect He Boquan."
"In this way, many entrepreneurs are actually not only affected professionally, but also psychologically and physiologically, and then become tools for international companies. Is this what it means?" Mr. Zhuge also asked.
"But Mr. He is also very strong, not a person who is easily affected," Cui Ning said. "But over time, it will definitely be affected. I doubt that all entrepreneurs in the past were also affected in this way. Then, after the joint venture, the changes in the company will be so obvious."
Mr. Jiang thought for a while, "Most entrepreneurs are not supernatural people, and they don't understand these things. It's very troublesome to understand them. The key is to target some entrepreneurs we need to focus on protecting. Are there any precautions?"
Cui Ning secretly asked Xiaolong, "I'm up and working. I believe you have heard it. Do you have any good methods?"
Xiaolong stretched his waist symbolically in Cui Ning's body and said, "It's simple and simple. As long as you transfusion your blood to them, it will form a strong energy protection for them and will no longer be affected by external frequency."
"Just this method? What if there are hundreds of entrepreneurs?" Cui Ning was a little helpless. "Is there no other method?"
"A little more simple, it is to drop your blood on certain items, which is the so-called amulet." Xiaolong said, "Just like Guanyin on your body, it feels like there is huge energy inside."
"Can you feel the energy of Guanyin statue?" Cui Ning asked, "Tell me, what does that feel?"
"I can't explain it clearly, it's just a huge and huge energy, just like your blood, it's not an ordinary thing."
Cui Ning knew that it was not the time to discuss that, so he quickly stopped chatting with Xiaolong and said to Mr. Zhuge and Mr. Jiang:
"A batch of amulets can be made for some entrepreneurs, but if there are many, it may be made in batches."
Mr. Jiang nodded, "I understand what you mean, and then you also said, there is a Phoenix Nirvana plan, what does it mean?"
Cui Ning briefly talked about his Phoenix Nirvana plan.
In fact, the premise of the plan is the demand power of the Longguo market and how to create a hot product.
Fast consumer goods products are different from home appliances and high-tech industries. What is important is that they have qualified quality, unique taste, and sufficient influence. In addition, the so-called beer flavors and cola formulas are actually just stories.
Therefore, according to Cui Ning's idea, it is not a problem to manufacture a new Coke product in the short term. The formula and factory are not a problem. It is mainly best to place the factory near Yucheng and Lingzhou to solve some employment problems, and then solve the pension problems of some old workers in the acquired factories.
The premise of all this is to quickly open up the situation, make money, and then share the money.
Another important reason is that the side attack on Kaku Coke and Wanshi Coke is equivalent to attracting heavy firepower, allowing Liangle to regard this brand as an important opponent, alleviate the pressure on other national brands, and also give them time and space to develop.
"This is equivalent to fighting a battle, guerrilla warfare, street warfare, and general mobilization of sea, land and air. It's not a simple war. Are you sure?" asked Mr. Jiang.
"Since it's a battle, it's enough to do it in the short term. This product is likely not a long-term product. It can be done in two or three years, three or five years. In this way, other brands have more development opportunities for several years. The most fundamental guarantee is that we won't lose money," Cui Ning said:
"It is best to use an old factory. Fast consumer goods products have no worries such as service, and there is no need for any past and aftermath, products, superstars, national brand banners, Longguo TV advertising, plus the talents of some companies such as Tianfu Coke, they all have a heart of revenge, which is enough."
Several seniors laughed, "Cui Ning, this is not like your personality"
"My character has always been indifferent to the world, right?" Cui Ning also laughed. "It's true that I don't have a temper in life, but I'm very ruthless in the shopping mall. When I was in Hailan, many competing brands both hate me and have no choice but to do anything to me."
Mr. Zhuge said: "But this idea is really interesting. We have always thought that in the past, we have to face competition, that is, to build a brand, or even to build a large enterprise. A century-old brand is ignored. In fact, guerrilla warfare is also one of the best tactics."
"So, not just the fast-moving consumer beverage industry, but in other industries, such as the cosmetics industry, I actually have similar ideas. No matter how powerful Jiebao and others are, when we decide to make short-term products and advertising bombardment products, and use dozens or even hundreds of brands to surround them, maybe which brand will succeed. This is also the great leader's tactic," Cui Ning said.
Mr. Jiang nodded vigorously, "It makes sense, then I support you, factory and policy matters. My seniors and I will help you, strategy, advertising, publicity, this is your professionalism."
"Well, I have already figured it out. The name of the product is Phoenix Coke, which means Phoenix Nirvana," Cui Ning said:
"Spoke the spokesperson, just choose Chen Long, the superstar of Hong Kong Island and the spokesperson of our Longguo Kung Fu. The advertising slogan is also simple, Phoenix Coke, everyone is happy.
However, we still need to have the support of senior management. Our external advertising will be very high, but after all, it is to provide workers with pension fees, so the advertising fees that seem to be over 100 million yuan will be charged a symbolic way at that time. The other ones I have to give to the original Tianfu Coke and the workers in several factories are some privileges I have requested."
"The simplest and most powerful thing. We are the old guys who will solve the things that the senior management supports." Ji Tianze said: "Xiao Cui, I will arrange our family and make some changes according to your ideas. The older the family, the more I hope everything will last. However, after hearing what you said, there were suddenly some other ideas. Do you think, have you used some magnetic field energy on me? "
While Cui Ning was a little embarrassed, the old men laughed.
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Chapter completed!