The sales of Phoenix Coke have entered a stable period, and the enthusiasm of dealers has made this product a mainstream Coke product on the market again. However, Cui Ning is very familiar with the historical mission of this product. Director Yang and others, after seeing the reactions in the market and completing a new mission of a generation, some are preparing to retire, while others are looking forward to a new mission according to the instructions of Cui Ning and others.

After all, Cui Ning has won trust and respect through his own series of practices, and has accumulated a number of talents in various aspects such as corporate management.

Feifan Coke has become Cui Ning's next mission product, responsible for sniping the two Les and then establishing Longguo's own Coke brand.

With the product like "Huanglaoji" that made Cui Ning quite excited, the beverage market in Longguo will cause bloody storms after all. Of course, such competition is good for the country and the market.

Through Ji Ziyu's relationship, Cui Ning first purchased hundreds of boxes of "Huanglaoji" and then placed it in the company, allowing employees to work overtime to drink and build feelings. After all, the spring in Longguo is dry, and the free drinks allow employees to fall in love with this product first. Only with emotional planning can the product be given more attention and inject more enthusiasm.

What Cui Ning needs to prepare for next is Xiaobao’s Mr. Du came to the company for inspection.

After all, it is Xiang Yuzhen’s mother and Aunt Huang’s company. You cannot lose face for your elders, but you must reflect the company’s strength.

Mr. Du was actually not the founder of Xiaobao. In the early 1990s, when Xiaobao was not well-managed and faced challenges, he became the factory manager of the company. He boldly reformed, allowing the company to gain opportunities for development. Sodmi, as a civilian product, won the recognition of the market.

Cui Ning is confident in himself and the company's strength, including previous cases and understanding of the industry, which is not a problem.

So when facing Mr. Du, Cui Ning was very relaxed and took Mr. Du and his party to visit the company, then briefly introduced the company, and expressed his attitude and desire to cooperate.

Mr. Du, who just finished the Long study, has a hint of officialdom. As Party A, he also has a little bit of pickiness and a sense of superiority.

"We want to make high-end products. I wonder if Mr. Cui has any ideas?" Mr. Du asked.

Cui Ning was stunned and asked back:

"Sorry, Mr. Du, how high-end is the high-end you are talking about? Is it a high price? Do you need to reposition the packaging, design and brand?"

Mr. Du thought for a while and said:

"Learn the spirit of the central government, we must be pioneering and enterprising in the new century, so I think our products are too low, and the quality is not worse than international brands. Moreover, the recent products have just obtained the certification of Meiguo FDA, so I think I want to build the products into a world-class brand. For example, now the product is sold for five yuan, I plan to repackage and design, and buy three hundred or five hundred, or even learn from Lancome and Chanel, and sell it for more than one thousand. What do you think?"

Faced with such a brand new information, Cui Ning would simply digest it. It was obvious that Aunt Huang had just learned this information, so she said a few words:

"This is Mr. Du's recent idea, and it has not been implemented yet. However, Mr. Cui, you can talk about your understanding of products and brands."

Cui Ning nodded and said:

"I always thought that the price may not be high when building Xiaobao into a real national brand, but we have a huge population base and market capacity, as well as profits that can also maintain the survival and development of enterprises. With the role of advertising, we are standard famous brands in the first-level markets of townships and even county.

However, it is not impossible to build an international first-class brand and increase prices according to Mr. Du's intention, but it is estimated that a brand new brand is not suitable for using the Xiaobao brand.

After all, price reduction and popularization are simple, but there are few cases in the world's marketing history from popularization to luxury goods, so I personally think it is worth discussing."

Mr. Du smiled and said:

"It is precisely because it is difficult that we find professional companies to cooperate with. Hailan's brand is doing well, and Chairman Yu is also an idol of our entrepreneurs. However, high-end brands are still occupied by companies from Europe and the East. This is the sorrow of our brand, and the daily chemical industry is the same, so I want to break this situation and be a pioneer."

Huaxia said:

"Mr. Du, we all understand what you mean, but to be a first-class international brand, it should be related to sales, such as entering the overseas market or building a branch overseas. However, if you only face the domestic market, as long as you become stronger and bigger, it will be a strong brand. Moreover, with our current market positioning, international brands will not compete with us, so this is equivalent to us occupying a small piece of market cake. Isn't this good development?"

"Young man, I always thought that small profits and quick turnover are the magic weapon for corporate development. I have said many times that if I sell this 100 bottles, it is not only 10,000 yuan for one bottle. I sell it for 10,000 bottles and I make 20 yuan for one bottle. I can still make 200,000 yuan. In the end, I formed the total value of the profit, and the absolute value is still high." Mr. Du sighed slightly and continued:

"But I still haven't considered the costs of logistics, warehousing, transportation, employee wages, etc. In fact, if our products can buy hundreds of yuan per bottle and have a sales of hundreds of millions per year, it is very easy to support these current employees. In addition, although international brands will not produce low-priced products, consumers are also upgrading, including rural consumers, and they are also beginning to like international brands. If you go to see shampoo, they are all Jiebao and United Lihua. This is the market signal and alarm bell."

Cui Ning nodded deeply:

"Mr. Du, this is a challenge and a severe challenge. However, I personally recommend that Xiaobao's popular products and strategies should not be lost. As for high-end products, we will set up a special project team to track and plan. Otherwise, I am worried that highs will not be enough, and even the current market will be lost."

Mr. Du patted the table and suddenly turned towards Su Ruoqing:

"Manager Su, then tell me, would you buy cosmetics for a few dollars for us? Or would we say that if our price is a few hundred dollars, would you rather buy an international brand than choose our brand?"

Su Ruoqing was suddenly named, a little surprised, looked at Cui Ning and said:

"Mr. Du, I rarely use cosmetics, but I have our products at home. I use some in winter, and the effect is really good.

However, I don’t recommend that the product be priced at a high price, that is, it is an international brand. Coke is only sold for one or two yuan, and is still the world’s number one brand. It is more famous and popular than liquor worth a few hundred yuan. So I think the price does not mean whether the brand is high-end or not, or whether it has an influential factor. I think if our price is the same as that of the international brand, if it is the starting price, I have no objection.

But if I suddenly raise the price now, it is a formula upgrade, international certification, etc., I won’t buy it. And I think the market for hundreds of millions will also lose it, and it also involves the enthusiasm of market personnel, because I am a marketing department staff member, and suddenly raise the price, and then the market changes greatly, revenue will definitely be affected, and the impact on the company should be huge. I hope Mr. Du will also consider this."

Mr. Du kept looking at Su Ruoqing and nodded:

"Our Manager Su is indeed born with beauty and rarely uses cosmetics, but it makes sense. Mr. Cui, your company is full of hidden talents. Today I proposed an idea, including a joint venture with foreign brands. What do you think?"

Hearing such a very sensitive topic, Cui Ning hurriedly asked:

"Are there any foreign-invested enterprises already negotiating? Or is it just Mr. Du, your personal thought? After all, it is a welfare enterprise. Once a joint venture is held, it involves the interests of many families, which is more complicated."

"I have been thinking about how to make the company bigger recently," said Mr. Du. "We only have a few hundred million a year, but it's still too small. If we can use foreign funds, experience and channels to go abroad. First of all, we have obtained the certification of Meiguo FDA, including the Eastern Kingdoms."

"Last year I visited Panda, Vitality 28, Tianfu Coke and other companies." Cui Ning briefly explained the story of several companies he went to and said:

"Especially in the daily chemical industry, as long as you are jointly invested or acquired, you will not return. There are no exceptions. Look at Panda, Meijiajing, Longhua Toothpaste, Shuermei, etc., as well as the memories of two generations of people, the boy face kings have become history. Mr. Du, I am really afraid that Xiaobao will become the next Meijiajing, the next little nurse."

"It depends on the conditions of cooperation," Mr. Du smiled and said, "After all, if you have some experience, you will be more cautious when talking about cooperation. However, Mr. Huang, this is just some of my personal thoughts. Don't spread such information after returning to the company."

Aunt Huang smiled:

"The current profits of our company, including the overall corporate situation, are still good. This time I came here mainly to see what aspects can we reach cooperation. It is also the first time I have come to Mr. Cui's company. It is really much larger than I imagined, and the customers we serve are large and successful companies. So I think there are many opportunities for cooperation. The key is that we need to communicate more, Mr. Du, don't you think so?"

"Mr. Huang introduced that we must strengthen cooperation," said Mr. Du. "But the idea of ​​going to the high-end is that you must think more. If it succeeds, I will lead the daily chemical market in the next ten years, so everyone has to worry."

After seeing off Mr. Du and his party, Cui Ning held a small meeting in the conference room.

"I think Mr. Du is thinking too much, and he hasn't figured out how to cooperate. Just like Mr. Huang we first met, Mr. Huang from Ona, who felt a little lost," said Huaxia.

"It's not just getting lost." Cui Ning naturally felt it deeper, including his feelings about the other party's magnetic field. He said, "A company with sales of hundreds of millions and profits of tens of millions a year is also a welfare enterprise. Whether it is scale or efficiency, it is really good. As long as you follow the path of popularization, it is not a problem to live a long-lived enterprise.

But the problem now is that entrepreneurs are self-inflation. According to my understanding, Du always wants to make his company bigger and his influence bigger. In fact, Xiaobao's current talents, funds and overall company status are just to do markets in China and international markets, and there is no chance.

There is also the issue of high-end and high-price. Everyone knows it is a false proposition. He can still stick to this point of view and prove that he is not satisfied with the current product. This is what I am most worried about."

Su Ruoqing's face turned red and said:

"He kept looking at me, and I felt embarrassed, but I really rarely use cosmetics. Mr. Cui, is this customer still following me?"

"Hang it, maybe he will contact you. Didn't he ask for your phone number?" Cui Ning thought:

"In the future, you will get a number specially for business purposes, including you can answer it. Other colleagues in the marketing development department will answer it occasionally, so that customers will know it is a company number. As for your personal number, don't give it to customers, and avoid being harassed for no reason."

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Chapter completed!