Back in September 1999, Cui Ning disappeared at that time, and the company of Longyi and Longda was established. Part of the business is investment, and it is also engaged in the research and development of some high-tech products.

"Long Da, do you think Ma Jie is a liar?" Long Yi has a lot of information, mainly some people who require investment, mainly high-tech industries and World Wide Web industries.

This company established by Ma Jie is called "Sesame Open Door", which is an online mall website project. Ma Jie is also an interesting person.

Ma Jie was originally an Eagle Language teacher, and later established a translation agency to do translation work for the company.

Because the translation agency is quite famous in Hangzhou, the government invited Ma Jie to be a accompanying translator in an international cooperation, so Ma Jie learned about the World Wide Web, and that year was 1995.

In March 1995, Ma Jie resigned from Hangzhou Electronics and Industrial College, took out six or seven thousand yuan, borrowed more than 10,000 yuan from his sister and brother-in-law, and raised up 20,000 yuan to prepare for starting a business.

In April 1995, Hangzhou Haibo Computer Service Co., Ltd., the first commercial company in Longguo, was established. The three employees are Ma Jie, Ma Jie's wife Zhang Yingying and Ma Jie's friend He Bing.

In May 1995, Longguo Yellow Pages was officially launched, and Ma Jie began to do business from his friends around him. At this time, there were still 3 months before Longguo could go to Inter.

In July 1995, Longguo Huangle created a website for the Zhejiang Provincial Foreign Propaganda Office to promote Zhejiang Province's economy and culture online, called the "Golden Pigeon Project".

In March 1996, because Hangzhou Telecom also created a Longguo Yellow Pages and shared food market, Ma Jie decided to merge with Hangzhou Telecom. Longguo Yellow Pages was priced at 600,000 yuan, accounting for 30% of the shares, and Hangzhou Telecom invested 1.4 million yuan in cash, accounting for 70% of the shares.

In 1997, after being invited by the Ministry of Foreign Trade and Economic Affairs to establish Longguo International E-commerce Center (edi), Ma Jie decided to give up Longguo Yellow Pages. He sold his 21% Longguo Yellow Pages to the company at a price of 2 or 3 cents per share, and got back more than 100,000 yuan.

Later, Ma Jie and his team developed the official website of the Ministry of Foreign Trade and Economics in Longdu, the online Longguo commodity trading market, the online Longguo technology is available at ** Yihui, Longguo Investment, the online Canton Fair and Longguo Foreign Trade and Economics.

In March 1999, Ma Jie officially resigned from his public office and led his team back to Hangzhou, gathering 500,000 yuan to start a new round of entrepreneurship and developing a website for the development of the Sesame Open Door.

"Ma Jie is an orator," said Long Da. "It's a pity that Brother Cui Ning is not here, otherwise he will definitely have some pertinent opinions."

"We have invested in Xinlang, Fox, and Brother Cui Ning introduced by Xinlang. Wang Zhiduo is also a technical school and needs funds, but I think what he needs most is management talents. I always think Wang Zhiduo is not a suitable person for management." Long Yi knocked on the table. This 19-year-old man held a lot of money in his hand and was thinking about the direction of investment.

Long Da is like a little adult:

"Dad told us that if we want to see the future, it is estimated that the technology of the World Wide Web is the future. Brother Cui Ning also said that investment is actually gambling in many cases, but gambling with great dreams is also worth it. So I suggest that we take action when it is time to take action, but we must diversify investment and reduce risks."

"But he looks like he is still working in an apartment and a small company. Moreover, Ma Jie and Ding Sanshi, Zhang Liming and Wang Zhiduo are different, and he doesn't know much about technology," Long Yi said. "I think it's better to see. If this company is still alive next year, we will invest in him, okay?"

"Listen to you, but I always feel that Ma Jie is a bit strange. It is said that the reason why their company is called Sesame Open Door is because when Ma Jie was about to leave Longdu at the end of last year, he heard someone sing a song on the Great Wall. Alibaba is a happy young man. There is a legend in Alibaba that the password to open the door of wealth is Sesame Open Door, so the name is all the same." Long Da said:

"There is also this company, Ideal to build an online portal, the name is m365, which means 365 days of information reporting and real-time reporting. They are big companies and they will probably make some sounds."

"But it's still in the confidentiality stage. I want to enter the World Wide Web industry. This is right. What they lack is not money, but talents who truly understand the World Wide Web and the correct concepts." Long Yi said:

"Brother Yang is actually not a master of World Wide Web and creativity. When their information can be made public, you can introduce Brother Cui Ning to Brother Yang to get to know him and let Brother Cui Ning participate in the Ideal 365 project."

"It's probably the end of the year. Brother Cui Ning is not here anyway. Let's wait for Brother Cui Ning to come back. My father said that Brother Cui Ning is a person with great skills. Let us learn more from Brother Cui Ning, but he is also very busy, so we can't always bother him."

So by the end of the year, Ideal 365 will enter the countdown to go online. A bidding meeting will be held before the Spring Festival, and domestic brands will be invited to be mainly based on Longdu’s brand planning consulting companies, and the planning time of Ideal 365 will be entered.

First of all, several ideal executives explained their thoughts on the World Wide Web at the moment and some of the ideal m365 concepts:

First of all, Ideal m365 is a comprehensive portal for one-stop services:

"To our entertainment channel is not just a movie introduction, you can buy movie tickets. To our stock market channel is not just a buck, you can place orders; these ideas may be difficult to realize immediately, but our direction."

"The current portal site mainly focuses on searching and linking. It is like a disk with a wide area but very thin area, and users can pass through it as soon as they are worn. Professional sites are like tubes, very deep, and users are not easy to get out, but what is stuck is only a type of user. If we want to make a bucket, it should meet 80% of the needs of 80% of people."

m365 should be regarded as an "ambush" for ideal entry into the World Wide Web, and the "big force" is still an ideal World Wide Web software and hardware products and system integration products. The critics on the scene said this.

"Use the most popular people to do the most popular advertisements, burn 100 million yuan in one year, and make the most popular Wanwei website in China in three years." The vice president of Ideal Group, Long Yi and Long Da often talked about "Brother Yang" finally summarized:

"We have rich experience and strong operational capabilities, coupled with large-scale capital investment, which will surely become a major project in the World Wide Web industry this year, which will bring strong stimulation to the entire industry.

However, for the promotion of the World Wide Web and the website positioning and how to promote it, we should hand over the creative power to everyone here, especially the teachers from various professional companies."

Cui Ning and Su Ruoqing, Long Yi and Long Da, Dongfang Shuai and one of his vice presidents, and this vice president was actually an acquaintance that Cui Ning knew, that is, Hu You, who had just been established in Cui Ning's company, came to the interview... After listening to the bidding meeting for about an hour, he walked out of the office of the ideal headquarters. This is located on the North Fourth Ring Road of Longdu, which is known as the "Silicon Valley of Longguo" and is also the core area of ​​the real World Wide Web entrepreneurship in Longguo.

Cui Ning noticed that Dongfang Shuai stayed on Su Ruoqing's face for a second or two, and then made a smile on Cui Ning that no one could see. What others saw was that Cui Ning and Dongfang Shuai, two famous young bosses in the industry, looked at each other for a few seconds, and there seemed to be disdain for each other or their own pride in their eyes, and then they each took their own team to leave.

"Brother Cui Ning, what do you think of this project? In fact, they have been preparing for it for half a year. Because the concept of World Wide Web Computer has been initially recognized, Ideal has become the founder of World Wide Web Computer. The original intention of m365 was to provide customized online content services for Ideal Tianxi computer users, so as to meet the needs of users in various aspects such as World Wide Web access equipment, bureau-end equipment and online content services.

With the gradual deepening of Lenovo's World Wide Web strategy, online content services have become a key point for Ideal Company to transform into the World Wide Web, so the positioning of the m365 website has changed accordingly. Ideal plans to better utilize its existing and large amount of customer resources through m365 and make more direct efforts on the "attention" of the Internet economy. This is also Ideal's preparation for transformation, from simply doing brand sales and services to information suppliers." After all, Longyi has been in contact with this project for a long time, so he knows a lot of inside information.

"Let's go back to the company." Cui Ning brought Long Yi and Long Da back to the company. Cui Ning and Su Ruoqing talked about some key points about this project, and Long Yi and Long Da added a lot of ideal twists and thoughts about this project, and then the discussion time was discussed.

"Use the most popular people to do the most popular advertisements, burn 100 million yuan in one year, and make the most popular Wanwei website in China in three years? This is their goal, Mr. Yang," said Huaxia:

"Then my understanding, Ideal has definitely made a big move this time. It is not ruled out that this project should be thought in the form of fast-moving consumer goods and entertainment, or that there is no boundary for thinking. Is that true?"

"In fact, this is just a slogan to the outside world. In fact, who is used and what advertising is used, the investment is 50 million or 100 million, or even 200 million. There is no real document within the company," Long Yi said:

"So, we can think without boundaries here, with the purpose of letting our netizens in Long Country know m365, and to go to m365 when surfing the Internet, that's what it means."

"Every website thinks this way, thinking that their website has the most complete information and the most resources, and then replaces other information channels. I wish that people around the world who can access the Internet log in to their website every day. This is all false, not the core of creativity," Cui Ning said:

"In fact, our goal is young people, because we need to think about not only the website, but the Ideal Group. Today's computer buyers and users are young people. They are both ideal users and m365 users. They need to overlap these two users and think about it.

If we think about it over and over again, I think our benchmark is really a company like Coco Cola. They have always combined their users with sports, music and fashion because the characteristics of users are highly consistent. The influence of music, sports and fashion itself is the general public, which is the religious belief in modern society.

We should think from this perspective that the fashion and belief of a website, as for popularity, must be related to the intensity of advertising, but it may not be because of suspense advertising, or we will use millions of dollars to create a tens of millions of results this time, because this is something that countless advertisers have succeeded. Since there is a precedent, it proves that it is possible.

But I would like to remind everyone here that we have a strong competitor, his name is Qingning Company and his boss is Dongfang Shuai. He is a person who does not play according to common sense and is also a real master. His way of thinking and creative perspective are often unexpected, but it can often make you remember it all at once.

This time, we lost this customer. Although there are price reasons, technology makes you easier. This sentence is simply a masterpiece. It seems like there has been such a sentence since ancient times, which is easy to talk about.

There is also Xiaobao, who has always been "Xiaobao, see him every day", but Dongfang Shuai added the sentence "With Xiaobao, I really deserve this face", and suddenly made low-priced products less expensive. This is the style of a master.

As for the Internet industry, the 72-hour online survival experiment planned by Qingning Company can be said to be reading and following around the world, which has brought great reputation to several websites such as 8848. This time, they brought such cases to their ideal proposals, which is also the right time and place.

Therefore, we must be clear about our opponents and recognize them. If our creativity is not sharp and unique enough, we will definitely not surpass them.

Our head-on battle with Qingning Company this time is also a good opportunity to test everyone's level."

At the same time, Qingning Company,

"First of all, we are not considering ideal companies or m365, but our mortal enemy, Cui Ning's company. According to their way of thinking, we are always rigorous and pay attention to data. Then we must conduct a comprehensive and profound analysis of the market, and then find a point, cleverly interpret this point, and make the corporate brand vivid and interesting.

Whether it is their mobile phones, pagers, business communications, none of them can be missed, or women's problems, or fighter jets on mobile phones, I believe everyone here must admire that Boss Cui Ning is a real master in this industry. I can say without hesitation that when he was six or seven years old, I knew him for more than 20 years. His brain, thinking, memory and analysis of problems are beyond Einstein.

So before we plan the Ideal M365 project, everyone has to study the cases of Cui Ning Company and think about how they will think. Including those here, there are also those from Cui Ning Company. We should know that Cui Ning is not a simple opponent. We must respect our opponents in the future, but we must have confidence to defeat them. Ideal M365, this customer is my only one."

After the planning meeting, Long Yi and Long Da were in Cui Ning's office and were full of confidence.

After all, after listening to Cui Ning's ideas, methods and angles for analyzing the problem, knowing that his level is so high that I can definitely convince Ideal.

"Brother Cui Ning, we have always wanted to introduce you to the ideal President Yang, but it is not suitable now. You should still win this customer and then you can become friends with President Yang naturally." Long Yi said.

"Yes, we must first speak with our strength. Now we know each other, and it seems that there is suspicion of asking for help. It is not very good. However, I think Yang is always a person with a leader and good job. However, his ability should not be planning and creativity, but sales. His understanding of creativity is no different from other entrepreneurs. He believes that the higher the advertising fee, the better the effect, and thinks that the advertising slogans are actually similar. Although I didn't say it directly, I felt it," Cui Ning said.

"Hehe, he always likes to make his own creativity, but in fact, people inside don't agree with it. If you have the chance, Brother Cui Ning will definitely teach him a class," said Long Da.

At night, Cui Ning and Su Ruoqing worked overtime, because Ideal is very important. Among the companies that started their own business in the 1980s, Hailan is one, and Ideal is another. Whether it is Yu Jinlong or Liu Chuanshi, they are outstanding entrepreneurs in Longguo, and can be said to represent the height and peak of the entrepreneurs in Longguo in the 190s.

After Cui Ning came to Longdu, the company she wanted to serve most was ideals. It was the same as serving Hailan and Ideals, which meant that his company had a high voice. But today we were waiting for this opportunity, so Cui Ning attached great importance to it.

However, Cui Ning opened a top-secret email address to contact Dongfang Shuai privately. Seeing that Dongfang Shuai did not send work and sharing of information, he sent a sentence "Hahaha, sister-in-law is so beautiful", Cui Ning couldn't help but smile secretly.

Everyone in the company is busy, and Su Ruoqing, who became the vice president, gave herself a task, that is, reading, professional brand, advertising, management, and marketing books. Cui Ning gave a book list for the company's employees, including a total of 100 books, as well as "Sales and Marketing", "Speech and Eloquence", and "Business"

, magazines such as "Modern Advertising" require everyone to have time to read.

Recently, in addition to Cui Ning, Su Ruoqing's reading volume is the best in the company, not only because Su Ruoqing's memory is getting better and better, but also because Su Ruoqing has put forward higher requirements for herself, that is, to catch up with Cui Ning and become a woman who can truly help Cui Ning behind her back.

However, Su Ruoqing was actually a little strange. In the past, Cui Ning had complaints about Qingning Company and Dongfang Shuai, but this planning meeting praised and criticized the opponents. Although Cui Ning had always been broad-minded, Su Ruoqing still felt a little different from the subtle aspects of her attitude towards Qingning Company.

So that night, Su Ruoqing asked this question.

"We need to put some pressure on our company employees and then pay attention to our competitors, otherwise we will be passive," Cui Ning said:

"The key is that I have a premonition that Dongfang Shuai will definitely make a strange move this time."
Chapter completed!