After signing the mobile contract, Cui Ning received a call from Li Tian, ​​a fellow villager he met at Zheng Li Jinfang's company, a 20-year-old girl working in an advertising company.

Although Li Tian is only twenty years old, she is 175 years tall. If you wear high heels, it will be oppressive to many men. In addition, Cui Ning feels that Li Tian’s energy index and blood energy index are very high. Intuitively, this is an unlimited girl in the future.

Cui Ning and Li Tian made an appointment to meet at their own company. Li Tian had the enthusiasm and impulse that matched her age, and of course, youth should be like this.

Li Tian’s company is not just an advertising company, but actually has become an advertising consulting and training company. During the chat, Li Tian also told the story of her entering Longdu at the age of seventeen or eighteen:

My official career started in Sanlitun.

In 1997, I had just had a quarrel with my grandmother, my father and all my relatives and elders except my mother.

Because I was sent from my hometown to Longdu at the age of 17, I came to rush to improve my English and prepare to study in Meiguo and to glorify my ancestors.

But after wandering around in Longdu for a year, I was so crazy that I was obsessed with thinking that spending my parents’ hard-earned money to study was too uncool, and I was also sorry for my parents.

So I found myself a job as an office girl without telling her family. I earned 380 yuan a month and armed myself with a 10-yuan "Qishimei" lipstick and a 50-yuan Kun bag. In the great cause of typing, connecting and buying lunch boxes to manage the warehouse, I was jumping high and wanted to "prove myself".

It was a small advertising agency. It rented a 40-square-meter office in an office building near Longguo National Television. There were only a few people in the company who actually worked, and countless salesmen were countless. I don’t know where the boss recruited a group of young people with advertising dreams, and even middle-aged people.

Every day I have to go west through the forest around the island of Princess Tomb, pass by the princess cemetery, which was later said to be the prototype of the Qing Dynasty princess to buy lunch boxes, or go half a stop to the east to send materials to the leader to the advertising department of the TV station. I often see famous women who run advertising companies Du Xiaoxian and Cheng Xiaoxu who take customers there to do business.

In 1997, less than two or three years after Longguo TV began to hold a prime-time advertising bidding conference, the auction amount of the TV bidding conference was often the economic vane of that year, and the "bidding king" every year was the absolute headline news.

I also heard a saying, "If you don't become a president, you will be an advertiser." When advertising, there are many young people, many tricks, and there are many opportunities for wild growth.

The most famous person in the Longdu advertising circle in the past two years was a boss named Xu Zhiming who opened a "Dragon Media Advertising Bookstore" and a handsome man on the Bay Island advertising circle who rode a motorcycle and opened an "Advertising Salon" at the west gate of Longhua National Park.

The former introduced a large number of professional advertising magazines and books on Bay Island and Hong Kong Island, while the latter was a bar. Every weekend night, celebrities from the advertising circle would give free lectures.

As a high school student who recognizes a few words, doesn’t have much money and doesn’t know anything, these two places naturally become my paradise.

Now in the past two years, the advertising industry has become a highly professional industry, and everyone has learned to hide their own private affairs. Basically, there will be no more Ona, Diantong, and Leobena's bosses have found a free salon for night to have a drink with the children and talk about their skills, because everyone is busy with proposals and customers.

It was also on a late autumn weekend in 1997 that I heard the lecture by Mr. Zhan Xiangguo, who was then general manager of Longdu Ona. The theme of the lecture that day was "How to make proposals".

For me, "proposal" is a high-end, elegant and high-end word, and it is something that only international advertising companies do. We don't know how to use this word, so we call it "report" or "work report". That day was the first time in my life that I heard about something called ppt.

Then, I asked Mr. Zhan Xiangguo for a business card, and I was just a choreographer in the company at that time, and I didn’t even have the qualifications to print a business card. Even so, I listened everywhere, asked the teachers for business cards, and then collected them one by one, feeling that I was one step closer to the career of a white-collar worker.

Later, our company wanted to offer a very rich customer proposal on a national TV station. I called Teacher Zhan without knowing the truth and asked him about the proposal. You don’t know that I had never seen a projector at that time, but he actually took time to give me some advice, including how the projector was used. In fact, I think I was still very honored.

Then our boss asked me to propose a proposal together. There were more than 20 people from the boss to the grassroots level, and there were only a few of us. The boss also asked me to explain the final execution part of the plan. However, I acted like an OSB at that time. Haha, really, I treated all the customer's problems and communication as provocations, and I didn't speak with my brain. I was like a snatcher, and I spoke quickly. I spoke one by one. This was what the customer told me later, but the result of the proposal was naturally not good, and the big project was not completed.

Speaking of this, Li Tian smiled:

"After a while, this customer did not go through bidding and compared, and directly handed over a smaller project to our company, because the other boss thought, "Although this company is small, it has good spirits." After that, the two companies continued to carry out seven cooperative projects. This customer became the first important case we could take, and I was also entrusted by our boss with an important task.

What is the important task? In addition to advertising agencies, the company began to look for some new businesses. One of them cooperated with public welfare organizations and employers to train laid-off workers to re-employment and help them do shopping mall promoters. Because I have seen my performance in front of everyone, my big hand once again pointed to my nose. I became the person in charge of this project and the trainer...

The first client I was responsible for, the first team I formed, the first media I cooperated with, the first article I wrote, the first trainees I trained, the first bonus I earned, and the first mobile phone I bought all come from this.

Since the work of Teacher Zhan Xiangguo, I have developed the good habit of looking for people to learn and ask for advice everywhere. The bad saying is that I need free resources everywhere, or I will rush to someone with a shameless spirit. I dare to say hello to anyone, and I dare to knock on the door of the office at any level.

That's what I thought at that time. The general manager of Ona International Company and I squatted at the door of a sandwich western restaurant in Sanlitun and ate sandwiches, and then told me how to propose, how to start, how to use the projector at that time, and how to avoid tension, such as pressing my legs against the edge of the table to avoid trembling one's legs.

Of course, as the first teacher of my proposal, Zhan Xiangguo taught me a lot of things, including how to use PPT software, where to buy projection film, how to make and store films, what number of bold characters should be used in the title, which key points should be presented on the film, and even tell me what kind of folders to use to install the film is more beautiful, as well as how to connect the film and speech during the proposal process, where are the key points, etc.

After successfully capturing an international company's general manager alive for the first time and taking the first proposal class in life, I beat the idea king He Yang, the Taiwanese successor master Shang Zhisheng Bai Chongxian, the economic celebrity in the 1980s, the Yixue expert Zhang Qicheng, the model company Dingxin Quechao, and the managers of the Cool Coke, of course, and the general manager of Zheng Lijinfang, the Longguo District of Aili Company you see. Now, I'm here again."

Cui Ning was amused by Li Tian's straightforwardness and said:

"You just need to train mall promoters and find full-time trainers. In fact, you don't have to look for me. I don't know many trainers.

You mentioned Chairman Yu Jinlong and Chairman Liu Chuanshi. Their courses are not suitable for promotional personnel, and time is also precious. I cannot fool you and tell you that you can do it, but letting you wait for a long time is not my style.

But I think you have been the vice president in the company for less than three years. I really can’t imagine what a 50-dollar Kunbao looks like when you first came to Longdu three years ago?”

Li Tian smiled embarrassedly, shook her head and said:

"I can't look back. If the little girl from three years ago stood in front of me now, I probably wouldn't pay attention to her. But I am also glad that I have met many good people. Longdu, advertising companies and national TV stations three years ago, were in a state of high excitement, so everyone was in a very open state, eager to share and get recognition.

But this time I came here, the first thing I want to see is your company. After all, our company is advertising and training. I really want to know what the company that provides ideal service to Hailan should look like. The boss is still so young. I am really curious and hope to learn something from here.”

"Twenty-year-old vice president, amazing. I don't have anything to teach you, but I can tell you about our business and how it is different from a pure advertising company." Cui Ning was speaking, and the office door was gently knocked. Su Ruoqing showed her fairy face.

"Mr. Cui, are there any customers?" Su Ruoqing greeted Li Tian with a smile.

"Wow, there are fairies in General Cui's company," Li Tian said. "I am a staff member of an advertising company and came to learn from General Cui's teachings."

Cui Ning briefly told Li Tian about his acquaintance, and then introduced Li Tian to Su Ruoqing and the two of them. Li Tian happily stepped forward and took Su Ruoqing's arm. His height was 1.75 meters tall was half a head taller than Su Ruoqing, but Li Tian snuggled up to Su Ruoqing, looking very happy, and said to Cui Ning:

"I think I should talk to Manager Su. We girls should have a common language together, especially the demeanor and dress of training promoters. I think Manager Su must be an expert. You see, Manager Su can wear work clothes like an international brand."

"In terms of age, Li Tian, ​​you should be considered a little sister." Su Ruoqing also smiled and said:

"You are younger than another little sister we know. You are only in your twenties and become a vice president. It's really not easy. But if you have to wait, I have something to ask Cui Ning. Let's chat with us later."
Chapter completed!