Ji Chuan Kong happily walked out of Cui Ning's company. Of course, the reason why he didn't have a meal was that Cui Ning had something to do, and the next step of the brand operation of the "Jingshuifang" marketing company and the docking of various matters, there will be a dedicated person to contact Mr. Ji.

Confucius, on the other hand, hoped to continue to make the Kong family wine well, and also visited a master planning. As for the funds, Confucius said that he would make it for a few more years. If it really doesn't work, he would sell the winery and retire and go home to grow vegetables.

It seems that Confucius and Ji Chuankong are completely different. Confucius is a person who does his best and will not have many regrets in the future. He is ready to retire. However, the more he does this, the less motivation is. Cui Ning vaguely saw the future of Kong Family Wine, but he can only do his best and leave his destiny. Many things cannot be changed by himself.

As for Ji Chuankong, he has always been a hero, so he does not allow himself to fail, and he will continue to fight even if he fails. This is also the reason why Cui Ning and Ji Ziyu and Wan Xinglong are willing to help him after communicating.

As for the brand "Jingshuifang", due to the involvement of archaeology, Longguo culture and government, under the operation of Senior Li and Mr. Jiang, the real shadow boss behind the scenes is still Cui Ning. As for the largest shareholder Cui Ning mentioned, it actually does not exist, just to better hide his identity.

After seeing off Ji Chuankong and his party, Cui Ning came to the Ministry of Public Security again. The new Minister Meng chatted with him, and there must be something wrong.

Under the leadership of Minister Meng of the Ministry of Public Security, a small internal meeting was held. Minister Meng looked at the thick information on the desk and introduced the two leaders of the Ministry of Health, the leaders of the Ministry of Commerce, the heads of the radio and television department, and the two leaders of the Food and Health Association, and told Cui Ning some recent things.

In recent years, due to the rapid development of the Long Kingdom economy and people's growing health needs, various health ideas have gradually emerged.

Because the health care products market has a group with annual sales of 10 billion yuan, it is also a company started in Dongshan Province. It is called "Sanshu Oral Liquid", which has led to the rise of thousands of health care products companies in Longguo, including Hailan Group. It has also been optimistic about this market and has produced an oral liquid product called "Haili". The slogan is "Vision from the Ocean". A health care product company was specially established, and there are more other small companies.

Sanshu Oral Liquid had a lawsuit with consumers in a small city in the south a few years ago. The cause was that an old man reached the late stage of cancer. He then died after drinking eight bottles of Sanshu Oral Liquid. His family believed that he had died of drinking oral liquid. The two-year lawsuit damaged Sanshu's vitality. Although he later won the lawsuit, he lost the market.

In any case, companies like Sanshu have trained nearly one million marketers, which is also a market elite trained by Longguo and struggling in the market. With great interest and enthusiasm for this market, and optimistic about the people of Longguo's eagerness for health care, health products companies can be said to be very popular, and irregular companies are everywhere.

For example, weight loss products, cardiovascular and cerebrovascular products, detoxification products, aphrodisiac products, etc. Many health products are just batch numbers for videos, or they have obtained a batch number to relieve fatigue or antioxidant, and they even dare to exaggerate the "prevention and treatment of cancer". As for the soft articles and advertisements in newspapers, they are all done by experts, especially cancer patients and cardiovascular and cerebrovascular patients. The high medical expenses and blind superstitious magical drugs are a big problem for many families, and many complaints and cases come from this industry.

"Minister, we are not supervising well, but many companies are indeed too hidden, and they are masters of planning, and it is not easy to deal with when playing the law." The person who spoke was a person in charge of the Food and Health Association, surnamed Jia, who looked about 60 years old.

"Old Jia, you can't blame you just. Some advertisements are indeed too good. If I were an ordinary citizen, I might have to buy products." Minister Tao looked at the information on the desk and smiled helplessly:

"So this time I invited a real master in the planning industry and listen to his opinions. Xiao Cui, you can speak freely, tell your true words, and let a few leaders who read documents every day know what the real market looks like."

After obtaining the consent of Minister Tao, Cui Ning simply flipped over the thick information on the desk, nodded to the leaders of the Ministry of Health, the Ministry of Commerce and the Food and Health Products Association, and then spoke:

"I know many friends in the health care product industry. Hailan used to have health care products companies, so when I was at Hailan, I had at least contacted dozens of health care products companies, including their products, and learned a lot of soft articles and advertising strategies.

It is abrupt to say that health products are all scammers, but the exaggerated effects of health products on the market, huge profits, or the functions that are not available for promotional batch numbers, and the edge of the law are all facts.

Including what these information says, many people bought hundreds of thousands of health products, but in the end they still failed to cure cancer, which is also true.

As for the false concepts circulating in the market and the folk, for example, there are toxins in the human intestines and not defecate every day, it is equivalent to smoking three packs of cigarettes. Women do not supplement estrogen and become yellow-faced women, waist and legs hurt, and use the Miao medicine Black Bone Vine quickly. These exaggerated and irresponsible advertisements should also be treated.

However, we must look at problems comprehensively and objectively analyze them. While we see that the health care products market is very chaotic, we must also admit that it is precisely because of the existence of these companies that popularize health knowledge to the people of the whole country.

Most of these health knowledge are scientific or not achieved by the government, such as moderate exercise, good living habits, and daily health care knowledge. Most products seem to be ineffective, but while popularizing health knowledge, it also enriches the lives of the general public. For most people, it is quite cost-effective to pay dozens or hundreds of dollars.

Of course, there are also those who lose everything. Those are terminal illnesses. Even when going to the hospital, the cost of spending is sky-high. As for the fact that normal treatment is delayed by believing in health products, such cases are almost tiny, or it is because we are not promoting health knowledge enough, and we cannot complain about the concept of manufacturing and forced sales of health products companies.

Another point is that what our chief said about development is the hard truth. At present, the Long Kingdom needs the most a hundred flowers to bloom and achieve better and faster economic development. Small and medium-sized enterprises and private enterprises are the backbone of our Long Kingdom.

The benefits these forces bring to the country are absolutely greater than their disadvantages. Employment opportunities, talent cultivation, social stability, and more work and more gain are all problems that the government needs to solve. However, precisely because of the existence of small and medium-sized enterprises, it has solved great problems for the government in a certain sense.

In addition, why are many people dissatisfied with health product companies? Why are many health product companies always having old customers, and even companies become friends with many elderly people? Is this all achieved through deception? Not entirely, this proves that the products and services provided by these health product companies are exactly what customers need, and the elderly do have emotional dependence on these young people who do sales.

These trust and dependence are actually part of the treatment of diseases. Who said that treatment must rely solely on drugs? Doesn’t it also require a good mood, comfort, environment, and a deeper understanding of yourself? The government and medical institutions have not done well in these tasks, so this gives the society the opportunity for medical and health care products companies. This first requires the medical department to reflect on it.

As for most health products companies, even products sold by direct sales companies, they are actually placebos or unhealthy and harmless products. A small number of them do have certain effects and will not be sentenced to death. Many Western medicines that have been clinical for many years have also been found to have major side effects many years later, such as zime tablets, tinibic acid, jasmonic acid, etc., many of them are drugs that have actually been used for decades.

So don’t just see that the so-called health products are not effective. If the treatment is divided into several levels, including the dissemination of health knowledge, and providing the public with an opportunity to communicate health, the existence of health products companies is no less meaning than that of hospitals. The strict training of many companies is not only to train sales skills, but first of all, it is to train basic medical knowledge. These tasks are actually sharing the worries of the country.

So we cannot only see the disadvantages of the problem, but ignore the health, justice and socially beneficial aspects.

There is also a very realistic question: can the current medical system and government departments solve our growing health needs?

If not, please give more opportunities to these social companies, even if they are not doing perfectly now, and even brings some social problems. Otherwise, hospitals will ban hospitals except for medical accidents, and there will definitely be no such policy. Treating health products companies also requires fairness and reasonableness, rather than simple law enforcement and policy control.

Because I am an industry practitioner and observer, my views may be biased towards health care products companies, and I hope that several leaders will not be surprised.”

"Everyone has heard what Xiao Cui said. It is not difficult to let us participate in law enforcement, but simply banning and controlling the development of health products companies, whether in the short term or long term, is it beneficial to society or disadvantages to the people? We must never simply think about and deal with problems. We must think clearly." Minister Meng's very profound summary, neither saying support nor opposing Cui Ning's opinion.

"What Teacher Cui said makes sense, but there are indeed some companies in society that sell fake drugs, such as selling fake drugs for treating psoriasis and cardiovascular and cerebrovascular diseases. They are clearly food, but they exaggerate the effect in newspapers or media printing materials. This effect is very bad and has caused harm to many patients." The person speaking was a person in charge of the Ministry of Health.

"Yes, some companies use any means to add Western medicine to health products for their benefit, which is absolutely not allowed." President Jia of the Health Products Association was also inspired.

"From a business perspective, I agree that we cannot easily ban or be too pessimistic about this industry. It only requires scientific management, and support for some truly excellent companies, and also strengthen our understanding of this industry. It seems that we have far less understanding of the industry and the market." We are the head of the business department.

"In fact, we have also fulfilled the obligation to review many TV shopping and special programs, but many health products companies are also our major customers, so they cannot be prohibited from publishing advertisements. After all, we must survive. As for whether health products advertising should be introduced in the future, we are also discussing internally." He is the head of the radio and television department.

"Xiao Cui, Teacher Cui, what would you do if you were asked to manage or deal with some things in this industry?" Minister Meng continued to general half-jokingly.

"There is no best method, but the premise is to recognize the value of their existence and manage it in an orderly manner from a management perspective. As the previous leaders said, some world-class stubborn diseases must be strictly prohibited from promoting the treatment effects, psoriasis, heart disease, cancer, etc. There is no health product batch number, so the media must cooperate. What cannot be promoted is that it cannot be promoted.

There is another fundamental problem, which is to start from consumers and let consumers understand more health knowledge and achieve healthy self-management and scientific management.

Therefore, Longguo TV's health programs, including health experts and medical institutions, should come forward more and talk about some scientific and universal health knowledge and how to distinguish the authenticity of so-called nutritional health products. This is an important task of the media in the radio and television department.

If the existence of health products companies is fundamentally profitable, we must also do a good job in managing tax payments and tax payments, and hospitals must reduce profits by using common medicines so that the general public can afford common medicines.

Or in other words, medical institutions should improve service quality and allow formal institutions to accept more people who have health needs, including the relaxation of private hospitals. After all, if a hospital is there, it will definitely be very careful in providing services and will not do a one-time business.

As for allowing the people to improve their ability to prevent fraud and not be deceived by false propaganda and false concepts, I think the best way is to combine education and entertainment. If these false propaganda in society can be spread through TV programs that are popular among the people, this is the best.

For example, the Spring Festival Gala in Longguo can be used to target the deceptions of enterprises and society.

"This can be considered, and the current Spring Festival Gala also requires some down-to-earth programs," the head of the radio and television department responded.

"Well. I believe there are experts in the radio and television department, and there are experts in the program and actors." Cui Ning nodded:

"However, for the access mechanism of enterprises and industries, some work must be done, such as factory size and hygiene requirements, sales personnel training, product quality inspection, and enterprise violation records, etc., which must be responsible for a special department.

Everything is planned and not planned, and we cannot think of it once, especially when dealing with new things, we can never go back thirty years ago. We must put development, healthy development and scientific development first.”

Minister Meng applauded gently, "Xiao Cui, I will officially appoint you today. As a member of the Medical and Health Products Management Group, don't worry, this group is an internal group and will not be announced to the public, but you will attend the meeting."
Chapter completed!