November 8, Tuesday.
Meng Chang came to the office building of Yuanmeng Venture Capital and tidied up his appearance a little.
The weather was a little cold, so Meng Chang wore a well-fitting casual suit, a solid-color T-shirt underneath, jeans and sneakers on his lower body.
There is no shirt or tie, and the most business-like thing on his body is just a watch, and this watch is not a very expensive mechanical watch, it is as simple as it gets.
Her hair is carefully trimmed to a full length, and her mustache is also trimmed, making her look neither too old nor frivolous.
Meng Chang is very satisfied with his current image.
All of this was, of course, carefully prepared.
The wave of mobile Internet is rising rapidly, and the impact of Internet thinking on entrepreneurs is not only in terms of thinking, but also in terms of appearance.
Nowadays, the big guys who really have Internet thinking no longer look like suits and leather shoes. They all basically wear solid color T-shirts and jeans, and their hairstyles are basically flat or round. They can be neat and tidy.
In the eyes of investors, you are a slovenly and experienced industry insider with rich Internet experience, while in the eyes of users and the masses, you are a down-to-earth CEO.
Of course, the so-called down-to-earthness and slovenliness are just a carefully created illusion. In fact, the price of a haircut of this size may be more expensive than a complete set of washing, cutting, blowing, perming and dyeing, and the grooming is more expensive than some girls who love beauty.
Be frequent.
Generally speaking, a mustache should not be included in the standard set of round-inch, T-shirt, jeans, and sneakers, because a mustache may give investors an impression of being old-fashioned and old-fashioned, and not Internet-minded enough.
But Meng Chang couldn't help it. He was relatively young and naturally looked tender. If he didn't have a mustache, he would look like a college student or even a high school student, so it would be difficult for investors to trust him.
If Meng Chang could replace these two mustaches with a few deeper wrinkles on his face, especially the crow's feet at the corners of his eyes and the nasolabial folds around his mouth, then this image would be absolutely stunning, but it's a pity that he can't change it.
The only thing I can do is trim my mustache carefully to make up for my shortcomings of "not being mature enough" in my image.
In short, appearance is a detail that affects the first impression of the other party.
The first impression of the other party often means that this deception, oh no, will succeed in attracting investment.
Meng Chang was full of confidence and expectations for today's interview.
I have long heard that Mr. Pei founded Dream Ventures just to help others realize their dreams.
For Meng Chang, dreams are too much.
He firmly believed that as long as he could have an interview with Mr. Pei, he could definitely persuade Mr. Pei to invest in him in just ten minutes!
After looking at his watch, it was almost time, and Meng Chang walked towards Dream Venture Capital confidently.
…
In the conference room of Yuanmeng Venture Capital.
He Desheng sat on the sofa, drinking tea and watching Meng Chang explain the ppt.
I have to say that He Desheng's first impression of Meng Chang was quite good.
He is a handsome man, well-groomed, neatly dressed, and full of energy, like a man who can do something great.
These two mustaches are a bit strange at first sight, but after seeing them more and more, you get used to them, and they become some kind of personality symbol.
Moreover, in the past, many people came to solicit investment, some with resumes, some with investment letters of intent, and some with product samples, but those who brought their own ppts were really rare.
The effect is definitely the best if you explain it to ppt.
Moreover, Meng Chang's ppt is absolutely top-notch. It is neither fancy nor frivolous nor old-fashioned. The various elements, color blocks, layouts, charts, etc. are all done just right. One more thing
If divided, it will be messy, and if one point is missing, it will be simple.
He Desheng even felt that Meng Chang could earn a monthly salary of tens of thousands of yuan even if he worked full-time as a ppt maker for some Internet manufacturers.
Moreover, Meng Chang's eloquence is very good, his speaking speed is moderate, his words are fluent, and his grasp of rhythm and content is perfect.
He Desheng felt that just watching Meng Chang talk freely made people feel comfortable.
The first half of this ppt is mainly about Meng Chang introducing his personal work experience.
Some people say that investment is about investing in companies and concepts, but it is also about investing in people.
Whether a company can succeed or not depends on the ability of its boss.
Meng Chang naturally knew this, so the first half of the ppt was mainly devoted to self-introduction.
Meng Chang, who is 29 years old this year, went to study abroad after graduating from university. These are the kind of prestigious schools where he is very good.
He has experience working in major domestic and foreign first-tier Internet companies, and he is also involved in marketing-related departments such as user experience department and marketing department. Although it is difficult to say how many achievements are attributed to him, this resume is indeed impeccable.
Moreover, many people who have worked with him in the past have become senior executives of major Internet companies. Although they may seem useless at first glance, this undoubtedly implies that he has deep network resources that can be tapped.
In short, this paragraph mainly emphasizes that "I am a capable and reliable person."
Soon, I finished the first half of the ppt.
Meng Chang looked at He Desheng opposite with a smile: "Mr. He, do you have anything to ask?"
Although I was smiling, I was actually a little nervous.
He was really afraid that He Desheng would ask about some details in his resume, such as how he got into a prestigious school, how he studied abroad, how he entered these major Internet companies, and why he left.
If these issues are discussed in detail, some embarrassing situations may arise.
He Desheng took a sip of tea: "No, let's continue."
Meng Chang couldn't help but raise the corners of his mouth slightly.
Sure enough, I won't ask further questions.
This is the best scenario that Meng Chang had previously estimated.
Meng Chang was not sure whether He Desheng really didn't see the merits of his academic qualifications and work experience, or was he just pretending not to see it?
Meng Chang felt that it was probably the former.
But this is good news, because it shows that Mr. He, like many other investors, only cares about the truth and results, and does not care about the specific process.
Even if there is a little opportunistic element here, investors won't mind, because it proves that Meng Chang has a flexible mind and is good at thinking of solutions.
He Desheng did have some doubts about Meng Chang's resume, but did not get to the bottom of it.
But the reason was not what Meng Chang thought.
In fact, He Desheng not only didn't care how Meng Chang obtained this resume, but also didn't care about the resume itself.
Because He Desheng had seen Mr. Pei's investment methods, even Mr. Pei, a "big inventor" like Zhang Wan, dared to invest, and the investment was successful. This made He Desheng realize that Mr. Pei didn't care about academic qualifications at all.
thing.
Since Mr. Pei doesn't care, of course he doesn't need to care either.
He Desheng's current task is not to help Mr. Pei invest, but to help Mr. Pei review it.
As long as it complies with the regulations, I won't ask any more questions.
But Meng Chang thought he had conquered He Desheng and was still complacent.
Next, we entered the second half of the ppt, which is the project that Meng Chang will do this time.
Meng Chang felt that as long as this paragraph can be explained to the satisfaction of Mr. He, then Mr. He will definitely report it to Mr. Pei. If he explains it to Mr. Pei again, he might be able to get an investment of tens of millions directly on the spot!
When the time comes, if we look for other investors to invest, wouldn’t it be easy for the company’s market value to exceed 100 million?
Meng Chang continued to talk.
"Mr. He, the name of my entrepreneurial project is - Cold Noodle Girl!"
The logo of the brand "Cold Noodle Girl" appeared on the ppt. It is square and shaped like a seal. Although it is in traditional Chinese characters, it is not small seal script or block letters, but a relatively beautiful cursive character, and beautiful
patterns as embellishments.
Just like Meng Chang, he is neither too fancy nor too old-fashioned, and the first impression is very good.
Meng Chang continued: "To summarize briefly, Cold Noodle Girl is committed to building an Internet grilled cold noodle brand!"
"How did this concept come about? In fact, it originated from my thinking about the Internet business model over the years."
"A very important part of Internet thinking is cross-border thinking. When two seemingly unrelated things are connected, unprecedented business opportunities will burst out, and this ability is lacked by most people."
"I used to work in the marketing department. At that time, my immediate boss, the president of the marketing department, was a big man who emphasized 'cross-border thinking'. He was originally a well-known host, and later became the president of a creative brand and
The president of the marketing department has all made brilliant achievements.”
“So, in the Internet era, entrepreneurs must also be discoverers of new business models and versatile people who dare to cross boundaries!”
“My experience in the marketing department has allowed me to see many ‘cross-border success’ cases, especially the Internet + catering model, which is definitely a very hot trend right now!”
"Why should we combine the Internet and cold noodles? What follows is my detailed analysis of the current market environment and prospects."
"First of all, the current domestic catering market is facing a severe test. Except for a few high-end catering, most of them are in trouble. On the contrary, mass catering is gradually coming to the forefront and becoming mainstream. Fast food and snack brands are facing unprecedented
Period of opportunity.”
"We all know that it is difficult to become a catering giant in high-end catering."
"Because high-end catering has too strict requirements on chefs, ingredients and all aspects of details, it is impossible to produce it in batches and on a large scale, and its high price naturally dissuades most cash-strapped consumers."
"Tengda Group, which owns Wuming Restaurant and Moyu Takeout, should know better than me about this."
"Therefore, consumers are more inclined to those 'small but beautiful' catering brands, and for this they are willing to bear a certain premium."
"For catering companies, the way to pursue more profits is to open branches, and the prerequisite for opening a branch is to have a recipe and be able to mass produce."
Chapter completed!