Liu Liang is very sure that other live broadcast platforms will definitely get the same information at about the same time: Mr. Pei’s Tuwei live broadcast will not form a direct competitive relationship with them.
After all, Liu Liang and these live broadcast platforms are old rivals, and they know each other well.
Based on Liu Liang's understanding of Mr. Pei, this is probably true.
Because Mr. Pei has always been an upright person, he mainly uses conspiracy in business and rarely uses deception to deal with competitors.
Of course, sometimes Pei will always mislead his opponents tactically, but even then he will not deceive or lie, but will use a more sophisticated technique, such as using words and "partial truth" to convince his opponents.
focus to other places.
Liu Liang felt that most other live broadcast platforms would relax after hearing Mr. Pei's words and not delve deeper into the matter.
Literally understood, Tuwei Live seems to be a knowledge live broadcast platform, similar to an online class model.
If you adopt this model, it is equivalent to paying for knowledge. For example, for a series of courses by a certain professor, the first half is free and the second half is charged. In this way, as long as the audience group is large enough, you can also earn good income.
Thinking along this line of thinking, Tuwei Live's main competitors are websites that sell open courses and paid knowledge, rather than other live broadcast platforms.
Liu Liang subconsciously thought so too.
But after dealing with Zhang Yuan for a long time and hearing some of Mr. Pei's deeds, Liu Liang suddenly felt that his level seemed a bit shallow.
Although all this seems very reasonable, Mr. Pei’s behavior is so reasonable, which in itself is the biggest unreasonableness!
Everyone knows that when Mr. Pei first enters a new field, he will inevitably make a series of unique behaviors. This is true whether it is takeout, Internet cafe or gym.
All of Mr. Pei's business behaviors are unexpected and reasonable. In other words, the business behaviors when he first entered this field were very confusing, but after the success of this model, people suddenly understood.
On the other hand, this time, Mr. Pei entered the live broadcast platform. Although it gave people an unexpected feeling on the surface, it did not achieve the shocking enough effect.
Does this mean that... Mr. Pei’s real business model is still hidden under Tuwei Live Broadcast? The current status of Tuwei Live Broadcast is just a cover-up?
The more Liu Liang thought about it, the more he felt something was wrong.
Other people in charge of live broadcast platforms certainly don't think as much as he does, but Liu Liang may be a little overthinking because of too much work pressure, and he tends to think deeply about everything.
But I can’t stop thinking about it!
"If Mr. Pei just wants to be a platform for paying for knowledge, then why does it have to be a live broadcast model, also called XX Live Broadcast? It can be made into an open class platform and a video collection like other websites!"
"Mr. Pei said that there will be no direct competition with our platforms, so... does the implication mean that there will be indirect competition?"
"Mr. Pei must be optimistic about the future of the live broadcast platform before entering the market. Just being a knowledge payment platform is definitely not his ultimate goal, so what is his ultimate goal?"
Liu Liang quickly opened the Tuwei Live website on his computer and studied it carefully.
The interface is very simple, and the content of the live broadcast is also very simple. No matter how you look at it, it is just a platform that has just started, and it does not seem to have much special features.
Suddenly, Liu Liang noticed something different: the live broadcast rooms of all the anchors of Tuwei Live are also their personal channels. In other words, the live broadcast and video seem to be two-in-one!
Although there are no videos uploaded to the personal channels of these anchors, as long as you think a little bit, you can imagine a scenario in which these channels will be filled with videos in the future.
Obviously, Mr. Pei’s Tuwei Live Broadcast is not just a live broadcast platform, it is more like a combination of live broadcast and video platform!
Compared with traditional live broadcast platforms, Tuwei Live will have a large amount of rich and streamlined video content, which can be watched repeatedly by viewers after being screened;
Compared with traditional video platforms, the video area of ​​Tuwei Live is more concise, and the pushed content will be based on the live content that the audience has watched. At the same time, after the identities of the anchor and the UP host are combined into one, it is easier to add more content.
Audience stickiness.
Taking into account the large amount of resources Tenda has at its disposal, once Tuwei Live Broadcast can be launched, it may develop rapidly and snowball, which will have a great impact on all live broadcast platforms and even video websites like Ellie Island.
The impact!
You know, the real rise of the Ellie Island website has been in the past two years. Mr. Pei has already created so many business opportunities. Who knows that he will not catch up from behind?
Liu Liang couldn't help but suddenly realized: "This pattern is more in line with Mr. Pei's vision!"
"Could it be said that the future development trend that Mr. Pei sees is the integration of multiple media such as live broadcast platforms, video websites, and even short video platforms?"
"Is that why he aggressively entered the live broadcast industry?"
"At the same time, in order to appease us live broadcast platforms, Mr. Pei deliberately released false news, saying that Tuwei Live and us will not form a direct competitive relationship, so that we can relax our vigilance."
"This sentence is indeed correct, but only in the early and mid-term! Once Tuwei Live Broadcast develops rapidly and reaches a certain scale, it will inevitably have a huge impact on all live broadcast platforms and even video websites. Even if Mr. Pei does not plan to follow us
Competition, we are definitely in a bad situation!"
The more Liu Liang thought about it, the more panicked he became.
Although this idea seems absurd, what President Pei did before is not absurd?
The more absurd it is, the more it looks like something Pei will always do!
Liu Liang has recently been worried about the competition between ZZ Live and other live broadcast platforms. His mentality was already very unstable. Now that Mr. Pei suddenly intervened, how could he not think more about it?
"What should we do? We can't sit still and wait for death, right?"
"Well...otherwise, we will do the same thing!"
Liu Liang suddenly thought of an idea and took it into consideration.
This kind of function can also be used in ZZ live broadcast!
It’s nothing more than making all anchors’ spaces into their personal channels based on the existing live broadcast platform, and then updating the anchor’s live recordings on it!
This feature shouldn't be too troublesome to implement.
The only problem is that if it is just a video, no one will watch it. After all, most live broadcasts are relatively casual and not as streamlined as videos. If it is recorded and broadcast, the fun will plummet.
"Mr. Pei must have considered this issue. So, what will Mr. Pei do..."
"Recruit a group of people specifically to edit videos for these anchors?"
"Well, that's probably the case!"
It is certainly unrealistic to ask anchors to edit their own videos. After all, anchors are busy live broadcasting and have little time, and most anchors’ editing skills are not good.
Automatic editing by artificial intelligence? The technology has not yet developed to that level, and it is estimated that it will not be possible in our lifetime.
The only solution is to recruit a group of people to help edit these videos.
But this involves a key issue: there are so many anchors, even if it is just to equip the head anchor with a dedicated editor, it is definitely not a small amount. Each person will be paid a salary of several thousand yuan, assuming that only 100 yuan is given to the head anchor
A well-known anchor with a dedicated editor can earn hundreds of thousands per month. If they are given some performance bonuses, it can easily reach millions.
After all, if you want good results, you have to spend money to find talents with excellent editing skills. There are many ways to find jobs for such talents, and the salary level is generally not low. It is absolutely impossible to spend less to hire them.
But Liu Liang thought about it for a moment and felt that the money was well spent.
Spend millions of dollars every month to bet on the future.
And this is the future that Mr. Pei sees.
Thinking of this, Liu Liang immediately called his subordinates and called them to his office.
"Develop a new feature quickly!"
…
…
Tuesday, February 28th.
Rabbit Tail Live.
Ma Yang was in a good mood.
Yesterday, Rabbit Live broadcast a promotional video and was officially launched. From yesterday to now, Rabbit Live has not experienced any lag or disconnection. In addition, the barrage atmosphere is very good, so the viewing experience is very good.
.
Of course, this is not surprising. After all, you spend a lot of money to buy bandwidth. In fact, the number of viewers diverted is far less than the website's upper limit. It would be damned if it still lags.
Many live broadcast websites have made this mistake. They went online in a boom, and several newly recruited big anchors started broadcasting at the same time. They wanted to create an illusion that the website was very popular. However, they never expected the sudden influx of viewers.
There are too many, and the website bandwidth is not enough. As a result, it becomes stuck and you can’t watch any live broadcasts.
As a result, the audience who had worked so hard to bring them ran away in anger, and even spat before leaving, which was not worth the loss.
Tuwei Live Broadcasting will not encounter such problems at all.
Not only on the first day of launch, it is estimated that the bandwidth will not be full for a long time to come...
Although there are still young scholars and lecturers live broadcasting today, the popularity has dropped significantly. This is the same as Pei Qian estimated. When the website was first launched, many people just came to watch the fun. After the popularity wore off, little knowledge was left.
part.
However, starting from today, some freelance anchors have joined. Because Tuwei Live has extremely loose restrictions on anchors, many people see a new live broadcast platform and feel that this will be their opportunity. If conditions permit, they will try it.
try.
Ma Yang never looks at those complicated data. For him, as long as the live broadcast website does not lag.
At this moment, Chen Yufeng hurriedly walked over with an expression on his face.
"Mr. Ma, I have something to report to you."
"I just got news from Waiwai Live. It seems that several websites are working on new functions. They want to integrate live broadcasts and recorded videos, which is to copy the model of Tuwei Live!"
Ma Yang was stunned for a moment: "Uh...then what?"
Chen Yufeng raised his eyebrows: "Of course it's not good! These live broadcast platforms have a first-mover advantage and control a large number of anchors and viewers. If they follow the operation model of Rabbit Tail Live Broadcast without thinking, it will definitely seriously squeeze our survival.
Space!”
Ma Yang finally understood and nodded suddenly: "I see, then according to you, the situation is very serious! What should we do?"
Chen Yufeng shook his head slightly: "This matter is difficult to handle. There is no patent for this similar model. Other live broadcast platforms can do it if they want. Otherwise... let's ask Mr. Pei for instructions!"
Ma Yang was a little unhappy: "Always asking Brother Qian for instructions, it seems that we are just like useless people and can't solve any problems."
"Let's figure it out ourselves first!"
Ma Yang and Chen Yufeng stared at each other for five minutes.
Chapter completed!