(The 4,000-word chapter is updated to make up for the lack of words in yesterday’s update. There is another update today which will be late)

There is a lake of more than 100 acres between Normal University and Yuelu Academy, called Taozi Lake. It was originally just a pond the size of a gymnasium. Later, after some reconstruction, it expanded a lot and the scenery became more beautiful. It's a pity that it doesn't have a name.

It is not as long-lasting as Weiming Lake, nor as majestic as Qizhen Lake. Just by listening to the name, it does not look like a lake sandwiched between two universities, but rather like a wild lake in the countryside.

Although the name is not magical, it does not prevent college students and Changya students from coming here to fall in love or discuss "study".

At the end of summer, the lake with green waves is covered with fields of lotus leaves, and the few white and pink flowers left are scattered among the blue waves, blooming gracefully under the sunset, sharing the beauty.

A couple with a pair of headphones were sitting on a wooden bench under the shade of a tree listening to music, and students in twos and threes were walking and chatting around the wooden plank road by the lake.

Among them are Cheng Mo, Fu Yuanzhuo and Yan Yitong.

Yan Yitong, who was walking between Fu Yuanzhuo and Cheng Mo, poked Fu Yuanzhuo with his finger, "Hey! Fu Yuanzhuo, why are you looking like this? Have you been cooked?"

Fu Yuanzhuo didn't speak. He had not yet recovered from Yu Junshan's sarcasm just now.

Yan Yitong patted Fu Yuanzhuo's shoulder, "Oh! I said you don't care what the people next to you think. Just be yourself and care too much about other people's opinions. You will live a very tired life."

As an Internet celebrity, Yan Yitong naturally has a deep understanding of this. In particular, some people have a deep misunderstanding of Oser. They like to look at people with colored glasses, and they also want to declare their own existence by posting something on her Weibo.

This disgusting message once made me read every message carefully. Yan Yitong, who responded seriously, was so hurt and shocked that he directly closed the reply.

Fu Yuanzhuo took out a breath and said somewhat depressedly: "I don't care what others think. You didn't hear what that birdman Yu Junshan said just now. If it weren't for the opening ceremony, I would definitely beat him up.

Don’t know him!”

"What did he say?" Yan Yitong asked.

Fu Yuanzhuo didn't want to talk about being ridiculed for cheating, so he sighed and said, "Don't mention it."

Cheng Mo instantly understood what Yu Junshan was ridiculing, and also knew that Fu Yuanzhuo was a little shaken about running for student union president, so he said: "Fu Yuanzhuo, the real election struggle is much crueler.

What you just experienced is nothing more than child's play. The core of mz's campaign is to sell ideals and expose each other, so you must be mentally prepared."

Fu Yuanzhuo smiled at first, "Don't worry! I'm not that fragile, but" he paused again and lowered his voice, "To be honest, I have no confidence in myself. Cheng Mo, do you think I can really do that?"

Are you going to elect the student union president?"

"It's not a big problem. The school environment is relatively simple without much external interference, and students are one of the most obedient groups. As long as the strategy is right, they can easily follow blindly." Cheng Mo answered without hesitation.

Seeing how relaxed Cheng Mo said it, Fu Yuanzhuo became confused and couldn't wait to ask: "Then what should we do?"

"Do you know why I called Song Xizhe over?" Cheng Mo asked back.

"Because he is a computer expert?"

"So what do we need his help with?"

Fu Yuanzhuo was not a fool, and with the vocabulary tips given to him by Noon Chengmo, he immediately said with some surprise: "You don't want to build a website, do you?"

Cheng Mo nodded and held out a finger, "Building a website is only the first step. You must know that all successful politicians and business leaders are masters of media communication, such as President Roosevelt in the 1930s."

"fireside chats", using radio; President Kennedy used television to capture the hearts of Americans; Obama was even more fierce, using mass mailings, online videos, big data and social networks to change history from 2008 to 2012 during the campaign.

process and his own destiny. *** is a media tycoon, the executive producer of the popular American reality show "The Apprentie" and the one who has been shouting "you are fired" for 15 years.

The authoritarian and powerful ultimate boss is a big boss who truly understands the art of brand building and communication, so he is quite methodical in marketing from the very beginning. Whether it is TV, newspapers or the Internet, he is strong and friendly in his clothing, expressions, speech and movements.

The image packaging of and all uniformly expresses that he is the only candidate who can "return the United States to greatness". It has established the principle of "be invincible first, and then wait for the enemy to win. Invincibility lies in oneself, but victory lies in oneself"

The enemy's stable and orderly competitive situation. Therefore, if we want to win, we must start with new media and seize the right to speak."

"This is too big! Let's take the US election as an example." Fu Yuanzhuo stretched his forehead and said with an embarrassed look.

Cheng Mo said calmly: "Of course it is easier to elect the president of the student union than to elect the president of the United States. The essence of many schools is also society. To run a campaign, you naturally have to use the mature tactics of the Americans. In fact, if you look carefully, you will find that Du

Leng is also very good at media communication. What did he do in the student union? He established the official account of the Changya Student Union, controlled the Changya Tieba, and we won’t talk about campus broadcasts. In fact, Changya’s Weibo and information wall are also the student union.

People are in charge, teachers are just guides. If we want to know the information or news in the school, we can only go through the above channels, and these channels are all under the control of the student union."

"But what's the point of this?" People like Fu Yuanzhuo who don't pay much attention to the school's WeChat public account can't understand it> "What image do you think Du Leng has in your heart?"

"Hypocritical, he likes to play circles, he appears to be selfless on the surface, but in fact he is always cunning. However, he is indeed very good at socializing. In the eyes of others, he should be a typical good student, rich, handsome," Fu Yuanzhuo sneered at the end.

.

"Then why was Du Leng able to be elected as the student union president of the high school for three years? And he was still so popular in the school?" Cheng Mo asked again.

Fu Yuanzhuo thought for a while and replied: "My grades are good, I play basketball well, and I'm tall and handsome!"

"But our school still has an idol star with huge influence like Sima Qianshu! Logically speaking, most boys will be overshadowed by Sima Qianshu, but in fact, in our school, both boys and girls are very interested in Du

The cold impression is very good, but most boys don't like Sima Qianshu very much. Why?" Cheng Mo asked again.

Fu Yuanzhuo frowned and thought, and after a while he replied: "Maybe it's because I have more contact with Du Leng, and the other students don't know Du Leng! When it comes to Sima Qianshu, it's also because of the students in the school.

There will be more exposure to Sima Qianshu, but his fans actually don’t know Sima Qianshu. They say they only know Sima Qianshu from TV and media.”

Cheng Mo curled his lips, "That's more or less what it means. Idol marketing is the simplest way of selling a persona. Then your homework today is to read all the news and articles posted by the Changya Student Union's official account and find out what's inside.

How much is about Du Leng?”

Fu Yuanzhuo suddenly realized, "I understand, you mean that most students' understanding and impression of Fu Yuanzhuo come from public accounts, Tieba and campus radio?"

At this time, the three of them had already arrived at the "Zhao Ji Inheritance" candy shop that they had made an appointment with Song Xizhe. A traditional Chinese plaque with red characters on a white background was hung on the simple wooden door. There were a lot of small turmeric dried on the bamboo dustpan on one side of the door.

The scent of ginger could be smelled from a distance. Song Xizhe, who was tall and thin with glasses, was walking around the door. When he saw Cheng Mo and his party, he stood still and did not say hello. His expression was full of annoyance and embarrassment.

.

In fact, Song Xizhe was completely forced to assist Cheng Mo last semester. He didn't want the first place at all. He had the leverage in Cheng Mo's hands, so he couldn't help it if he didn't cooperate!

Seeing Cheng Mo and the others approaching, Song Xizhe whispered with great dissatisfaction: "Didn't we agree to cancel the previous matters and not disturb each other from now on? Why are you here again?" He turned his head away and did not look at the three of them.

He said with resentment: "If we continue to cause trouble, I really can't stand it anymore. I might as well surrender myself."

Cheng Mo didn't mind Song Xizhe's complaints at all, and said calmly: "This time I come to you, it's different from the last time. This time I'm talking about serious business."

Song Xizhe turned around and waved his hand towards Cheng Mo, "No, we have no business to discuss. I'll leave first. If I get back late, there will be no food in the cafeteria."

Song Xizhe is a boarding student at the school, not a day student, so this excuse is reasonable.

Song Xizhe was about to leave, but Fu Yuanzhuo quickly grabbed Song Xizhe's shoulder, "Why don't we go to the cafeteria to eat? Let's have some sugar water at Zhaoji first, and then go to the city to have a good meal. We said we would eat together during the summer vacation.

, but neither you nor Cheng Mo have time, now you have time, right?"

Song Xizhe turned to Fu Yuanzhuo and Cheng Mo with a look of helplessness and said, "I don't want the learning points you gave me. I returned them to you. Can you please let me go? I just want to study hard."

Cheng Mo pushed up his glasses and said, "I said we were just talking about business. You listen to me first. If you feel you are not interested after I finish speaking, it won't be too late to leave."

"Then you say it now." Song Xizhe said.

Cheng Mo glanced at the red sun hanging on the edge of Yuelu Mountain, "Let's go in and talk! It's too hot outside, let's drink cold drinks and chat."

After saying that, Mo took the lead and walked towards the sugar water shop, with Yan Yitong following behind. Fu Yuanzhuo put his arm around Song Xizhe's shoulders and led him inside, "Zhao Ji's sugar water is quite good, and the ginger milk here is the best."

It will never be worse than the Australian milk company I drank in Xiangjiang.”

Hot weather is a good season for drinking sugar water, so there were many people sitting in the sugar water shop, many of them students wearing Changya school uniforms. Seeing Fu Yuanzhuo come in, they all turned their attention to him. In the past, Fu Yuanzhuo was

I rather enjoyed the attention, but today I don’t know why, but it felt like a ray of light on my back. Fortunately, Cheng Mo walked straight to the second floor and did not stop on the first floor.

The four of them found a remote booth on the second floor and sat down. They randomly ordered more than ten snacks, such as egg custard, ginger milk, double skin milk, sago, and ice cream. Yan Yitong ordered two of them.

Stewed papaya with white fungus

While waiting for the meal, Song Xizhe, who was sitting next to Fu Yuanzhuo, said angrily: "You can talk now!"

Cheng Mo said softly: "You also know that Fu Yuanzhuo is participating in the election of student union president."

Song Xizhe was startled, and his originally bent body straightened up, and he waved his hands quickly, "Hey! You don't want me to hack into the school's system to change the voting results, do you? I tell you, this is absolutely impossible! Don't

Force me, really force me."

"Song Xizhe, you definitely left a backdoor in the school system." Cheng Mo looked at Song Xizhe and said coldly.

Song Xizhe's facial muscles tightened a bit, and he shook his head like a rattle, "Absolutely not!"

Cheng Mo had already seen that Song Xizhe was lying. He didn't believe that people like Song Xizhe would not leave a backdoor in the school system to prove that he had been there. However, he did not expose Song Xizhe and said instead: "Don't be so nervous. It's okay if you don't have it."

Guanxi, I just asked you to come here to help me build a website."

"What?" Song Xizhe was a little confused after hearing Cheng Mo's words.

Cheng Mo expanded the category and explained in more detail: "Build a personal campaign website belonging to Fu Yuanzhuo."

Song Xizhe couldn't help covering his mouth and laughed, and the laughter got louder and louder, "You don't think you can win the election by building a website, do you?"

Fu Yuanzhuo looked at Song Xizhe and said with disdain: "What's so funny? Whoever is running for president in the United States starts by building his own website first."

Song Xizhe waved his hand at Fu Yuanzhuo, "I'm sorry, I just think you guys are too whimsical. Even if you build a website, who will browse it? Don't be ridiculous, okay?"

Seeing Song Xizhe's exaggerated smile, Yan Yitong was very unhappy and said, "I'm here! I can help with publicity!"

Song Xizhe looked at Yan Yitong's face covered by old-fashioned black-rimmed glasses and said in surprise: "You?"

Yan Yitong coughed and said, "I have several friends who are in the OSER circle. They are very popular and can help promote it."

Song Xizhe was stunned for a moment, shook his head and said: "I think you are taking this for granted. People outside the school cannot vote. Although there are many people in our school who read comics, there are not many people who pay attention to the second dimension. It is useless. I

I advise you not to waste your efforts.”

Fu Yuanzhuo felt that what Song Xizhe said seemed to make sense, so he turned to look at Cheng Mo, frowned and said, "Yes! Yu Junshan and the others have already controlled the media channels, and there are only two weeks until the final election vote.

We are just setting up the website now, it’s too late, right?”

Cheng Mo said calmly: "I said at the beginning that if you want to win the student union president, in addition to having the ability to take action, you also need another most important thing!"

Fu Yuanzhuo asked: "What?"

At this time, the waiter just happened to bring over all the sugar drinks that Cheng Mo and the others ordered. The table was set up with a dazzling array of items. Cheng Mo took out a red one-hundred-dollar bill from his pocket and handed it to the waiter: "Don't look for the rest."

tip."

The waiter, who had no expression on his face, immediately said "thank you" with a smile, and diligently took tissues from the next table.
Chapter completed!