"Before asking the question, I would like to thank Director Dai for his trust and let me host today's interview. The new program that will be added on the school stage is tentatively named "This moment's viewpoint". I believe some of you have heard of it.

The purpose of setting up this new program is to say here: We are also feeling the impact of new media in recent years, and the audience penetration rate of campus current affairs radio programs has dropped significantly. Students who want to see current affairs hot topics will not wait for the broadcasting of such ineffective media models.

Therefore, there is no future in competing for timeliness. In this environment, this new program is an attempt to provide differentiated value. For example, providing better interaction between media people and listeners, showing more localized views, and increasing audience participation.

Therefore, the main question of today's interview is to ask everyone to express their opinions and talk about their views on this aspect. If you become the host of this current affairs commentary program, how will you find a way to provide this differentiated value?"

Professor Gu was a little verbose when asking questions. He was not a person who often interviewed people, but his academic explanation was very clear and thorough.

He said hundreds of words, and all the students who applied for the job at least got what he meant.

After Professor Gu finished asking, everyone looked at each other for a few seconds, looking at each other a little.

Then one of the boys who were relatively naughty and seemed to have no chance to raise their hand and raised a question: "May I ask, are we just speaking in public like this? Then wouldn't the person who said later suffer a loss?"

Professor Gu smiled and seemed to realize that he had not explained the rules clearly just now. Fortunately, Wang Yan, who had been helping him, immediately reacted and added:

"Of course not. For fairness, please write your own outline of the question on the draft paper in front of you before thinking about how to answer, and then stop writing. When answering for a while, the scope of the explanation should not exceed your outline, so as not to over-refer to the students who answer later. After you are ready, those who want to answer first can raise their hands on their own, otherwise they will follow the order of the list."

When everyone heard this, they thought that this method was fair, so they no longer had the scruples of "answering the loss first". After a moment of thinking, they wrote out the outline on the draft paper.

A senior boy with a pork waist and dark skin was mixed up among the 14 interviewees - he was Fu Chengcai. At this moment, he couldn't help but feel proud: the direction of Professor Gu's question was indeed similar to what Senior Sister Wang leaked to him the day before yesterday!

He knew the question two days earlier than everyone else and made full preparations. This time, the host of the new program on the school stage is easy to get!

Everyone wrote for five minutes. Wang Yan called to stop writing on behalf of Professor Gu. Everyone put down their pens together, and writing was considered cheating. Once someone else started talking, everyone could no longer "draw from" the answers of their predecessors to supplement their outlines.

"Is anyone quick answer?"

"I."

"I!"

Three or four boys and girls who were a little bit sharp or a scholarly raised their hands.

"Zhou Xinyi, Class 04 of the New School of Communications, Class 03 of Jiang Chen...you come in order." Wang Yan helped Professor Gu control the selection rhythm.

Feng Jianxiong and Yu Meiqin also pricked up their ears and listened carefully to the answers of these people.

The girl named Zhou Xinyi in the 2004 level began to answer smoothly:

"I think that according to "Social Communication Theory", no matter what model of news media, they cannot escape the pursuit of the basic professional ethics and qualities of 5 W, that is, when, Who, Where, What, Why. A fair media with a conscience should try to restore the truth of current affairs as much as possible, make as many descriptions of facts as possible, and make less descriptions of value judgments, so that users can taste them themselves..."

When she spoke, the three judges had no expressions, neither nodded nor shook their heads, but had a slight "small rib" expression that was inaccurate.

She spent two minutes explaining her attitude, and then Wang Yan signaled the second one and continued to talk about the third one, and the contents of several people were similar.

"Why is she talking about it like she is studying hard? It should be that the text is incorrect? Didn't Professor Gu ask how to provide differentiated value under the new situation?" Even Yu Meiqin lowered her voice and asked Feng Jianxiong the same question.

Yu Meiqin has not taken any media courses, so she does not understand media theory. However, based on her own keenness and discrimination ability, she can hear that these people have not answered the point.

"It's just copying the experience of newspapers and broadcasts from top traditional media, and the rubber pillars are drumming." Feng Jianxiong criticized without hesitation, but the volume was also low, almost humming with his breathing voice.

He has not studied media theory specifically, but he has seen the development trajectory of new media in the next 15 years, including how various mobile self-media attract attention and how to cater to the future "middle-class consumption upgrade" trend.

As long as he gained a little bit of insight, he would be enough to understand Professor Gu’s troubles today, and he would completely exterminate everyone present.

While those people were speaking, Feng Jianxiong continued to chat with Yu Meiqin in a low voice:

"The set they mentioned can only be applied to media such as the New York Times and the Wall Street Journal, which are aimed at elite users, because social elites have their own judgments and extensive knowledge, everyone has a very strong sense of independence, and they also hate themselves being represented. Therefore, what they see for elites must be absolutely objective and without subjective attitude, so that they can please them.

People at the bottom of society need to look at things that attract sensationalism and deceive click-through rates. There were yellow-color tabloids in ancient times, and now there were title parties. They need to be large in quantity and full without using their brains.

Professor Gu’s question today is obviously that he feels that there are too few elites and not enough; he can’t grab novice users but can’t grab the online media. So I want to ask us how to take a unique approach to cater to the taste of “new era college students who have a tendency to develop middle-class thinking patterns”. Those who answered with 5 W are not right at all.”

When Feng Jianxiong finished his evaluation, the first three people on the field answered the answer.

Then there were two more people raising their hands, and their views seemed to be similar to those in front of them.

However, they seemed to be able to observe their expressions and see that Professor Gu and Wang Yan were not satisfied with such an answer. Unfortunately, the interview outline had been written and they could not add any private goods, so they could only spend some effort on the explanation of the outline and modify it.

"I think in addition to 5 W, we should also take into account the needs of our classmates' favorites, so that the current affairs programs on the school station are more vivid and funny than those of large media, and exaggerate them from a harmless perspective. For example, those sensational TV reporters in Wanwan have much better interview effects than those of the domestic central media reporters.

When shooting any fire, the fires that Wanwan reporters always look very big and scream very exaggerated. When shooting a typhoon, they must hold a tree or a telephone pole and pretend to be blown away at any time. I think this modification can make students more popular and increase the listening penetration rate..."

Yu Meiqin listened to these views and compared Feng Jianxiong's analysis just now, she suddenly realized that the answer of the fourth and fifth students was obviously to see that the standard answer of the first three people "care for the elites and coldness" was not favored by the professor, so she suddenly turned to the "title party catered to the newbie".

However, being able to say this is at least better than the first three, only the slags with good grades are better.

At least the eye-catching tactics of these Wanwan reporters, the textbooks of the domestic Xinchuan Academy will not be taught. If you can answer them, it means that they still have ways to study extracurricularly.

"Zhou Xinyi, Jiang Chen... you five can go down and wait for the result." Professor Gu pushed his glasses and eliminated the five people.

Wang Yan was also secretly shocked when she saw it: more than half of the people didn't answer, so Professor Gu simply eliminated these people, which shows how much they looked down on them. After all, if the rest of the people were so terrible, wouldn't they have to be taller from the short guy?

Professor Gu's attitude clearly does not believe that the rest of the people are so bad.

"Did no one answer actively? Then call the name in order."

Perhaps the first five people died too cleanly, which really shocked the others, or perhaps some people were unwilling to appear too frivolous and no one raised their hands again.

There were 9 people left in the venue. Professor Gu asked four of them, and two of them were eliminated if they could not answer any novelty or were too rigid and dogmatic. The other two Professor Gu did not make a decision immediately, as if they were to see if there were any better candidates.

There are 14 candidates, and there are only 7 left, 3 men and 4 women.

"Director of Radio and Television, Class 02, Fu Chengcai." Professor Gu pronounced another name.

Fu Chengcai was happy inside and immediately suppressed the joy in his eyes: It was finally my turn to show off!

"Thanks to Professor Gu and Director Dai for their inquiries. I have some immature views on today's topic.

First of all, I think that whether it is to cater to a few elite students with strong sense of self-independence, or to lower their posture and attract public attention with exaggeration, it cannot solve the problems facing the school platform now.

Why? Because of these methods, we can think of them, other networks, televisions, and print media. And the backward media form of broadcasting will lead to all head-on competition in vain…”

When Fu Chengcai said this, he couldn't help but pause for three or four seconds, and glanced at Professor Gu, as if he was fantasizing about "Praise me, praise me quickly~"

Professor Gu was indeed aroused some interest and asked naturally: "What do you think should be solved?"

Fu Chengcai seemed to be greatly encouraged and quickly showed off: "I think the flexibility of our school station in the audience should be fully utilized. At present, the major online news portals are all nationwide, and at most they are divided into various professional sections. Even provincial channels have not been built. At most, newspapers and TV stations are held at the prefecture-level and municipal levels.

If there are students who are not interested in these major events, they must only care about their surroundings, such as the entire Xianlin University Town, or even just the latest news from Jinling Normal University, they have no traditional media to watch. At most, they go to Baidu Tieba of the same name or campus forums of the same name - but these are social sharing occasions based on crowded interests and cannot ensure the comprehensiveness and integrity of the news.

This blank market between prefecture-level newspapers, TV stations and Baidu Jinling Normal University Bar is the blue ocean that university-level radio stations should fill. Speaking of this topic, I can't help but think of a case I saw when querying information for graduation design.

In a small place called Dunn County, the United States, there is a tabloid named Dunn Daily. In the late 1980s, the large number of local newspapers at the United States were collapsed and merged and integrated, the newspaper lived a good life, and its sales in the local area were always higher than that of the New York Times and even all other foreign newspapers.

How did they do it? It turned out that the editor-in-chief of the newspaper emphasized to every newly joined reporter: We must pay attention to local news and focus on things that cannot be seen in major newspapers in other places.

Many journalists have always been unable to grasp this standard and have still done a lot of news content that coincides with the state and even the whole country's major newspapers. Until one time, the editor-in-chief of Dunn Daily gathered all the reporters and emphasized his strategy, he said:

Even if the results of the presidential election are released today, you can not report it. People already have enough channels to know who has become president. If the results of the election come out and there is not enough local news in Dunn County, then don’t use the results of the presidential election to make up the numbers - I would rather copy the local urban citizen phone book.

Because the phone book is right next to every Dunn County citizen, even if the newspaper is a phone book, they will be very interested in buying a copy to see if their name and phone number are qualified to report it—

So, to sum up, I think that if the new programs on the school station want to have a way out, they must focus on the details of the current affairs that "as long as we don't say it, there will be no comprehensive media that will say it", and then comment on these current affairs carefully."

After Fu Chengcai finished speaking, he bowed modestly, and then sat down without being humble or arrogant.

The boy on the field who was previously "left for viewing" changed drastically, as if he had predicted his elimination.

There is no way, the gap is too big.
Chapter completed!