Chapter 247 The Battle of We Media(1/2)
Song Hongbing is a private economy/financial/historian.
A month or two ago, he joined the talk show channel of N Station almost at the same time as Fatty Luo.
Generally speaking, except for the True Master, the more titles a person has, the more ordinary he or she will be, or she will know a little, but she is not very good at everything.
However, such talents cannot see flaws in the talk show circle, especially in the "stand-up comedy"-type talk show.
Because in talk shows, you can choose to set up a gantry formation - you can just say something by yourself. The audience cannot choose the topic and there is no opponent refuting it.
If you really want to see whether a guest who is instructing the country has real talent and knowledge, it must at least be "The Debater".
Because there are at least the opposing sluts fighting with you, and whoever is stronger and who is weaker is judged immediately.
So Teacher Song never goes to such occasions to be a guest.
Gao Dasong and Fatty Luo have already been guests because of their death contract with Feng Jianxiong. First, they are attracted to some fans for the show, and second, they are attracted to some fans for themselves and communicate with each other.
"To do a talk show, you need to have a little more conspiracy theories and scare some unsavvy people to dig out your first pot of gold. Just make a nonsense talk show!
Pleasure and fear are the two driving forces that drive people to continue to pay attention to a content product. Businesses selling knowledge cannot sell pleasure, so there is no pain in learning! Only game companies and pretentious novel companies can sell pleasure.
Therefore, I can only sell fear, and make people feel that the world is sinister. If I don’t learn more from me, I will be deceived by others. Then the audience will listen to your complaints on time every week!"
This is what Teacher Song felt after joining the n-station talk show channel.
This cannot be considered wrong. (A group of readers: say! Are you also selling the fear of "If you don't read your books, you will fall behind"! Maggot! I'll make chicken soup every day! I won't read your books anymore! @#¥% Oh, there's no way, I can't hold it in after the spraying skills itchy, and I even spray myself.)
After all, his level was still good later. With the help of the planners and staff, he could also explain some of the selected topics in a decent manner after reading a lot.
All the black dots are nothing more than the origin of the original "first pot of gold" or "first pot of fans".
To be honest, Feng Jianxiong would not be disgusted with such talent because of this.
After all, Gao Dasong relies on a bunch of Tsinghua professors at home in his early years, and he has a bunch of Tsinghua connections. If he gets some small achievements, someone will help him promote it. Naturally, he doesn’t have to experience the problem of “how to grab the first pot of fans with nothing”.
Fatty Luo relied on his diligence when he was studying and got involved in CCTV. He worked diligently and followed the steps for many years. The problems of the first pot of fans and the first pot of popularity were naturally solved.
But, what about those people who don’t have any official media?
This world should not cut off the right of these people to eat public opinion and to grab food from the official media bowl.
This is a world of freedom. The greatest manifestation of freedom is that even if there is a person who does not have an academic diploma, as long as he can brag, he should have the opportunity to become famous.
Although some people rely on conspiracy theories to achieve their first rise, some rely on title party, some rely on shocking departments, and some rely on "xxx to yyy and see zzz doing this action against their aaa!"
But no matter what, Feng Jianxiong will not condemn as long as he gets the first bucket of powder, he can cleanse himself from good condition and provide conscientious and responsible content with peace of mind.
The world is already so difficult, and people are in control of the world, so it’s better not to care about the details.
Regarding Teacher Song's joining, Feng Jianxiong did not wear any tinted glasses.
His inner evaluation of this person was just that "the first pot of fans started out as a bit dark history, but that was just a means. He was more or less responsible after becoming famous" (as for the fact that he later stood up for investment products and was beaten up, it was another matter. At least when he was a media person, he would have a conscience in what he did)
In addition, because that guy came late, he did not send advertising space for the contract he signed, so he relied on the other party to dig up the food and pull the flour himself.
...
N Station has launched a new version of the mobile app, with messages with blog posts and audio content functions, and of course all the talk show up hosts who signed the contract know about it.
Teacher Song is no exception.
However, he didn't care much about this issue, nor did he show some enthusiasm for "providing customization for these contents". At most, he copied the articles he had posted on his WeChat official account directly to the n-site personal space, or simply asked the assistant to help with batch processing to realize data synchronization.
After this period of operation, he grew from a private person with no official media background to having one-tenth of Gao Dasong and one-third of Fatty Luo's fans. He was already very satisfied.
The operation of the WeChat official account has contributed at least 400,000 additional fans to him personally.
He also had to sigh that people who often read official accounts love learning more than mainstream users on N sites! They are easily scared by a sense of crisis! A few scary chicken soups can make people forward it to their friends.
After all, there are more shitty kids in the second dimension, and they have no social value!
(It's a pity that he didn't see another world's B station. In fact, N is in the hands of Feng Jianxiong. The proportion of shitty houses is several times lower than that of the A station in the same period in history. The proportion of serious people is much higher)
"As long as Fatty Luo and Gao Dasong are tied to Feng Jianxiong's contract and cannot operate a WeChat public account, I can definitely get ahead slowly. Not to mention Gao Dasong, you can still be on par with Fatty Luo within one or two years. Feng Jianxiong's resources in spreading public opinion orientation are still far from comparing with Ma Teng."
After several weeks of revision of n stations, Teacher Song has been operating the number at his own pace. Although the speed of catching up has actually slowed down a little, he also thought it was just an illusion and didn't care.
This day is the end of the year-end sharing session held by the official site of n (although it is not until the end of the year, it is only early December).
All top up owners with more than hundreds of thousands of fans, especially independent content creators, were sent by the company to invite them to Qiantang for a meeting.
Anyway, there are only a few hundred people in the meeting, and there are also many categories and channels. Therefore, each classified channel can only be used to range from a dozen to dozens of people.
The official office of the n station is still affordable for such a small number of people. So when I informed everyone, I told everyone that the company reimbursed round-trip air tickets and also included a designated hotel, including travel and banquet expenses during the Qiantang period.
The meeting was convened by Zhou Tianyin in the name of her, and she was also hosted by her. Feng Jianxiong would not come out throughout the process. At most, he would show his face as a guest and talk to everyone.
In 2011, Teacher Song was still a writer who relied on the royalties of popular science books in financial sciences. The self-media operations on site n and WeChat are still in the stage of attracting fans and cannot directly bring about financial benefits.
(In 2011, it was quite difficult for those big vs on Weibo to collect money to advertise, and they basically lost money to make a name for themselves to gain publicity. In another two years, the channels for reputation "monetization" will be smoother. However, after 2016, Weibo's software and broadcasts have become generally bad, the sales effect of Internet celebrity stores has become worse, and advertising is difficult to sell.)
Therefore, he still cares a lot about these people who eat, drink, travel for free.
If you know how to open, just delay a few days. Maybe you can learn more about the inside story of your peers.
Because the company reimburses the air tickets, he is too lazy to buy discount tickets in advance. He flew from the southwest to Qiantang for more than 1,000 yuan, and went straight to the four-star hotel provided by the company. (There were hundreds of people in meetings, and most of them were not worth using the value of the money, and it was not worth staying in all five-star hotels.)
Unfortunately, when I came out of the airport, it was not easy to take a taxi, and I had a long queue.
When he was wandering around the terminal building and wanted to see if there were any other transportation options, he was actually called to death.
"Hey? Teacher Song? What a coincidence, I often watch your shows."
It was the voice of a young woman coming from behind.
He immediately felt a little relieved.
Look, I have fans too! I am still a young girl who is dedicated to learning!
He turned around and looked at him with a reserved look, almost trying to ask the other party "Do you want to sign?"
Fortunately, he was not reckless.
Because the next second, the woman in her 20s introduced herself.
"Teacher Song, I am the up owner of the dance area '***'. I am also from Shu Province. It's also the flight today. I didn't expect to fly with you."
After listening to this self-introduction, he secretly thanked that he had not made any rash decisions.
It turns out that this woman is also a n-site up host who comes to the meeting.
Those who can come to the meeting must have started with 300,000 or 500,000 fans, and they are all celebrities at all. But, this kind of cute girl mainly takes the route of singing and dancing, which is very different from his kind of academic research.
A middle-aged man like him certainly doesn't watch the home dance, so it's normal for him not to know him.
Seeing that Teacher Song was silent, the girl was very good at making friends, so she asked: "Can't you get a taxi? I know some local up master friends, and she drove to pick me up. Anyway, let's go together, let's do it together?"
He agreed with a smile, then waited for a few minutes before getting into the car.
...
The n-station up owner who drove to pick up people seemed to be not that high, and she herself was not invited to attend the company's year-end sharing session.
Maybe he is a little V with only tens of thousands of fans or even fewer. Teacher Song only knows that the girl who drives the car has a surname Xu from the conversation between the two girls.
She just relies on being in Qiantang, so she took the opportunity to make friends with more big V-level up owners who can hold on to her.
The girl doesn’t seem to have much money. She only drives a domestic BYD car, but it’s the latest model and should have just bought it.
After everyone got on the bus, they stopped on the airport expressway before they drove away.
After the opening topic was talked about, a little bit of awkwardness came, so Xiao Xu turned on the radio in the car.
The radio is a touch screen control, which is not uncommon in itself.
Because most cars with GPS navigation will set the function of touch screen handwriting to enter place names. Some advanced cars will also integrate other Bluetooth modules into the car so that the touch screen of the car can be connected to an input/output end of the phone.
Many viewers who have driven cars believe that they are familiar with this - many cars can later answer calls from Android phones. When the phone is connected to the car Bluetooth, once the phone rings during driving, the car's screen will become an answer/hang-up interface. Then press it and you can answer the phone directly, and the voice is also made by the car audio.
In 2011, there were not many cars with this type of technology, but it cannot be said that there were no cars.
Because the rise of this kind of thing was caused by the historical movement of "modifying the criminal law and strengthening the punishment of dangerous driving".
Since I can go to jail when driving drunk and driving, I will be deducted points for driving a mobile phone, smart domestic car manufacturers are the first to do it.
Now Gao Dasong has been drunk and has been released from prison for almost a year. This new car-mounted equipment is more popular than the same period in history because of Feng Jianxiong's butterfly effect.
These things themselves are not worthy of Teacher Song’s surprise.
He was surprised that when Xiao Xu was embarrassed, he turned on the car radio and listened to "Logical Thinking" on the touch screen.
"Can this be placed directly on your phone app?" he asked in surprise.
"Some chipsets that are built-in Android are OK, but I use Bluetooth connection for mobile phones, just for adapting." Xiao Xu answered questions and answers.
Historically, the product "Himalaya" has reached the mid-term. When trying to open up the market, it has indeed seized the drivers' users. It even cooperated with many car companies, or at least 4S peripheral installation companies, to directly build Himalaya into the on-board radio system.
Because driving is the only scenario that best meets the needs of audio products (at least before the implementation of autonomous driving).
It is not like taking a bus or taking a subway, you can also check your phone.
Moreover, although having cars is no longer considered a successful person these days, it is not a very poor person at all. The need for people with cars to integrate into society and make progress is generally higher than that of the whole society.
Knowledge service products, and even have no knowledge of practical things, are just selling products that are ignorant and fear of backwardness, and they must catch this group of people.
To be continued...