"After so many medium and long-term benefits, I still haven't gained a few people who are willing to be on the same side as the company. Alas, it's such a frustration, and even I suspect that I have a tendency to sell pyramid schemes."

After the annual experience sharing session ended, Zhou Tianyin was depressed to discover this fact.

She didn't want to bear the tragedy herself, so she sent a group message in the discussion group, calling Feng Jianxiong and Yu Meiqin to talk.

She soaked three cups of coffee to refresh herself.

That’s right, in Zhou Tianyin’s discussion group, one is composed of her, Feng Jianxiong and Yu Meiqin. Every day, they talk about the century-old plan for the development of n stations, and even Ding Lihui has not been brought in for the time being.

Because Yu Meiqin is gradually being pulled into the core circle of N Station business work by Feng Jianxiong.

This was not what he decided to be nepotist, or Yu Meiqin officially became his girlfriend.

But in Feng Jianxiong's mind, Yu Meiqin was an important part. She represents Feng Jianxiong's control over the "knowledge economy" field and content production side.

Zhou Tianyin represents the distribution side.

If you compare it with the example of the film and television entertainment industry, Yu Meiqin is in charge of the "production company" under Feng Jianxiong, while Zhou Tianyin is in charge of the "distributor/schedule".

In 2011, Feng Jianxiong's energy to bet on n stations was the most in all his business, and he was treated the same as his own son. (Although it was not as much as Zhou Tianyin and Yu Meiqin, they were full-time after all)

This also means that his expectations for N-sites are very high, far more than just a video website.

...

Yu Meiqin and Feng Jianxiong walked into Zhou Tianyin's office together. The two of them took up the coffee made by Zhou Tianyin in a tacit understanding, tasted it together, and gave a thumbs up from the bottom of their hearts.

After more than half a year of cooperation, although Yu Meiqin had some grudges about the relationship between Zhou Tianyin and Feng Jianxiong at the beginning, she had to admit in the end that the bond between Zhou Tianyin and Feng Jianxiong was really no less than her.

Finally, she carried the heavy phoenix crown "Feng Jianxiong's genuine girlfriend and fiancée", which was also the result of Zhou Tianyin not wanting to bear it and giving in to him.

Sister Tianyin's work ability is no worse than her at all. At best, her eloquence is worse than her, and her public influence is far inferior to her.

But everyone is 100% dedicated to doing things for Feng Jianxiong, and they really want to do things well, rather than seeking credit and favor.

This kind of intimate and sincere cooperation has also resolved the jealousy and hostility that many girls should have, and at least let them know that they should fully trust each other in business.

After drinking coffee, Zhou Tianyin got to the point: "Xiaoxiong, do you think we are counting on the typical Fatty Shu Luo and then attract other talk show up owners to sign an agreement with us that 'no WeChat public accounts are allowed to be promoted on this site'. Is this step right? Why is the effect so poor?"

Feng Jianxiong held a coffee cup and walked to the glass curtain wall, looked at the scenery in the distance, and cheered his woman with a great demeanor:

"It is normal to have a bad situation, so we have to continue to persevere and survive the most difficult period. One can cheat one. But you know, in the long run, the benefits I promised to them will eventually be realized. As long as they follow us and walk unswervingly for two years, three years, and longer - from this perspective, we cannot be considered a pyramid scheme."

"What is the attractiveness of WeChat public accounts better than us? Even if we don't talk about audio, only video, it seems that many ups have been wavering and have started to hang their WeChat public accounts QR codes on the show." Zhou Tianyin has been a little stubborn recently, so she has never understood this question.

In terms of advertising revenue, n-sites, or Youku, they are far higher than WeChat.

After all, the promotional effect of video patch advertisements is there, and advertisers are willing to pay more.

But there are so many people who don’t make good videos with hundreds of thousands of views, so they have to hide the real information and put it in WeChat’s “10w+”.

This can't be because of Ma Teng's "personal charm"?

Prednima and her personality charm?

Of course Feng Jianxiong understood.

However, he did not look down at the young lady because Zhou Tianyin didn't understand.

Because of the ancient generals in history, and the head of the Ali Entertainment Department who later took over Youku, I didn't understand it at first.

Zhou Tianyin's confusion is not unfair.

This is a very advanced confusion.

"They are desperately trying to operate WeChat public accounts. The biggest reason is their uneasiness with future predictions - they know that the content on WeChat public accounts will never be packaged from the official VIP, and become a "membership-paid free advertisement". Therefore, they think that the advertising revenue on WeChat public accounts is the best long-term stability, and the fans they attract are the most.

The reason why video websites are less attractive is because we are selling paid members and exempting advertising. Now it seems that the income of these paid members is benefited by the collection of the website and all content providers, and then distributed according to the contribution details of each provider.

But the question is that they will bet - will the proportion of paid members become higher and higher in the future? Will there be more and more content providers? With a fixed total income, the more content, the less benefits the provider will naturally be. This is not a linear relationship. Therefore, they do not understand the future prospects for long-term sharing of spoils, and they are afraid."

After Feng Jianxiong's explanation, Zhou Tianyin and Yu Meiqin both felt it made sense and suddenly became enlightened.

In fact, the embarrassment of Youku in China later was more because of this unclear positioning in the transformation - if we wanted to win over more content providers with the "long tail effect", it could not sell too many advertising-free members, but should try our best to ensure its transparency.

This is the pattern of youtube.

If he gave up this part of the long-tail effect and had a blooming small workshop up owner, he could only focus on self-produced dramas/self-produced variety shows - these things were produced by Youku's production company and sold to himself, so there would be no problem of "split-sharing credibility".

And this is Netflix mode. (It should be known that those who have watched American TV series are definitely familiar with "House of Cards". But even Netflix, the most criticized thing is that the number of content on it is too small. There are high-quality dramas, and the quality is very guaranteed, but the quantity is not enough.)

If you hesitate, the final outcome will be that you will not please both sides.

(Youku’s later solution was to use free members + member coupons. If you make a part of the long-tail content that is difficult to recover costs, you can’t read it directly and unconditionally, but you have to use the coupons. The coupons are made into a combination of paid purchases and free gifts per month.

In this way, if a long-tail content really consumes enough coupons for users, even if Youku does not receive the money directly, it will provide compensation to the producer according to the coupons on the share. It is considered that it has slightly retained some of the long-tail content providers.)

After Yu Meiqin got it right, she learned from it and asked:

"Then can I summarize it like this: selling a big member so that members can be free and watching most of the content without advertising. This model is conducive to the generation of "big gods" and "homemade dramas", but it is not conducive to the prosperity of all flowers.

If you want a hundred flowers to bloom, you must have a fair sharing mechanism that allows long-tail and niche content providers to see? In this case, is it possible for us to directly imitate the model of novel websites in the video/audio field?

No novel websites have 'operator-made dramas' that can be watched for free in the "membership monthly subscription" and then directly sign the buyout price for the author of these contents, how much does it cost per thousand words. Then for niches, long-tail content is not included in the monthly subscription range, and it is still how much does it cost per thousand words per thousand words per reader to sell?"

When Yu Meiqin said this creative idea, not only Zhou Tianyin's eyes lit up, but even Feng Jianxiong felt it made sense.

Because there has been no attempt in history to change the content payment mechanism of audio/video websites to this structure.

"Holding the grass? What did I inspire? How could Mikoto think of such a strange trick that has never appeared in later generations? But it seems that my brain is very feasible. The key here is how to operate it, so don't make consumers feel that they have lost money by buying members..."

Feng Jianxiong's brain was running rapidly, calculating the business logic here.

He also respected Yu Meiqin's IQ in awe.

She really discovered something new that even the reborn person could not imagine, because there was no such thing as the future generations.

At least in a company that has become bigger and stronger, I have never been there.

Maybe some little punk tried it, but failed, so he did not leave a record of great significance in the long river of history, and was not heard by Feng Jianxiong.

However, Feng Jianxiong's IQ was so good that he quickly digested Yu Meiqin's brains and organically combined it with other previous ideas.

...

"That's what I think about this issue." Feng Jianxiong concluded without blushing, "The best way to do this in the future is to split the current n stations into two institutions.

One company focuses on the playback of video content, and can also add a certain amount of ‘artificial intelligence content sorting, you may like’. The other company focuses on the production, distribution, and video production of audio/text content.”

"It's too strange to split this way? Why is a certain part of the video business tied to the audio and text business? If you separate the audio and text from the video alone, I can understand it." Zhou Tianyin immediately refuted. She didn't care that her authority was deprived, she was just afraid that she could not let professional people do professional things.

"Of course there is my reason for me to divide this division-first, my most basic principle is to break our company into two parts that separate 'produce' and 'distribution'.

Miqin and Senior Sister Ding have organized "The Debater" over the years, and have accumulated so much experience, and have also made "The Debater" the number one talk show in China. Later, she organized a lot of homemade variety shows and self-made personal talk show on the website, and even Gao Dasong and Fatty Luo were responsible for guiding the planning.

Mikoto, I believe it is the most suitable for you to be the head of a content production company."

Feng Jianxiong's words were all about Zhou Tianyin before, and the only last sentence was turned to Yu Meiqin.

"Don't worry, I know my strength." Yu Meiqin nodded to express her understanding.

Zhou Tianyin thought that there seemed to be no big problem at this point, but Feng Jianxiong said that it was the two split scales of "production" and "distribution", and on the other hand, he said that "the audio distribution and production are both handed over to Yu Meiqin", which made Tianyin's thinking a little confused.

If we follow the above, shouldn’t the audio “distribution” be placed on site n, and she is there?

She raised this question.

However, Feng Jianxiong's words dispelled her doubts: "The reason I divided this way is because the 'distribution' of audio is at least 'distribution' in the traditional sense is not important. So there is no need to take it seriously and get the n station. The integrity of its system is more important."

Zhou Tianyin: "Why?"

Feng Jianxiong: "Because the audio content of Internet companies is not suitable for inserting preview advertisements! We can't always find health products companies to cooperate and sell medicines and bars in front of the audio? Videos are very suitable for post-print advertising, and will generate income and profits. The distribution and settlement of profits are much more difficult. Therefore, we only leave the distribution that is prone to "not worrying about no worries but unevenness" in the future n stations."

Issuing without disputes of interest does not require much workload and does not require such professional talents.

Seeing that the girls had no objections, Feng Jianxiong announced the remaining decision in one go: "So, after the split in the future, N Station can continue to retain certain young people's attributes, the popularity of the second dimension, and sell members. However, because the audio and text content are split out, N Station's "members are free of advertising and members are free to watch" will not affect the audio and text business.

You should know that from the perspective of a video website, the biggest negative impact on the sales of members it sells is to let users find out that ‘I paid the monthly membership fee, and there is still content that requires me to spend more money to read?’

Because users regard the benchmarking of website membership fees as "cable TV fees". In the United States, after paying the cable TV fees, there is still paid on-demand content. The American people are used to it, so this is nothing, and Netflix members are not that much resistance to selling.

But what about China? Chinese citizens are used to the fact that 'After I pay the cable TV fee, everything on the TV should be free for me'. They cannot understand the paid on-demand programs. In the eyes of the people, the Internet should always charge less than traditional media, so this is also the fatal injury of Youku and our n-stations not taking this step.

If we don’t hurt the user’s emotions, the best way is to turn some content that cannot be viewed for free into ‘it is not the content of n stations, but the content of another company and another media’. At best, this media is split from n stations and can log in with the same account and password as n stations.

In my vision, in the future, you can watch something you can buy a VIP with one size fits all. After Mikoto is made, it will be sold to you for N stations. This is mainly mainstream, high-cost, and exquisitely produced compatibility blockbusters and big variety shows.

And those niche content, long-tail content, and small and beautiful things that you have to pay for after buying VIP. It’s better to save the “producer sells it to the publisher” link. After Mikoto is finished, she sells it directly.”

After Feng Jianxiong finished speaking his grand vision, he was too lazy to think about his name, so he said to Yu Meiqin alone: ​​"You think of your company, you have the name yourself. But I think the name can be changed to "get". I think this name is more auspicious, so I will try to make it a gold medal platform for progressive people to pay for content. Of course, you have to manage the comprehensive business of the 'production company'. If you don't have enough energy, please let Senior Sister Ding help you."

——
Chapter completed!