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Chapter Bundled Selling Concepts

If a bar wants to make money, the unique decoration style is one aspect, and it also needs to be standardized and perform various programs.

This is set as a standard, which means that the bars are all consumer groups, students, merchants, or those idle people in society. The decoration style is determined based on the consumer group, so that customers can feel a sense of comfort.

Keeping customers is all about various programs and maids.

The show is not as simple as singing and dancing on stage. That is too rigid. It is okay for a day or two. Over time, customers lack freshness. To really win over customers, they are doing interactive programs with them, punching, rolling dice, fighting wine, etc., and any small game is OK.

In this way, during the interaction, the maids will also earn money from drinking and drinking, which is more than their monthly salary.

In the evening, Chen Gong came to Xixi Bar as promised, with Zhang Xixi, Tang Ziyu and Jia Simiao following him. He walked while pointing out various shortcomings, and every point was well-informed, which opened the eyes of the three of them.

Zhang Xixi asked, "Chen Gong, then... according to you, where should we position the bar?"

Chen Gong said: "Now these days, students' money is the best to make. Jia Shao is a teacher at Nanjiang Medical University, so he can advertise. Our Xixi bar is a bar specially prepared for students. Here, you can have whatever you want."

Tang Ziyu murmured: "This is OK, but then do we have to give up those people in society? They are also a very large-scale consumer group."

Chen Gong smiled and said, "It's very simple. Don't this bar have four floors? The first and second floors are the main consumer groups of people in society. In terms of style, they can be popular and a little arrogant. They can stimulate their hormones as much as possible, so they can naturally make a lot of money. On the third and fourth floors, they are mainly students in school. We can set up a separate passage, directly to the third floor, or at the entrance of the stairs on the third floor, and put two people in guarding. Those who want to go up to the third floor must have a student ID, otherwise they will be exempted from entering."

This is really sensible!

Jia Simiao said: "Chen Gong, Xixi is the big boss of the bar, and you are the second boss. If you want to do anything, you don't have to say hello to Xixi and me, you can make the decision yourself. The monthly salary will be 50,000. This is just an early stage. If the bar business is good, you will get your salary increase."

Chen Gong did not refuse, nodded and said, "Okay."

Jia Simiao asked, "If it would take a few days to decorate according to the method you just said?"

Chen Gong said: "We should not move the main places such as the bar walls and the like. If we decorate, we just need to get some details, and it will take half a month at the earliest."

Jia Simiao smiled and said, "It's fine. The bar will be closed from tomorrow. Chen Gong, I'll give you half a month. You can help me decorate this bar. It requires money and anything else. If you contact Xixi directly, she will give it to you."

Zhang Xixi also knew that suspending business for half a month means making less money, but once it opens, it is not as simple as making money, but making a lot of money. Since she started doing business with Jia Simiao, she seems to have entered a brand new world, and always feels that the things she had done before are really too pediatric.

How can you make money without spending money?

Seeing Zhang Xixi agree so readily, Tang Ziyu stared at Zhang Xixi and looked again and again, as if he was looking at a monster, and he didn't know her anymore. It was said that the country was easy to change, but Zhang Xixi, who had always been a little stingy, became generous. She even wondered if the sun had come out of the northwest.

Chen Gong nodded and said, "Okay, this matter is for me."

At that moment, several people came up again, about drinking, maids, etc.

These two points are also very important. The sales of wine, cold drinks, dishes, etc. There is also a conceptual problem. Without Chen Gong's words, Jia Si Miao smiled and said, "I have a way to greatly improve the sales of wine, cold drinks, etc."

Zhang Xixi and Tang Ziyu said, "Tell me quickly."

"I ask you, who have you traveled or visited?"

"All of them."

"Then let me ask you something, suppose you go to the ancient city of Phoenix, where there are so many scenery for you to visit and enjoy. How did you play?"

Zhang Xixi said: "I bought the pass, and I got it all right."

Jia Simiao smiled and said, "Yes, this sales concept is called bundled sales. Suppose that the sales prices of two commodities are 50 and 60 yuan respectively. If consumers purchase these two commodities, it will cost 110 yuan. If we use the bundled sales concept, we can bundle these two commodities together and sell them. If the price is reduced by 10 yuan, we will charge consumers 100 yuan. In this way, it will stimulate consumers and they will think that it is cheap and cost-effective. In fact, it is the same for us."

Zhang Xixi was furious and shouted, "Oh, I understand. Suppose that if we sell a 50-yuan product, we make ten yuan, and consumers are likely to buy such a product and will not buy the 60-yuan product. And when we bundle these two products together, although it is less than ten yuan, customers will think the price is cheap. Even if the 60-yuan product is profitable, it is still 10 yuan. In this way, our total profit remains unchanged, or 10 yuan."

Tang Ziyu smiled and said, "How can it remain unchanged? If you sell too much, you can go to the supplier to lower the price or withdraw rebate points, so that the profit will naturally increase."

Jia Simiao looked at them and smiled and said, "Okay, you two are businessmen now."

Tang Ziyu also flattered a little: "The one who is close to Zhu is red, and the one who is close to Mo is black. After following Brother Jia for so long, we have always learned some skills."

Jia Simiao laughed and said, "Okay, you two are amazing."

This bundled sales concept can be seen everywhere in some large supermarkets. Buy a large bag of five-in-one instant noodles, tie a bottle of mineral water with tape on it, or a few bags of pickled vegetables, a ham sausage, etc. These are bundled sales. It seems to be a free gift, but in fact this is a promotional method.

If we classify the wine, candied fruit, dishes, cold drinks, etc. in the bar, and give different bindings in different consumptions, this will greatly stimulate the consumption of customers to a certain extent.

People have a mentality, that is, take advantage of small gains.

Suppose that if you spend 88 yuan in a supermarket, you will get 1 yuan and give you a bottle of hand sanitizer, laundry detergent, toothpaste and other small items. In this way, after entering the supermarket, you will consider whether it will reach 88 yuan. In fact, when you spend 88 yuan, the merchant has already made money from hand sanitizer, toothpaste and other small items.

There is still 138 yuan, and the supermarket shopping voucher is given 10 yuan, and there are also restrictions on date shopping. It seems to be free, but the merchant will not give you the 10 yuan directly, but divide it into two or three, 4 yuan, 6 yuan, 3 yuan, 3 yuan, 4 yuan, and you can't spend it on the same day.

You said, do you spend it? It would be a pity if you don’t spend this shopping coupon. If you spend it, it would be a good idea to throw it away. If you spend it, it would be a bundled promotion method from the merchant. In that case, you can buy things again. The money you earn is far more than the price of the shopping coupon in your hands.

After hearing what Jia Simiao said, it was not only Zhang Xixi and Tang Ziyu, but even Chen Gong opened his mouth wide.

After a while, Chen Gong asked, "Brother Jia, you... are more proficient in business than me, why do you have to come here?"

Jia Simiao smiled and said, "Three cobblers are better than Zhuge Liang. Do you understand this principle? Besides, I am too busy and I can't always be in the bar. And you? I think the most suitable person."

Chen Gong was a little flattered and said excitedly: "Brother Jia, don't worry, I will definitely not disappoint you and Miss Xixi."

"Okay, don't be sour for you two."

Zhang Xixi waved her hand and asked, "Then... about the maids in the bar and those promotional ladies, I have to find someone to train them. Brother Jia, Chen Gong, do you have personnel in this regard?"

This is very important. No matter how good the bundled sales concept is, if no one promotes it, it will be useless.

Taking advantage of the half month of decoration, we will train the promotional ladies and maids to save time from wasting time.

Jia Simiao smiled and said, "Just leave this to me, I have the best candidate."

"who?"

"Yu Chun."

"Yu Chun?" Zhang Xixi was stunned. It seemed that she had heard of this name, but suddenly stopped.

Tang Ziyu jumped up and shouted excitedly: "Oh, Brother Jia, you are so talented. If Teacher Yu Chun is asked to be these maids and promotional ladies, their performance will definitely soar."

Zhang Xixi asked, "Tiyu, who is Yu Chun?"

Tang Ziyu smiled and said, "Did you forget? I told you that our Nanjiang Medical University has two beautiful female teachers, one is dignified, gentle, and the other is charming. No matter when, how many women are there, Yu Chun is the kind of man who can attract all men's attention. She... that's a woman. Compared to her, I feel like a child."

Zhang Xixi shouted, "Oh, oh, I'll know after you say that. She has also bought cold drinks many times in our Xixi cold drink shop. But... Brother Jia, how could she listen to us and train those maids and promotional ladies?"

Tang Ziyu was happy and smiled wickedly: "Brother Jia must have her solution. Maybe if you sacrifice some color, you will get Teacher Yu Chun."
Chapter completed!
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