Chapter Small Business, Great Wisdom
Inside the store.
Jia Simiao sat on the chair and said with a smile: "Xixi, pour all the money from today's sales on the table and see how much money you can get."
Zhang Xixi was very beautiful. She stepped forward and poured the money in her pocket and the money box on the table. It used to cost three yuan a cup, but now it costs thirty yuan a cup. How about this?
What’s the concept? Tang Ziyu also went to help, and the total cost was more than 10,000 yuan.
Tang Ziyu was shocked and lost her voice: "This... this day, you sold more than 10,000 yuan? Then after removing the cost, how much money can you make?"
Zhang Xixi said proudly: "How about half a day? In the morning, it costs three yuan a cup, and how much can it cost?"
Then, she also set her sights on Jia Simiao, and wanted to know how much the net profit was. What was the key? The health cold diet recipe was prepared by Jia Simiao, and they did not know what the formula was, so naturally they would not
Do you know what the net profit is?
Jia Simiao smiled and said, "What do you think?"
Zhang Xixi plucked his fingers and calculated: "We used to sell it for three yuan a cup. If you say we sold it at a loss, does that mean the cost price is more than three yuan? I'll go as far as ten yuan.
For the cost of one cup, we earn 20 yuan per cup, so more than 300 cups is more than 6,000 yuan. These are just conservative figures, the real profit should be between 7,000 and 8,000 yuan, right?"
Jia Simiao asked: "Ziyu, what do you think?"
Tang Ziyu said: "I don't think there are seven or eight thousand, but more than six thousand should be about the same."
Jia Simiao smiled and said: "The cost of the health cold drink I prepared is very low. Those Chinese herbal medicines can be easily bought in major pharmacies, but the effect has been slightly checked. If I add a few more herbs, the effect will at least be doubled."
Several times, but the cost is much higher. I estimate that the profit should be upwards of 8,000, after deducting electricity bills, taxes, etc. Of course, this store is our own, and the rent is not included.
Inside."
Tang Ziyu couldn't close her mouth and murmured: "This...more than 8,000 a day? It's too profitable."
Jia Simiao smiled and said: "Shopping malls are like battlefields, because they are a trick. To put it more informally, it is also called a scam! A very simple example is that there are two shops selling mooncakes, called A and B. They are close friends.
Next to each other, the types of mooncakes are all the same, such as five-nut mooncakes, bean paste and egg yolk mooncakes, crispy fresh meat mooncakes, fresh meat and pickled mustard mooncakes, etc. There are many kinds of fillings. However, their mooncakes are made of pressed flowers.
The shapes, styles, etc. are all different.”
"For example, if they are mooncakes with bean paste and egg yolk, Family A sells them for 10 yuan each, while Family B sells them for 12 yuan each. Tell me, if you were asked to choose, which one would you buy?"
Zhang Xixi and Tang Ziyu said: "For the same stuffing, of course we should buy it for 10 yuan each."
"Why?"
"No nonsense, it's two yuan cheaper."
Jia Simiao smiled and said: "Yes, this is a common human psychology. If you two were the shop owners of the Yi family, what would you do?"
"Also sell it at a reduced price, the same price as A's, or sell it for 89 yuan less. Otherwise, how can it be sold?"
"Wrong, you are all wrong. The boss of Family B changed the price, but instead of lowering the price, he increased the price. Each mooncake increased to 18 yuan, and then he added a packaging, so that his mooncakes
They are high-quality mooncakes, and the packaging is only 1 yuan. In this way, it is equivalent to the mooncakes of the owner of the Yi family, sold for 17 yuan each, and the sales volume has increased. Because some people buy mooncakes, and the picture shows a beautiful packaging
, great as a gift.”
Zhang Xixi and Tang Ziyu couldn't digest this business concept. They stared at each other and didn't know what to say.
Jia Simiao asked again: "In this situation, if you were the boss of Family A, what would you do?"
Zhang Xixi pondered for a moment and said: "This, we should also launch high-quality mooncakes to seize the high-end market."
Jia Simiao stretched out his index finger and shook it twice: "You are wrong again. The boss of Family A did not do this. He only sold it for 10 yuan, and the price did not increase or decrease."
Tang Ziyu said: "Then I don't understand. Doesn't this mean giving up a piece of the market?"
Jia Simiao smiled and said: "The bosses of A and B have not given up on the market, because they are brothers. These two shops are basically the same. The actual cost of crispy meat mooncakes and fresh meat mustard mooncakes is
It’s the same, but the pressing patterns, styles, etc. are different. What they want is this effect of confusing consumers, stimulating consumption, and selling more.”
Tang Ziyu shouted: "Since they are the same mooncakes with different styles and patterns, and they dare to sell them at a price difference of 7 yuan, aren't they afraid that consumers will say they are cheating?"
"Then tell me, can you eat these two styles of mooncakes?"
"Of course I can eat it."
"Wrong, you can't eat it."
Jia Simiao rejected it again and said loudly: "People's consumer psychology is very weird. They always think that expensive things are good, and cheap things are not good. The same mooncakes, but different styles and patterns, you eat 17
If it costs 10 yuan and you eat 10 yuan, you will think that the 17 yuan mooncake you eat is delicious. If you think, Huh? Doesn’t this taste the same? Then you are not balanced. So,
You would rather believe that it’s delicious for 17 yuan, that’s the truth.”
Small business, great wisdom.
Zhang Xixi and Tang Ziyu looked at Jia Simiao, and the more they looked at it, the more unclear they became. After a while, they said: "Brother Jia, tell us the truth, what did you do before?"
Jia Simiao also felt that he had said too much just now. Even though the truth is simple, not everyone may be able to understand it thoroughly. Zhang Xixi is better. She has already entered the society and has been practicing taner for a while.
It was a little bit of experience. And Tang Ziyu was still a senior student and had no social experience at all. If I told them these things, it would make them feel confused and stressed in life.
Jia Simiao touched his nose and said with a smile: "I used to work in the company and just make a living."
"what company?"
"A small company abroad... are you checking the household registration? Hurry up, we have to go to the bar."
They both looked at each other and felt that Jia Simiao was unfathomable. He knew far more things than they imagined. In this way, they couldn't understand how he looked.
The older one? He is a few years older than them. According to the study rules of ordinary people, he should have just graduated from college and has no social experience at all.
But what about Jia Simiao? He is so different from ordinary people.
Zhang Xixi asked: "Brother Jia, how many years have you spent studying?"
"Eight years."
"Eight years, what do you mean?"
"It took me eight years to read all the courses from elementary school to university. During this period, I also studied various traditional Chinese medicine classics from ancient times to the present.
"Compendium", "Treatise on Febrile Diseases"... I have already thumbed through these books, and I know what is on the page without even looking at the book."
"Ah? Eight...eight years? How did you do it?"
"Quite simply, they are my childhood."
A trace of sadness flashed across Jia Simiao's eyes. Other people's childhoods can include football, basketball, going to the amusement park, etc., but what about him? These things have nothing to do with him. He is like a sponge.
, greedily devouring all kinds of nutrients. He spent eight years devouring the knowledge that others had learned over twenty years.
Then, he visited the famous mountains and rivers of the motherland, looking for various precious Chinese herbal medicines, and discussed with the ancient sects of Chinese medicine in China, such as Qiantang Medical School, Wuzhong Medical School, Menghe Medical School, Yishui School, Qianjin School, etc.
The warming and tonic sect, the evil-attacking sect, etc. However, these ancient sects of traditional Chinese medicine are hidden too deeply. Some are in the mountains, and some are hidden in big cities.
When these ancient sects of traditional Chinese medicine can put aside their prejudices and integrate their unique medical skills into one, then the cause of traditional Chinese medicine will surely flourish. Can Jia Simiao be able to do this? He smiled bitterly and looked at Zhang
Xi Xi and Tang Ziyu made a gesture, and the three of them opened the rolling shutter door and walked out.
The most exciting moment in Nanjiang City is undoubtedly the night. Of course, ordinary people wandering in the streets and alleys cannot experience this excitement. When the night covers the entire city, countless neon lights begin to perform in every corner of the city.
A series of sensual hallucinations began.
The night is psychedelic, the lights are psychedelic, but the most psychedelic are the women who appear under the light of the night. Hair salons, leisure centers, KTVs, bathing centers, nightclubs, private clubs... as long as you have money or have the
If you have the right, you can become a frequent visitor here and a guest of those beautiful women.
Tang Ziyu jumped into the car and said with a smile: "Brother Jia, where are we going?"
"It's Shuiyunjian..." Just as Jia Simiao uttered these words, a woman suddenly jumped out from the diagonal thorn. Her clothes were messy and she threw herself directly into his arms.
Chapter completed!