Chapter 310 High Box Office and Controversy
News of the box office victory of "Night Store" soon spread from Shuimu Forest to Hulang. The two companies are now just a wall away, and they can hear them on the other side.
When He Muliu reached the next door, many people cast envious and admiring eyes on him. In the past, when he was a tiger and wolf, no matter what achievements he achieved, it was Xiao Fang's success. Just like now, the box office success of "Night Store" will be regarded as his He Mu's success. Only such success can win respect for him, rather than being regarded as Xiao Fang's subordinate as before.
He Mu came to find Tao Quduo this time. This guy has completed the post-production of "The Good Man of the Tang Dynasty". To be honest, because he was still separated from Xiao Fang in the filming of "Night Store", He Mu paid little attention to this TV series and basically didn't care much about it later. As the producer of the show, he was a little incompetent. Fortunately, Lao Tao was still conscientiously sticking to his job. Now that the film has been produced, Tao Quduo asked him to come and read it.
Time is limited, He Mu has only watched the first two episodes and the last episode, and it can definitely be called a tiger head and a phoenix tail. As for whether he has a leopard belly, it is not clear whether he has a leopard belly. However, looking at the quality of the beginning and end, the middle will not be bad. This is Tao Quduo's first work in the true sense, and he does not allow himself to fool things. It would be fine if he is not capable. Since he has the ability to do well, he must do his best and not leave any regrets for himself.
This drama is the first time He Mu has seen such an indecent and funny self. Although "Night Store" is also a comedy, he has few opportunities to play in "Night Store", which is really incomparable to Wang Zihao in "Good Men of the Tang Dynasty". It's just that this time-travel farming drama is too pioneering. He Mu is worried that people of a certain age may not necessarily grasp the funny points in the drama, and may repeat the mistakes of "Chang'an Rural".
After watching TV, He Mu asked Tao Quduo how the script was doing. "If possible, this book can be used as the second work of Shuimu Forest."
Tao Quduo immediately shone brightly, "Really! Great! You also know that my biggest wish is to become the best horror film director in China. However, after reading the script you have revised, I think your version is more suitable. I mean, it is easier to have a high box office and have more adaptable people than my book." Tao Quduo would not admit that he wrote it poorly, but the one written by He Mu and others is more marketable.
"Then we'll decide that. We'll discuss the script again, but it's still a bit immature, and the title of the movie needs to be changed. How can "Female Strange" sound like a horror movie? We'll give a gentle name. Then Brother Fang and I will lend it to you."
"I'll just resign from Hulang," said Tao Quduo. "I really want to follow you now. You won't want me, right?"
"But is this suitable? Isn't it considered poaching?" He Mu hesitated for a moment.
Tao Quduo shook his head, "Actually, Mr. Xiao told me a while ago that I asked me to go to Shuimu to help you, but at that time, "Tang Man" had not been completed yet, so I didn't go immediately. Now the production of "Tang Man" has been completed, and it is their business to sell the movies later. I can completely let go."
Now there are several directors who can stand alone. Tao Quduo's role is not that important, and Xiao Fang is also worried that He Mu's company can't support it. So he thought about asking He Mu's friend Tao Quduo to go and help.
Since Tao Quduo said so, He Mu could only extend his hand to Tao Quduo, "Welcome to Shuimu Forest."
Entering the second week of "Night Store" release, the New Year atmosphere faded, the overall market declined, and the attendance rate dropped a lot compared to last week, but it was also in line with the market rules. Generally, when there is no strong super hot film at this time, it is normal for the market to cool down.
This week's attendance rate of "Night Store" continues to lead the group films, and the daily schedule has also risen from less than 10% to 15% or even higher. In the second week, "Night Store" has received a total of 11,000 games, with an average weekly attendance rate of 65 people per game, and a weekly box office revenue of 21 million!
There was no strong new film this week. In the foreign language film, "Black Book" ranked sixth with 6 million. In the Chinese film, Guo Tao and Huang Bo and directed by Forrest Gump, the song and dance comedy "Happy", adapted from Jia Pingwa's novel of the same name, has also begun to be launched in theaters on a large scale. Some people say that the appearance of "Happy" has the greatest impact on "Night Store", and has also made the film market the performance time of the Stone Gang this week. Guo Tao, Huang Bo, and Xu Zheng are the ones who are "Crazy Stones" because of "Crazy Stones".
The actors who have met have three movies competing in the same show this week, and they are all comedy. "Racing" has been released for half a month and its momentum has been slightly reduced, while "Happy" is only popular in the box office in Shaanxi's hometown, but it can't be sold elsewhere. The box office of the first three days of the first week was 3.5 million. The facts once again prove that Chinese people are different from Indians. Song and dance films are not feasible in this land. Forrest Gump has learned a lesson this time, and I don't know who the next unlucky guy to challenge the song and dance films is.
In the comparison of the three comedy films, "Night Store" is far ahead, and the box office exceeds "Red Cliff Two", "Crazy Racing", "Pleasant Goat and Big Big Wolf", and directly jumped to second place, second only to "Dragon and Phoenix", and higher than "Crazy Racing"'s 19 million, and "Red Cliff Two" and "Pleasant Goat and Big Big Big Wolf" ranked fourth and fifth respectively.
This result is crazy compared to the production cost of the movie. Some even compare this film with "Crazy Stone" that year. Both films are low-cost comedy films, and the production cost is comparable ("Night Store" has high publicity fees, but "Stone" does not). If you judge success or failure by box office, "Night Store" is much stronger. After all, although "Stone" is crazy, the box office is only more than 20 million in the end. It has a far-reaching influence as an industry topic. "Night Store" has now easily exceeded the 30 million mark. You can look forward to the 50 million box office. Although one is in 2006 and the other is in 2009, the market capacity is different and it is not very comparable, it is enough to prove the commercial success of "Night Store".
But it is precisely because of the commercial success of "Night Store" that "Night Store" has also caused some controversy, and sometimes it will be jealous of being too successful.
First of all, the problem of implantation advertising that was not noticed at the beginning was emphasized by the media. The film was never actively mentioned the issue of implantation advertising, and it was trying to make implantation silently. And no one mentioned this issue after the first week, which means that their handling was still very good and did not cause disgust. However, after the second week, the movie box office was higher, and discussions about implantation advertising began to increase. Some media people said that the advertising implantation of "Night Store" was even more crazy than "If You Are the One". The media person listed more than 50 products that appeared in the film, and the drama "Night Store" should be renamed "Advertising Store". But the problem is that there are only a dozen advertisements they implanted, where did 50 types come from? Can the products that flash by in the movie be considered implanted advertisements, or that the trademarks of those products must be mosaiced to be considered not implanted? You must know that this was filmed in supermarkets, and a wide variety of products must be inevitable.
In addition to the issue of implanting advertisements, some people have made some sour statements about He Mu's performance in the film.
"He Mu performed very poorly. Maybe he is really not suitable for comedy. I only laughed when I saw Xu Zheng and Zhu Liao in the whole movie, but I only felt a toothache when I saw He Mu wearing steel braces."
"Is this the performance level of the best actor? I really don't know how Montreal judges the award. Look at the old actors of Liang Jiahui, whether it is a comedy or a serious drama, they can be transformed freely, but He Mu's comedy performance really can't laugh out loud."
"In "Night Store", Xu Zheng is undoubtedly the most dazzling, and as the main box office attraction, I can only say that He Mu is not as good as Li Qiner, at least it looks comfortable."
Among the many comments about the actors in the film, He Mu became the most despised character because he was "not handsome" and "not funny". Some people even questioned his acting skills. Faced with this question, He Mu didn't say anything. He expected that Xiao Gangya really had no funny points. He was responsible for the love part. Unfortunately, the comedy elements of this movie are too rich, and his love with Qin'er is not so popular. If you look closely, you can still see that He Mu's acting skills are very superb. After all, He Mu himself is a very powerful person. He has already achieved the vividness of playing such a weak boy.
He Mu didn't take the previous two doubts seriously. Some people said that there were many implanted advertisements and He Mu's acting skills were poor, so there would naturally be people who refute it, and a large number of people refuted it, because this statement itself is untenable, and it is just to increase the topic of "Night Store". It may be of some help in the box office, but the voice of the film plagiarizing Korean movies made He Mu a little worried.
In fact, He Mu had this kind of worry when the film was launched. Ordinary people may not think there was any problem, but for people like him who read very high films, you can see that "Night Store" has obvious imitation traces. In He Mu's opinion, this is at most a tribute to the classics. The funny points and charm of "Night Store" are more of Yang Qing's original creations. The success of "Night Store" is also attributed to the director's grasp of the rhythm of the film, his careful calculation of the laugh points, and the actors' wonderful performances and hard promotion.
However, this level of imitation has been criticized as "naked plagiarism" and "no original spirit" in movie forums such as Douban. Some people have even risen to the level of "Chinese movies have no other skills except plagiarism". Even the previous "Crazy Stone" was implicated by "Night Shop" and "whip the corpse", which is nothing more than discussing the inheritance relationship between "Stone" and "Two Big Smoke Guns". The ratings of both films have been reduced to a certain extent.
…(To be continued, please search for Astronomy, novels are better, updated and faster!
ps:【ps: The first update, now I have more than 1,600 recommended votes, and I owe 10 chapters in total, today's third update~]
Chapter completed!