Although the enthusiasm for building cinemas in mainland China is very high, the number of screens soared from 1,000 yuan five years ago to 4,000 yuan today, exceeding Japan's 3,000 yuan, but there is still a huge gap with the more than 300 million yuan in North America.

Relying on the construction of cinemas, 34 theaters have emerged in China. Most of them already have nearly 100 cinemas, with strong competitiveness, and only a dozen cinemas are worse, with influence limited to the local area.

According to statistics, the box office of mainland movies reached 4.3 billion yuan last year driven by 34 theaters, of which ten theaters had a box office revenue of more than 100 million yuan, and the top 10 theaters had a total box office of 3.1 billion yuan, accounting for 72% of the total box office. Among them, the movie star Mei, the traditional old theater chain and the new theater chain rising star Wanda theater chain, which relies on the real estate industry, both broke through the 500 million mark, and the situation was gratifying.

Chen Li reported to He Mu that seven of the top ten theaters in last year were opened by him, but the support was not strong. After all, it was a small-cost movie with unknown directors. How much support could be achieved is due to He Mu's meager box office appeal. Compared with the filming of "Assembly" and the bosses of the eight major theaters personally went to congratulate and clearly supported the film, the release of "Night Store" was much shabby.

Unhappiness comes from comparison, and happiness also comes from comparison. Although it is not as good as "Assembly", compared with the numerous domestic movies that cannot be used in theaters or can only be "one-day tour of theaters", the small investment scale is already very gratifying. Not to mention the release scale of 400 screens, even if it cannot reach 300 yuan, it is also a huge victory.

Cinemas, it would be great if he had a cinema. He Mu would sometimes think so, but it was just thinking about it. Cinemas are played by rich people and big capitalists. Even with Huayi Brothers' leading position in the industry, it is just to build one or two cinemas to play.

Now it is still more than ten days before "Night Store" is released. While Chen Li is seeking support from the theater, the film's promotional work has not been slackened. Several sets of stills and movie posters have been released. The new trailer has also met with the audience through the Internet. The big deal worth mentioning is that He Mu bought the one-minute clip advertisement for "Crazy Racing". It is used to play the last trailer of "Night Store". So now He Mu especially hopes that "Racing" can achieve good box office results. The more people go to the theater to watch "Racing". More people know that "Night Store" has a similar audience, which still has a certain promotion effect on the box office of the film, provided that "Racing" has a good box office.

For this reason, He Mu went to watch it secretly after the release of "Racing". After watching it, he felt relieved. The movie is at least 50 million, and this advertisement is worth it!

The film continues the multi-line narrative method that director Ning Hao is good at, and has more clues. Although it is not as exquisitely conceived as "Crazy Stone", the production is more sophisticated and the picture effect is far from comparable to "Stone" filmed in DV. It is still rare in Chinese-language movies today, at least much better than "Night Store".

When he came out of the cinema, He Mu saw many parents queuing up with their children to buy tickets. They definitely didn't want to watch "Crazy Racing". He Mu took a look at the huge poster in the cinema - "Xi Yangyang and Big Big Wolf: The Great Aura", which is really a bit unpredictable.

Last week, as the movie version of the popular domestic cartoon "Pleasant Goat and Big Big Wolf", "Bully" entered the film market in a low-key manner, but it caused a box office boom. The box office exceeded 18 million on the first three days of the first week, and its production cost was only 6 million. The most terrifying thing is that the average attendance rate of the film that week reached an astonishing 120 people per game. Even if "Red Cliffs" had a box office of over 100 million in the first week, the attendance rate was only 100 people per game. The attendance rate of "If You Are the One" set a single-week box office record was only more than 90, far less than "Pleasant Goat and Big Big Big Big Big Big Big".

This small cartoon is really awesome. In the second week, major theaters rushed to buy copies, and the schedule also surged. The audience's enthusiasm for watching movies remains unabated. Although the film market is still leading the trend in the third week of release, "Crazy Stone" and "Pleasant Goat and Big Big Wolf: "The Great" are two movies, one is expected and the other is unexpected. The two films have caused a great impact on "The Great" and "The Second" and "The Second" two movies have two movies, "The Second" and "The Second"

The weekly box office exceeded 200 million, but the next two weeks have passed by less than 190 million. Moreover, "Stone" and "Xiyangyang" are so strong, and "If You Are the One" is still silently harvesting the last box office. Now it has exceeded 300 million, becoming the second Chinese-language film to exceed 300 million, which has a great momentum to hit the Chinese box office record of "Red Cliff. 1". In this way, "Red Cliff. 2" is not optimistic and is almost a foregone conclusion. The only thing better than the upper part is that it has a slightly better reputation.

After watching the movie, He Mu made an appointment with Xu Zheng to go to Changsha with him. Li Qin'er was in the Demon City and flew directly to Changsha from there.

On the plane.

"I just watched "Crazy Stone". Brother Xu, you have a very stylish hair," He Mu teased.

Xu Zheng laughed, "I still have long hair in the next movie. Not only do I have to lose weight, but I am really stylish this time. Have you noticed that I have lost weight?"

"I thought you were tired of serving the confinement period."

"This is all requested by Director Ning. I will go to the west to experience life in a while. I still have to look at my mother-in-law when I serve the confinement period." Xu Zheng talked to He Mu about his new film. This is the first time Xu Zheng has been the male lead in Ning Hao's movies. Xu Zheng attaches great importance to it.

"Director Ning is too anxious. Before he can enjoy the victory of "Racing", a new show is about to start."

"He is such a person. If he is fully prepared, he will be in a hurry to get out the things. By the way, what are your plans next? I heard that you and Hulang..." Old Xu was also a little gossipy. This is because he is too familiar with He Mu, otherwise he would not ask this with his personality.

He Mu didn't hide anything from Xu Zheng, "I'm starting a company by myself and investing in the movies I like. I have a lot of cards in my hand, and they're all small-scale quarrels. Brother Xu, if you have a good project in the future, don't forget me."

"It must be a pleasant cooperation with you." Xu Zheng said.

Several years later, He Mu was really glad that he said this to Xu Zheng.

After the two arrived in Changsha, Qin'er and Zhao Yingjun had already arrived at Malanpo first, and the four of them met in the dressing room. The next movie promotion will also focus on the four of them.

"Hi!" When the four old friends were chatting, the door was pushed open. It was a member of the Happy Family. It was essential to support the communication between the people and the guests before the rehearsal. If you talk about their current situation, you may find some highlights from it. He Mu's current situation is the most eye-catching. The TV series he starred in is about to be launched on CCTV. The movies he starred in are about to be released with the producer, and it is also involved in the rumors of breaking up with his partners. It can be said that there are constant topics. Even if he has a dog at home, he can make headlines.

As the core soul of "Happy Camp", He Jiong has made extensive friends in the entertainment industry. Xu Zheng and him are also friends. Li Qin'er has seen him before. With him as a hub on both sides, everyone feels comfortable. Just as everyone was chatting happily about Taiwanese scripts, Xiao Nan answered a phone call and whispered a few words to He Mu, and heard several changes in He Mu's face.

This expression was very strange, He Jiong asked, "Is it swollen?"

"Oh, I got a nomination." He Mu pretended to be plain. It was Datang who called Xiao Nan just now and asked her to convey it to He Mu.

"What is the nomination? The Academy Award?" He Jiong asked. The recent famous domestic film awards seem to be the only Hong Kong Film Awards in March and April.

"Academic Award." He Mu replied, this was a bit surprising to him.

"Beijing Film Academy Award?" Xu Zheng asked. He didn't seem to have heard of this award.

"British Academy of Film and Television Art Award (bafta)" He Mu said.

Xu Zheng immediately widened his eyes, "British Oscars!?"

"Um."

"Best Actor?!"

“It’s just nomination.”

He Mu and Xu Zheng asked and answered questions, and everyone else wondered, isn’t the Oscar from the United States? Why did Xu Zheng say that the British Oscar is the British branch?

Xie Na, who spoke quickly, first asked questions, and veteran actor Xu Zheng answered them. "This award is one of the most important film awards in the UK. Because it is also an Academy Award, it is known as the British Oscar. It was originally only for British people. Later, the selection scope was expanded. Any movie released in the UK is qualified to compete. Zhang Ziyi was nominated for Best Actress a few years ago, as if it was the movie "Ten-Ambushes".

Everyone understands what Xu Zheng said. It turned out to be the British Oscar. Although it was not as good as the American one, it was still very powerful. It is said that He Mu's "One Strike 147" was very box office in the UK and was very popular. It had no idea before. Now it seems that this is true, otherwise he would be nominated for Best Actor?

Li Qin'er looked at He Mu with admiration after hearing Xu Zheng's answer. It was so amazing. Brother Mu was only five or six years older than him, but his achievements were really beyond the reach. At this time, she thought of a question and looked at Xu Zheng, "Then have any Chinese people who have won this award before?"

"Yes," Xu Zheng did not think, "but he is not a Chinese. He is a Chinese-Vietnam actor and a Hollywood actor. He was in the 1985 British Academy Awards. He won the British Academy Award for Best Actor and Best Prosperity Newcomer for "The City of War". He also won the Oscar for Best Supporting Actor. He was the first Chinese to win the Oscar for Performance. He occasionally mentioned him when we were in the history of movies."

As expected, he is a professional and a top student in the theater. He can easily learn these allusions. It seems that Xu Zheng is more likely to learn when he is in school.

… (To be continued, please search Piaotianwen, novels are better, updated and faster!

ps:【ps:The first chapter is here~】
Chapter completed!