Chapter 316: Maximizing Profits
For a super-small-cost movie with a production cost of 2 million yuan and a promotional fee of only 5 million yuan, it can be said to be a very impressive box office of more than 50 million yuan, which is a miracle. The success of "Night Store" in the box office proves He Mu's appeal as a movie star, and it is also an important weight for He Mu's surge in film endorsement fees in 2009. Perhaps he is not the biggest highlight of this movie, but he is indeed a major motivation to attract people to come in.
This movie also made Xu Zheng successful. He made friends guest appearances in the two previous crazy series and was unable to fully display his comedy talent. "Night Store" gave him plenty of room for performance, and Xu Zheng's comedy style gradually matured. He also began to shift his focus from TV series to movies. He felt that he still had great potential in this regard.
Although Shuimu Forest alone has a profit of nearly 20 million yuan, this is not enough. The value of a movie is by no means reflected in the cinema. Even in a place where copyright protection is almost vacuum in the mainland, "Night Store" can still have some DVD income, especially such popular movies, which are possible to sell for millions. So what Shuimu has to do next is to seek the profits of "Night Store" developed by audio and video production companies, and can be put into the market immediately after the movie is painted. It is also worth mentioning that the broadcast rights of the TV station, mainly referring to CCTV6. This income ranges from thousands to hundreds of thousands, and some super blockbusters can even be sold for millions. With the popularity of "Night Store", hundreds of thousands can still be expected.
No matter how small a mosquito is, it is still meat. Businessmen want to do everything possible to squeeze out the surplus value of a product. Now there are not strong copyright awareness on the Internet, and there are fewer websites that are willing to spend money to buy copyrights for TV series, and even fewer ones spend money to buy copyrights for movies. This part of the income is not needed to be considered for the time being.
There is also overseas income. "Night Store" is not those blockbusters, it is a comedy film. A major feature of comedy films is that it is obvious in regionality. Even the sketch king Zhao Benshan cannot make people in all regions of the country appreciate his sketches, let alone foreigners. "Night Store" is the same. He Mu is not a world-renowned star. The laughter of "Night Store" cannot conflict with cultural barriers to scratch the itchy flesh of foreigners, and even audiences in Hong Kong and Taiwan cannot appreciate it.
Shuimu Forest is now actively negotiating with Anle Film. Maybe it will sell the copyrights of Hong Kong, Taiwan, Southeast Asia to them in packages, and the price will not be too optimistic. As for Europe and the United States, it is better to save money, no one will buy them. It is not that He Mu has made a name for himself in the UK and the United States with "One Snake 147" and others will consider his other works. It is difficult for Asians to gain recognition in the European and American markets to be far more difficult than those white faces.
He Mu and his think tanks thought of all the ways to make money that could be imagined. The surplus value of "Night Store" was basically thought out. If all of these are ideal, they can bring two million yuan in revenue to the company, which is equivalent to one tenth of the box office revenue. This proportion is very low. In foreign countries, this part of the revenue is the big part of a movie, so they are under very little pressure on box office. He Mu hopes that one day the domestic film industry can also develop to that level. He believes that this situation cannot remain unchanged forever. The country is now paying more and more attention to the cultural industry. It is just that the stubborn disease is deeply rooted, and it cannot be reversed overnight. Take it slowly and it will be fine.
After working for a day, after returning home, what was waiting for He Mu was fragrant and hot... Instant noodles, Zilin knew that He Mu would come back late today, so she accurately cooked and cooked a supper for him. She could not be considered stupid. She could only say that He Mu was too spoiled and was reluctant to exercise her skills in this area. So Zhang Zilin, who had touched fried spoons when she was a child, has now completely degenerated into a woman's cooking instinct. She was originally a kind-hearted dinner, but she finally made a feast of Goubuli.
It's really a dog-dog. Zhang Zilin tasted two bites and absolutely had no appetite. She gave potatoes and yoyo to eat. Yoyo is a female dog who is very particular, so she doesn't eat those dark things. Even potatoes with always strong appetites are too lazy to pay attention to. So when He Mu was about to go home, Zhang Zilin dumped her kitchen works and soaked two bags of braised beef noodles. She thought it was too difficult to cook noodles, so she used it.
A handsome man and beautiful woman, full of star flavor, sucking instant noodles while watching TV. The picture is very happy, and He Mu also praised the noodles made by Zilin, "Others can't make such delicious noodles."
Now "True Treasure" has been broadcast on CCTV, followed by BTV, Tianjin TV, Anhui TV, and Henan TV. At the same time, CCTV-8 also broadcasts this TV series during the day, and the ratings are still strong. He Mu Zilin and the others are not watching this drama, but watching "True Treasure of the World Collection". The episode where He Mu was a guest had been broadcasted before, and the response was very good. It became the highest-rated episode of this program this year. While retaining the original audience, He Mu's appearance also attracted many young audiences. Today's episode is even more amazing, because He Mu appeared on the stage as a host, which is simply not to be missed for viewers who like him. This is He Mu's hosting debut.
"I didn't expect you to have the talent to be a host!" Zhang Zilin praised.
"I was forced to do it. Teacher Wang Gang was uncomfortable that day, so I got over it and drove the ducks to the shelves. Later, I was asked to host those episodes."
"It seems that I will watch this show in the future."
"I really give you a face, kiss me." He Mu kissed Zilin's face, and the two of them continued to watch the show.
Another day later, He Mu continued to film, a scene in the hospital. The main characters were Zhang Ziyi, He Mu, and Su Zhishu. Although they rented the venue, there were still a large number of onlookers surrounding the shooting site three circles inside and three circles outside. When He Mu arrived, Zhang Ziyi and Su Zhishu had been filming for more than a day. He Mu only needed to stand in the elevator for a while and stood behind Zhang Ziyi. In the film, there was a child who would slap Susan's butt. She thought it was Chang Rui behind her who took action. She glared at him for the first time, and glared at him fiercely the second time, and finally broke out for the third time, calling him a perverted hooligan. He Mu just acted that embarrassing and helpless feeling.
He Mu and Zhang Ziyi are both actors with strong professional skills. This kind of pediatric performance will be passed in one go, but there are more than a dozen extras in the elevator, and there is also a difficult child who is responsible for filming Zhang Ziyi's butt. These unstable factors lead to the plot being beaten five times before passing. After filming this part, the crew collectively switched to a masquerade party. This time, the four leading actors, He Mu, Zhang Ziyi, Sai Bingbing, and Su Zhisub, were all there. In addition, Lin Xinru, who is a supporting role next to Zhang Ziyi, is also there, which is a relatively complete set of actors.
This is He Mu's first time with Jade Bingbing close up. It is indeed charming and beautiful. Sophie played by Zhang Ziyi is wearing a sheep outfit and has no aura in front of her. However, Bingbing is indeed a bit stiffer in her acting skills, not as spiritual as Zhang Ziyi. In addition, Lin Xinru's outfit is also playful and beautiful. Her role in the film with her short hair can be described as "sexy in the wind". It is very different from her previous screen image, and it is very breakthrough. He Mu pays attention to the previous interaction between her and Jade Bingbing and finds that the two have almost no communication throughout the whole process, perhaps because there is no rival scene.
After that, he filmed for more than ten days, and the whole movie had been completed halfway. At this speed, it could be completed in more than a month. After two consecutive days of filming, He Mu had another rest time. The busiest person in this drama was Zhang Ziyi. The whole movie revolved around her, and everyone else could basically have rest time.
It's just that he doesn't have to film. Taking on magazine covers, participating in endorsement products activities, and adding new endorsement advertisements are all troublesome, and it's not easy to film. It's not that He Mu wants to make this money, but he needs to maintain his popularity as a star, so these activities, endorsements, and covers are essential. His company still needs to rely on his fame at this stage. He can't do it like Zhou Xingchi, so he can only be a busy Liu Dehua, and the idol boss is not so easy to do.
"Xiao Nan, what announcements will I have tomorrow?" He Mu asked, rubbing his eyes.
"I will attend an Audi auto show in the morning, and then shoot a cover movie for Ruili. There will be a BTV interview program in the afternoon, and then I will shoot a public service advertisement without buying or selling. It was filmed by Cheng Long and Yao Ming before, and at night..."
"There are still arrangements for the evening?" He Mu's head was so big.
"You have to go to this evening."
"Charity event?" He Mu felt that there was no activity he had to participate in except for charity events.
Xiaonan shook her head, "Shishi's birthday party, are you embarrassed not to go?"
"I really have to go, who are there?"
Shishi really doesn't have many friends in the entertainment industry. She is not keen on participating in various social parties in the entertainment industry. In addition to filming, she just stays at home and watch TV and books. Compared with her, Yang Mi has made a group of actresses named "Teddy Sisters Group" in the circle. Tang Qi has also become one of the seventh princesses of Orange Sky. She is one of the actresses promoted by Orange Sky. She has a passionate relationship with several sisters in the company. Shishi has only two good actress friends. In addition, Lin Yuan can barely be considered one. As for the newly introduced actresses, she is not very familiar with the actresses, and she does not take the initiative to talk, which makes people unable to feel the enthusiasm of Tiger and Wolf No. 1, and even leaves a bad impression of loneliness in the hearts of the new artists.
So when He Mu appeared in the KTV private room under Shishi's bag, he obviously felt a little deserted... (To be continued, please search for Astronomy, novels are better, updated and faster!
ps: First update ~
Chapter completed!