The influence of the Junma Group is everywhere. No matter how reluctant Norman Carlisle is, the Stewart family is at a disadvantage in this dispute.

When the time came to the third week of November, the difficulties faced by Stewart Department Stores became increasingly serious. Of all the 21 large suppliers, only six were still in partnership with Stewart Department Stores, three of which were in the UK, one in France, and the last two were in South Carolina and one in Texas.

Both American suppliers are located in the south, which fully demonstrates the strength of Junma Group. It can be said that as long as Junma Group continues to target Stewart Department Stores, Stewart Department Stores will be unable to move forward in the northern United States.

At least in the north.

At the same time, the Manhattan supermarket, which Solomon Lob is responsible for preparing, is in full swing.

"The core competitiveness of our store is quality, so we must make it clear to all suppliers that I don't care about the quality of the goods they provide to other stores, and the quality of the goods provided to the Manhattan Supermarket must be guaranteed. This must be written in the supply contract. If there is a problem with the quality of the goods, the Manhattan Supermarket reserves the right to claim, and must be compensated three times the retail price of the goods." Li Mu repeatedly emphasized to Solomon Lob that there must be no problems in quality control.

The Manhattan supermarket is not ready to take the "small profit but quick turnover" route. Since product quality is regarded as the core competitiveness of the Manhattan supermarket, this must be deeply rooted in people's hearts.

Li Mu prepared a slogan for the Manhattan Supermarket, "Fake one and three." As long as it is a product sold in the Manhattan Supermarket, if there is a problem with the product quality, consumers can get three times the retail price.

Even in the 21st century, many businesses cannot do this. Now it is in the 19th century. If the Manhattan Supermarket can firmly implement this, there is no need for too much publicity. Consumers will definitely choose Manhattan Supermarket when shopping.

"Fake one and pay three... There has never been such a precedent in the market before. Suppliers have a lot of opinions on this. The suppliers we are looking for are willing to cooperate with us to sign a quality commitment letter, but are not willing to implement fake one and pay three." Solomon Lob is under great pressure now. Although the Manhattan supermarket has promising prospects, it is not only the supplier, but even Solomon Lob feels too much.

In fact, product quality problems have always existed. When Stewart Department Store was the most popular, they only had refunds for products with quality problems. There was never a "fake one and three compensation". Now Li Mu put forward this slogan. Although Solomon Lob didn't say it, he still had an objection in his heart.

At this time, although American society was nominally implementing free tradeism, the shortage of goods was almost no different from the planned economy era of the Republic. A shocking phenomenon in the economic crisis was that farmers would rather pour milk into the river than give it to those who really need it. This does not mean that the market has no demand for milk, but that people who really need it cannot afford it. Therefore, in order to ensure product profits, farmers can only reduce market supply, which will cause further rise in commodity prices and thus maintain farm profits.

From this point of view, we can see that the relationship between consumers and business owners is not equal at this time. For enterprises, consumers are not gods, but just cash cows of enterprises. The position of enterprises in the market is the giver, and they neither respect consumers nor pay attention to them enough.

Against this background, Manhattan supermarket proposed "fake one and three compensation", which is the first time that consumers are truly regarded as God, while companies are in a subordinate position. This is definitely an impact for consumers. For business owners, it will take time to accept all this.

"Solomon, if you want to run the Manhattan supermarket well, then you must first be clear: you should take care of customers as your relatives, so that customers will have a sense of belonging to the Manhattan supermarket." Li Mu is quite patient with his partners, but his attitude cannot be questioned. You must implement it if you understand it, and you must implement it if you don't understand it.

Solomon Lob had no choice but to spread his hands, and was speechless about Li Mu's strength.

"Explain clearly to those suppliers that in our Manhattan supermarket, they can put their own trademarks on their products, which is a publicity for their company itself. I believe they are happy to do this. Of course, it doesn't matter if they don't. Our suppliers are all over the world. If someone does not agree with our terms, then we will look for other similar suppliers." Li Mu is not worried that suppliers will not agree with such "unfair terms". For Li Mu, there are thousands of suitable suppliers, and for the majority of suppliers, there is only one Manhattan supermarket.

Li Mu has always been a big deal. In New York and Manhattan supermarkets, there are 15 large-scale stores, which has exceeded the scale of Stewart Department Store. I believe suppliers will definitely recognize this.

Even if you don’t know it, it doesn’t matter. In Li Mu’s plan, the suppliers of Manhattan supermarkets are not limited to the United States. Li Mu is preparing to concentrate all the best products in the world in the Manhattan supermarket, so as to establish the leading position of Manhattan supermarkets in the retail industry.

In fact, many of the suppliers of Stewart Department Store are from mainland Europe, but unfortunately, they cooperate with Stewart Department Store to auction houses, second-dealers, and leather bag companies. They have never entered Stewart Department Store.

For example, Champagne is known to the world that the best champagne comes from France, but in the Stewart Department Store, although the origin of the champagne is France, it actually comes from Belgium, Switzerland and other countries. Alexander Stewart transported these cheap champagne to the United States, then packaged them in the United States, and finally placed them on the shelves of the Stewart Department Store for sale.

The entire process can be described as fake, but it is not supervised and no one pursues it, so Alexander Stewart can implement his "small profit but quick turnover" policy.

Li Mu does not intend to fake this. If he wants to create a good reputation, he has to ship real goods. Li Mu is planning to invest in two vineyards in Reims, France, specializing in the production of champagne for supplying Manhattan supermarkets. In this way, although the price is not much higher than the champagne at the Stewart Department Store, the profit is actually not low.

As for other cheap drinks, they certainly have the opportunity to enter the Manhattan supermarket, but they must also sign a "fake one and three" agreement to get the opportunity.

"I think one-on-one compensation of three is only suitable for durable products. For fast-moving consumer goods, I think one-on-one compensation of three is not applicable." Solomon Lob also has his own opinions, and it is obviously carefully considered.

Compared with durable products such as furniture and automobiles, fast-moving consumer goods are products with shorter shelf life, such as fresh milk, jam, fresh beer in summer, etc. The shelf life of these things is relatively short, but exceeding the shelf life will also cause quality problems. The responsibility for this quality problem lies in the fact that no one can verify it. If the Manhattan supermarket blames the supplier entirely on this problem, the supplier will probably lose money.

"I have considered this issue. Regarding fast-moving consumer goods, we must first ensure that the goods are absolutely qualified when they are put into storage, and then the storage center will regulate them. For special products such as fresh milk and fresh beer, we can use promotional methods to try to sell them all during the shelf life of the product. If in the end, the goods still exceed the shelf life, then for these expired products, our principle is to destroy them all, and the losses are the responsibility of our Manhattan Supermarket, and have nothing to do with the supplier." Li Mu will never shirk responsibility for the blame.

"This..." Solomon Lob looked melancholy, as if he had heard something incredible.

It is indeed incredible. Li Mu has accumulated such a huge net worth in just a few years and has become a myth in the business field. Now, it is not very consistent with Li Mu's own style to hear from Li Mu's mouth that he bears the losses.

"Don't worry, we can afford this loss..." Li Mu did not think the loss would be too great, at least not as great as Solomon Lob imagined.

Regarding promotions, Solomon Lob probably has never seen such a scene, but Li Mu remembers it deeply, so Li Mu is not worried about not being able to sell the goods. The only reason why it cannot be sold is that the price does not meet the psychological expectations of consumers. As long as the price is low enough, consumers can accept it even if the product quality is flawed. This has been verified in the 21st century.

Moreover, promotion is also a means to increase popularity for supermarkets. As long as the price of the promotional products is low enough, Li Mu believes that someone will definitely stay in the promotional area every day, waiting for those discounted products.

It is indeed very likely that in the United States, most housewives do not work. They have time every day. As long as they can buy discounted goods, what is it to endure it?

"Okay, that's it." Solomon Lob was unable to refute Li Mu's decision and could only accept it in full.

"Go and do it quickly. I hope our first supermarkets will open before Christmas. Then you will truly realize how crazy consumers are." Li Mu has now forgotten that the original intention of opening a supermarket was to retaliate against someone. Once he devoted himself to doing something, Li Mu could not help but do it to his best. As for the Stewart Department Store, it is destined to be a stepping stone to the success of the Manhattan supermarket.

In fact, Americans' work efficiency was relatively high during this period. The so-called inefficiency specifically refers to government and public institutions. Ordinary people do not have so many social welfare to enjoy, so the attitude of ordinary people is still normal.

Li Mu in the 21st century has heard a lot, the so-called Chinese speed, Shenzhen speed, etc., but before that, the American speed should be the most famous all over the world. Until World War II, the efficiency of the Americans was the best in the world. They once laid a seven-mile-long railway in one day, built a destroyer in two weeks, and built a ten-story building in 30 days. These were the so-called world records.

Of course, in the face of the rising republic, these world records are not enough. As of Li Mu's time travel, the world's "world records" in architecture have basically belonged to the republic. At that time, Americans had already been idle. They would rather play with finance and concepts than be down-to-earth...

New York is indeed worthy of being the financial capital of the United States. 50 years ago, Alexander Stewart bought a piece of land on Broadway Street for only $90,000. By this time, Li Mu's land price had soared more than ten times. In order to prepare for the Manhattan supermarket, Li Mu's expenditure on purchasing land had exceeded 15 million.

Of course, not all of this money is paid by Li Mu. It is considered to be a Manhattan sales company in the supermarket. In this company, Junma Group occupies 30% of the shares, Bank of America accounts for 25%, Barrons accounts for 20%, and the remaining 25% are jointly held by the Morgan family, Rockefeller family, and Solomon Lob.

Just look at this list and you will know where Alexander Stewart lost. Drawing any side on this list is enough for Alexander Stewart to have a pot, let alone bring them together, which is almost a force that can subvert the United States.

It is precisely because of so many shareholders that the Manhattan Sales Company can buy the right land at the desired location as expected. Now these 15 places are under intensive construction and almost all have reached the decoration stage. Judging from the progress, it is no problem to open before Christmas.

Considering the future land value, when Li Mu bought land, he should try his best to ensure that the land area should be large enough. Not only does the store cover a huge area, but also has a huge parking lot. In this way, the future Manhattan supermarket can earn a considerable income by transferring the land in the future.

Of course, Li Mu also has selfish intentions. In the 15 Manhattan supermarkets, they have reserved locations for men's clothing and urban beauty. When the Manhattan supermarket opens, men's clothing stores and urban beauty stores can enter smoothly, which is another major benefit for men's clothing and urban beauty.

"You can really think of it when selling fashion in supermarkets." Gloria's concept of supermarkets is still at the "vegetable market" stage, so she disagreed with Li Mu's decision.

"Okay, then you will only let men wear it in, and urban beauty will not enter." Li Mu wanted to use facts to prove his wise and magical martial arts.

Without thinking, Gloria rolled her eyes pretty and said without looking back: "You think beautifully!"

Want to throw me away and play by myself?
Chapter completed!